What users are saying about

Launch

1 Ratings

Launch

1 Ratings
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Score 8 out of 101

Dynamic Tag Management

39 Ratings
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Score 8.2 out of 101

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Likelihood to Recommend

Launch

If you're an Adobe customer, especially Adobe Analytics, Launch should be your first choice. If you're not an Adobe customer, you should call them and tell [them] it should be available to everyone.Native mobile app version was not available until very recently, so I can't evaluate it yet.
Alexander Dolinin profile photo

Dynamic Tag Management

If you're on the Adobe stack at all, you absolutely need DTM. It will make your life infinitely easier. It's so simple to update your Adobe Analytics code and have version control, and when we implemented Adobe Target, it took literally less than 15 minutes for me to do. I also think it's significantly simpler than Google Tag Manager. I went through all manner of difficulty when implementing tags on that and have not had similar problems on DTM. If you're frequently placing pixels, it's a great tool that will speed their deployment.The only situation in which I think a tag manager is not appropriate is if you have a dev with too much time on their hands. Otherwise, get a TMS and get DTM.
Gitai Ben-Ammi profile photo

Feature Rating Comparison

Security

Launch
10.0
Dynamic Tag Management
10.0
Role-based user permissions
Launch
10.0
Dynamic Tag Management
10.0

Tag Management

Launch
7.4
Dynamic Tag Management
7.6
Tag library
Launch
9.0
Dynamic Tag Management
5.0
Tag variable mapping
Launch
9.0
Dynamic Tag Management
7.0
Ease of writing custom tags
Launch
10.0
Dynamic Tag Management
8.2
Rules-driven tag execution
Launch
10.0
Dynamic Tag Management
8.4
Improved page load times
Launch
5.0
Dynamic Tag Management
9.0
Mobile app tagging
Launch
5.0
Dynamic Tag Management
8.0
Library of JavaScript extensions
Launch
4.0
Dynamic Tag Management
7.1
Tag performance monitoring
Launch
Dynamic Tag Management
8.4

Data Management & Integrity

Launch
7.3
Dynamic Tag Management
7.0
Event tracking
Launch
10.0
Dynamic Tag Management
9.0
Universal data layer
Launch
5.0
Dynamic Tag Management
9.0
Automated error checking
Launch
7.0
Dynamic Tag Management
1.0
Mobile event tracking
Launch
Dynamic Tag Management
9.0
Data distribution management
Launch
Dynamic Tag Management
7.0

Pros

  • Granular user permissions.
  • Asynchronous deployment option.
  • Full control of code execution timing (wherever technically possible).
Alexander Dolinin profile photo
  • Rules: There are a wide variety of native triggers that are included for both plain vanilla HTML and single page applications that allow for many specific combinations of triggers.
  • QA: The plugin that allows for QA within the console makes it easy to tell if a rule is firing or not without the creation of a separate environment.
  • Version Control: It is mercifully simple to roll back to an earlier version if something goes awry. Remember, no matter how good your QA, something will eventually slip through. It's much better to be able to roll back with a couple clicks.
Gitai Ben-Ammi profile photo

Cons

  • Documentation could be better.
  • It should be available to everyone, not just Adobe customers.
Alexander Dolinin profile photo
  • Single Page Applications: While it's greatly improved over the years, being able to accurately target certain actions on single page applications. In particular, applications built on React are difficult. The addition of a hash change trigger was quite useful, but more is definitely needed.
  • Data Elements: Great new tool, but I need it to be easier to create. I'm not an inherently technical individual, and the main benefit of tag management is reducing the need for technical people.
Gitai Ben-Ammi profile photo

Likelihood to Renew

No score
No answers yet
No answers on this topic
Dynamic Tag Management10.0
Based on 1 answer
As it interfaces so well with AMO, we shall be utilizing the DTM for any future client additions.
Jay Corcoran profile photo

Usability

No score
No answers yet
No answers on this topic
Dynamic Tag Management5.0
Based on 2 answers
It does exactly what it is designed for in a very user friendly fashion.
Jay Corcoran profile photo

Support

No score
No answers yet
No answers on this topic
Dynamic Tag Management10.0
Based on 1 answer
Although it is a newer product to Adobe, they seem to truly care about our challenges and are very proactive in making sure that we have the most knowledgeable support available in a timely manner.
Jay Corcoran profile photo

Implementation

No score
No answers yet
No answers on this topic
Dynamic Tag Management10.0
Based on 1 answer
It was quite seamless with the outstanding support from our Adobe account manager.
Jay Corcoran profile photo

Alternatives Considered

Great integration with Adobe Analytics, flexibility, ease of use.
Alexander Dolinin profile photo
Adobe DTM provides a more secure data analytics solution. It is customized and best used on large scale deployments of websites with pages 10,000+. The Adobe Analytics tool, once learned, is very easy to use and provides more robust, customized graphics and ability to export data to "securely" via FTP from the cloud to SQL database.
No photo available

Return on Investment

  • Made vendor tags deployment and management easier.
Alexander Dolinin profile photo
  • Excellent ROI investment "if" strategy and roll out are prioritized appropriately. Because this is a custom solution, Adobe does not provide this level of guidance.
  • From a project management timeline perspective, if the team rolling this out tries to tag everything, then they will quickly run out of time and overextend resource hours.
No photo available

Pricing Details

Launch

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Dynamic Tag Management

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details