What users are saying about
29 Ratings
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Score 7.4 out of 101
37 Ratings
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Score 7.3 out of 101

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Likelihood to Recommend

Adobe Media Optimizer

I think it is good to keep in mind the type of business application you have in mind when selecting Media Optimizer for your company. For us, as an agency, it makes sense for us to utilize the reporting and paid search optimizing portions for our clients as we manage over 300+ clients PPC campaigns. With this tool it is possible to set up campaigns easily and as long as the parameters are set correctly within the portfolio, there is a great opportunity for the tool to do its job and use the simulation/modeling process to run and grow a paid search campaign with ease of human interaction.
Jay Corcoran profile photo

WordStream Advisor

I was actually skeptical before trying out WordStream, but the software has been great to work with and the staff at WordStream are committed to our success. It has cut down on our manual hours and also improved the performance of our campaigns across all our clients and campaigns. Highly recommend.
Dustin Brackett profile photo

Pros

  • This product is easy to learn.
  • This product is easy to implement into current business plans.
  • This product has more bells and whistles than most people who use this type of platform know what to do with on a daily basis.
No photo available
  • 20 minute work week
  • Insights into campaigns
  • Ease of use
  • One place to manage all our campaigns on different platforms
Dustin Brackett profile photo

Cons

  • The product is expensive.
  • The product sometimes has issues recognizing our users and remembering their profile information.
  • The product can be challenging when gathering specific reports.
No photo available
  • Lack of Analytics
  • No retargeting integration
  • No IP retargeting integration
  • Price structure
Michael Phelps profile photo

Likelihood to Renew

Adobe Media Optimizer1.8
Based on 2 answers
It has performed well above our expectations and has given us the time we'd be better off spending on building new strategies and customer development, over manual PPC campaign management. The ROI far exceeds what we could have promised on our own with many clients and we wouldn't want to give up that kind of almost guaranteed ROI for our clients.
Jay Corcoran profile photo
WordStream Advisor9.0
Based on 3 answers
I am not the PPC manager here so I have to use the products available.
Daniel Keogh profile photo

Usability

Adobe Media Optimizer9.0
Based on 1 answer
It definitely takes some instruction to get to be able to use the system. One would struggle trying to get it to work without any previous experience with it. If you are famailiar with the interface it is actually quite fast and easy to maneuver around.
Jay Corcoran profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Media Optimizer7.2
Based on 2 answers
Customer support is very hands on and the Adobe team pulls from what ever department of expertise to get the problems solve quickly and efficiently
Jay Corcoran profile photo
No score
No answers yet
No answers on this topic

Implementation

Adobe Media Optimizer8.0
Based on 1 answer
It was difficult initially, but the implementation of the Dynamic Tag Manager was a big help and timesaver.
Jay Corcoran profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

We have only gone with the Adobe Media Optimizer, as it seemed the most appropriate tool for what we wanted to use it for and offered an optimization tool as well as a reporting platform that others didn't. We took into account the abilities of Marin software and Navis, but none could offer the benefits that AMO could
Jay Corcoran profile photo
I do not know of any competitor platforms that compares directly to what Wordstream does.
Brett Doucette, ABC, MBA profile photo

Return on Investment

  • This has increased the number of clients.
  • This has increased the amount of productivity and time we can spend on clients.
  • This has increased the overall revenue because we can handle more than we used to be able to handle without this tool.
No photo available
  • Pretty good, negative keywords help save money and spend where needed.
Daniel Keogh profile photo

Pricing Details

Adobe Media Optimizer

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

WordStream Advisor

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Additional Pricing Details