Likelihood to Recommend Agorapulse has been a huge benefit to us as a business and is the most comprehensive platform we've used, having previously been with
Hootsuite and ContentCal. It is likely to be better for companies that are managing multiple social profiles and want to consolidate these into one manageable platform. Given the amount of features it provides, it might not be suitable for individuals. The reporting is a fantastic part of the platform, which includes brand awareness for certain profiles, the best time to post for engagement, and details that all help with strategising. The inbuilt link shortening and tracking is useful, we've set this up and need to explore its capabilities further. Overall, we would recommend Agorapulse and it's a great asset to our business.
Read full review Oktopost is great if you have several Social Media profiles you want to manage and want to schedule and post all your things in a simple interface. They have a great calendar view that shows everything that is coming up and you can easily move or change postings with a few clicks. It is also good for managing a single account. It has all the features I need for our single account markets, like campaigns, tracking, scheduling, etc. I think if you are trying to manage a very large number of social media profiles it might get a bit difficult. There are tools more suited for that than Oktopost that may be easier, but Oktopost would still work.
Read full review Pros Calendar sharing - great for internal and external approval Community management - it means we can keep on top of engagement for all of our clients in one place Report - it's really useful for us to be able to create such in depth reports that we can use internally but also share with clients so they can see the results of what we are doing Read full review Auto-poster feature that allows scheduling of posts to be made in relatively short time. Calendar view has a great UI with easy to use drag and drop and editing features. Message assets can be saved per campaign without having to re-draft them for repeated promotions. Good reporting via excel export and dashboard overview Great customer service and support! Including response rate and implementation of requested features Read full review Cons Would love to have a draft feature. We often don't schedule things until the assets are ready, or use a placeholder image and swap them afterwards Editing posts intended for multiple channels is not as easy as scheduling them in the first place. I would love to edit and have the same menu I do as when I'm scheduling where I have my base text and then the adjusted text for each social media. It's rare that something I've planned to be a similar post across channels, needs editing, but only for one of those channels. e.g. Correcting mistakes or changing strategies. Currently, I export the analytics and put it in a Google Sheet where I have more control over the data, which I love. For me to use the Agora Reports system, I would need substantial features like comparing metrics in the same charts, using direct line charts instead of smoothed (smoothed charts look nice, but just obfuscate data), separating out paid growth, etc. It's probably too large an ask for what Agora is trying to provide, which is why the export tool is very useful. While I'm talking about it, a slight bug with the export tool is that when you export two things in quick succession, it just sends a duplicate of the first report via email. I'll export a CSV of Global data and then a CSV of Content, and if I do it too quickly, it doubles up the Global data and I don't get the Content until I resend. More specific filtering for listening. Sometimes someone has our brand in their name and we get ALL of their content. We have to add each user like this to the filter instead of being able to filter out usernames that contain it. Read full review Sometimes there were bugs in the user experience, but they seemed to be quickly addressed. They didn't seem to have experience dealing with large-scale company use when integrating with Eloqua information. We had a lot of issues with false data or form submits showing up. Read full review Likelihood to Renew The decision has been made. It's time to get to work--no steps back. I feel confident this product is well suited to help me make progress. I want to get down business and utilize the functionality of this product to meet my marketing goals. I feel very comfortable with the choice I have made.
Read full review I give Oktopost a 9, as a 10 means NO improvement is needed, but all platforms must iterate and improve. Hands down Oktopost is the B2B marketing leader in the social and content marketing world. They are also very quick to work on things and make the experience better for users. I would say I was a very early adopter of Oktopost and have seen them grow into a very useful tool and also a great company! I am VERY excited to see what they will do next to make our B2B marketing jobs more efficient and results producing! Thanks for helping our business close 10 accounts from LinkedIn in the last year! And that is up from ZERO the year before NOT using Oktopost.
Read full review Usability Any time I onboard a new team member, they are very quick to adapt to Agora's user interface and therefore require a very quick onboarding process from me, which is a massive plus. While I think having an all-in-one platform would be ideal, there is something to be said about only having a few bells and whistle so that my team can focus on what is most important to us and our clients, content
Read full review Reliability and Availability Agorapulse occasionally has outages or shuts down. It never interferes with my use of the application or any of my posts
Read full review Performance Agorapulse has generally had great performance. Occasionally I have issues with my videos being posted on Instagram. I still am not sure why. the format of the videos is the same as the videos that are going through.
Read full review Support Rating The support from Agorapulse is excellent. Any time we have made contact they have been quick to reply, and given added extra information to help. The initial sales experience was also good. Not pushy like a lot of other companies, more that they would like to help. And they certainly did for us at a difficult time which built a fantastic relationship with us from the very start. Communication is great too, with just the right amount of emails and updates. Overall we feel that they genuinely care about their clients and users.
Read full review When I have sent in questions to support, I have received answers pretty quickly and they were helpful. However, I would like to see more information on the support page rather than having to contact them directly.
Read full review In-Person Training I did not train in person
Read full review Online Training The staff walked me through the whole platform and asked me if I had any questions. They were very helpful in answering any questions I had.
Read full review There is a lack of online training videos or documentation. They have a long list of FAQ's but I would prefer a quick YouTube video instead.
Read full review Implementation Rating Be sure of the game play mechanics you need to achieve your objectives, it will help significantly in setting up the game and creating the assets
Read full review As I stated earlier, I would suggest doing a quick session with the Oktopost team in order to properly set up the account and make sure you are getting the full experience.
Read full review Alternatives Considered Want to post the same content on different profiles? Don't duplicate your posts, you can just select what platform to post them onto! You can even change around the copy/hashtags/etc to optimize the posts for each platform.
Read full review The integration with SalesForce and Marketo was the number one reason we went with Oktopost. It wasn't until after I got inside and got my hands dirty that I saw how great Oktopost was. The analytics reporting is sensational. It allowed me to easily pull reports to organize for my marketing department.
Read full review Scalability I'm not sure I understand what is meant by scalability.
Read full review Return on Investment It has saved our company a lot of time digging through all different social medias to be responsive to consumers It has helped us be more responsive to prospects, so better lead generation Agorapulse allows us to be in touch quicker with our prospects, meaning better lead to appointment generation as well. Read full review Ability to quickly and comprehensively provide metrics on all activities to internal users and external clients helps inform and direct immediate and long term posting decisions. Ability to integrate with websites and marketing platforms allows for an understanding of user interest beyond the awareness arena and into the conversion arena. Ability to quickly post allows for immediate input during time sensitive social discussions. Read full review ScreenShots