Airtable vs. Zoho CRM

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Airtable
Score 8.5 out of 10
N/A
Airtable is a project management and collaboration platform designed to enable content pipelines, product management, events planning, user research, and more. It combines spreadsheet,database, calendar, and kanban functionality within one platform.
$10
per month
Zoho CRM
Score 8.2 out of 10
N/A
Zoho CRM is a simple, very low-cost CRM option for the smaller end of the SMB segment. The product has several useful integrations with other products, including QuickBooks, and Google Apps and Google Docs. The product also has an integrated project management module.
$14
per month
Pricing
AirtableZoho CRM
Editions & Modules
Plus
$10.00
per month (billed annually)
Pro
$20.00
per month (billed annually)
Enterprise
Contact Sales
Standard
$14.00
Per User/Per Month
Professional
$23.00
Per User/Per Month
Enterprise
$40.00
Per User/Per Month
Ultimate
$52.00
Per User/Per Month
Plus
$57.00
Per User/Per Month
Offerings
Pricing Offerings
AirtableZoho CRM
Free Trial
YesYes
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup fee$14 /user/month
Additional Details
More Pricing Information
Community Pulse
AirtableZoho CRM
Considered Both Products
Airtable
Chose Airtable
Podio - From our perspective, Podio was the most familiar product to Airtable, however ultimately we found the user interface of Airtable far more engaging and familiar to work with. Furthermore, Podio really struggled when trying to interact with greater volumes of data, the …
Chose Airtable
Airtable stack up against major market competitor tools as it provides a unique way of representing data in the form of spreadsheets, which is very easy to understand, and anyone can efficiently work on it. Also, its hybrid cloud provides enough data security. The unique …
Chose Airtable
I trialed around 7 products, which include 4 education products and 3 online products at least. I can't remember all of the pros and cons as it was a couple of years ago and I am now upgrading from a free plan to a paid one. Suffice to say, Airtable beat all of them hands …
Chose Airtable
Intuitive, easy to use, fast, great for attachments (uploading in behind other processes - the app actually really works while it finishes uploads)
Chose Airtable
Anything that we were able to do in Zoho, we were able to do it with Airtable (for free). Again, we're a small organization. Our scale may be the reason why it was easy to choose Airtable for our database.
Chose Airtable
Airtable is infinitely more customizable and robust. And it is much more affordable, too!
Zoho CRM
Top Pros
Top Cons
Features
AirtableZoho CRM
Project Management
Comparison of Project Management features of Product A and Product B
Airtable
8.0
221 Ratings
6% above category average
Zoho CRM
-
Ratings
Task Management8.3185 Ratings00 Ratings
Resource Management9.0181 Ratings00 Ratings
Gantt Charts7.881 Ratings00 Ratings
Scheduling9.2154 Ratings00 Ratings
Workflow Automation8.4131 Ratings00 Ratings
Team Collaboration9.3204 Ratings00 Ratings
Support for Agile Methodology8.6100 Ratings00 Ratings
Support for Waterfall Methodology8.174 Ratings00 Ratings
Document Management8.9158 Ratings00 Ratings
Email integration6.8106 Ratings00 Ratings
Mobile Access3.5180 Ratings00 Ratings
Timesheet Tracking8.188 Ratings00 Ratings
Change request and Case Management8.196 Ratings00 Ratings
Budget and Expense Management8.3117 Ratings00 Ratings
Sales Force Automation
Comparison of Sales Force Automation features of Product A and Product B
Airtable
-
Ratings
Zoho CRM
7.7
274 Ratings
0% above category average
Customer data management / contact management00 Ratings8.3266 Ratings
Workflow management00 Ratings7.8253 Ratings
Territory management00 Ratings7.4186 Ratings
Opportunity management00 Ratings8.2240 Ratings
Integration with email client (e.g., Outlook or Gmail)00 Ratings7.5239 Ratings
Contract management00 Ratings7.6191 Ratings
Quote & order management00 Ratings7.6190 Ratings
Interaction tracking00 Ratings7.9237 Ratings
Channel / partner relationship management00 Ratings7.3182 Ratings
Customer Service & Support
Comparison of Customer Service & Support features of Product A and Product B
Airtable
-
Ratings
Zoho CRM
7.1
210 Ratings
6% below category average
Case management00 Ratings7.2203 Ratings
Call center management00 Ratings6.9163 Ratings
Help desk management00 Ratings7.2181 Ratings
Marketing Automation
Comparison of Marketing Automation features of Product A and Product B
Airtable
-
Ratings
Zoho CRM
8.1
253 Ratings
7% above category average
Lead management00 Ratings8.2248 Ratings
Email marketing00 Ratings8.0210 Ratings
CRM Project Management
Comparison of CRM Project Management features of Product A and Product B
Airtable
-
Ratings
Zoho CRM
7.8
251 Ratings
3% above category average
Task management00 Ratings8.1236 Ratings
Billing and invoicing management00 Ratings7.7171 Ratings
Reporting00 Ratings7.8230 Ratings
CRM Reporting & Analytics
Comparison of CRM Reporting & Analytics features of Product A and Product B
Airtable
-
Ratings
Zoho CRM
7.9
246 Ratings
4% above category average
Forecasting00 Ratings7.6206 Ratings
Pipeline visualization00 Ratings7.9224 Ratings
Customizable reports00 Ratings8.1237 Ratings
Customization
Comparison of Customization features of Product A and Product B
Airtable
-
Ratings
Zoho CRM
7.9
265 Ratings
4% above category average
Custom fields00 Ratings8.4263 Ratings
Custom objects00 Ratings7.9210 Ratings
Scripting environment00 Ratings7.3170 Ratings
API for custom integration00 Ratings7.8193 Ratings
Security
Comparison of Security features of Product A and Product B
Airtable
-
Ratings
Zoho CRM
8.4
253 Ratings
1% above category average
Single sign-on capability00 Ratings8.4220 Ratings
Role-based user permissions00 Ratings8.4248 Ratings
Social CRM
Comparison of Social CRM features of Product A and Product B
Airtable
-
Ratings
Zoho CRM
8.1
158 Ratings
11% above category average
Social data00 Ratings8.1157 Ratings
Social engagement00 Ratings8.0149 Ratings
Integrations with 3rd-party Software
Comparison of Integrations with 3rd-party Software features of Product A and Product B
Airtable
-
Ratings
Zoho CRM
7.6
200 Ratings
6% above category average
Marketing automation00 Ratings7.8197 Ratings
Compensation management00 Ratings7.5130 Ratings
Platform
Comparison of Platform features of Product A and Product B
Airtable
-
Ratings
Zoho CRM
7.7
219 Ratings
3% above category average
Mobile access00 Ratings7.7219 Ratings
Best Alternatives
AirtableZoho CRM
Small Businesses
FunctionFox
FunctionFox
Score 8.3 out of 10
Salesmate
Salesmate
Score 9.8 out of 10
Medium-sized Companies
SAP Ruum
SAP Ruum
Score 9.0 out of 10
Creatio
Creatio
Score 9.1 out of 10
Enterprises
Quickbase
Quickbase
Score 9.2 out of 10
Creatio
Creatio
Score 9.1 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
AirtableZoho CRM
Likelihood to Recommend
9.0
(225 ratings)
8.3
(298 ratings)
Likelihood to Renew
8.0
(3 ratings)
3.4
(33 ratings)
Usability
9.0
(22 ratings)
8.3
(168 ratings)
Availability
9.0
(1 ratings)
9.0
(2 ratings)
Performance
9.0
(1 ratings)
9.0
(2 ratings)
Support Rating
8.2
(29 ratings)
4.9
(65 ratings)
In-Person Training
8.0
(1 ratings)
8.0
(1 ratings)
Online Training
9.0
(1 ratings)
9.1
(5 ratings)
Implementation Rating
9.0
(2 ratings)
7.2
(10 ratings)
Configurability
9.0
(1 ratings)
8.1
(110 ratings)
Contract Terms and Pricing Model
-
(0 ratings)
9.5
(21 ratings)
Ease of integration
9.0
(1 ratings)
7.2
(2 ratings)
Product Scalability
8.0
(1 ratings)
10.0
(1 ratings)
Professional Services
-
(0 ratings)
8.3
(7 ratings)
Vendor post-sale
8.0
(1 ratings)
9.6
(2 ratings)
Vendor pre-sale
8.0
(1 ratings)
9.2
(2 ratings)
User Testimonials
AirtableZoho CRM
Likelihood to Recommend
Airtable
Airtable is very well suited for a niche environment that finds other project tracking or collaborative tools to be limiting. The ability to build out a single pool of information to best suit each team member's visual or functional needs is amazing. While the setup time can be lengthy, depending on your particular needs, it is really worth it when it's finally ready.
Read full review
Zoho
For customizing a CRM without needing specialist support, Zoho CRM is great. The admin UI is pretty intuitive and easy to use. Zoho CRM also works great for tracking contact records and relationships to other records. For instance, we run 10+ different programs, and we need to track every contact's relationship to any and all of our programs. Besides the program relationship, we also track organization/employer relationships, host site relationships for interns, team relationships for several of our programs, and we are starting to track grant disbursement as well. Zoho CRM's "joiner modules" handle all of these different connection points fairly well, though the data import process can be a pain.
Read full review
Pros
Airtable
  • I can create tables, create and customize fields
  • Airtable has capabilities commonly found in spreadsheet applications, but also has some of the features found in databases.
  • The ability to filter fields. I set up a filter on the status field, so when a project is marked, complete, on hold, or canceled, that record is hidden from my current projects table view. If it is marked complete, the record is moved to the completed projects table view. In this way I can easily access a record of past projects
  • Being able to duplicate tables and create alternate views
  • Collapse and expand records. When I collapse the rows, I can easily scan current projects, next steps, project status, and due dates. When I expand the row, or field, I can see more detailed information about that field or record very easily. I can also expand or open the entire record. This is is helpful, when I am entering a lot of information to multiple fields in that record.
Read full review
Zoho
  • Zoho CRM has so much space to capture lots of information.
  • Zoho CRM can be customized for your organization's needs.
  • Zoho CRM is great for running reports to help make business decisions.
  • We love all the different dashboards we can create.
Read full review
Cons
Airtable
  • While working on the Airtable I have noticed that it is not open to uploading of the files for large sizes, most of the time files are not uploaded or links may get broken.
  • In addition, they do not talk much about the time tracking tool and how we can calculate our hours, I still do it with just estimation and by the calendar.
Read full review
Zoho
  • our team found it very challenging to integrate directly to our wordpress site
  • while there may be a way to integrate to the SMS system, we have not discovered how a sales rep would be able to get an sms when customers leave their contact info (not through the app)
  • we have one team member who still works with outlook calendar. it was easy to integrate with google calendar, but a second calendar, depending upon the user
Read full review
Likelihood to Renew
Airtable
We will 10/10 renew the use of Airtable because it has brought great value to our team. Not only is Airtable affordable, but it's also user-friendly and helps our team be efficient. We no longer need to rely on Excel spreadsheets being passed from person to person via email. Furthermore, we aren't dealing with corrupt Excel spreadsheets and the need to salvage data when a file is accidentally altered.
Read full review
Zoho
Zoho has been a wonderful tool for us for several years and there is so much more we can do with it. New features are released often which give a team like us the option to further fine tune our business process management techniques. I honestly couldn't imagine running our business not on Zoho.
Read full review
Usability
Airtable
Airtable has fantastic usability. I personally am fair when it comes to most technologies off the bat. I can understand a lot after being taught but most take me a little when I am teaching myself. Airtable was EXTREMELY easy to use off the bat. It was easy to understand or quickly figure out answers to my questions if i ever felt confused. Someone who has little technological experience could figure out Airtable quite easily.
Read full review
Zoho
The methodology of the 'out of the box' user interface is fairly easy to learn. In some cases however, the interface is not consistent throughout the software. Upgrades to the interface has certainly improved some of this--- but now we are seeing the same kinds of inconsistencies across Zoho apps, particularly those more recently added to their platform. This issue is not major in that everybody on staff seems able to learn how to work the programs--- it's just annoying and less than efficient when inconsistent user interfaces or inconsistent terms are used in the programs and/or the requisite documentation.
Read full review
Reliability and Availability
Airtable
I have rarely experience downtime, compared to other tools, and given how much time we spend on the tool. Even if there were to be, their updates on it are very timely, and our support team are able to provide any questions regarding
Read full review
Zoho
No answers on this topic
Performance
Airtable
I never had any issues with load time, even with the integrations that we use today (google sheets) However, I'm curious if adding additional layers of integrations would slow down performance. We do carry quite a bit of data in Airtable, but, again, no impact on overall performance
Read full review
Zoho
No answers on this topic
Support Rating
Airtable
I haven't contacted customer support yet, so I wouldn't be able to give a fair response. We also use the free version of the app. They do have document files, which we have looked at to answer key questions. Because it looks like there are a lot of people that use airtable, we've been able to find a lot of resources online.
Read full review
Zoho
We did the training and that was a huge waste of money. The information provided was basic and the instructor was sloppy (he even forgot to turn off his mic when he used the restroom - no one should ever hear what we heard). I offered up a 9 because we were able to find what we needed on your website.
Read full review
In-Person Training
Airtable
This training was done in-house, but the Airtable team provided resources and how to guides to ensure that we covered all components of the system
Read full review
Zoho
It was harder to learn when there were mostly real estate users in the room. We are sales solely.
Read full review
Online Training
Airtable
Recorded trainings were provided by the Airtable team. Great as an evergreen resources to new team members and for anyone that wants to refresh their Airtable knowledge
Read full review
Zoho
Online training is tough, but Zoho and their partners do a good job of explaining things.
Read full review
Implementation Rating
Airtable
Training all users was an important part of the implementation, which did take considerable time and effort. At first glance without training, the content calendar can be overwhelming because of the amount of data. The features within Airtable seem to be endless but our team was able to identify the most important to be successful.
Read full review
Zoho
When you switch CRMs, you can automatically assume everything isn’t going to match up correctly. We had used Salesforce for 10+ years and had a ton of data and customizations. It was not a clean transfer, but we were able to sort it all out. The only issue that really bothered me was Zoho support. Even simple questions couldn’t be answered over chat, and we would have some team members try for hours to find the right answer
Read full review
Alternatives Considered
Airtable
Airtable exceeds all competitors I’ve seen. The feature set is full and only growing. The UI is intuitive for non-tech employees. Any competitors that match Airtable are really operating in a different space. Airtable is the industry leader in this category. Period.
Read full review
Zoho
Zoho is the only product we have used. Our company is fairly new and before purchasing Zoho a few years ago, client files were only saved and looked at through our company server. Because of how great Zoho has been, we have never considered looking for another product because there really is no need
Read full review
Contract Terms and Pricing Model
Airtable
No answers on this topic
Zoho
I think Zoho CRM is priced at a reasonable amount. Simply put, you get what you pay for and Zoho does not disappoint. My organization is comfortable with what we pay and pleased with continually renewing the software. The billing frequency is just right. There are no complaints on our end
Read full review
Scalability
Airtable
There are TONS of opportunity to scale, but I think it's a matter if you have the time and resources to do so because the initial setup can be fairly time consuming and prioritized dedication
Read full review
Zoho
No answers on this topic
Professional Services
Airtable
No answers on this topic
Zoho
In addition to being a user of Zoho CRM, we are a reseller as well. Often, at times our Partners request for on-boarding the platform configuration for them. During such requirements, we have utilized the Professional services team directly from the Zoho CRM team. Our partner feedback was quite positive, throughout.
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Return on Investment
Airtable
  • The performance of the platform has been key to generate revenue and compensate for the investment we made at the beginning.
  • Since the results were good, we proceeded to continue using the software, and in this way we obtained a large amount of profits, increasing our ROI to 5.
Read full review
Zoho
  • ROI is good, providing your entire team is involved with the program and uses it
  • During busy season, Zoho keeps the flow going with reminders for quote follow-ups
  • Our company saw an estimated 20% gain in closing sales that went through Zoho as compared to quotes not answered through Zoho
Read full review
ScreenShots

Airtable Screenshots

Screenshot of Screenshot of Screenshot of Screenshot of Screenshot of

Zoho CRM Screenshots

Screenshot of Deals - Cash in on all opportunities. Close more deals. Great sales management is all about prioritizing, tracking, and monitoring the deals in your pipeline. Zoho CRM gives you everything you need to manage deals across territories and sales structures.Screenshot of Activities - Keep track of all the tasks, meetings, calls, events, or activity records. Neatly organize the numerous records along with the activities associated to them such as follow-up, pre sales and post sales activities, phone conversations etc.