What users are saying about
40 Ratings
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Score 6.8 out of 101
59 Ratings
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Score 7.5 out of 101

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Likelihood to Recommend

Adobe Social

Adobe Social is well suited for writing and scheduling most posts. It's less appropriate for Twitter video and social analytics depending on the needs of your client. Other products worth looking at are Hootsuite or Sprout Social
No photo available

Oracle Social Cloud

If you are looking to manage multiple social channels and quickly schedule posts it's a great tool. Not the best tool if you're looking to provide real time or near real time support and feedback to customers who are in the moment.
Mike Bernard profile photo

Feature Rating Comparison

Listening/monitoring

Adobe Social
2.3
Oracle Social Cloud
Boolean keyword searches
Adobe Social
2.1
Oracle Social Cloud
Filtering out noise/spam
Adobe Social
2.1
Oracle Social Cloud
Sentiment analysis
Adobe Social
2.1
Oracle Social Cloud
Broad channel coverage
Adobe Social
3.1
Oracle Social Cloud

Publishing

Adobe Social
3.1
Oracle Social Cloud
Content planning and scheduling
Adobe Social
4.1
Oracle Social Cloud
Audience targeting
Adobe Social
3.1
Oracle Social Cloud
Content optimization
Adobe Social
2.2
Oracle Social Cloud
Workflow management
Adobe Social
3.1
Oracle Social Cloud

Engagement

Adobe Social
2.1
Oracle Social Cloud
Automated routing and prioritization
Adobe Social
2.1
Oracle Social Cloud
Customer interaction histories
Adobe Social
2.1
Oracle Social Cloud
Bulk actions
Adobe Social
2.1
Oracle Social Cloud

Marketing

Adobe Social
2.1
Oracle Social Cloud
Lead generation
Adobe Social
2.1
Oracle Social Cloud
Content marketing
Adobe Social
2.1
Oracle Social Cloud
Paid media management
Adobe Social
2.0
Oracle Social Cloud
Campaigns and promotions
Adobe Social
2.1
Oracle Social Cloud

Channel coverage/integration

Adobe Social
2.9
Oracle Social Cloud
Twitter
Adobe Social
4.1
Oracle Social Cloud
Facebook
Adobe Social
3.1
Oracle Social Cloud
LinkedIn
Adobe Social
3.1
Oracle Social Cloud
Google+
Adobe Social
3.1
Oracle Social Cloud
Instagram
Adobe Social
3.0
Oracle Social Cloud
Pinterest
Adobe Social
3.0
Oracle Social Cloud
YouTube
Adobe Social
1.1
Oracle Social Cloud

Reporting/analytics

Adobe Social
2.1
Oracle Social Cloud
Campaign success analytics
Adobe Social
2.1
Oracle Social Cloud
Real-time tracking
Adobe Social
2.1
Oracle Social Cloud
Competitor analysis
Adobe Social
2.1
Oracle Social Cloud

Account management

Adobe Social
2.6
Oracle Social Cloud
Role-based user permissions & privileges
Adobe Social
3.1
Oracle Social Cloud
Mobile access
Adobe Social
2.0
Oracle Social Cloud

Pros

  • The approval process for posts is very straightforward.
  • If permissions are properly set up, it is very easy to write and schedule most types of posts.
  • The ability to set up custom moderation feeds is great.
No photo available
  • Scheduling posts across multiple social platforms
  • Listening and monitoring what's going on in the social world
  • Reporting on social campaigns
Mike Bernard profile photo

Cons

  • The publising tool is quite limited in terms of number of platforms it publishes to, as well as the functionality of being able to tweak posts within a platform
  • The customer service provided in support of this product leaves an enormous amount to be desired.
  • Adobe Social can be very slow to load and have it bring up the pages you actually want it to bring up
  • Much of the functionality of Adobe Social often doesn't work, and what does is not very ituitive to the user
No photo available
  • Would like faster response with the listening component. It's tough to do real time responses when there are lags
  • The ability to build out landing pages for social campaigns could use improvment
Mike Bernard profile photo

Likelihood to Renew

Adobe Social5.4
Based on 11 answers
I wasn't in charge of making the actual management decision, but I would absolutely renew Adobe Social. As I mentioned, it provides strong and in-depth analytics and listening tools. The reports that it generates are very thorough and easy to read. I loved the platform and would recommend it to anyone
Robert Randle profile photo
Oracle Social Cloud9.0
Based on 10 answers
I have moved to a new company and am serving in a different role, but in my current company we might have continued using Vitrue
No photo available

Usability

Adobe Social2.1
Based on 2 answers
Social moves at the speed of light, Adobe Social doesn't. I found posting via the system very cumbersome.
Sandy Adam profile photo
Oracle Social Cloud9.0
Based on 1 answer
Within a few hours you should be able to get up to speed to do the basics. I find it very intuitive
Mike Bernard profile photo

Support

Adobe Social8.0
Based on 1 answer
The Adobe support team is really helpful. We have recently gone through a number of account reps since our favorite rep was promoted off of our account, so we are hoping for better service in our newest rep.
No photo available
Oracle Social Cloud7.6
Based on 4 answers
You are in the hopper with everyone else and it can take a long time to get your question answered.
Mike Bernard profile photo

Online Training

Adobe Social6.0
Based on 1 answer
Training was long and a little confusing. While a number of features carried over, they were still covered in this elongated training. It would have been nice to have training tailored to experience level with the product.
No photo available
Oracle Social Cloud5.0
Based on 1 answer
Vitrue's training was limited online and not very in-depth, but the the platform is overall very easy to use and doesn't necessarily need a large amount of training.
No photo available

Implementation

Adobe Social5.0
Based on 1 answer
The implementation was done during our POC. We had a very mixed experience here, and have had some issues arise since based on the way the tool was implemented. An Adobe employee went ahead and made a change to our account that was unauthorized (helpful for our implementation) which caused issues in on boarding another team who needed the same change, but could not get it done without costly Adobe certification
No photo available
No score
No answers yet
No answers on this topic

Alternatives Considered

Hootsuite Enterprise is superior in many ways, but the biggest factor is probably that it is constantly evolving and adding new features, working directly with social media companies ahead of new releases. Adobe seems to have stopped developing their product.
Chris Cartwright profile photo
We chose SRM because of its integration with our other products, the ability to also offer social publishing and its feature set
No photo available

Return on Investment

  • Adobe Social allows us to insert our clients into online conversations related to their brand.
No photo available
  • We have grown to over 5,500 followers over our social networks, which has helped increased our brand recognition. It is still early days for us to prove our ROI.
Brian Cowan-Moore profile photo

Pricing Details

Adobe Social

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Oracle Social Cloud

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
varies pending package.*
1.  varies pending package.
Additional Pricing Details