What users are saying about
41 Ratings
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Score 7 out of 101
59 Ratings
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Score 7.5 out of 101

Likelihood to Recommend

Adobe Social

Adobe Social is well suited for writing and scheduling most posts. It's less appropriate for Twitter video and social analytics depending on the needs of your client. Other products worth looking at are Hootsuite or Sprout Social
No photo available

Oracle Social Cloud

If you are looking to manage multiple social channels and quickly schedule posts it's a great tool. Not the best tool if you're looking to provide real time or near real time support and feedback to customers who are in the moment.
Mike Bernard profile photo

Feature Rating Comparison

Listening/monitoring

Adobe Social
2.3
Oracle Social Cloud
Boolean keyword searches
Adobe Social
2.0
Oracle Social Cloud
Filtering out noise/spam
Adobe Social
2.0
Oracle Social Cloud
Sentiment analysis
Adobe Social
2.0
Oracle Social Cloud
Broad channel coverage
Adobe Social
3.0
Oracle Social Cloud

Publishing

Adobe Social
3.0
Oracle Social Cloud
Content planning and scheduling
Adobe Social
4.0
Oracle Social Cloud
Audience targeting
Adobe Social
3.1
Oracle Social Cloud
Content optimization
Adobe Social
2.1
Oracle Social Cloud
Workflow management
Adobe Social
3.0
Oracle Social Cloud

Engagement

Adobe Social
2.0
Oracle Social Cloud
Automated routing and prioritization
Adobe Social
2.0
Oracle Social Cloud
Customer interaction histories
Adobe Social
2.0
Oracle Social Cloud
Bulk actions
Adobe Social
2.0
Oracle Social Cloud

Marketing

Adobe Social
2.0
Oracle Social Cloud
Lead generation
Adobe Social
2.0
Oracle Social Cloud
Content marketing
Adobe Social
2.0
Oracle Social Cloud
Paid media management
Adobe Social
2.0
Oracle Social Cloud
Campaigns and promotions
Adobe Social
2.0
Oracle Social Cloud

Channel coverage/integration

Adobe Social
2.9
Oracle Social Cloud
Twitter
Adobe Social
4.1
Oracle Social Cloud
Facebook
Adobe Social
3.1
Oracle Social Cloud
LinkedIn
Adobe Social
3.0
Oracle Social Cloud
Google+
Adobe Social
3.0
Oracle Social Cloud
Instagram
Adobe Social
3.0
Oracle Social Cloud
Pinterest
Adobe Social
3.0
Oracle Social Cloud
YouTube
Adobe Social
1.0
Oracle Social Cloud

Reporting/analytics

Adobe Social
2.0
Oracle Social Cloud
Campaign success analytics
Adobe Social
2.1
Oracle Social Cloud
Real-time tracking
Adobe Social
2.0
Oracle Social Cloud
Competitor analysis
Adobe Social
2.0
Oracle Social Cloud

Account management

Adobe Social
2.5
Oracle Social Cloud
Role-based user permissions & privileges
Adobe Social
3.0
Oracle Social Cloud
Mobile access
Adobe Social
2.0
Oracle Social Cloud

Pros

Adobe Social

  • Integrates with Omniture SiteCatalyst data
  • Integrated photo editing tools
Chris Cartwright profile photo

Oracle Social Cloud

  • The ability to schedule months of content at a time and view it across a calendar.
  • The approval process - you can set up teams to create, edit, publish, approve etc.
  • The content and apps module allows you to create modules which can be displayed on your Facebook page under the tabs section. You can create interactive modules for your customers to view.
Brian Cowan-Moore profile photo

Cons

Adobe Social

  • Social listening
  • Image moderation
  • Twitter and Google+ analytics
  • Analytics exports
No photo available

Oracle Social Cloud

  • The approval process could be made easier. It would be great to approve all content for all channels, rather than have to visit each individual post to approve.
  • Ability when scheduling a multi channel post to set it to different dates and times for each post.
  • It would be good to duplicate posts and schedule them for another date and time from the one thread.
Brian Cowan-Moore profile photo

Likelihood to Renew

Adobe Social

Adobe Social 5.4
Based on 11 answers
The service is on a downward spiral. Once a great product, Adobe is focusing their efforts in the wrong components of the tool. The listening component is not very good, yet seems to be the only component that Adobe wants to emphasize. Analytics are getting better in Facebook native and Adobe Social has not kept up. There would be great value in the tool if they were able to integrate more robust analytics for hard to measure platforms like Google+ and Twitter, but metrics for these are still scarce or inaccurate
No photo available

Oracle Social Cloud

Oracle Social Cloud 9.0
Based on 10 answers
Not likely to renew as I'm at a different company now and we're using Sprinklr for our Twitter publishing needs. Facebook has since rolled out Global Pages which allows us to do much of what we needed Vitrue for, natively. Just not necessary anymore to have this platform in play.
No photo available

Usability

Adobe Social

Adobe Social 2.1
Based on 2 answers
Social moves at the speed of light, Adobe Social doesn't. I found posting via the system very cumbersome.
Sandy Adam profile photo

Oracle Social Cloud

Oracle Social Cloud 9.0
Based on 1 answer
Within a few hours you should be able to get up to speed to do the basics. I find it very intuitive
Mike Bernard profile photo

Support

Adobe Social

Adobe Social 8.0
Based on 1 answer
The Adobe support team is really helpful. We have recently gone through a number of account reps since our favorite rep was promoted off of our account, so we are hoping for better service in our newest rep.
No photo available

Oracle Social Cloud

Oracle Social Cloud 7.7
Based on 4 answers
I think support is always a struggle for every company. A balance between responding quickly and quality.
Rhianna Albert profile photo

Online Training

Adobe Social

Adobe Social 6.0
Based on 1 answer
Training was long and a little confusing. While a number of features carried over, they were still covered in this elongated training. It would have been nice to have training tailored to experience level with the product.
No photo available

Oracle Social Cloud

Oracle Social Cloud 5.0
Based on 1 answer
Vitrue's training was limited online and not very in-depth, but the the platform is overall very easy to use and doesn't necessarily need a large amount of training.
No photo available

Implementation

Adobe Social

Adobe Social 5.0
Based on 1 answer
The implementation was done during our POC. We had a very mixed experience here, and have had some issues arise since based on the way the tool was implemented. An Adobe employee went ahead and made a change to our account that was unauthorized (helpful for our implementation) which caused issues in on boarding another team who needed the same change, but could not get it done without costly Adobe certification
No photo available

Oracle Social Cloud

No score
No answers yet
No answers on this topic

Alternatives Considered

Adobe Social

That version of Hootsuite you can't even edit posts on separate channels prior to scheduling or posting. Analytics isn't as easy to use. Overall, not a great product in comparison.
No photo available

Oracle Social Cloud

I have used one other enterprise level application; it was comparable to SRM. We moved away from the first application because our parent company uses many other Oracle applications, not because we were 'unhappy' with the application we had at the time. Having said that, SRM does everything we need from it; in fact, there are features we aren't fully leveraging at this point. I especially find Engage, Content and Apps and Publish particularly useful. This is the kind of platform that is very robust; you get out of it what you have the time and resources for
No photo available

Return on Investment

Adobe Social

  • efficiency
  • post performance
No photo available

Oracle Social Cloud

  • SRM helps us quickly learn of and address customer service issues.
  • SRM allows us to be much more efficient creating social content across multiple social platforms.
  • SRM analytics insights are easy to access and understand.
No photo available

Pricing Details

Adobe Social

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Oracle Social Cloud

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
varies pending package.*
1.  varies pending package.
Additional Pricing Details

Add comparison