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Score 8.4 out of 101
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Score 8.9 out of 101

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Likelihood to Recommend

Agency Analytics

Agency Analytics is one of the best website rank tracking tools that I have used so far. I feel like it shows a great amount of insight into the fluctuation of ranking over time. This tool is extremely helpful for B2B marketing agencies where you need to be able to show progress to your clients. Also, the ability to see the results in a live SERPs page gets rid of the trouble of showing a client the live result when you're not next to each other.
Sarah Nelson profile photo

Coosto

Coosto is well suited for finding trends.
Bram Koopman profile photo

Feature Rating Comparison

SEO

Agency Analytics
7.9
Coosto
Backlink management
Agency Analytics
8.3
Coosto
SERP ranking tracking
Agency Analytics
9.7
Coosto
Page grader
Agency Analytics
7.0
Coosto
Competitive analysis
Agency Analytics
7.6
Coosto
Site audit / diagnostics
Agency Analytics
8.0
Coosto
Site recommendations
Agency Analytics
7.0
Coosto

SEO Channels

Agency Analytics
8.5
Coosto
Local SEO
Agency Analytics
8.7
Coosto
Global SEO
Agency Analytics
8.3
Coosto

SEO Platform & Account Management

Agency Analytics
10.0
Coosto
Integration with web analytics tools
Agency Analytics
10.0
Coosto

Pros

  • I love the keyword "pool" system that Agency Analytics uses. We purchase a certain number of keywords (6,000) and then we can spread those across our accounts as we see fit. If we need more keywords for another company, we can remove them from an existing one without losing them. That also means that we can change keywords, add keywords, and remove keywords instantly from reports without waiting 30 days for them to re-run.
  • The customizability of the dashboard is new and awesome. We are able to create dashboard templates to use for our clients that shows exactly what we want it to. It also allows us to add text and links to explain certain aspects that might not be readily understandable to people outside the industry.
  • I also really appreciate the ability to send clients their own logins to the site. We add clients in as users to view their own reports at any time.
  • Agency Analytics runs results all day long and allows you to hover over the result to view more information as well as click to view the result in the SERPs.
Sarah Nelson profile photo
  • Monitoring trends
  • Webcare
  • Wupport
Bram Koopman profile photo

Cons

  • There is so much available data, it can be difficult to sort through it and know what is most helpful and relevant.
  • The social media piece is nice to have, but not a deep resource for those who need more than it offers.
Jason Montoya profile photo
  • The dashboard is only useable in full screen, not in compartments
  • Rather expensive
Bram Koopman profile photo

Alternatives Considered

We still use BrightLocal to build citations and show our clients their Google My Business ranking placement. However, I like Agency Analytics better for their website ranking tool. I also like that Agency Analytics allows us to add clients as users to their campaign. Overall, I feel that Agency Analytics is a better website reporting tool.
Sarah Nelson profile photo
Coosto is much more user friendly and more complete.
Bram Koopman profile photo

Return on Investment

  • Quickly allows me to see the effectiveness of our digital efforts.
  • Allows us to see and react to situations where we are regressing in our efforts.
  • Allows us to see opportunities for improvement. As we make these changes, we find our conversion goes up.
Jason Montoya profile photo
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Pricing Details

Agency Analytics

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Agency Analytics Editions & Modules
Agency Analytics
Edition
Freelancer
$49
Agency
$99
Enterprise
$249
Unlimited
$499
Additional Pricing Details

Coosto

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Coosto Editions & Modules
Coosto
Additional Pricing Details
Custom Pricing. We look at main application, number of users, etc. API integration, inclusion of offline media, inclusion of geographical data and optional consulting require a small additional fee.