What users are saying about
112 Ratings
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Score 7.7 out of 101
8 Ratings
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Score 9.9 out of 101

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Likelihood to Recommend

Adobe Target

It's a very flexible tool with some great features however you'll need to have users that understand your business but are also technically savvy. If you don't have the right people/person then you may want to consider something easier to use ..saying that I believe the Standard version that was recently released has tried to address this however it's a beta product right now with more than a few issues.
Richard Hayes profile photo

Convert Experiences

Well suited for:
  • Non-technical Marketing Teams
  • Fast moving Growth Teams
  • Really technical experimenters and optimizers that are frustrated with the lack of technical targeting most tools provide (this was me)
  • Teams wanting to run lightweight to medium weight technical experiments but don't want to impact the development cycle or wait for the development cycle to add their experiments.
My entire job function is speed and throughput of growth experimentation, so I can't honestly testify to what it isn't suitable for.
Ken Hanson profile photo

Pros

  • Advanced targeting capabilities - TnT allows you to write your own JavaScript/Rhino code in situations when the out-of-the-box features aren't enough.
  • Integration with SiteCatalyst - test data is pushed into SiteCatalyst for comprehensive reporting.
  • Rapid test creation - this can be achieved via "local" HTML offers, redirects or referencing AEM/CQ5 components.
Richard Hayes profile photo
  • Fast! Way faster than the competition to move around the tool and get things done.
  • Easy to use - UI is easy to understand and set up tests.
Lukas B. Snelling profile photo

Cons

  • It relies on mbox and depending on how they are implemented, you may need to rely on your IT team to implement additional mboxes for certain tests.
  • To set up test offers, most of the time you will need to have knowledge of html and css. And depending on how the mboxes are implemented, you could be heavily relying on jQuery to manipulate the elements on your site for test offers.
  • There is no WYSIWYG interface for you to highlight elements on your site while creating offers, which could be useful for users with less front end development experience.
Leo Ko profile photo
  • The only thing I'm really missing is segmentation during or after testing of the results by device, new users etc., within the results page. Targeting of users based on segments is obviously possible.
  • There are a few inconsistencies in their user interface that I would have liked to see differently. This could be personal taste though.
Auke Vos profile photo

Likelihood to Renew

Adobe Target6.3
Based on 24 answers
The software is so expensive that we can only use it in limited capacity. It does not simplify any work for our development team in our testing process. We also found that testing results from it weren't always accurate.
Sarah Schick profile photo
Convert Experiences10.0
Based on 1 answer
Couldn't live without this, no other tool does precisely what we need them to do
Ken Hanson profile photo

Usability

Adobe Target1.1
Based on 4 answers
Interface is intuitive and easy to use.
Bryant Hoopes profile photo
No score
No answers yet
No answers on this topic

Reliability and Availability

Adobe Target6.1
Based on 4 answers
i don't think we use the full functionalities of the tool, but to use the full functions, it's almost impossible (Too hard)
Petrik Oh profile photo
No score
No answers yet
No answers on this topic

Performance

Adobe Target8.0
Based on 3 answers
The bottleneck is never the software program
Brett Johnson profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Target7.0
Based on 6 answers
Customer support isn't really used as I am an internal power user of the tool.
Bryant Hoopes profile photo
Convert Experiences10.0
Based on 1 answer
Really thorough, fast responses that keep up with the technical nature of my support requests
Ken Hanson profile photo

In-Person Training

Adobe Target8.1
Based on 3 answers
The instructor that came to train us was awesome and this training was very useful. I would recommend it for anyone who is going to be using this software. I only mark it lower because it is an added expense to an already expensive product, and a lot of the training covered the "Target" portion of the software (which again, we didn't use)
Sarah Schick profile photo
No score
No answers yet
No answers on this topic

Online Training

Adobe Target6.1
Based on 3 answers
The training was very easy to understand, however it would have been more useful to my development team than me. It was also primarily over-the-phone, which is never as easy to follow as in-person. We ended up scheduling and paying for an in-person training session to supplement the online/phone training because it wasn't helpful enough.
Sarah Schick profile photo
No score
No answers yet
No answers on this topic

Implementation

Adobe Target7.2
Based on 5 answers
Was implemented at our organization before I began working with it.
Brett Johnson profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

We have looked at Optimizely but at this point are sticking with Test & Target. We like the integration it has with our Analytics tools such as Ad Hoc and SiteCatalyst. Also, we feel that Adobe has some interesting products that we would like to dig into in the future such as Audience Manager.
No photo available
Convert works similar to Optimizely, but at a more competitive rate.
David Fein profile photo

Return on Investment

  • I really did not have too much visibility to this part of Adobe test and target.
Abdulrahman Jasim profile photo
  • So far it has boosted some click throughs for our Sign up Process as well as Activity completions for our marketing campaigns.
David Fein profile photo

Screenshots

Adobe Target

Pricing Details

Adobe Target

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Convert Experiences

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
Additional Pricing Details