What users are saying about

Adobe Social

39 Ratings

Sprinklr

Top Rated
101 Ratings

Adobe Social

39 Ratings
Score 6.7 out of 101

Sprinklr

Top Rated
101 Ratings
Score 7.8 out of 101

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Likelihood to Recommend

Adobe Social

Adobe Social is not well suited to any type of social publishing, reporting or listening, particularly on a large scale within a major enterprise. It can, on occasion, completely fail to do what is asked of it. Customer support is slow and representatives often don't even read the ticket properly and ask questions answered by the ticket.
No photo available

Sprinklr

When Sprinklr works well, I love it and swear by it. I do like it much better than other tools I've used such as Percolate. The issue, however, is if you have a customer support issue, you are screwed for an elongated time.The tool would work very well if you have one person on your team designated to management who could keep pushing support and who could assist in building customizations.
No photo available

Feature Rating Comparison

Listening/monitoring

Adobe Social
2.4
Sprinklr
7.2
Boolean keyword searches
Adobe Social
2.2
Sprinklr
8.0
Filtering out noise/spam
Adobe Social
2.2
Sprinklr
5.7
Sentiment analysis
Adobe Social
2.2
Sprinklr
6.2
Broad channel coverage
Adobe Social
3.1
Sprinklr
9.0

Publishing

Adobe Social
3.3
Sprinklr
7.4
Content planning and scheduling
Adobe Social
4.2
Sprinklr
8.7
Audience targeting
Adobe Social
3.3
Sprinklr
6.4
Content optimization
Adobe Social
2.3
Sprinklr
7.4
Workflow management
Adobe Social
3.3
Sprinklr
7.1

Engagement

Adobe Social
2.2
Sprinklr
8.0
Automated routing and prioritization
Adobe Social
2.2
Sprinklr
7.4
Customer interaction histories
Adobe Social
2.3
Sprinklr
8.5
Bulk actions
Adobe Social
2.1
Sprinklr
8.2

Marketing

Adobe Social
2.1
Sprinklr
6.9
Lead generation
Adobe Social
2.1
Sprinklr
6.3
Content marketing
Adobe Social
2.2
Sprinklr
7.8
Paid media management
Adobe Social
2.1
Sprinklr
6.2
Campaigns and promotions
Adobe Social
2.2
Sprinklr
7.3

Channel coverage/integration

Adobe Social
3.0
Sprinklr
7.7
Twitter
Adobe Social
4.3
Sprinklr
9.0
Facebook
Adobe Social
3.3
Sprinklr
8.5
LinkedIn
Adobe Social
3.1
Sprinklr
8.5
Google+
Adobe Social
3.2
Sprinklr
8.7
Instagram
Adobe Social
3.0
Sprinklr
7.5
Pinterest
Adobe Social
3.0
Sprinklr
6.5
YouTube
Adobe Social
1.2
Sprinklr
5.5

Reporting/analytics

Adobe Social
2.2
Sprinklr
8.3
Campaign success analytics
Adobe Social
2.3
Sprinklr
9.0
Real-time tracking
Adobe Social
2.2
Sprinklr
8.0
Competitor analysis
Adobe Social
2.2
Sprinklr
7.9

Account management

Adobe Social
2.6
Sprinklr
7.2
Role-based user permissions & privileges
Adobe Social
3.2
Sprinklr
8.1
Mobile access
Adobe Social
2.0
Sprinklr
6.4

Pros

  • Adobe Social lacks strengths, as I believe Adobe themselves have acknowledged, given their decision not to continue support or development. But if I need to list three strengths, the first would be it can publish to some social media platforms with a success rate of over 50%. If that's a strength.
  • It has workflow processes, but they are over-complicated and poorly designed.
  • It has some basic analytics, but Adobe consultants usually recommend referring to Adobe Analytics instead. Which is great if you actually use Adobe Analytics.
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  • Great customizable tagging features, filters, custom dashboards, etc.
  • A great one & done solution.
  • Very detailed data available, that is much easier to pull than native reports and often allows for further details unavailable natively (if set up properly. This is time-consuming.
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Cons

  • It would be great if Adobe scheduled video uploads for Twitter.
  • A time change in a social post automatically puts the post back to Level 1 of approvals. It can be a big hassle to have to start the process over for such a small change.
  • Adobe uses a different algorithm to measure engagement our company does. It would be great to upload your own algorithm into Adobe.
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  • Horrible customer support. Support teams are uneducated, do not look into cases before calls and frequently close open cases before they are resolved.
  • Difficult to set up. Because this platform is so detailed, they are many intricacies. It takes a long time to make it useful. One mistake could give you incorrect data or really mess up the system.
  • Complicated when used in varying organizations within a company as changes affect everyone.
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Likelihood to Renew

Adobe Social5.4
Based on 11 answers
Adobe Social simply has too many bugs, and promised ROI metrics that either did not work, or could be found elsewhere. It simply is not worth the money. It needs a major review by Adobe.
No photo available
Sprinklr8.5
Based on 28 answers
While I have been away from Sprinklr since changing jobs in late 2012, I do miss using it. For larger brands, I recommend using Sprinklr to manage all aspects of your social strategy (reputation management, campaign management, conversation monitoring). If a client is, for example, a local store, I believe there are better solutions available.
Derek Stein profile photo

Usability

Adobe Social2.1
Based on 2 answers
Social moves at the speed of light, Adobe Social doesn't. I found posting via the system very cumbersome.
Sandy Adam profile photo
Sprinklr8.0
Based on 6 answers
Consistency, easy UI, clearly defined areas (menus)
Sonja Broze profile photo

Reliability and Availability

Adobe Social7.0
Based on 1 answer
No answer on this topic is available.
Sprinklr9.1
Based on 5 answers
It was never not available, seriously I can't remember one time it was "down".
Sonja Broze profile photo

Performance

Adobe Social5.0
Based on 1 answer
No answer on this topic is available.
Sprinklr8.2
Based on 4 answers
An occasional lag here and there, but to be honest I don't know if it's them or the connection
Sonja Broze profile photo

Support

Adobe Social8.0
Based on 1 answer
The Adobe support team is really helpful. We have recently gone through a number of account reps since our favorite rep was promoted off of our account, so we are hoping for better service in our newest rep.
No photo available
Sprinklr9.0
Based on 6 answers
They are very quick to respond and address those areas they can
No photo available

In-Person Training

No score
No answers yet
No answers on this topic
Sprinklr7.0
Based on 2 answers
I don't recall our training in detail. I know we met in person a few times, and did some over-the-phone product walk-throughs. It may have been somewhat informal -- I don't recall having any takeaways to refer to.
No photo available

Online Training

Adobe Social6.0
Based on 1 answer
Training was long and a little confusing. While a number of features carried over, they were still covered in this elongated training. It would have been nice to have training tailored to experience level with the product.
No photo available
Sprinklr8.4
Based on 3 answers
Very personal attention
No photo available

Implementation

Adobe Social5.0
Based on 1 answer
The implementation was done during our POC. We had a very mixed experience here, and have had some issues arise since based on the way the tool was implemented. An Adobe employee went ahead and made a change to our account that was unauthorized (helpful for our implementation) which caused issues in on boarding another team who needed the same change, but could not get it done without costly Adobe certification
No photo available
Sprinklr9.0
Based on 5 answers
The implementation personnel at Sprinklr are top-notch. They will work with you to make sure they setup Sprinklr in a way that best aligns with your structural needs
No photo available

Alternatives Considered

Hootsuite Enterprise is superior in many ways, but the biggest factor is probably that it is constantly evolving and adding new features, working directly with social media companies ahead of new releases. Adobe seems to have stopped developing their product.
Chris Cartwright profile photo
As much as I get frustrated with Sprinklr, Sprinklr is a much cleaner platform than others I have used and I do obtain good data from the reports due to my custom filters, allowing me to pass along education onto product teams in regards to their specific lines.
No photo available

Scalability

No score
No answers yet
No answers on this topic
Sprinklr8.2
Based on 1 answer
Always start simple with Sprinklr, e.g. one client. You can easily grow over time adding products/units/regions, etc
Sonja Broze profile photo

Return on Investment

  • Adobe Social allows us to insert our clients into online conversations related to their brand.
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  • Reports can be customized and exported easily in many different formats. I especially like the PowerPoint version of reports. It quickly and professionally creates a custom slideshow to show the metrics of the platforms and time periods you choose. This is a great way to keep your company's C-level executives informed on your team's progress and investing in your efforts. This is especially true for executives that do not personally use or understand the value of social media.
  • Brand reputation management is always a great investment. The dashboard alerts you in real-time when your brand or product is mentioned across any of the platforms and offers a quick and efficient way to respond. The Sprinklr customer experience cloud can be implemented across your entire organization, including CRM and email systems.
  • If you're not growing you're dying. That alone helps me with the ROI of using Sprinklr for my client's business objectives.
Rebecca Ruck profile photo

Screenshots

Adobe Social

Pricing Details

Adobe Social

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Sprinklr

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Additional Pricing Details
Pricing is configurable based on enterprise needs.