What users are saying about
40 Ratings
20 Ratings
40 Ratings
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Score 6.8 out of 101
20 Ratings
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Score 7.5 out of 101

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Likelihood to Recommend

Adobe Social

Adobe Social is not well suited to any type of social publishing, reporting or listening, particularly on a large scale within a major enterprise. It can, on occasion, completely fail to do what is asked of it. Customer support is slow and representatives often don't even read the ticket properly and ask questions answered by the ticket.
No photo available

Sendible

We LOVE SENDIBLE!! In addition to their awesome customer support, Sendible's platform has saved our company time in scheduling out posts (either one at at time or in bulk); is easy to collaborate with your team and find relevant useful content. If you are an agency, they also have a white label version available which is pretty cost-effective.
Lee'Ann Burgess profile photo

Feature Rating Comparison

Listening/monitoring

Adobe Social
2.3
Sendible
7.3
Boolean keyword searches
Adobe Social
2.1
Sendible
9.0
Filtering out noise/spam
Adobe Social
2.1
Sendible
3.0
Sentiment analysis
Adobe Social
2.1
Sendible
9.0
Broad channel coverage
Adobe Social
3.1
Sendible
8.0

Publishing

Adobe Social
3.1
Sendible
7.9
Content planning and scheduling
Adobe Social
4.1
Sendible
8.8
Audience targeting
Adobe Social
3.2
Sendible
7.0
Content optimization
Adobe Social
2.2
Sendible
6.5
Workflow management
Adobe Social
3.1
Sendible
9.3

Engagement

Adobe Social
2.1
Sendible
8.4
Automated routing and prioritization
Adobe Social
2.1
Sendible
8.3
Customer interaction histories
Adobe Social
2.1
Sendible
9.0
Bulk actions
Adobe Social
2.1
Sendible
8.0

Marketing

Adobe Social
2.1
Sendible
4.7
Lead generation
Adobe Social
2.1
Sendible
8.0
Content marketing
Adobe Social
2.1
Sendible
8.8
Paid media management
Adobe Social
2.0
Sendible
1.0
Campaigns and promotions
Adobe Social
2.1
Sendible
1.0

Channel coverage/integration

Adobe Social
2.9
Sendible
9.3
Twitter
Adobe Social
4.2
Sendible
10.0
Facebook
Adobe Social
3.1
Sendible
9.5
LinkedIn
Adobe Social
3.1
Sendible
9.0
Google+
Adobe Social
3.1
Sendible
9.0
Instagram
Adobe Social
3.0
Sendible
8.7
Pinterest
Adobe Social
3.0
Sendible
10.0
YouTube
Adobe Social
1.1
Sendible
9.0

Reporting/analytics

Adobe Social
2.1
Sendible
7.4
Campaign success analytics
Adobe Social
2.1
Sendible
6.7
Real-time tracking
Adobe Social
2.1
Sendible
8.3
Competitor analysis
Adobe Social
2.1
Sendible
7.0

Account management

Adobe Social
2.6
Sendible
9.4
Role-based user permissions & privileges
Adobe Social
3.1
Sendible
9.7
Mobile access
Adobe Social
2.0
Sendible
9.0

Pros

  • The approval process for posts is very straightforward.
  • If permissions are properly set up, it is very easy to write and schedule most types of posts.
  • The ability to set up custom moderation feeds is great.
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  • Content Calendar. It is easy to filter channels to get an overall look at what content is to post for any given channel.
  • Customer Support. They are quick to respond/alert when something is down or if you need assistance with anything regarding their product.
  • Organization. It is very easy to find what you are looking for. If there was a post that didn't go up, there is a place to find it and report it. If there was a task assigned to me, I know exactly where to go to complete it.
Megan Lemons profile photo

Cons

  • Tracking keywords: you have to know the keywords you want to track prior getting data on them. (ie. no retroactive data renders) In the fast paced world of social media where things change on a dime, this is an antiquated approach.
  • Very difficult to navigate and get up and running. Although I'd used similar community management and analytics systems before Adobe Social, it took 3 - 4 months to my team up to speed on the core features and functionality. Several other depts that had intended to use it gave up as a result of the difficulty.
  • The Mobile experience is horrendous. The service is inaccessible on mobile. So for posting it's atrocious.
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  • Inbox. The inbox of incoming messages/posts is very clunky. Threads are separated into individual messages, making it difficult to follow conversations.
  • Reporting. The included reporting features are limited and don't allow for enough customization to be worth using.
  • Hashtags. When discussing the 10 most common mistakes (or whatever the title might be), we are unable to say "You won't believe #3" because the system reads this as a hashtag to link rather than just a number. It adds on editing time when approving posts.
  • Default settings. As a Social Media Manager, it is annoying to have myself set as default when looking at the content calendar. I don't write the posts, just approved and schedule them, so manually entering in my writers' names in the filters could be made easier by making this an editable feature.
  • Instagram. You cannot post multiple images in a single Instagram post from Sendible.
  • Service Lists. They are supposed to be helpful in grouping your services (we do this by brand), however, these lists don't pull the information you put on individual services. So if I have a list with Facebook, Instagram, and Pinterest for Brand A, you can't just add the Brand A Service List filter onto the calendar and see all of those posts that are scheduled. They don't seem to have much purpose at all.
Megan Lemons profile photo

Likelihood to Renew

Adobe Social5.4
Based on 11 answers
Unfortunately, I was using a corporate account for a company that I no longer work for. However, in an individual capacity, I would 100% renew Adobe Social, as well as recommend it to any future employers that I have
Christopher Mclaughlin profile photo
Sendible8.0
Based on 4 answers
It's served me well in the past, I would want to have it as a tool in my arsenal in the future
No photo available

Usability

Adobe Social2.1
Based on 2 answers
Social moves at the speed of light, Adobe Social doesn't. I found posting via the system very cumbersome.
Sandy Adam profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Social8.0
Based on 1 answer
The Adobe support team is really helpful. We have recently gone through a number of account reps since our favorite rep was promoted off of our account, so we are hoping for better service in our newest rep.
No photo available
No score
No answers yet
No answers on this topic

Online Training

Adobe Social6.0
Based on 1 answer
Training was long and a little confusing. While a number of features carried over, they were still covered in this elongated training. It would have been nice to have training tailored to experience level with the product.
No photo available
No score
No answers yet
No answers on this topic

Implementation

Adobe Social5.0
Based on 1 answer
The implementation was done during our POC. We had a very mixed experience here, and have had some issues arise since based on the way the tool was implemented. An Adobe employee went ahead and made a change to our account that was unauthorized (helpful for our implementation) which caused issues in on boarding another team who needed the same change, but could not get it done without costly Adobe certification
No photo available
No score
No answers yet
No answers on this topic

Alternatives Considered

Originally started with Radian 6 for social listening, however, it requires way too much hands-on time for small teams. Again, a robust systems for large B2C and ecommerce sites.
Sandy Adam profile photo
You get what you pay for, Vocus is crazy expensive and most smaller businesses do not need this type of reporting
No photo available

Return on Investment

  • Combination of Omniture and Adobe Social help to connect the dots between social engagement and site activity, leading to greater insight into the buying trends of customers.
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  • Its hard to tell the ROI from Sendible. However that does not mean it is useless to my company. We find and utilize the value every day. Without it some of our product offering would be an all day task to complete.
Scott Guttenberger profile photo

Screenshots

Adobe Social

Pricing Details

Adobe Social

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Sendible

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details