What users are saying about

Adobe Target

110 Ratings
Score 7.7 out of 101

Convert Experiences

8 Ratings
Score 9.9 out of 101

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Likelihood to Recommend

Adobe Target

I feel you need to have a dedicated developer who works solely in Test & Target. If you have that resource, and ensure to train the resource sufficiently, it will make it much easier to be able to run tests and have a clean testing program.
No photo available

Convert Experiences

Well suited for:
  • Non-technical Marketing Teams
  • Fast moving Growth Teams
  • Really technical experimenters and optimizers that are frustrated with the lack of technical targeting most tools provide (this was me)
  • Teams wanting to run lightweight to medium weight technical experiments but don't want to impact the development cycle or wait for the development cycle to add their experiments.
My entire job function is speed and throughput of growth experimentation, so I can't honestly testify to what it isn't suitable for.
Ken Hanson profile photo

Pros

  • Quickly loads the URL of the site you are A/B testing
  • Allows you to select your user group from pre-installed commonly tested user groups, or create your own test group.
  • Allows you to quickly create mock-ups of the A/B examples to test.
Arva Adams profile photo
  • Support is top-notch. It is easy to get hold of the founder/SEO Dennis and if you run into any significant trouble, it's easy to get hold of the senior developers.
  • Advanced editing. Unlike a lot of their competitors, Convert allows you to edit the variation code directly. This means that you can basically test any website (including AJAX and highly dynamic sites). This is not the case with some other competitors.
  • Easy breakdown and visualization of daily conversion patterns. Surprisingly, this is not available with a lot of A/B testing platforms. We want to see the conversion rate daily so that we can see if there are any validity threats in the test. Most platforms only provide an aggregate of data up to that day.
  • "Blink" handling. Convert takes great pains to reduce or eliminate the "blink" that comes with any javascript rewrite based A/B testing software. AFAIK they are the only ones who do this. Any blinking might cause instrumentation bias in the tests that we certainly don't want.
Francis Teo profile photo

Cons

  • Some of the swap offers don't work. I don't use those because of that flaw.
  • When resizing an item, the interface makes it easy to remove the px, and the px is required. A little awkward to change.
  • I have yet to understand the "rearrange" feature.
Arva Adams profile photo
  • The user levels and access permissions is working fine, but I would like to be able to give users both global permissions across all projects, as well as lower/higher permissions on certain projects.
  • Support for other forms of statistical analysis like using the t-test and analyzing A/B tests on a day-wise basis instead of aggregate.
  • The ability to create "super goals" that are combinations of 2 goals (e.g. clicks on button A and clicks button B).
Francis Teo profile photo

Likelihood to Renew

Adobe Target6.3
Based on 24 answers
We did not renew, mostly due to product roadmap and overall cost of the product compared to competitors.
No photo available
Convert Experiences10.0
Based on 1 answer
Couldn't live without this, no other tool does precisely what we need them to do
Ken Hanson profile photo

Usability

Adobe Target1.1
Based on 4 answers
Interface is intuitive and easy to use.
Bryant Hoopes profile photo
No score
No answers yet
No answers on this topic

Reliability and Availability

Adobe Target6.1
Based on 4 answers
i don't think we use the full functionalities of the tool, but to use the full functions, it's almost impossible (Too hard)
Petrik Oh profile photo
No score
No answers yet
No answers on this topic

Performance

Adobe Target8.0
Based on 3 answers
The bottleneck is never the software program
Brett Johnson profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Target7.0
Based on 6 answers
Customer support isn't really used as I am an internal power user of the tool.
Bryant Hoopes profile photo
Convert Experiences10.0
Based on 1 answer
Really thorough, fast responses that keep up with the technical nature of my support requests
Ken Hanson profile photo

In-Person Training

Adobe Target8.1
Based on 3 answers
The instructor that came to train us was awesome and this training was very useful. I would recommend it for anyone who is going to be using this software. I only mark it lower because it is an added expense to an already expensive product, and a lot of the training covered the "Target" portion of the software (which again, we didn't use)
Sarah Schick profile photo
No score
No answers yet
No answers on this topic

Online Training

Adobe Target6.1
Based on 3 answers
The training was very easy to understand, however it would have been more useful to my development team than me. It was also primarily over-the-phone, which is never as easy to follow as in-person. We ended up scheduling and paying for an in-person training session to supplement the online/phone training because it wasn't helpful enough.
Sarah Schick profile photo
No score
No answers yet
No answers on this topic

Implementation

Adobe Target7.2
Based on 5 answers
Ensure that documentation is thorough and detailed. Make no assumptions that IT or developers know why they are doing what you're asking them to do, and provide detailed instructions to them.
Bryant Hoopes profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

Target has far superior functionality, it integrates with Adobe Analytics and is easy to build tests.
No photo available
There were a number of other tools I used. Specifically though: they expose the DMP features that some other companies price into oblivion and enterprise levels (if the other tools have them at all!)I feel like I've gushed a lot about the DMP and power user features of Convert in other questions, so I'm going to leave things a little sparse here.
Ken Hanson profile photo

Return on Investment

  • We saw some nice lifts in conversion from the tests we ran within the product.
  • We were able to easily show other team members when suggestions would work or not work, with numbers backing it up.
No photo available
  • Convert is one of our critical tools allows us to offer our conversion rate optimization services to clients, so in that sense it is indispensable. CRO brings in a large portion of our revenue.
Francis Teo profile photo

Screenshots

Adobe Target

Pricing Details

Adobe Target

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Convert Experiences

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
Additional Pricing Details