Adobe Marketing Cloud is a suite of products including analytics, social, advertising, targeting and web experience management. It comprises foremost the popular integrated web content management and digital asset management (WCMS / DAM) solution Adobe Experience Manager, Adobe Campaign's cross-channel campaign management and marketing resource management capabilities (based on technology acquired with Neolane in 2013), the Adobe Audience Manager data management platform, analytics, and other…
N/A
Google Analytics 360
Score 8.4 out of 10
N/A
Google Analytics 360 (formerly Google Analytics Premium) is an enterprise-level analytics solution that includes a full service suite of features offering a singular view of the consumer across platforms and devices. It also provides full integration with the Google stack, data-driven attribution, and the ability to optimize site content through content experiments.
$150,000
Up to 1 Billion hits/month
Pricing
Adobe Marketing Cloud
Google Analytics 360
Editions & Modules
No answers on this topic
Google Analytics Premium
$150,000
Up to 1 Billion hits/month
Google Analytics
Free
Offerings
Pricing Offerings
Adobe Marketing Cloud
Google Analytics 360
Free Trial
No
No
Free/Freemium Version
No
Yes
Premium Consulting/Integration Services
No
Yes
Entry-level Setup Fee
No setup fee
No setup fee
Additional Details
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More Pricing Information
Community Pulse
Adobe Marketing Cloud
Google Analytics 360
Considered Both Products
Adobe Marketing Cloud
Verified User
Consultant
Chose Adobe Marketing Cloud
In comparison to other services, Adobe is particularly robust, and the platform is better suited to customers with a high level of maturity in the digital environment, who need a platform to overcome and solve day-to-day problems.
As an agency, we are vendor agnostic so we typically recommend a tool based on our client's specific needs. Both Google Analytics 360 and Adobe Marketing Cloud are powerful tools, but if a client does not have the appropriate organizational pre-requisites to leverage the …
There are several enterprise web analytics solutions - Adobe Marketing Cloud, IBM Enterprise Marketing and WebTrends and Google Analytics Premium. Google Analytics Premium is much easier to use and master than other solutions.