What users are saying about
41 Ratings
21 Ratings
41 Ratings
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Score 7.1 out of 101
21 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7.4 out of 101

Likelihood to Recommend

Adobe Social

Adobe Social is not well suited to any type of social publishing, reporting or listening, particularly on a large scale within a major enterprise. It can, on occasion, completely fail to do what is asked of it. Customer support is slow and representatives often don't even read the ticket properly and ask questions answered by the ticket.
No photo available

Sendible

We LOVE SENDIBLE!! In addition to their awesome customer support, Sendible's platform has saved our company time in scheduling out posts (either one at at time or in bulk); is easy to collaborate with your team and find relevant useful content. If you are an agency, they also have a white label version available which is pretty cost-effective.
Lee'Ann Burgess profile photo

Feature Rating Comparison

Listening/monitoring

Adobe Social
2.3
Sendible
7.3
Boolean keyword searches
Adobe Social
2.0
Sendible
9.0
Filtering out noise/spam
Adobe Social
2.0
Sendible
3.0
Sentiment analysis
Adobe Social
2.0
Sendible
9.0
Broad channel coverage
Adobe Social
3.0
Sendible
8.0

Publishing

Adobe Social
3.0
Sendible
7.9
Content planning and scheduling
Adobe Social
4.0
Sendible
8.8
Audience targeting
Adobe Social
3.1
Sendible
7.0
Content optimization
Adobe Social
2.1
Sendible
6.5
Workflow management
Adobe Social
3.0
Sendible
9.3

Engagement

Adobe Social
2.0
Sendible
8.5
Automated routing and prioritization
Adobe Social
2.0
Sendible
8.4
Customer interaction histories
Adobe Social
2.0
Sendible
9.0
Bulk actions
Adobe Social
2.0
Sendible
8.0

Marketing

Adobe Social
2.0
Sendible
4.7
Lead generation
Adobe Social
2.0
Sendible
8.0
Content marketing
Adobe Social
2.0
Sendible
8.8
Paid media management
Adobe Social
2.0
Sendible
1.0
Campaigns and promotions
Adobe Social
2.0
Sendible
1.0

Channel coverage/integration

Adobe Social
2.9
Sendible
9.3
Twitter
Adobe Social
4.1
Sendible
10.0
Facebook
Adobe Social
3.0
Sendible
9.5
LinkedIn
Adobe Social
3.0
Sendible
9.0
Google+
Adobe Social
3.0
Sendible
9.0
Instagram
Adobe Social
3.0
Sendible
8.7
Pinterest
Adobe Social
3.0
Sendible
10.0
YouTube
Adobe Social
1.0
Sendible
9.0

Reporting/analytics

Adobe Social
2.0
Sendible
7.4
Campaign success analytics
Adobe Social
2.1
Sendible
6.7
Real-time tracking
Adobe Social
2.0
Sendible
8.3
Competitor analysis
Adobe Social
2.0
Sendible
7.0

Account management

Adobe Social
2.5
Sendible
9.4
Role-based user permissions & privileges
Adobe Social
3.0
Sendible
9.7
Mobile access
Adobe Social
2.0
Sendible
9.0

Pros

Adobe Social

  • Adobe Social lacks strengths, as I believe Adobe themselves have acknowledged, given their decision not to continue support or development. But if I need to list three strengths, the first would be it can publish to some social media platforms with a success rate of over 50%. If that's a strength.
  • It has workflow processes, but they are over-complicated and poorly designed.
  • It has some basic analytics, but Adobe consultants usually recommend referring to Adobe Analytics instead. Which is great if you actually use Adobe Analytics.
No photo available

Sendible

  • Has most of the social media management platform functionalities that the other tools have, but at a much cheaper price tag
  • Beautiful and simple UX
  • Team collaboration is actually quite nice
No photo available

Cons

Adobe Social

  • Content calendar layout is hard to follow along with
  • Shared logins don't load data consistently into each dashboard
  • Can't mass delete comments from your social page
No photo available

Sendible

  • It seems functionality with other browsers outside of FireFox is very poor
  • In classic mode I have noticed glitches that force me to delete all my services and start from scratch. This happens at least once a year.
  • 360 mode does not seem as well organized as classic. But I am looking forward to the new platform.
Scott Guttenberger profile photo

Likelihood to Renew

Adobe Social

Adobe Social 5.4
Based on 11 answers
Product is not evolving, gaps are never overcome, and reporting is poor. It's not an innovative product.
Chris Cartwright profile photo

Sendible

Sendible 8.0
Based on 4 answers
You guys are quick to answer when i need help and offer a solid platform. That should be enough for anyone to see the value in using the platform.
Scott Guttenberger profile photo

Usability

Adobe Social

Adobe Social 2.1
Based on 2 answers
Social moves at the speed of light, Adobe Social doesn't. I found posting via the system very cumbersome.
Sandy Adam profile photo

Sendible

No score
No answers yet
No answers on this topic

Support

Adobe Social

Adobe Social 8.0
Based on 1 answer
The Adobe support team is really helpful. We have recently gone through a number of account reps since our favorite rep was promoted off of our account, so we are hoping for better service in our newest rep.
No photo available

Sendible

No score
No answers yet
No answers on this topic

Online Training

Adobe Social

Adobe Social 6.0
Based on 1 answer
Training was long and a little confusing. While a number of features carried over, they were still covered in this elongated training. It would have been nice to have training tailored to experience level with the product.
No photo available

Sendible

No score
No answers yet
No answers on this topic

Implementation

Adobe Social

Adobe Social 5.0
Based on 1 answer
The implementation was done during our POC. We had a very mixed experience here, and have had some issues arise since based on the way the tool was implemented. An Adobe employee went ahead and made a change to our account that was unauthorized (helpful for our implementation) which caused issues in on boarding another team who needed the same change, but could not get it done without costly Adobe certification
No photo available

Sendible

No score
No answers yet
No answers on this topic

Alternatives Considered

Adobe Social

Adobe Social is like the Cadillac of Social Listening tools. It provides everything from analytics, sentiment, custom reporting, campaign organization and geography of engagement. To be able to access social media accounts, publish content, create reports and track influencers was a big deal. It was the best decision our company could have made.
Melissa Butler profile photo

Sendible

We used a combination of Hootsuite and Sendible. Sendible allowed us to fill holes that Hootsuite could not provide coverage for at the time
No photo available

Return on Investment

Adobe Social

  • Adobe Social allows us to insert our clients into online conversations related to their brand.
No photo available

Sendible

  • Its hard to tell the ROI from Sendible. However that does not mean it is useless to my company. We find and utilize the value every day. Without it some of our product offering would be an all day task to complete.
Scott Guttenberger profile photo

Screenshots

Adobe Social

Pricing Details

Adobe Social

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Sendible

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Add comparison