Adobe Target vs Convert Experiences

• Quickly loads the URL of the site you are A/B testing
• Allows you to select your user group from pre-installed commonly tested user groups, or create your own test group.
• Allows you to quickly create mock-ups of the A/B examples to test.

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• Support is top-notch. It is easy to get hold of the founder/SEO Dennis and if you run into any significant trouble, it's easy to get hold of the senior developers.
• Advanced editing. Unlike a lot of their competitors, Convert allows you to edit the variation code directly. This means that you can basically test any website (including AJAX and highly dynamic sites). This is not the case with some other competitors.
• Easy breakdown and visualization of daily conversion patterns. Surprisingly, this is not available with a lot of A/B testing platforms. We want to see the conversion rate daily so that we can see if there are any validity threats in the test. Most platforms only provide an aggregate of data up to that day.
• "Blink" handling. Convert takes great pains to reduce or eliminate the "blink" that comes with any javascript rewrite based A/B testing software. AFAIK they are the only ones who do this. Any blinking might cause instrumentation bias in the tests that we certainly don't want.

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• Some of the swap offers don't work. I don't use those because of that flaw.
• When resizing an item, the interface makes it easy to remove the px, and the px is required. A little awkward to change.
• I have yet to understand the "rearrange" feature.

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• The user levels and access permissions is working fine, but I would like to be able to give users both global permissions across all projects, as well as lower/higher permissions on certain projects.
• Support for other forms of statistical analysis like using the t-test and analyzing A/B tests on a day-wise basis instead of aggregate.
• The ability to create "super goals" that are combinations of 2 goals (e.g. clicks on button A and clicks button B).

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• We saw some nice lifts in conversion from the tests we ran within the product.
• We were able to easily show other team members when suggestions would work or not work, with numbers backing it up.

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• Convert is one of our critical tools allows us to offer our conversion rate optimization services to clients, so in that sense it is indispensable. CRO brings in a large portion of our revenue.

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