What users are saying about

Adobe Social

39 Ratings
Score 6.7 out of 101

Oracle Social Cloud

59 Ratings
Score 7.5 out of 101

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Likelihood to Recommend

Adobe Social

Adobe Social is not well suited to any type of social publishing, reporting or listening, particularly on a large scale within a major enterprise. It can, on occasion, completely fail to do what is asked of it. Customer support is slow and representatives often don't even read the ticket properly and ask questions answered by the ticket.
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Oracle Social Cloud

If you are looking to manage multiple social channels and quickly schedule posts it's a great tool. Not the best tool if you're looking to provide real time or near real time support and feedback to customers who are in the moment.
Mike Bernard profile photo

Feature Rating Comparison

Listening/monitoring

Adobe Social
2.4
Oracle Social Cloud
Boolean keyword searches
Adobe Social
2.2
Oracle Social Cloud
Filtering out noise/spam
Adobe Social
2.2
Oracle Social Cloud
Sentiment analysis
Adobe Social
2.2
Oracle Social Cloud
Broad channel coverage
Adobe Social
3.1
Oracle Social Cloud

Publishing

Adobe Social
3.3
Oracle Social Cloud
Content planning and scheduling
Adobe Social
4.2
Oracle Social Cloud
Audience targeting
Adobe Social
3.3
Oracle Social Cloud
Content optimization
Adobe Social
2.3
Oracle Social Cloud
Workflow management
Adobe Social
3.3
Oracle Social Cloud

Engagement

Adobe Social
2.2
Oracle Social Cloud
Automated routing and prioritization
Adobe Social
2.2
Oracle Social Cloud
Customer interaction histories
Adobe Social
2.3
Oracle Social Cloud
Bulk actions
Adobe Social
2.1
Oracle Social Cloud

Marketing

Adobe Social
2.1
Oracle Social Cloud
Lead generation
Adobe Social
2.1
Oracle Social Cloud
Content marketing
Adobe Social
2.2
Oracle Social Cloud
Paid media management
Adobe Social
2.1
Oracle Social Cloud
Campaigns and promotions
Adobe Social
2.2
Oracle Social Cloud

Channel coverage/integration

Adobe Social
3.0
Oracle Social Cloud
Twitter
Adobe Social
4.3
Oracle Social Cloud
Facebook
Adobe Social
3.3
Oracle Social Cloud
LinkedIn
Adobe Social
3.1
Oracle Social Cloud
Google+
Adobe Social
3.2
Oracle Social Cloud
Instagram
Adobe Social
3.0
Oracle Social Cloud
Pinterest
Adobe Social
3.0
Oracle Social Cloud
YouTube
Adobe Social
1.2
Oracle Social Cloud

Reporting/analytics

Adobe Social
2.2
Oracle Social Cloud
Campaign success analytics
Adobe Social
2.3
Oracle Social Cloud
Real-time tracking
Adobe Social
2.2
Oracle Social Cloud
Competitor analysis
Adobe Social
2.2
Oracle Social Cloud

Account management

Adobe Social
2.6
Oracle Social Cloud
Role-based user permissions & privileges
Adobe Social
3.2
Oracle Social Cloud
Mobile access
Adobe Social
2.0
Oracle Social Cloud

Pros

  • Publishing capabilities
  • Moderation Dashboards
  • Customized Dashboard Feeds
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  • Scheduled publishing of social posts to various channels.
  • Ability to listen for certain topics or keyword mentions in cyberspace.
  • Links back to Eloqua for full campaign tracking through various mediums.
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Cons

  • Tracking keywords: you have to know the keywords you want to track prior getting data on them. (ie. no retroactive data renders) In the fast paced world of social media where things change on a dime, this is an antiquated approach.
  • Very difficult to navigate and get up and running. Although I'd used similar community management and analytics systems before Adobe Social, it took 3 - 4 months to my team up to speed on the core features and functionality. Several other depts that had intended to use it gave up as a result of the difficulty.
  • The Mobile experience is horrendous. The service is inaccessible on mobile. So for posting it's atrocious.
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  • Control. Our goal is for our sales reps to manage their own Facebook pages through SRM, but the interface is so clunky that most won't use it. They post directly or they don't post at all. I'm not sure how to make it better though, considering how tightly we must control risk of off-label claims.
  • Cost. SRM's cost is in line with other social vendors, but the high cost is hard to justify to management because the return is so amorphous. Is social marketing really worth that much?
  • Oracle. It's a big company, and sometimes we get lost inside. Opening a support ticket, for example, results in ovenight email chats with Sunitha from India.
Ben Herrington profile photo

Likelihood to Renew

Adobe Social5.4
Based on 11 answers
Product is not evolving, gaps are never overcome, and reporting is poor. It's not an innovative product.
Chris Cartwright profile photo
Oracle Social Cloud9.0
Based on 10 answers
I would revisit the tool in comparison to the competition if and when our current tool (Buddy Media) failed to meet our growing needs. Otherwise I feel like a handful of very suitable alternatives have entered the market and matured a bit since Vitrue held a tight grip on the space.
Mark Ward profile photo

Usability

Adobe Social2.1
Based on 2 answers
Social moves at the speed of light, Adobe Social doesn't. I found posting via the system very cumbersome.
Sandy Adam profile photo
Oracle Social Cloud9.0
Based on 1 answer
Within a few hours you should be able to get up to speed to do the basics. I find it very intuitive
Mike Bernard profile photo

Support

Adobe Social8.0
Based on 1 answer
The Adobe support team is really helpful. We have recently gone through a number of account reps since our favorite rep was promoted off of our account, so we are hoping for better service in our newest rep.
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Oracle Social Cloud7.6
Based on 4 answers
The personalized support of a single individual who gets to know your business and your needs is priceless. They will assist with anything from a technical glitch to a campaign strategy that has worked for other companies
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Online Training

Adobe Social6.0
Based on 1 answer
Training was long and a little confusing. While a number of features carried over, they were still covered in this elongated training. It would have been nice to have training tailored to experience level with the product.
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Oracle Social Cloud5.0
Based on 1 answer
Vitrue's training was limited online and not very in-depth, but the the platform is overall very easy to use and doesn't necessarily need a large amount of training.
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Implementation

Adobe Social5.0
Based on 1 answer
The implementation was done during our POC. We had a very mixed experience here, and have had some issues arise since based on the way the tool was implemented. An Adobe employee went ahead and made a change to our account that was unauthorized (helpful for our implementation) which caused issues in on boarding another team who needed the same change, but could not get it done without costly Adobe certification
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No score
No answers yet
No answers on this topic

Alternatives Considered

I would say that Adobe Social combines all the best qualities of its competitors into one platform. It has moderation capabilities similar to Buddy Media and publishing capabilities like Social Studio
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TweetDeck is simpler to use, but mostly because it simply has a lot less functionalities. It simply does not work well with teams or a lot of channels across the globe.
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Return on Investment

  • A bespoke report we created (and had to pay additional money to work with Adobe to create) paid dividends. It signaled to us that one of the characters in our show was receiving out-sized chatter - and we pivoted our marketing plans as a result.
  • It was awful for tracking realtime trends, stats and chatter.
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  • We are still in the early phases of using Social Listening. So far we have helped inform campaigns, identified customer and competitor sentiment and how it relates to customer journeys and relationships.
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Pricing Details

Adobe Social

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Oracle Social Cloud

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
varies pending package.*
1.  varies pending package.
Additional Pricing Details