Adobe Target vs Convert Experiences

• The features and navigation are very intuitive.
• Reports are very informative with ability to create custom segments to help analyze results from different angles.
• Setting up campaigns is very straightforward. Anyone could do it with basic training of the tool. And Adobe offers assistance for questions when setting up campaigns.
• Adobe also offers assistance for technical support for setting up offers, but it's limited.

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• The ability to target a specific audience is a huge plus. Some of our tests need to be targeted towards very specific users, and Convert Experiments has many options for that.
• Convert Experiments is, without a doubt, the most affordable A/B testing tool of its kind.
• The customer service is top-notch. Dennis and his team are very responsive and have a great sense of urgency. They also give great insight about testing ideas.

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• It relies on mbox and depending on how they are implemented, you may need to rely on your IT team to implement additional mboxes for certain tests.
• To set up test offers, most of the time you will need to have knowledge of html and css. And depending on how the mboxes are implemented, you could be heavily relying on jQuery to manipulate the elements on your site for test offers.
• There is no WYSIWYG interface for you to highlight elements on your site while creating offers, which could be useful for users with less front end development experience.

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• You will immediately experience frustration (at least as a developer using JS Conditions) with the CDN times. Experiments often don't appear to you after saving new JS for up to 5 minutes. This can be crazy painful if you're going from Local Development > Staging > Production.
• There are some minor UI quirks inside the experiment editor if you're using the more advanced features like we do.
• It's almost mandatory that you're onboarded by a human. There's so much to this tool it'd be pretty hard for you to just dive in like some other apps. If you're like me that can be a bit frustrating. Some people need that though and enjoy the human touch, so I hate even giving this as a negative.

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• Increases in conversion of 50-100% depending on the pages.

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• We've lifted retention every month, mostly through discovery of this tool.
• We generated 9,000 reviews off one experiment. After many rapid and fast learnings from failed experiments of course ;)
• It has freed my whole department up to move as fast as we want to move. It overcame every single technical hurdle we had faced after going through 3 different injection tools and being priced out of 2 others.

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