What users are saying about
115 Ratings
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Score 7.6 out of 101
8 Ratings
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Score 10 out of 101

Likelihood to Recommend

Adobe Target

It's a very flexible tool with some great features however you'll need to have users that understand your business but are also technically savvy. If you don't have the right people/person then you may want to consider something easier to use ..saying that I believe the Standard version that was recently released has tried to address this however it's a beta product right now with more than a few issues.
Richard Hayes profile photo

Convert Experiences

It is specifically suited for advanced A/B testing, and anytime you need to do testing on dynamic and AJAX sites. I can't think of any scenario where I would recommend a competitor over this product. We've used several over the years and we've found that Convert Experiences is far superior. Perhaps if you are new to A/B testing (it can get quite expensive), or if you have fundamental usability problems on your site so you're not ready for A/B testing. But if you are ready for A/B testing and you have it well-budgeted out, Convert Experiences is, in my opinion, the far superior solution.
Francis Teo profile photo

Pros

Adobe Target

  • The features and navigation are very intuitive.
  • Reports are very informative with ability to create custom segments to help analyze results from different angles.
  • Setting up campaigns is very straightforward. Anyone could do it with basic training of the tool. And Adobe offers assistance for questions when setting up campaigns.
  • Adobe also offers assistance for technical support for setting up offers, but it's limited.
Leo Ko profile photo

Convert Experiences

  • The ability to target a specific audience is a huge plus. Some of our tests need to be targeted towards very specific users, and Convert Experiments has many options for that.
  • Convert Experiments is, without a doubt, the most affordable A/B testing tool of its kind.
  • The customer service is top-notch. Dennis and his team are very responsive and have a great sense of urgency. They also give great insight about testing ideas.
Kaitlyn Greene profile photo

Cons

Adobe Target

  • It relies on mbox and depending on how they are implemented, you may need to rely on your IT team to implement additional mboxes for certain tests.
  • To set up test offers, most of the time you will need to have knowledge of html and css. And depending on how the mboxes are implemented, you could be heavily relying on jQuery to manipulate the elements on your site for test offers.
  • There is no WYSIWYG interface for you to highlight elements on your site while creating offers, which could be useful for users with less front end development experience.
Leo Ko profile photo

Convert Experiences

  • You will immediately experience frustration (at least as a developer using JS Conditions) with the CDN times. Experiments often don't appear to you after saving new JS for up to 5 minutes. This can be crazy painful if you're going from Local Development > Staging > Production.
  • There are some minor UI quirks inside the experiment editor if you're using the more advanced features like we do.
  • It's almost mandatory that you're onboarded by a human. There's so much to this tool it'd be pretty hard for you to just dive in like some other apps. If you're like me that can be a bit frustrating. Some people need that though and enjoy the human touch, so I hate even giving this as a negative.
Ken Hanson profile photo

Likelihood to Renew

Adobe Target

Adobe Target 6.3
Based on 24 answers
I gave that rate, because currently our organization does not need more resources in those fields where Adobe Test and Target has been used. But, I would love to learn more about Adobe Test and Target.
Abdulrahman Jasim profile photo

Convert Experiences

Convert Experiences 10.0
Based on 1 answer
Couldn't live without this, no other tool does precisely what we need them to do
Ken Hanson profile photo

Usability

Adobe Target

Adobe Target 1.1
Based on 4 answers
Can be difficult to learn, but once you understand Mboxes and the nuances of the system it's very user friendly
Brett Johnson profile photo

Convert Experiences

No score
No answers yet
No answers on this topic

Reliability and Availability

Adobe Target

Adobe Target 6.1
Based on 4 answers
i don't think we use the full functionalities of the tool, but to use the full functions, it's almost impossible (Too hard)
Petrik Oh profile photo

Convert Experiences

No score
No answers yet
No answers on this topic

Performance

Adobe Target

Adobe Target 8.0
Based on 3 answers
The bottleneck is never the software program
Brett Johnson profile photo

Convert Experiences

No score
No answers yet
No answers on this topic

Support

Adobe Target

Adobe Target 7.0
Based on 6 answers
Room for improvement
Richard Hayes profile photo

Convert Experiences

Convert Experiences 10.0
Based on 1 answer
Really thorough, fast responses that keep up with the technical nature of my support requests
Ken Hanson profile photo

In-Person Training

Adobe Target

Adobe Target 8.1
Based on 3 answers
The instructor that came to train us was awesome and this training was very useful. I would recommend it for anyone who is going to be using this software. I only mark it lower because it is an added expense to an already expensive product, and a lot of the training covered the "Target" portion of the software (which again, we didn't use)
Sarah Schick profile photo

Convert Experiences

No score
No answers yet
No answers on this topic

Online Training

Adobe Target

Adobe Target 6.1
Based on 3 answers
The training was very easy to understand, however it would have been more useful to my development team than me. It was also primarily over-the-phone, which is never as easy to follow as in-person. We ended up scheduling and paying for an in-person training session to supplement the online/phone training because it wasn't helpful enough.
Sarah Schick profile photo

Convert Experiences

No score
No answers yet
No answers on this topic

Implementation

Adobe Target

Adobe Target 7.2
Based on 5 answers
Implementation was very slow and we didn't know the details or timeline until it had already been activated (so we missed our first period of use for the software).
Sarah Schick profile photo

Convert Experiences

No score
No answers yet
No answers on this topic

Alternatives Considered

Adobe Target

I have used Google Analytics on my personal website but I can't compare it with Test and Target, because Google Analytics is free which will do less than what Adobe Test and Target does.
Abdulrahman Jasim profile photo

Convert Experiences

There were a number of other tools I used. Specifically though: they expose the DMP features that some other companies price into oblivion and enterprise levels (if the other tools have them at all!)I feel like I've gushed a lot about the DMP and power user features of Convert in other questions, so I'm going to leave things a little sparse here.
Ken Hanson profile photo

Return on Investment

Adobe Target

  • Increases in conversion of 50-100% depending on the pages.
Bryant Hoopes profile photo

Convert Experiences

  • We've lifted retention every month, mostly through discovery of this tool.
  • We generated 9,000 reviews off one experiment. After many rapid and fast learnings from failed experiments of course ;)
  • It has freed my whole department up to move as fast as we want to move. It overcame every single technical hurdle we had faced after going through 3 different injection tools and being priced out of 2 others.
Ken Hanson profile photo

Screenshots

Adobe Target

Pricing Details

Adobe Target

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Convert Experiences

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
Additional Pricing Details

Add comparison