29 Ratings
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Score 7.4 out of 101
146 Ratings
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Score 7.9 out of 101

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Likelihood to Recommend

Adobe Media Optimizer

I think it is good to keep in mind the type of business application you have in mind when selecting Media Optimizer for your company. For us, as an agency, it makes sense for us to utilize the reporting and paid search optimizing portions for our clients as we manage over 300+ clients PPC campaigns. With this tool it is possible to set up campaigns easily and as long as the parameters are set correctly within the portfolio, there is a great opportunity for the tool to do its job and use the simulation/modeling process to run and grow a paid search campaign with ease of human interaction.
Jay Corcoran profile photo

Google Marketing Platform (formerly DoubleClick)

I'd recommend it 100%, there is Google support if any help is needed, there are tutorials and certificate for the ones, who want to become experts and use the platform to its highest potential. Smart bidding strategies really improve account performance. Data attribution tracking has changed the game for search specifically entirely. Having Double Click on all channels allows tracking overall performance, so it's best suited for big companies, where there are different channels involved. It's less appropriate for small companies, who don't really have much to spend and only have 1 account on AdWords, since they could simply use AdWords features to manage it.
No photo available

Feature Rating Comparison

Ad Network Integration

Adobe Media Optimizer
Google Marketing Platform (formerly DoubleClick)
8.4
Data Transfer
Adobe Media Optimizer
Google Marketing Platform (formerly DoubleClick)
8.4
DSP integration
Adobe Media Optimizer
Google Marketing Platform (formerly DoubleClick)
8.4

Ad Campaigns

Adobe Media Optimizer
Google Marketing Platform (formerly DoubleClick)
8.2
Ad campaign creation
Adobe Media Optimizer
Google Marketing Platform (formerly DoubleClick)
8.2
Ad deployment
Adobe Media Optimizer
Google Marketing Platform (formerly DoubleClick)
8.3
Display advertising
Adobe Media Optimizer
Google Marketing Platform (formerly DoubleClick)
8.3
Ad display and retargeting segmentation
Adobe Media Optimizer
Google Marketing Platform (formerly DoubleClick)
7.8
Sequence targeting
Adobe Media Optimizer
Google Marketing Platform (formerly DoubleClick)
8.5

Ad Reporting & Analytics

Adobe Media Optimizer
Google Marketing Platform (formerly DoubleClick)
8.0
Ad dashboards
Adobe Media Optimizer
Google Marketing Platform (formerly DoubleClick)
7.6
Ad performance reports
Adobe Media Optimizer
Google Marketing Platform (formerly DoubleClick)
8.2
Ad conversion tracking
Adobe Media Optimizer
Google Marketing Platform (formerly DoubleClick)
8.8
Ad attribution reporting
Adobe Media Optimizer
Google Marketing Platform (formerly DoubleClick)
8.1
Cross-channel ad management
Adobe Media Optimizer
Google Marketing Platform (formerly DoubleClick)
7.6
Ad forecasting and optimization
Adobe Media Optimizer
Google Marketing Platform (formerly DoubleClick)
7.8

Pros

  • It has multiple customized report templates.
  • It allows us to make personalized simulations based on number of clicks, impressions and expenses.
  • It has a great technical support that answers all the doubts quickly and clearly.
Benjamin Cornejo profile photo
  • Reporting - reporting interface is easy to use, and reports typically generate quickly.
  • Tag Management - creating Floodlight tags is very simple and allows customization through custom variables. In addition, it is very easy to append other tracking pixels (from publishers, attribution partners, etc.) to Floodlight containers. DoubleClick also makes it easy to append campaign-wide pixels for universal tracking tags, e.g. Brand Study tracking tags.
  • Seamless process with publishers - because most publishers are familiar with DoubleClick products, it is generally easy to grant reporting access to publisher contacts so that they can monitor campaigns and be proactive about making optimizations.
No photo available

Cons

  • At the time it was missing some of the features available with Marin Software and Kenshoo regarding keyword filtering and the ability to quickly add new keywords.
Tony Guarnaccia profile photo
  • Reporting for display campaign - currently DoubleClick for Search doesn't provide reporting on the placement level and data is only rolled up to the ad group level.
  • Yahoo is currently not supported, but it's supposed to be on the road map
  • Conversions are not being pulled in from the engines. It is required to implement DoubleClick's floodlights to track conversions.
Dana Berardi profile photo

Likelihood to Renew

Adobe Media Optimizer1.8
Based on 2 answers
It has performed well above our expectations and has given us the time we'd be better off spending on building new strategies and customer development, over manual PPC campaign management. The ROI far exceeds what we could have promised on our own with many clients and we wouldn't want to give up that kind of almost guaranteed ROI for our clients.
Jay Corcoran profile photo
Google Marketing Platform (formerly DoubleClick)8.0
Based on 13 answers
Due to its adapting behavior with industry ad formats and seamless integration with publishers and DSP's, I don't see myself moving away from DCM. As we see the display advertising is getting more programatic and automated due to the rise of DSP and concept of RTB, Double Click has evolved with new advanced best practices
Namit Narain profile photo

Usability

Adobe Media Optimizer9.0
Based on 1 answer
It definitely takes some instruction to get to be able to use the system. One would struggle trying to get it to work without any previous experience with it. If you are famailiar with the interface it is actually quite fast and easy to maneuver around.
Jay Corcoran profile photo
Google Marketing Platform (formerly DoubleClick)8.0
Based on 2 answers
The Doubleclick interface is easy and simple to get a hang of. The options are slightly limited compared to other DSPs. But, for a simple campaign, this is a great DSP to move forward with. They have a ton of data and can plug into a lot of different partners
No photo available

Support

Adobe Media Optimizer7.2
Based on 2 answers
Customer support is very hands on and the Adobe team pulls from what ever department of expertise to get the problems solve quickly and efficiently
Jay Corcoran profile photo
Google Marketing Platform (formerly DoubleClick)5.7
Based on 3 answers
The customer service team is understaffed and not equipped to handle the number of clients
No photo available

Implementation

Adobe Media Optimizer8.0
Based on 1 answer
It was difficult initially, but the implementation of the Dynamic Tag Manager was a big help and timesaver.
Jay Corcoran profile photo
Google Marketing Platform (formerly DoubleClick)6.0
Based on 2 answers
I would highly recommend asking clients to provide 3PAS tags or use an internal 3PAS
No photo available

Alternatives Considered

Adobe Media Optimizer is the best solution if you are already an Omniture customer because of the deep integration and the ability to pull reports from either interface.
Tony Guarnaccia profile photo
It's the main tool that is used and no competitor can even come close.
No photo available

Return on Investment

  • Increase in the margins of spending and profit.
  • Allows us to make decisions based on statistics and percentages given by the simulations and not in simple intuitions or advice from third parties.
Benjamin Cornejo profile photo
  • Able to optimize spend and improve performance over time.
  • Certain times reports are not reporting correctly and managers at DoubleClick are lost and don't know how to fix it.
No photo available

Pricing Details

Adobe Media Optimizer

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Google Marketing Platform (formerly DoubleClick)

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details