What users are saying about
Top Rated
749 Ratings
29 Ratings
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Score 7.5 out of 101
Top Rated
749 Ratings
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Score 8.3 out of 101

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Likelihood to Recommend

Adobe Media Optimizer

I think it is good to keep in mind the type of business application you have in mind when selecting Media Optimizer for your company. For us, as an agency, it makes sense for us to utilize the reporting and paid search optimizing portions for our clients as we manage over 300+ clients PPC campaigns. With this tool it is possible to set up campaigns easily and as long as the parameters are set correctly within the portfolio, there is a great opportunity for the tool to do its job and use the simulation/modeling process to run and grow a paid search campaign with ease of human interaction.
Jay Corcoran profile photo

Google Ads

We've found that Ads is suitable for well-defined products/services. If a product falls within a new or niche category, it's less effective. YouTube advertising can be effective at educating an audience, but targeting a desired audience can be difficult. It's also easy to waste a budget by using overly broad targeting. Like many tools, it can help you when used right or hurt you when used wrong.
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Pros

  • It has multiple customized report templates.
  • It allows us to make personalized simulations based on number of clicks, impressions and expenses.
  • It has a great technical support that answers all the doubts quickly and clearly.
Benjamin Cornejo profile photo
  • It provides a wealth of data essential to good PPC management. This includes impression share data, quality score, clicks, impressions, conversion tracking and so on.
  • It is fairly familiar to anybody who has worked in the PPC industry understands its functions and metrics are therefore as close as you can get to a universal language.
  • Our organisation is often approached to take part in betas for new functions such as new demographic targeting tools etc., which we are able to leverage to great effect.
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Cons

  • The product is expensive.
  • The product sometimes has issues recognizing our users and remembering their profile information.
  • The product can be challenging when gathering specific reports.
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  • Observing differences between ad performance on a large scale can often requires time-consuming manipulation. There is no easy export function which you can utilise.
  • Removed campaigns, keywords etc. can still visually persist within the client, even years after they were last active and removing them requires a filter which could perhaps be set up as default.
  • The geo-location is very useful, but when radius targeting for smaller areas, it might be useful to be able to manipulate the circle and move it around on the map rather than just adding size and centre location.
  • Scripts seem to hold a lot of potential, but there isn't an easy room in for those with little scripting experience. Perhaps some basic scripts provided by Google themselves which can be edited would be helpful.
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Likelihood to Renew

Adobe Media Optimizer1.8
Based on 2 answers
It has performed well above our expectations and has given us the time we'd be better off spending on building new strategies and customer development, over manual PPC campaign management. The ROI far exceeds what we could have promised on our own with many clients and we wouldn't want to give up that kind of almost guaranteed ROI for our clients.
Jay Corcoran profile photo
Google Ads10.0
Based on 19 answers
AdWords is a great place to start for most clients looking to do internet marketing. The low cost of entry and potential for highly targeted traffic makes it tough to beat.
derek allard profile photo

Usability

Adobe Media Optimizer9.0
Based on 1 answer
It definitely takes some instruction to get to be able to use the system. One would struggle trying to get it to work without any previous experience with it. If you are famailiar with the interface it is actually quite fast and easy to maneuver around.
Jay Corcoran profile photo
Google Ads9.0
Based on 1 answer
Very quick UI. Put together in a very intuitive and simple manor, while allowing users to go into the depths of functionality if they want
Eric Hitchman profile photo

Support

Adobe Media Optimizer7.2
Based on 2 answers
Customer support is very hands on and the Adobe team pulls from what ever department of expertise to get the problems solve quickly and efficiently
Jay Corcoran profile photo
Google Ads9.0
Based on 2 answers
Good support from the AdWords team, and the community.
Jeffrey Schutzman profile photo

Online Training

No score
No answers yet
No answers on this topic
Google Ads9.0
Based on 1 answer
Daily use with advanced account structures. Familiarity with reporting/api and complex setups.
Eric Hitchman profile photo

Implementation

Adobe Media Optimizer8.0
Based on 1 answer
It was difficult initially, but the implementation of the Dynamic Tag Manager was a big help and timesaver.
Jay Corcoran profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

We have only gone with the Adobe Media Optimizer, as it seemed the most appropriate tool for what we wanted to use it for and offered an optimization tool as well as a reporting platform that others didn't. We took into account the abilities of Marin software and Navis, but none could offer the benefits that AMO could
Jay Corcoran profile photo
I have used Yahoo and Bing’s platform as well to do PPC marketing & they are far behind AdWords in terms of bringing innovative stuff to the table. They often catch up with AdWords' capabilities in three to six months.
Krupal Shukla profile photo

Return on Investment

  • This has increased the number of clients.
  • This has increased the amount of productivity and time we can spend on clients.
  • This has increased the overall revenue because we can handle more than we used to be able to handle without this tool.
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  • Google Adwords has increased traffic to our website.
  • Google Adwords has increased slaes.
  • Google Adwords has encouraged us to think through our landing pages and website content.
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Pricing Details

Adobe Media Optimizer

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Google Ads

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details