What users are saying about

ADTECH

10 Ratings
Score 6.2 out of 101

IgnitionOne Digital Marketing Suite

4 Ratings
Score 3.3 out of 101

Add comparison

Likelihood to Recommend

ADTECH

AdTech is best for when you're examining data based on clicks or "likes" – if you're looking to get an idea of what your audience is looking for, you can examine a trend among certain users to determine what drives users and where. This is super helpful for social media managers and web developers. It helps them determine where to drive their UI/UX design
No photo available

IgnitionOne Digital Marketing Suite

  • Good for very basic management of a search program.
  • Not good for much else since it is buggy and lacks many features that competitors offer.
  • Also may be good for someone who is looking for a low-cost DMS.
No photo available

Feature Rating Comparison

Ad Network Integration

ADTECH
8.0
IgnitionOne Digital Marketing Suite
Data Transfer
ADTECH
8.0
IgnitionOne Digital Marketing Suite

Ad Campaigns

ADTECH
9.4
IgnitionOne Digital Marketing Suite
Ad campaign creation
ADTECH
10.0
IgnitionOne Digital Marketing Suite
Ad deployment
ADTECH
9.0
IgnitionOne Digital Marketing Suite
Display advertising
ADTECH
10.0
IgnitionOne Digital Marketing Suite
Ad display and retargeting segmentation
ADTECH
9.0
IgnitionOne Digital Marketing Suite
Sequence targeting
ADTECH
9.0
IgnitionOne Digital Marketing Suite

Ad Reporting & Analytics

ADTECH
8.0
IgnitionOne Digital Marketing Suite
Ad dashboards
ADTECH
8.0
IgnitionOne Digital Marketing Suite
Ad performance reports
ADTECH
8.0
IgnitionOne Digital Marketing Suite
Ad conversion tracking
ADTECH
7.0
IgnitionOne Digital Marketing Suite
Ad attribution reporting
ADTECH
9.0
IgnitionOne Digital Marketing Suite
Cross-channel ad management
ADTECH
8.0
IgnitionOne Digital Marketing Suite
Ad forecasting and optimization
ADTECH
8.0
IgnitionOne Digital Marketing Suite

Pros

  • Adtech follows an algorithm that learns as you use it. It helps process data based on you (or your user) to help determine the best experiences for your client. Pretty neat.
  • Adtech helps streamline work by consolidating workflow. Everybody can be on the same page because everything is accessible to anybody in the organization (security pending, obviously). It helps because the data is available if you need it – and you don't have to fetch anything for anybody.
  • Adtech is best for larger organizations – and the developers who help create the technology understand that. Working with an interface like Adtech is simple, and easy to use. I can't remember what I did before it!
No photo available
  • Good customer service.
  • They were flexible in allowing us to access backend data.
No photo available

Cons

  • The algorithm is a little...well, dumb, at first. And at times it can stay dumb. We've had users complain of clicking on a click-bait headline for an article, and getting ads that represent something else entirely (off to the side, of course). This doesn't make our clients happy.
  • AdTech can be prone to crash at times – randomly – it's a little unpredictable, you may want to make sure that your database can handle a streamlined workload. Doesn't work well with older tech.
  • Customer service at AdTech is okay, but there's always room for improvement. The support is good, but I don't like being put on hold.
No photo available
  • Buggy!
  • Lacks many features competitors offer (like labeling).
  • No clear roadmap for the future with their SEM product.
No photo available

Alternatives Considered

Maybe Google Analytics? But even that doesn't offer the same amount of services as AdTech – and I think that's because this is what AdTech does, and Google is spread a little thin. I use several different platforms, but I did have a lot of fun working with Adtech. Bottom line is, if you're a social media manager and you're tired of using other programs, give AdTech a shot
No photo available
Poorly. For example, Kenshoo's offering is fast, customizable, works with all publisher platforms, and more. IgnitionOne just doesn't stack up well against the competition and isn't investing in the product like it used to.
No photo available

Return on Investment

  • AdTech helps us determine where to steer our audience, and where to project our next campaign.
  • AdTech helps us view data based on user likes, clicks, and analyze trends among our audience.
  • What I don't like about AdTech is that it can sometimes put some people out of a job, as it streamlines work to the point that some on payroll may be...well, unnecessary.
No photo available
  • Did push through implementations but was buggy
  • Fast UI
No photo available

Pricing Details

ADTECH

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Required
Additional Pricing Details

IgnitionOne Digital Marketing Suite

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details