What users are saying about

Google Ads

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702 Ratings
29 Ratings
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Score 7.4 out of 101

Google Ads

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702 Ratings
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Score 8.2 out of 101

Add comparison

Likelihood to Recommend

Adobe Media Optimizer

If you are in the marketing sector, it is undoubtedly a great tool since it allows you to make decisions with greater information and great precision.
Benjamin Cornejo profile photo

Google Ads

AdWords is the best platform for paid search. In comparison with Bing and Yandex, it is much more developed, gives much more opportunities for users reach, many features to optimize the accounts are available and overall it gives a lot of information of performance. Besides that, there is an AdWords editor, which simplifies uploading and downloading account structures in bulk.
No photo available

Pros

  • It has multiple customized report templates.
  • It allows us to make personalized simulations based on number of clicks, impressions and expenses.
  • It has a great technical support that answers all the doubts quickly and clearly.
Benjamin Cornejo profile photo
  • AdWords allow us to target a wider audience of all users searching for specific keywords, which we want to show our ads for in the Google Engine, as well as target audiences depending on different criteria
  • With AdWords it's easy to deliver traffic to any webpage, it gives the options to see what's users' behavior, on which keywords they're more likely to click and convert, during what time of the day, in which location, etc.
  • Another strength is that it can work with many platforms together, such as GA, DoubleClick, Marin software, etc
No photo available

Cons

  • The product is expensive.
  • The product sometimes has issues recognizing our users and remembering their profile information.
  • The product can be challenging when gathering specific reports.
No photo available
  • Automated bidding can run wild without close oversight.
  • AdWords' primary goal is to get you to spend as much money as possible on bids, you have to keep in reigned it manually.
  • Display advertising has been shown lately to be wildly inefficient.
Jeffrey Smith profile photo

Likelihood to Renew

Adobe Media Optimizer1.8
Based on 2 answers
It has performed well above our expectations and has given us the time we'd be better off spending on building new strategies and customer development, over manual PPC campaign management. The ROI far exceeds what we could have promised on our own with many clients and we wouldn't want to give up that kind of almost guaranteed ROI for our clients.
Jay Corcoran profile photo
Google Ads10.0
Based on 19 answers
It gives our company the best results in terms of driving traffic to our site. Therefore sales come more often from this platform
No photo available

Usability

Adobe Media Optimizer9.0
Based on 1 answer
It definitely takes some instruction to get to be able to use the system. One would struggle trying to get it to work without any previous experience with it. If you are famailiar with the interface it is actually quite fast and easy to maneuver around.
Jay Corcoran profile photo
Google Ads9.0
Based on 1 answer
Very quick UI. Put together in a very intuitive and simple manor, while allowing users to go into the depths of functionality if they want
Eric Hitchman profile photo

Support

Adobe Media Optimizer7.2
Based on 2 answers
Customer support is very hands on and the Adobe team pulls from what ever department of expertise to get the problems solve quickly and efficiently
Jay Corcoran profile photo
Google Ads9.0
Based on 2 answers
Good support from the AdWords team, and the community.
Jeffrey Schutzman profile photo

Online Training

No score
No answers yet
No answers on this topic
Google Ads9.0
Based on 1 answer
Daily use with advanced account structures. Familiarity with reporting/api and complex setups.
Eric Hitchman profile photo

Implementation

Adobe Media Optimizer8.0
Based on 1 answer
It was difficult initially, but the implementation of the Dynamic Tag Manager was a big help and timesaver.
Jay Corcoran profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

I think it's a good way to automate and take more control during the digital advertising process.You can have access to a lot of data, spreadsheets and statistics, but that is difficult to manage at the beginning.
Benjamin Cornejo profile photo
AdWords is by far the most simple method of executing PPC in search. It is the undisputed king of the marketplace and while Bing and Yahoo do fill their individual niches, they don't compare.
Jeffrey Smith profile photo

Return on Investment

  • This has increased the number of clients.
  • This has increased the amount of productivity and time we can spend on clients.
  • This has increased the overall revenue because we can handle more than we used to be able to handle without this tool.
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  • AdWords has been profitable as a whole to our business.
  • AdWords has helped put out footprint in areas where we likely will never show up organically.
  • I have had to get several clicks refunded when they were found to be overcharges, false leads, etc...
Jeffrey Smith profile photo

Pricing Details

Adobe Media Optimizer

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Google Ads

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details