Airtable vs. Zoho CRM

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Airtable
Score 8.7 out of 10
N/A
Airtable is a project management and collaboration platform designed to enable content pipelines, product management, events planning, user research, and more. It combines spreadsheet,database, calendar, and kanban functionality within one platform.
$24
per month per seat
Zoho CRM
Score 8.5 out of 10
N/A
Zoho CRM is a simple, very low-cost CRM option for the smaller end of the SMB segment. The product has several useful integrations with other products, including QuickBooks, and Google Apps and Google Docs. The product also has an integrated project management module.
$14
per month
Pricing
AirtableZoho CRM
Editions & Modules
Team
$24
per month per user
Business
$54
per month per user
Enterprise
Custom Pricing
Standard
$14.00
Per User/Per Month
Professional
$23.00
Per User/Per Month
Enterprise
$40.00
Per User/Per Month
Ultimate
$52.00
Per User/Per Month
Plus
$57.00
Per User/Per Month
Offerings
Pricing Offerings
AirtableZoho CRM
Free Trial
YesYes
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup fee$14 /user/month
Additional Details
More Pricing Information
Community Pulse
AirtableZoho CRM
Considered Both Products
Airtable
Chose Airtable
Podio - From our perspective, Podio was the most familiar product to Airtable, however ultimately we found the user interface of Airtable far more engaging and familiar to work with. Furthermore, Podio really struggled when trying to interact with greater volumes of data, the …
Chose Airtable
Airtable stack up against major market competitor tools as it provides a unique way of representing data in the form of spreadsheets, which is very easy to understand, and anyone can efficiently work on it. Also, its hybrid cloud provides enough data security. The unique …
Chose Airtable
I trialed around 7 products, which include 4 education products and 3 online products at least. I can't remember all of the pros and cons as it was a couple of years ago and I am now upgrading from a free plan to a paid one. Suffice to say, Airtable beat all of them hands …
Chose Airtable
Intuitive, easy to use, fast, great for attachments (uploading in behind other processes - the app actually really works while it finishes uploads)
Chose Airtable
Anything that we were able to do in Zoho, we were able to do it with Airtable (for free). Again, we're a small organization. Our scale may be the reason why it was easy to choose Airtable for our database.
Chose Airtable
Airtable is infinitely more customizable and robust. And it is much more affordable, too!
Zoho CRM
Features
AirtableZoho CRM
Project Management
Comparison of Project Management features of Product A and Product B
Airtable
7.8
235 Ratings
1% above category average
Zoho CRM
-
Ratings
Task Management8.9199 Ratings00 Ratings
Resource Management8.0193 Ratings00 Ratings
Gantt Charts8.489 Ratings00 Ratings
Scheduling7.4165 Ratings00 Ratings
Workflow Automation8.0143 Ratings00 Ratings
Team Collaboration8.0218 Ratings00 Ratings
Support for Agile Methodology8.3108 Ratings00 Ratings
Support for Waterfall Methodology8.580 Ratings00 Ratings
Document Management7.5170 Ratings00 Ratings
Email integration7.1115 Ratings00 Ratings
Mobile Access5.8191 Ratings00 Ratings
Timesheet Tracking7.793 Ratings00 Ratings
Change request and Case Management8.1102 Ratings00 Ratings
Budget and Expense Management7.2127 Ratings00 Ratings
Sales Force Automation
Comparison of Sales Force Automation features of Product A and Product B
Airtable
-
Ratings
Zoho CRM
8.3
287 Ratings
6% above category average
Customer data management / contact management00 Ratings8.4278 Ratings
Workflow management00 Ratings8.2265 Ratings
Territory management00 Ratings8.5195 Ratings
Opportunity management00 Ratings8.5252 Ratings
Integration with email client (e.g., Outlook or Gmail)00 Ratings8.6247 Ratings
Contract management00 Ratings8.6202 Ratings
Quote & order management00 Ratings8.0202 Ratings
Interaction tracking00 Ratings8.0248 Ratings
Channel / partner relationship management00 Ratings8.2191 Ratings
Customer Service & Support
Comparison of Customer Service & Support features of Product A and Product B
Airtable
-
Ratings
Zoho CRM
8.1
220 Ratings
5% above category average
Case management00 Ratings8.3212 Ratings
Call center management00 Ratings7.7171 Ratings
Help desk management00 Ratings8.4188 Ratings
Marketing Automation
Comparison of Marketing Automation features of Product A and Product B
Airtable
-
Ratings
Zoho CRM
8.4
265 Ratings
8% above category average
Lead management00 Ratings8.4260 Ratings
Email marketing00 Ratings8.3218 Ratings
CRM Project Management
Comparison of CRM Project Management features of Product A and Product B
Airtable
-
Ratings
Zoho CRM
8.3
262 Ratings
8% above category average
Task management00 Ratings8.4247 Ratings
Billing and invoicing management00 Ratings8.2179 Ratings
Reporting00 Ratings8.4241 Ratings
CRM Reporting & Analytics
Comparison of CRM Reporting & Analytics features of Product A and Product B
Airtable
-
Ratings
Zoho CRM
8.3
257 Ratings
8% above category average
Forecasting00 Ratings8.2215 Ratings
Pipeline visualization00 Ratings8.2234 Ratings
Customizable reports00 Ratings8.5248 Ratings
Customization
Comparison of Customization features of Product A and Product B
Airtable
-
Ratings
Zoho CRM
8.1
276 Ratings
5% above category average
Custom fields00 Ratings8.3274 Ratings
Custom objects00 Ratings8.0221 Ratings
Scripting environment00 Ratings7.9177 Ratings
API for custom integration00 Ratings8.2202 Ratings
Security
Comparison of Security features of Product A and Product B
Airtable
-
Ratings
Zoho CRM
8.2
265 Ratings
2% below category average
Single sign-on capability00 Ratings8.3230 Ratings
Role-based user permissions00 Ratings8.2260 Ratings
Social CRM
Comparison of Social CRM features of Product A and Product B
Airtable
-
Ratings
Zoho CRM
8.1
164 Ratings
8% above category average
Social data00 Ratings8.1163 Ratings
Social engagement00 Ratings8.0156 Ratings
Integrations with 3rd-party Software
Comparison of Integrations with 3rd-party Software features of Product A and Product B
Airtable
-
Ratings
Zoho CRM
8.5
209 Ratings
13% above category average
Marketing automation00 Ratings8.6206 Ratings
Compensation management00 Ratings8.3137 Ratings
Platform
Comparison of Platform features of Product A and Product B
Airtable
-
Ratings
Zoho CRM
8.5
229 Ratings
12% above category average
Mobile access00 Ratings8.5229 Ratings
Best Alternatives
AirtableZoho CRM
Small Businesses
Stackby
Stackby
Score 9.0 out of 10
Salesmate
Salesmate
Score 10.0 out of 10
Medium-sized Companies
InEight
InEight
Score 8.5 out of 10
Creatio
Creatio
Score 9.1 out of 10
Enterprises
InEight
InEight
Score 8.5 out of 10
Creatio
Creatio
Score 9.1 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
AirtableZoho CRM
Likelihood to Recommend
8.8
(239 ratings)
8.5
(310 ratings)
Likelihood to Renew
9.5
(5 ratings)
7.6
(42 ratings)
Usability
8.0
(36 ratings)
7.8
(172 ratings)
Availability
10.0
(2 ratings)
8.9
(7 ratings)
Performance
9.0
(1 ratings)
8.5
(8 ratings)
Support Rating
9.0
(30 ratings)
6.2
(69 ratings)
In-Person Training
8.0
(1 ratings)
8.0
(1 ratings)
Online Training
9.0
(1 ratings)
5.6
(8 ratings)
Implementation Rating
9.0
(2 ratings)
5.5
(16 ratings)
Configurability
10.0
(2 ratings)
5.1
(114 ratings)
Contract Terms and Pricing Model
5.0
(1 ratings)
9.5
(21 ratings)
Ease of integration
8.0
(2 ratings)
7.1
(5 ratings)
Product Scalability
9.0
(2 ratings)
5.8
(6 ratings)
Professional Services
-
(0 ratings)
8.3
(7 ratings)
Vendor post-sale
8.0
(1 ratings)
7.8
(13 ratings)
Vendor pre-sale
8.0
(1 ratings)
7.9
(13 ratings)
User Testimonials
AirtableZoho CRM
Likelihood to Recommend
Airtable
Airtable is an ideal platform for small and growing businesses to keep track of just about EVERYTHING they need to keep things running smoothly. It's a great way to keep tasks organized, and keep everyone on the same page with progress on all things. Our company finds the kanban particularly useful, as products go through a lifecycle from ideation to retirement, it's good to keep a database of what is in production, what's working, and what we've tried before. I can see the platform being challenging with much larger businesses, but for the small to medium businesses I've used the platform with, it is ideal.
Read full review
Zoho
Interfacing with our target clients at the correct minute is crucial in today's society. Another valuable include is its capacity to coordinated with other programs. It helps me in keeping track of the every day work emails I send to my colleagues or get. Zoho CRM makes it straightforward to consequence or send out information agreeing to our needs. Zoho makes a difference keep in mind individuals by means of e-mail and pop-ups, which dispenses with the issue of overlooking follow-ups and reminders. This not as it were helps within the organization of this incredible instrument but moreover within the execution of data.
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Pros
Airtable
  • I can create tables, create and customize fields
  • Airtable has capabilities commonly found in spreadsheet applications, but also has some of the features found in databases.
  • The ability to filter fields. I set up a filter on the status field, so when a project is marked, complete, on hold, or canceled, that record is hidden from my current projects table view. If it is marked complete, the record is moved to the completed projects table view. In this way I can easily access a record of past projects
  • Being able to duplicate tables and create alternate views
  • Collapse and expand records. When I collapse the rows, I can easily scan current projects, next steps, project status, and due dates. When I expand the row, or field, I can see more detailed information about that field or record very easily. I can also expand or open the entire record. This is is helpful, when I am entering a lot of information to multiple fields in that record.
Read full review
Zoho
  • Hooks into our website and can import data from forms.
  • Has great automation tools built in.
  • Reporting features are great.
  • Easy to learn, makes it easy for us to onboard new users onto it.
  • Fairly customizable. We have fine tuned it to work the way we need it to.
Read full review
Cons
Airtable
  • When records are deleted, there could be more options for what happens to associated records in other tables.
  • Multi-select fields should be sortable.
  • The per-user pricing model can be cumbersome when you need to share bases with third parties but can't use a publicly accessible URL.
Read full review
Zoho
  • Need some way to switch a field type without losing the pre-existing data.
  • The settings controls should be broken out differently - I don't like that I can't keep some users from exporting all contact records (i.e., the entire Contacts module) because if the export function is turned off, the export function of Reports for those same modules is also blocked.
  • Frustrating that only 3 custom lookup fields are allowed per module in our license.
Read full review
Likelihood to Renew
Airtable
We will 10/10 renew the use of Airtable because it has brought great value to our team. Not only is Airtable affordable, but it's also user-friendly and helps our team be efficient. We no longer need to rely on Excel spreadsheets being passed from person to person via email. Furthermore, we aren't dealing with corrupt Excel spreadsheets and the need to salvage data when a file is accidentally altered.
Read full review
Zoho
i have already renewed my subscription twice. I am in the 3rd Year now. I have been using it for a while and have been recommending to my friends as well.. have attended ZOHOLICs the annual program of zoho and it gave me new insights of managing the crm solutoin.
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Usability
Airtable
IMO the usability of this product is its greatest asset. The UI is clean and the menus are intuitive to the point where I'd feel confident having a non-spreadsheety colleague take on building an Airtable for the first time with next to no training. I can't say that about every table-like software product that I've used such as Notion.
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Zoho
The methodology of the 'out of the box' user interface is fairly easy to learn. In some cases however, the interface is not consistent throughout the software. Upgrades to the interface has certainly improved some of this--- but now we are seeing the same kinds of inconsistencies across Zoho apps, particularly those more recently added to their platform. This issue is not major in that everybody on staff seems able to learn how to work the programs--- it's just annoying and less than efficient when inconsistent user interfaces or inconsistent terms are used in the programs and/or the requisite documentation.
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Reliability and Availability
Airtable
I have rarely experience downtime, compared to other tools, and given how much time we spend on the tool. Even if there were to be, their updates on it are very timely, and our support team are able to provide any questions regarding
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Zoho
In my many years using Zoho, I think there were only 1 or 2 days when there was something happening and I was not able to log in. Sure, it wasn't fun and we all panicked a bit, but right after that, all was well and work-life continued. Being cloud based, I'm never worried about losing my iPhone, iPad or Laptop as I know I can log in anywhere on any device and workflow won't stop.
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Performance
Airtable
I never had any issues with load time, even with the integrations that we use today (google sheets) However, I'm curious if adding additional layers of integrations would slow down performance. We do carry quite a bit of data in Airtable, but, again, no impact on overall performance
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Zoho
I don't recall every having any issues with a page not loading due to it being a Zoho issue. Anytime I've had any issues with something being wonky, I clear cache and that has always solved the problem. Or a simply computer reboot and we're back, hard at work. Look, I don't expect any product to delivery 100%, 100% of the time but if I had any consistent ongoing issues, I would have left many years ago. I still keep my eyes open to what is new but after a quick evaluation, I know Zoho will long be my home.
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Support Rating
Airtable
Airtable has great support. They have a variety of support features to answer any questions. They have great self teaching instructions for templates and product tours. They also have support for teams and project management. They also have a fantastic customer help line. They are able and willing to answer customer questions and never have customers waiting long
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Zoho
We did the training and that was a huge waste of money. The information provided was basic and the instructor was sloppy (he even forgot to turn off his mic when he used the restroom - no one should ever hear what we heard). I offered up a 9 because we were able to find what we needed on your website.
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In-Person Training
Airtable
This training was done in-house, but the Airtable team provided resources and how to guides to ensure that we covered all components of the system
Read full review
Zoho
I attended a Zoho-Holics event in Austin, TX, several years ago, and it blew my mind. So many industries were represented using Zoho in so many different ways. It was unbelievable all that I learned from that experience, as there were features that I wasn't aware of that I immediately started using. Best of all, the trainers were patient and knowledgeable
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Online Training
Airtable
Recorded trainings were provided by the Airtable team. Great as an evergreen resources to new team members and for anyone that wants to refresh their Airtable knowledge
Read full review
Zoho
There is an endless supply of YouTube videos from Zoho and the many Zoho partners/consultants. Plus, Zoho has it's own library of training videos and webinars to learn from plus an entire community at the ready to answer any questions. While Zoho has been available for many years, there are constantly new training videos and webinars available for the novice and the experienced users.
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Implementation Rating
Airtable
Training all users was an important part of the implementation, which did take considerable time and effort. At first glance without training, the content calendar can be overwhelming because of the amount of data. The features within Airtable seem to be endless but our team was able to identify the most important to be successful.
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Zoho
When you switch CRMs, you can automatically assume everything isn’t going to match up correctly. We had used Salesforce for 10+ years and had a ton of data and customizations. It was not a clean transfer, but we were able to sort it all out. The only issue that really bothered me was Zoho support. Even simple questions couldn’t be answered over chat, and we would have some team members try for hours to find the right answer
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Alternatives Considered
Airtable
Airtable was a really good fit for this specific use case as it provided a huge number of collaboration features in an intuitive and pleasant-to-use interface. The free tier worked initially with our work, and the upgrade pathway was fair and made sense for us.
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Zoho
Free user access was one reason to use it more than any other software. Also, for a mid-size organization, the Salesforce cost was a little higher, and Pipedrive was almost similar to Zoho. As we were already using Zoho, we found no urgency to switch.
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Contract Terms and Pricing Model
Airtable
I did not help purchase the product, but Airtable's per user pricing structure is inconvenient when some users only need occasional or read-only use.
Read full review
Zoho
I think Zoho CRM is priced at a reasonable amount. Simply put, you get what you pay for and Zoho does not disappoint. My organization is comfortable with what we pay and pleased with continually renewing the software. The billing frequency is just right. There are no complaints on our end
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Scalability
Airtable
There are TONS of opportunity to scale, but I think it's a matter if you have the time and resources to do so because the initial setup can be fairly time consuming and prioritized dedication
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Zoho
We're still in the early stages of scaling this across departments. We have high aspirations of doing this, but it takes time to migrate to the new system and to help people get acquainted of doing their work in a different way thru Zoho.
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Professional Services
Airtable
No answers on this topic
Zoho
In addition to being a user of Zoho CRM, we are a reseller as well. Often, at times our Partners request for on-boarding the platform configuration for them. During such requirements, we have utilized the Professional services team directly from the Zoho CRM team. Our partner feedback was quite positive, throughout.
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Return on Investment
Airtable
  • It gives us a real-time experience of working.
  • Through this platform, I always have the idea bout which of my team member is working on which particular part of the project, I can easily track their progress, and also I can easily correct them where it is required by adding sticky notes, by sending the attachments and URLs.
  • Quality services.
Read full review
Zoho
  • because we are new to the CRM world, we wanted a product that was reasonably priced, yet had the features we were looking for
  • we have found a much higher customer engagement rate and ROI
  • we used to "lose" customers in our makeshift process. Now, all customers are being attended to.
Read full review
ScreenShots

Airtable Screenshots

Screenshot of Screenshot of Screenshot of Screenshot of Screenshot of

Zoho CRM Screenshots

Screenshot of Deals - Cash in on all opportunities. Close more deals. Great sales management is all about prioritizing, tracking, and monitoring the deals in your pipeline. Zoho CRM gives you everything you need to manage deals across territories and sales structures.Screenshot of Activities - Keep track of all the tasks, meetings, calls, events, or activity records. Neatly organize the numerous records along with the activities associated to them such as follow-up, pre sales and post sales activities, phone conversations etc.