AdRoll

AdRoll

112 Reviews and Ratings

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
AdRoll	Score 3.3 out of 10	N/A	AdRoll provides a platform, performance, and services to meet companys' marketing goals while streamlining marketing operation. Solutions technologies for brand awareness, retargeting, and abandoned cart recovery. And the AdRoll Cross-Channel Performance Dashboard displays campaigns holistically so users can analyze performance, run reports, gather insights.	$40 per month

Pricing

AdRoll

Editions & Modules

Essentials: $12
per month
Growth: $25
per month
Starter: Free

Offerings

Pricing Offerings
AdRoll
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
No

Entry-level Setup Fee

No setup fee

Additional Details

—

More Pricing Information

Community Pulse
	AdRoll
Considered Both Products	AdRoll Verified User Advisor Chose AdRoll AdRoll is cheap, but I believe with cheap products comes cheap results Helpful? Lee L Kennedy Analytics Director Chose AdRoll AdRoll has been used by a few of our clients for a long time now, but I'm not sure it has ever proven as valuable as the other advertising platforms. We have continued to use it because it is inexpensive (and because it says it drives a lot of revenue), but it is a minimal … Incentivized Helpful? GB Garegin Baghdasaryan Senior Digital Media Manager Chose AdRoll Adroll is much easier to use. Incentivized Helpful? Verified User Partner Chose AdRoll AdRoll is better than Taboola in that the ad creation process. I like how the ads have better retargeting than Taboola. Also, I can make the ads look more elegant and fit our brand more than Taboola. Adroll's analytics are also better than Taboola in my experience. Lastly, … Incentivized Helpful? Verified User Team Lead Chose AdRoll AdRoll makes display advertising very easy to use. You don't have to get into the Google Analytics platform to see the number of new users, add to cart, revenue, etc. It will provide data on cross-channel attribution. You can't do Google Ads, Google Shopping, or Microsoft … Helpful? Verified User Employee Chose AdRoll AdRoll is easier to navigate and get your ads up and running smoothly. It's nice to be able to upload your own design and see how it will look in real-time. Changing budgets, ad groups, etc. is quick and easy! Incentivized Helpful? Akshat Kharbanda Founder Chose AdRoll AdRoll helped me bypass google $50k lifetime spend to upload an email list to retarget my email list. And also helped combine stats from FB and Google and its partner in one place. But if you want more functionality or are heavy in ads, you might need to go directly to FB and … Incentivized Helpful? Verified User Professional Chose AdRoll Not applicable. Incentivized Helpful? MD Michael DiMaria Digital Marketing Manager Chose AdRoll Adroll is slightly better than Criteo, in my opinion. Criteo, only does web ads right now, which is frustrating if you are also running social campaigns. Adroll continues to be a one stop shop for all advertising campaigns and is extremely convenient in that regard. Criteo … Incentivized Helpful? Verified User Manager Chose AdRoll You get much more quality traffic using Simpli.fi. It's very high quality leads and tends to have a very low rate of spam/junk traffic/leads. Their platform and support is much easier than AdRoll so I would recommend Simpli.fi more than AdRoll going forward. We'd moved a good … Incentivized Helpful? Nisha Nevill Marketing Director Chose AdRoll Google Ads is our primary channel of advertising but we ran tests of our Dynamic Google retargeting vs Adroll and Adroll outperformed the Google retargeting. AdRoll was an easier process to get set up and start converting. We also found that the support from AdRoll outperformed … Incentivized Helpful? Verified User Strategist Chose AdRoll The payment structure and cost to use the software were perfect for an agency of our size (small agency). Incentivized Helpful? Rajiv Chidambaram, BE, MBA Marketing Manager Chose AdRoll AdRoll stacks up really well against other similar providers, as its main retargeting engine is unmatched in the marketplace. It is also super easy to use and intuitive to set up and manage ad campaigns at scale - as opposed to some other platforms that can get difficult to … Incentivized Helpful? Miles Anthony Smith, MBA Digital Marketing Director Chose AdRoll AdRoll allows you to target a broader set of websites than Google Ads does. Incentivized Helpful? Verified User Professional Chose AdRoll AdRoll has the ability to both utilize and customize ad creatives. Criteo forces customers to use their ad formatting and specs. quantcast only offers data in 30 day increments, ad roll allows for real time data analysis in a live dashboard that's easy to read, understand and … Incentivized Helpful? Verified User Employee Chose AdRoll AdRoll is what we have used in the past, and it provides us with a positive ROI each quarter. We have not really branched out to other dynamic retargeting partners because this is successful. Incentivized Helpful? Verified User Strategist Chose AdRoll The reason why we chose AdRoll over Criteo is due to the superior seeming dynamic targeting of AdRoll. Incentivized Helpful? Vincent Misiewicz Sr. Search Engine Marketing Analyst Chose AdRoll While I haven't used some of the other similar competitors such as Criteo or AdTheorent, many of our clients have before switching over. Being able to go into the accounts and look at the data, the results we've witnessed have been subpar. One platform our agency has had … Incentivized Helpful? Verified User Account Manager Chose AdRoll Google Ads is a powerhouse, but AdRoll provides its own niche ability to target specific people. Incentivized Helpful? John Williamson Vice President, Strategic Enterprise Chose AdRoll AdRoll is perhaps the best for very small businesses (less the 50 employees), is the easiest to set-up and administer. Google Marketing I would rate the best overall tool - excels with future product direction, campaign management, and targeting. Criteo has perhaps the best … Incentivized Helpful? Charles Kirkland Founder Chose AdRoll I always found the Perfect Audience interface confusing. I’m sure it’s a great tool, but if you can’t use it nothing else will be of benefit. Incentivized Helpful? Stefanie Cash Digital Marketing Manager Chose AdRoll AdRoll offers an easy campaign management system and with the ability to segment via website pages and audience targeting, AdRoll is superb for retargeting. Conversions can be set up in numerous ways and offer solid tracking/accountability. You also do not need to worry about … Incentivized Helpful? Verified User Manager Chose AdRoll Cheaper and easier to use! Incentivized Helpful? Verified User Employee Chose AdRoll Adroll ends up being more costlier than alternatives offered from companies such as Google or Microsoft as you ultimately have a higher level of control on the budget, the platforms that your display banners are showing up on as well as the demographics. I would not choose … Incentivized Helpful? Justin Higgins Director of Customer Acquisition Chose AdRoll In some ways we've been looking at AdRoll as an alternative to running ads direct with Facebook. The biggest thing AdRoll has going for it is that their own network has reach beyond the Facebook ad network. It also provides a central place to run FB ads and display ads and … Incentivized Helpful?
Top Pros	Pro Easy to use Pro Set up Pro User friendly
Top Cons	Minus Account reps Minus Bit confusing Minus Ad spend

Features

AdRoll

Ad Network Integration

Comparison of Ad Network Integration features of Product A and Product B
	AdRoll 6.7 21 Ratings 10% below category average
Data Transfer	6.721 Ratings
DSP integration	6.815 Ratings

Ad Campaigns

Comparison of Ad Campaigns features of Product A and Product B
	AdRoll 5.1 44 Ratings 42% below category average
Ad campaign creation	2.743 Ratings
Ad deployment	8.144 Ratings
Display advertising	5.141 Ratings
Ad display and retargeting segmentation	5.144 Ratings
Sequence targeting	4.726 Ratings

Ad Reporting & Analytics

Comparison of Ad Reporting & Analytics features of Product A and Product B
	AdRoll 3.0 44 Ratings 89% below category average
Ad dashboards	2.644 Ratings
Ad performance reports	2.744 Ratings
Ad conversion tracking	4.042 Ratings
Ad attribution reporting	2.538 Ratings
Cross-channel ad management	4.031 Ratings
Ad forecasting and optimization	2.328 Ratings

Best Alternatives
	AdRoll
Small Businesses	Google Ad Manager Score 8.5 out of 10
Medium-sized Companies	The Trade Desk Score 6.6 out of 10
Enterprises	Adobe Advertising Cloud Score 9.0 out of 10
All Alternatives	View all alternatives

User Ratings
	AdRoll
Likelihood to Recommend	2.9 (49 ratings)
Likelihood to Renew	7.0 (6 ratings)
Usability	8.0 (6 ratings)
Support Rating	1.3 (6 ratings)
Implementation Rating	8.0 (3 ratings)

User Testimonials
	AdRoll
Likelihood to Recommend	NextRoll Adroll is perfect for companies and situations in which you are trying to retarget customers with specific products. Their platform is perfect for dynamic content on their web and social ads. Also, if you are running multiple campaigns at once then the Adroll platform is perfect when organizing many different campaigns at once. If you are just running one or two social campaigns I feel it is easier to go directly to the source and you can probably leave Adroll out of the mix Incentivized MD Michael DiMaria Digital Marketing Manager Read full review
Pros	NextRoll A customer service rep can help us out with any campaign questions, any time during the work week. The platform has a very transparent platform that provides great detail about analytics of the ads. The platform shows what digital advertising mediums are working the best for your website, not just the ads that you run through them. Verified User Anonymous Read full review
Cons	NextRoll Improved level of support during the technical setup process would really improve the onboarding process Consistent, proactive account management is key with organizations like AdRoll. A dedicated rep goes such a long way. More granular reporting would help with back-end optimization and client recommendations Incentivized Verified User Anonymous Read full review
Likelihood to Renew	NextRoll We like AdRoll as it's filling a hole in our advertising right now, but it's not our favorite platform for running our online ads. Google and Facebook especially are our favorites, as we can do much more with them than we can with AdRoll, hence the 7 out of 10 rating. Incentivized Lee L Kennedy Analytics Director Read full review
Usability	NextRoll Once tags are given and things are set up, it is fairly easy to utilize the reporting dashboard and check in on your ongoing campaigns. Metrics are simple to follow and can be toggled for specific dates or other qualifiers Incentivized Verified User Anonymous Read full review
Support Rating	NextRoll We don't use AdRoll support much, but when we have it's been fine, in line with other advertising platforms where it takes a few days maximum to resolve an issue that you have with them. In general though, the platform is very self sufficient and we do not have to use their support much, which is a good thing. Incentivized Lee L Kennedy Analytics Director Read full review
Implementation Rating	NextRoll Implementation was easy, as all we needed to do was use Google Tag Manager's built in AdRoll tag type and input our client ID and we were up and running. If you're not using Google Tag Manager, I imagine the implementation would be relatively easy as well, as all that's needed is a basic pixel. Incentivized Lee L Kennedy Analytics Director Read full review
Alternatives Considered	NextRoll AdRoll is better than Taboola in that the ad creation process. I like how the ads have better retargeting than Taboola. Also, I can make the ads look more elegant and fit our brand more than Taboola. Adroll's analytics are also better than Taboola in my experience. Lastly, Tabool is relatively the same price as Taboola. Incentivized Verified User Anonymous Read full review
Return on Investment	NextRoll Mixed - while the tool provides an invaluable productivity gain the actual ROI it provides is less certain. We found if used in combination with other revenue analytics it was useful to determine the impact it had on revenue from returning visitors. If data is used on its own the impact on revenue is less quantifiable. Incentivized John Williamson Vice President, Strategic Enterprise Read full review
ScreenShots