29 Ratings
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Score 7.5 out of 101
148 Ratings
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Score 7.9 out of 101

Add comparison

Likelihood to Recommend

Adobe Media Optimizer

Adobe Media Optimizer is suited for industries that need high levels of security. This is perfect for industries like pharmaceuticals and the marketing behind them.
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Google Marketing Platform (formerly DoubleClick)

We are a lead generation business mainly for B2B with a lead verification process that causes a delay in revenue that is coming in. DoubleClick allows us to insert offline conversion data and update that data multiple times which is extremely important for businesses that have a verification process in place and/or delayed revenue data availability. DoubleClick also has the option to use an 'availability time stamp' that tell the system what the latest available data is
Dana Berardi profile photo

Feature Rating Comparison

Ad Network Integration

Adobe Media Optimizer
Google Marketing Platform (formerly DoubleClick)
8.4
Data Transfer
Adobe Media Optimizer
Google Marketing Platform (formerly DoubleClick)
8.4
DSP integration
Adobe Media Optimizer
Google Marketing Platform (formerly DoubleClick)
8.3

Ad Campaigns

Adobe Media Optimizer
Google Marketing Platform (formerly DoubleClick)
8.2
Ad campaign creation
Adobe Media Optimizer
Google Marketing Platform (formerly DoubleClick)
8.1
Ad deployment
Adobe Media Optimizer
Google Marketing Platform (formerly DoubleClick)
8.2
Display advertising
Adobe Media Optimizer
Google Marketing Platform (formerly DoubleClick)
8.2
Ad display and retargeting segmentation
Adobe Media Optimizer
Google Marketing Platform (formerly DoubleClick)
7.8
Sequence targeting
Adobe Media Optimizer
Google Marketing Platform (formerly DoubleClick)
8.4

Ad Reporting & Analytics

Adobe Media Optimizer
Google Marketing Platform (formerly DoubleClick)
7.9
Ad dashboards
Adobe Media Optimizer
Google Marketing Platform (formerly DoubleClick)
7.5
Ad performance reports
Adobe Media Optimizer
Google Marketing Platform (formerly DoubleClick)
8.1
Ad conversion tracking
Adobe Media Optimizer
Google Marketing Platform (formerly DoubleClick)
8.7
Ad attribution reporting
Adobe Media Optimizer
Google Marketing Platform (formerly DoubleClick)
8.0
Cross-channel ad management
Adobe Media Optimizer
Google Marketing Platform (formerly DoubleClick)
7.6
Ad forecasting and optimization
Adobe Media Optimizer
Google Marketing Platform (formerly DoubleClick)
7.7

Pros

  • This product is easy to learn.
  • This product is easy to implement into current business plans.
  • This product has more bells and whistles than most people who use this type of platform know what to do with on a daily basis.
No photo available
  • Trafficking of banners are easy and simple. It involves a little bit of technical knowledge but those challenges can be resolved over a period of time. It also helped me to add click trackers on specific emails and outbound links for an ad campaign.
  • Double Click Studio helped us to create and traffic rich media, video, and expandable creatives. DCM and Double Click Studio are seamlessly integrated, hence it is easy for a creative team to pick up with the technology.
  • Implementing FloodLight Container Tags and Reporting is so easy that it helped us to derive attribution models for our clients. Again setting up proper conversion tracking and attribution models in this tools is simple and easy. You can place as many third party publisher conversion pixels as you want in FloodLight containers.
  • Also, since it is a Google Product - hence the technology is always updated, with new industry methods of Display advertising. The tool is not a laggard rather it adopts really quick, keeping IAB standards into consideration.
Namit Narain profile photo

Cons

  • Initial code implementation can be difficult, depending on the size and style of the website you are trying to implement it on. Use of the new Adobe Dynamic Tag Manager can make this project significantly easier.
  • We experienced difficulty initially when we were hard coding the javascript onto the site while others were making website changes and this sometimes resulted in data inaccuracies.
  • The process from inception to actually getting your website actually up and running with the optimizer engine can be lengthy, especially when doing several sites concurrently. For smaller applications I can see this taking a much shorter time frame, but can be quite time consuming for multiple websites.
Jay Corcoran profile photo
  • Double Click needs to give direct access to the small advertisers and agencies rather than small players getting access only through resellers.
  • The pricing model should be only based on impression volume or CPM not with respect to the type or size of creative you serve. This is a huge pain in the neck when a client or advertiser really needs to move forward with new formats or size of creatives and they have to redo their math on platform fee/spend level. Hence it is a simple case of cost-benefit analysis.
  • The UI of trafficking needs to be a little more tidy rather making it complex and comprehensive.
  • Also, the support for direct advertisers, small agencies or client's needs improvement. Rather, than all these small players going to the support team of resellers, they need to have a direct touch point access from Google itself.
  • For example, I reached out directly to the sales team of Double Click as a representative from my agency, where I needed to move away from my reseller rather to have the direct Double Click access, I never received a response from Google back on the request.
Namit Narain profile photo

Likelihood to Renew

Adobe Media Optimizer1.8
Based on 2 answers
It has performed well above our expectations and has given us the time we'd be better off spending on building new strategies and customer development, over manual PPC campaign management. The ROI far exceeds what we could have promised on our own with many clients and we wouldn't want to give up that kind of almost guaranteed ROI for our clients.
Jay Corcoran profile photo
Google Marketing Platform (formerly DoubleClick)8.0
Based on 13 answers
Due to its adapting behavior with industry ad formats and seamless integration with publishers and DSP's, I don't see myself moving away from DCM. As we see the display advertising is getting more programatic and automated due to the rise of DSP and concept of RTB, Double Click has evolved with new advanced best practices
Namit Narain profile photo

Usability

Adobe Media Optimizer9.0
Based on 1 answer
It definitely takes some instruction to get to be able to use the system. One would struggle trying to get it to work without any previous experience with it. If you are famailiar with the interface it is actually quite fast and easy to maneuver around.
Jay Corcoran profile photo
Google Marketing Platform (formerly DoubleClick)8.0
Based on 2 answers
The Doubleclick interface is easy and simple to get a hang of. The options are slightly limited compared to other DSPs. But, for a simple campaign, this is a great DSP to move forward with. They have a ton of data and can plug into a lot of different partners
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Support

Adobe Media Optimizer7.2
Based on 2 answers
Customer support is very hands on and the Adobe team pulls from what ever department of expertise to get the problems solve quickly and efficiently
Jay Corcoran profile photo
Google Marketing Platform (formerly DoubleClick)5.7
Based on 3 answers
The customer service team is understaffed and not equipped to handle the number of clients
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Implementation

Adobe Media Optimizer8.0
Based on 1 answer
It was difficult initially, but the implementation of the Dynamic Tag Manager was a big help and timesaver.
Jay Corcoran profile photo
Google Marketing Platform (formerly DoubleClick)6.0
Based on 2 answers
I would highly recommend asking clients to provide 3PAS tags or use an internal 3PAS
No photo available

Alternatives Considered

I think it's a good way to automate and take more control during the digital advertising process.You can have access to a lot of data, spreadsheets and statistics, but that is difficult to manage at the beginning.
Benjamin Cornejo profile photo
We evaluated multiple other tools such as Atlax, OpenX, AdRoll, and PointRoll. We picked up Double Click for multiple reason - 1. Creative Control and Creative Insights 2. Centralized Management of Campaigns and 3. Data Ownership. Double Click stood on par with other products out there in the market
Namit Narain profile photo

Return on Investment

  • This has increased the number of clients.
  • This has increased the amount of productivity and time we can spend on clients.
  • This has increased the overall revenue because we can handle more than we used to be able to handle without this tool.
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  • Double Click definitely increased our team efficiency, where our team was quick in adapting the tool and learning more about the display trafficking.
  • Secondly it made my life easy where most of the publishers do work on DCM for Publishers and it made the tags implementation and exchange easy.
  • It met our client goals as an agency to move really quick in the market with their display ads, hence having a quick go to market strategy.
  • Amazing reporting capabilities made our clients strong believers on the numbers we provided on tactics in the market.
Namit Narain profile photo

Pricing Details

Adobe Media Optimizer

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Google Marketing Platform (formerly DoubleClick)

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details