What users are saying about
1 Ratings
1 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 8 out of 101
40 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 8.7 out of 101

Likelihood to Recommend

Launch

If you're an Adobe customer, especially Adobe Analytics, Launch should be your first choice. If you're not an Adobe customer, you should call them and tell [them] it should be available to everyone.Native mobile app version was not available until very recently, so I can't evaluate it yet.
Alexander Dolinin profile photo

Dynamic Tag Management

It specifically saves tons of time by allowing you to use a tag based system for implementation of tracking pixels, in our case Adobe Media Optimizer, where before, we would have to write page specific javascript calling out each individual point of conversion, for the entire website. Now we can apply the universal tag management code throughout the site and simply create rules that trigger tracking pixels within AMO.
Jay Corcoran profile photo

Feature Rating Comparison

Security

Launch
10.0
Dynamic Tag Management
10.0
Role-based user permissions
Launch
10.0
Dynamic Tag Management
10.0

Tag Management

Launch
7.4
Dynamic Tag Management
7.3
Tag library
Launch
9.0
Dynamic Tag Management
5.0
Tag variable mapping
Launch
9.0
Dynamic Tag Management
5.8
Ease of writing custom tags
Launch
10.0
Dynamic Tag Management
7.5
Rules-driven tag execution
Launch
10.0
Dynamic Tag Management
8.2
Improved page load times
Launch
5.0
Dynamic Tag Management
9.0
Mobile app tagging
Launch
5.0
Dynamic Tag Management
8.0
Library of JavaScript extensions
Launch
4.0
Dynamic Tag Management
7.1
Tag performance monitoring
Launch
Dynamic Tag Management
8.2

Data Management & Integrity

Launch
7.3
Dynamic Tag Management
7.0
Event tracking
Launch
10.0
Dynamic Tag Management
9.0
Universal data layer
Launch
5.0
Dynamic Tag Management
9.0
Automated error checking
Launch
7.0
Dynamic Tag Management
1.0
Mobile event tracking
Launch
Dynamic Tag Management
9.0
Data distribution management
Launch
Dynamic Tag Management
7.0

Pros

Launch

  • Granular user permissions.
  • Asynchronous deployment option.
  • Full control of code execution timing (wherever technically possible).
Alexander Dolinin profile photo

Dynamic Tag Management

  • Easy to navigate the interface
  • Dependency on technical team is much less
  • Coding effort will be minimum
Abishek Kumar profile photo

Cons

Launch

  • Documentation could be better.
  • It should be available to everyone, not just Adobe customers.
Alexander Dolinin profile photo

Dynamic Tag Management

  • People who worked on DTM only can navigate and process the rules, so there should not be a criteria complete the processing rules.
  • Framework kind of option should be available
  • Troubleshooting documents should be available in Google for implementation
Abishek Kumar profile photo

Likelihood to Renew

Launch

No score
No answers yet
No answers on this topic

Dynamic Tag Management

Dynamic Tag Management 10.0
Based on 1 answer
As it interfaces so well with AMO, we shall be utilizing the DTM for any future client additions.
Jay Corcoran profile photo

Usability

Launch

No score
No answers yet
No answers on this topic

Dynamic Tag Management

Dynamic Tag Management 5.0
Based on 2 answers
It does exactly what it is designed for in a very user friendly fashion.
Jay Corcoran profile photo

Support

Launch

No score
No answers yet
No answers on this topic

Dynamic Tag Management

Dynamic Tag Management 10.0
Based on 1 answer
Although it is a newer product to Adobe, they seem to truly care about our challenges and are very proactive in making sure that we have the most knowledgeable support available in a timely manner.
Jay Corcoran profile photo

Implementation

Launch

No score
No answers yet
No answers on this topic

Dynamic Tag Management

Dynamic Tag Management 10.0
Based on 1 answer
It was quite seamless with the outstanding support from our Adobe account manager.
Jay Corcoran profile photo

Alternatives Considered

Launch

Great integration with Adobe Analytics, flexibility, ease of use.
Alexander Dolinin profile photo

Dynamic Tag Management

First of all, it's a free tool. We have selected it because of the features and the speciality of the tool. This tool definitely saves money for the company, as there is not as much dependency on the developers.
Abishek Kumar profile photo

Return on Investment

Launch

  • Made vendor tags deployment and management easier.
Alexander Dolinin profile photo

Dynamic Tag Management

  • The key factor is that my devs are not tied up with petty things like adding JS or advertising pixels. Simple work like that can be handled by me while they work on feature development.
  • Release cycle is much shorter when a dev is needed, say for a direct call rule that involves JS being written. We don't have to go through the normal release cycle and can do it on an ad hoc basis without all the rigmarole of a hot fix.
Gitai Ben-Ammi profile photo

Pricing Details

Launch

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Dynamic Tag Management

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Add comparison