<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow'>Customer Verified: Read more.</a>
114 Ratings
39 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 8.5 out of 101

Sprinklr Modern Engagement

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow'>Customer Verified: Read more.</a>
114 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7.7 out of 101

Likelihood to Recommend

Dynamic Tag Management

If you're on the Adobe stack at all, you absolutely need DTM. It will make your life infinitely easier. It's so simple to update your Adobe Analytics code and have version control, and when we implemented Adobe Target, it took literally less than 15 minutes for me to do. I also think it's significantly simpler than Google Tag Manager. I went through all manner of difficulty when implementing tags on that and have not had similar problems on DTM. If you're frequently placing pixels, it's a great tool that will speed their deployment.The only situation in which I think a tag manager is not appropriate is if you have a dev with too much time on their hands. Otherwise, get a TMS and get DTM.
Gitai Ben-Ammi profile photo

Sprinklr Modern Engagement

Sprinklr is a great platform to manage your social media presence, especially when you get to a point when you have a multitude of different channels and teams working together. It will allow you to oversee all scheduled posts, engagements, incoming messages, etc. It also provides more in-depth features like the ability to dissect your community. Reporting for social is good too, even though it could benefit from further customization.
I would not use Sprinklr is you only have a handful of channels (free tools would do the trick for this) or for social listening alone.
Romain Vezirian profile photo

Feature Rating Comparison

Security

Dynamic Tag Management
10.0
Sprinklr Modern Engagement
Role-based user permissions
Dynamic Tag Management
10.0
Sprinklr Modern Engagement

Tag Management

Dynamic Tag Management
7.4
Sprinklr Modern Engagement
Tag library
Dynamic Tag Management
5.0
Sprinklr Modern Engagement
Tag variable mapping
Dynamic Tag Management
6.1
Sprinklr Modern Engagement
Ease of writing custom tags
Dynamic Tag Management
7.6
Sprinklr Modern Engagement
Rules-driven tag execution
Dynamic Tag Management
8.2
Sprinklr Modern Engagement
Tag performance monitoring
Dynamic Tag Management
8.2
Sprinklr Modern Engagement
Improved page load times
Dynamic Tag Management
9.0
Sprinklr Modern Engagement
Mobile app tagging
Dynamic Tag Management
8.0
Sprinklr Modern Engagement
Library of JavaScript extensions
Dynamic Tag Management
7.1
Sprinklr Modern Engagement

Data Management & Integrity

Dynamic Tag Management
7.0
Sprinklr Modern Engagement
Event tracking
Dynamic Tag Management
9.0
Sprinklr Modern Engagement
Mobile event tracking
Dynamic Tag Management
9.0
Sprinklr Modern Engagement
Data distribution management
Dynamic Tag Management
7.0
Sprinklr Modern Engagement
Universal data layer
Dynamic Tag Management
9.0
Sprinklr Modern Engagement
Automated error checking
Dynamic Tag Management
1.0
Sprinklr Modern Engagement

Listening/monitoring

Dynamic Tag Management
Sprinklr Modern Engagement
7.0
Boolean keyword searches
Dynamic Tag Management
Sprinklr Modern Engagement
7.4
Filtering out noise/spam
Dynamic Tag Management
Sprinklr Modern Engagement
6.4
Sentiment analysis
Dynamic Tag Management
Sprinklr Modern Engagement
6.1
Broad channel coverage
Dynamic Tag Management
Sprinklr Modern Engagement
8.2

Publishing

Dynamic Tag Management
Sprinklr Modern Engagement
7.3
Content planning and scheduling
Dynamic Tag Management
Sprinklr Modern Engagement
8.3
Audience targeting
Dynamic Tag Management
Sprinklr Modern Engagement
6.7
Content optimization
Dynamic Tag Management
Sprinklr Modern Engagement
7.3
Workflow management
Dynamic Tag Management
Sprinklr Modern Engagement
7.1

Engagement

Dynamic Tag Management
Sprinklr Modern Engagement
8.0
Automated routing and prioritization
Dynamic Tag Management
Sprinklr Modern Engagement
7.8
Customer interaction histories
Dynamic Tag Management
Sprinklr Modern Engagement
8.2
Bulk actions
Dynamic Tag Management
Sprinklr Modern Engagement
8.2

Marketing

Dynamic Tag Management
Sprinklr Modern Engagement
7.2
Lead generation
Dynamic Tag Management
Sprinklr Modern Engagement
7.3
Content marketing
Dynamic Tag Management
Sprinklr Modern Engagement
8.1
Paid media management
Dynamic Tag Management
Sprinklr Modern Engagement
6.6
Campaigns and promotions
Dynamic Tag Management
Sprinklr Modern Engagement
6.9

Channel coverage/integration

Dynamic Tag Management
Sprinklr Modern Engagement
8.1
Twitter
Dynamic Tag Management
Sprinklr Modern Engagement
9.2
Facebook
Dynamic Tag Management
Sprinklr Modern Engagement
8.6
LinkedIn
Dynamic Tag Management
Sprinklr Modern Engagement
8.9
Google+
Dynamic Tag Management
Sprinklr Modern Engagement
8.8
Instagram
Dynamic Tag Management
Sprinklr Modern Engagement
7.7
Pinterest
Dynamic Tag Management
Sprinklr Modern Engagement
6.8
YouTube
Dynamic Tag Management
Sprinklr Modern Engagement
6.8

Reporting/analytics

Dynamic Tag Management
Sprinklr Modern Engagement
8.3
Campaign success analytics
Dynamic Tag Management
Sprinklr Modern Engagement
9.0
Real-time tracking
Dynamic Tag Management
Sprinklr Modern Engagement
7.9
Competitor analysis
Dynamic Tag Management
Sprinklr Modern Engagement
8.0

Account management

Dynamic Tag Management
Sprinklr Modern Engagement
7.3
Role-based user permissions & privileges
Dynamic Tag Management
Sprinklr Modern Engagement
8.0
Mobile access
Dynamic Tag Management
Sprinklr Modern Engagement
6.7

Pros

Dynamic Tag Management

  • It is a rules based tag management system that allows the application of tracking pixels much easier than hard coding.
  • By placing 2 pieces of code on the top and bottom of each page of a website, we can create rules that track certain events and relay the information back to Adobe Media Optimizer and Google analytics.
  • It has simplified the coding process so one doesn't have to generate tons of gory javascript to deploy on each individual page to get tracking.
Jay Corcoran profile photo

Sprinklr Modern Engagement

  • Automated reporting based on consistently tagged content and defined recipients
  • Text analytics for location-based review insights
  • Understanding sentiment of inbound conversation
  • Full-service tool customization
No photo available

Cons

Dynamic Tag Management

  • The initial training can be challenging, especially for people without a strong coding background, but it isn't impossible.
  • The publishing process is relatively intuitive, but could be improved upon.
  • As it is a newer program for Adobe, support is limited.
Jay Corcoran profile photo

Sprinklr Modern Engagement

  • I would like to see more affordable Sprinklr online training available, especially for utilizing new features. I am planning to invest in a 4 day certification workshop in London this summer, but I estimate it will cost me $5k+.
  • There is the very rare, but occasional "bug". This is most likely due frequent updates. I find that "refreshing" my screen often solves any issue.
Rebecca Ruck profile photo

Likelihood to Renew

Dynamic Tag Management

Dynamic Tag Management 10.0
Based on 1 answer
As it interfaces so well with AMO, we shall be utilizing the DTM for any future client additions.
Jay Corcoran profile photo

Sprinklr Modern Engagement

Sprinklr Modern Engagement 8.5
Based on 28 answers
Unless we find something better, we expect Sprinklr to constantly improve in something that is already great.
Jonathan Hatch profile photo

Usability

Dynamic Tag Management

Dynamic Tag Management 5.0
Based on 2 answers
It does exactly what it is designed for in a very user friendly fashion.
Jay Corcoran profile photo

Sprinklr Modern Engagement

Sprinklr Modern Engagement 8.0
Based on 6 answers
Great usability. No need to collect data from 3-5 websites for reports. One stop and you can collect all pertinent information for clients and customers.
Sean McNamara profile photo

Reliability and Availability

Dynamic Tag Management

No score
No answers yet
No answers on this topic

Sprinklr Modern Engagement

Sprinklr Modern Engagement 9.1
Based on 5 answers
Our account partners at Sprinklr are not only responsive to out needs, both domestically and internationally, but have consistently approached us with ideas on how to improve our communication and collaboration in a proactive manner.
Paul Matson profile photo

Performance

Dynamic Tag Management

No score
No answers yet
No answers on this topic

Sprinklr Modern Engagement

Sprinklr Modern Engagement 8.2
Based on 4 answers
An occasional lag here and there, but to be honest I don't know if it's them or the connection
Sonja Broze profile photo

Support

Dynamic Tag Management

Dynamic Tag Management 10.0
Based on 1 answer
Although it is a newer product to Adobe, they seem to truly care about our challenges and are very proactive in making sure that we have the most knowledgeable support available in a timely manner.
Jay Corcoran profile photo

Sprinklr Modern Engagement

Sprinklr Modern Engagement 1.0
Based on 8 answers
Sprinklr reps are non responsive
Erin Daly profile photo

In-Person Training

Dynamic Tag Management

No score
No answers yet
No answers on this topic

Sprinklr Modern Engagement

Sprinklr Modern Engagement 7.0
Based on 2 answers
I don't recall our training in detail. I know we met in person a few times, and did some over-the-phone product walk-throughs. It may have been somewhat informal -- I don't recall having any takeaways to refer to.
No photo available

Online Training

Dynamic Tag Management

No score
No answers yet
No answers on this topic

Sprinklr Modern Engagement

Sprinklr Modern Engagement 8.4
Based on 3 answers
Very personal attention
No photo available

Implementation

Dynamic Tag Management

Dynamic Tag Management 10.0
Based on 1 answer
It was quite seamless with the outstanding support from our Adobe account manager.
Jay Corcoran profile photo

Sprinklr Modern Engagement

Sprinklr Modern Engagement 9.0
Based on 5 answers
The implementation personnel at Sprinklr are top-notch. They will work with you to make sure they setup Sprinklr in a way that best aligns with your structural needs
No photo available

Alternatives Considered

Dynamic Tag Management

First of all, it's a free tool. We have selected it because of the features and the speciality of the tool. This tool definitely saves money for the company, as there is not as much dependency on the developers.
Abishek Kumar profile photo

Sprinklr Modern Engagement

Prior to Sprinklr, we used a combination of of HootSuite and Radian 6. We eventually grew tired of using multiple platforms to achieve our goals. When we found Sprinklr we thought our prayers had been answered for an all-in-one tool. Sprinklr is on the forefront of social media management and listening/analytics because they are the only one currently offering such a robust platform designed to simplify things for a social enterprise.
Jonathan Hatch profile photo

Scalability

Dynamic Tag Management

No score
No answers yet
No answers on this topic

Sprinklr Modern Engagement

Sprinklr Modern Engagement 8.2
Based on 1 answer
Always start simple with Sprinklr, e.g. one client. You can easily grow over time adding products/units/regions, etc
Sonja Broze profile photo

Return on Investment

Dynamic Tag Management

  • This tool means we can provide better customer service by delivering on time
  • With a small group of people, we can get the work done accurately without technical support
  • Improvements from an efficiency perspective
Abishek Kumar profile photo

Sprinklr Modern Engagement

  • Sprinklr saves time.
  • Sprinklr provides in depth analytics that are vital for proving ROI in areas such as customer service, engagement, growth, and marketing/conversion.
  • Sprinklr's workflow makes it simple for social and customer service teams to work seamlessly in the UI to manage customer inquiries and complaints and is able to track response times and volume.
Jonathan Hatch profile photo

Screenshots

Dynamic Tag Management

Sprinklr Modern Engagement

Pricing Details

Dynamic Tag Management

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Sprinklr Modern Engagement

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Additional Pricing Details
Pricing is configurable based on enterprise needs.

Add comparison