Alchemer vs. Mailchimp

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Alchemer
Score 7.9 out of 10
N/A
Alchemer (formerly SurveyGizmo) is an online survey tool that helps companies design surveys and collect and analyze data. Features include branding, logic & branching, mobile surveys, question types, and reporting.
$49
per month
Mailchimp
Score 7.9 out of 10
N/A
Mailchimp is the email marketing and marketing automation platform. Most email marketing platforms tell you how your campaigns perform, but Mailchimp goes a step beyond and tells you why by analyzing the data from half a billion emails sent through the platform every day to offer personalized recommendations for improving content, targeting, automations, and driving revenue using emails
$0
per month
Pricing
AlchemerMailchimp
Editions & Modules
Collaborator
$49
per month
Professional
$149
per month
Full Access
$249
per month
Enterprise and Business
Contact for quote
No answers on this topic
Offerings
Pricing Offerings
AlchemerMailchimp
Free Trial
NoYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
AlchemerMailchimp
Considered Both Products
Alchemer
Chose Alchemer
Survey Gizmo has similar survey complexity as Qualtrics (breadth of tools) and similar piping and logic. Survey Gizmo is better suited for slightly smaller enterprises since it has similar tools yet is not as expensive.
Compared to Survey Monkey, Survey Gizmo takes a bit more …
Mailchimp
Chose Mailchimp
Campaign Monitor is another solution we used. Mailchimp offers a more robust feature set. Also, Mailchimp is updated more regularly and therefore is more up-to-date with the latest trends. Since Mailchimp is so popular the number of third party integrations is more extensive …
Top Pros
Top Cons
Features
AlchemerMailchimp
Survey Format & Appearance
Comparison of Survey Format & Appearance features of Product A and Product B
Alchemer
8.9
13 Ratings
13% above category average
Mailchimp
-
Ratings
Survey templates8.712 Ratings00 Ratings
Themes8.313 Ratings00 Ratings
Custom logo/branding9.812 Ratings00 Ratings
Survey Content
Comparison of Survey Content features of Product A and Product B
Alchemer
8.6
14 Ratings
0% below category average
Mailchimp
-
Ratings
Changes to live survey8.314 Ratings00 Ratings
Question design help8.013 Ratings00 Ratings
Multiple question types9.514 Ratings00 Ratings
Survey Logic
Comparison of Survey Logic features of Product A and Product B
Alchemer
8.0
14 Ratings
4% below category average
Mailchimp
-
Ratings
Survey logic flexibility8.014 Ratings00 Ratings
Survey Reporting & Analytics
Comparison of Survey Reporting & Analytics features of Product A and Product B
Alchemer
7.6
14 Ratings
8% below category average
Mailchimp
-
Ratings
Response tracking8.314 Ratings00 Ratings
Data export6.914 Ratings00 Ratings
Standard reports6.214 Ratings00 Ratings
Custom reports8.213 Ratings00 Ratings
Analytics8.112 Ratings00 Ratings
Survey Administration & Security
Comparison of Survey Administration & Security features of Product A and Product B
Alchemer
8.6
12 Ratings
3% above category average
Mailchimp
-
Ratings
Access controls8.211 Ratings00 Ratings
Compliance9.011 Ratings00 Ratings
Survey Distribution
Comparison of Survey Distribution features of Product A and Product B
Alchemer
8.8
13 Ratings
8% above category average
Mailchimp
-
Ratings
Vendor-offered crowdsourcing8.96 Ratings00 Ratings
Respondent restrictions8.613 Ratings00 Ratings
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Alchemer
-
Ratings
Mailchimp
8.0
475 Ratings
3% above category average
WYSIWYG email editor00 Ratings8.1440 Ratings
Dynamic content00 Ratings7.8423 Ratings
Ability to test dynamic content00 Ratings7.9404 Ratings
Landing pages00 Ratings7.5327 Ratings
A/B testing00 Ratings8.0358 Ratings
Mobile optimization00 Ratings8.1434 Ratings
Email deliverability reporting00 Ratings8.5462 Ratings
List management00 Ratings8.1462 Ratings
Triggered drip sequences00 Ratings7.7319 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Alchemer
-
Ratings
Mailchimp
9.1
2 Ratings
16% above category average
Lead nurturing automation00 Ratings6.32 Ratings
Lead scoring and grading00 Ratings10.01 Ratings
Data quality management00 Ratings10.01 Ratings
Automated sales alerts and tasks00 Ratings10.01 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Alchemer
-
Ratings
Mailchimp
8.1
50 Ratings
6% above category average
Calendaring00 Ratings8.445 Ratings
Event/webinar marketing00 Ratings7.836 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Alchemer
-
Ratings
Mailchimp
8.2
44 Ratings
9% above category average
Social sharing and campaigns00 Ratings8.342 Ratings
Social profile integration00 Ratings8.135 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Alchemer
-
Ratings
Mailchimp
7.6
460 Ratings
1% above category average
Dashboards00 Ratings7.7123 Ratings
Standard reports00 Ratings8.0458 Ratings
Custom reports00 Ratings7.250 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Alchemer
-
Ratings
Mailchimp
7.4
44 Ratings
2% below category average
API00 Ratings7.833 Ratings
Role-based workflow & approvals00 Ratings6.57 Ratings
Customizability00 Ratings5.62 Ratings
Integration with Salesforce.com00 Ratings8.421 Ratings
Integration with Microsoft Dynamics CRM00 Ratings7.618 Ratings
Integration with SugarCRM00 Ratings8.12 Ratings
Third-party software integrations00 Ratings7.639 Ratings
Best Alternatives
AlchemerMailchimp
Small Businesses
Square 9 Softworks
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Score 9.7 out of 10
Vbout
Vbout
Score 9.5 out of 10
Medium-sized Companies
Qualaroo
Qualaroo
Score 6.7 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
Enterprises
Medallia
Medallia
Score 9.1 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
AlchemerMailchimp
Likelihood to Recommend
8.6
(14 ratings)
8.0
(499 ratings)
Likelihood to Renew
-
(0 ratings)
8.5
(51 ratings)
Usability
8.7
(5 ratings)
8.4
(373 ratings)
Availability
-
(0 ratings)
9.5
(6 ratings)
Performance
-
(0 ratings)
9.0
(7 ratings)
Support Rating
6.7
(5 ratings)
7.9
(15 ratings)
Implementation Rating
-
(0 ratings)
7.5
(22 ratings)
Configurability
-
(0 ratings)
10.0
(2 ratings)
Ease of integration
-
(0 ratings)
8.0
(4 ratings)
Product Scalability
-
(0 ratings)
9.5
(6 ratings)
Vendor post-sale
-
(0 ratings)
10.0
(2 ratings)
Vendor pre-sale
-
(0 ratings)
10.0
(2 ratings)
User Testimonials
AlchemerMailchimp
Likelihood to Recommend
Widgix, dba Alchemer
SurveyGizmo works extremely well as a platform for receiving survey responses. As a survey/business analytics tool, the platform offers extensive options for customization and deployment of professional questionnaires. Our team has found SurveyGizmo to be extremely well suited for the modern administrative employee. Surveys are relatively easy to create, deploy, and manage responses in real time. Furthermore, monitoring / managing the results enables businesses to provide any necessary follow-up based on key results. Our team spends quite a bit of time testing out survey tools and have found SurveyGizmo to be a solid option for the needs of our team. Furthermore, we have recommended the platform to other departments within our organization that have uniquely different skillsets from our own. Overall, we see SurveyGizmo as a tool that can be used across most organizational teams if implemented with the specific user-experience in mind.
Read full review
Mailchimp
With Mailchimp we are able to revive and enhance our personal connect with the customers. The easy-to-use tools allows us to personalize the email content, segregate and target important leads & send relevant messages. Also, it offers interactive analysis on the performance of a particular campaign. We can judge the effectiveness of our mailers in real time.
Read full review
Pros
Widgix, dba Alchemer
  • Attaching images! Survey Gizmo makes attaching images from surveys a breeze. I've tried other popular survey tools and it can be difficult for users to submit images as part of their survey (e.g. some only allow 1 picture per question, whereas Survey Gizmo allows a range for you to select from)
  • Easy and intuitive survey building.
  • Pretty good out-of-the-box survey analysis.
Read full review
Mailchimp
  • Mailchimp allows you to manage your mailing list really well. You can subscribe people, unsubscribe people manage the mailing list directly into segments, and what not.
  • Mailchimp has features where you can create campaigns based on your mailing lists and send out newsletters to your subscribers based on a multitude of parameters that you can setup. Such as send email daily, weekly, monthly and they also have event based mails that you can send out.
  • Mailchimp also has a feature where you can design your emails. The look and aesthetics are very important when sending emails to your subscribers and all those needs are addressed here.
Read full review
Cons
Widgix, dba Alchemer
  • Duplicate protection needs improvement. Anyone who would like to start a survey and finish at a later time is unable to which limits total survey responses.
  • Password protection option can be a challenge when uploading spreadsheets with pre-populated data.
  • Logic and piping options for questions can be difficult when designing more complicated and in-depth surveys, which requires a lot of testing.
  • Follow-up surveys do not provide an option for survey takers to review their previous survey responses, which may provide less accurate data when comparing individuals across multiple surveys.
  • Would like the option to link surveys together in order to more easily track data from individuals across multiple surveys and save previous survey data.
Read full review
Mailchimp
  • The interface remains a cluttered, non-intuitive mess. That's true from the haphazard way features are organized to the actual email layout.
  • Analytics have never been a priority, and I don't see that changing with Intuit's new ownership. I'm very frustrated over the limited choices for reporting, even when using third-party solutions. If I needed that function, I would not use MailChimp.
  • I would love to develop a workflow screen that lets me focus on the things that I use all the time. Customizing the interface where the content actually goes into the software would help.
  • I never understood why we couldn't import a document into a MC template. At best, we're spending time copying-and-pasting from one app into MC.
Read full review
Likelihood to Renew
Widgix, dba Alchemer
No answers on this topic
Mailchimp
We've had Mailchimp for about ten years, I want to say. I started with the company about four years ago, and I don't see us ever diverting to another source. It's easy for us to use, and we have all our clients already built into the database. I imagine we'll use them for as long as we have the company.
Read full review
Usability
Widgix, dba Alchemer
The feature sets, agility, and flexibility remain approachable and incredibly powerful. Support is also very responsive and top notch. Overall, with a bit of basic foundational skills, there are seemingly an unlimited number of use cases for which Alchemer can be leveraged.
Read full review
Mailchimp
Our team use Mailchimp almost every week. Overall UI is simple for anyone to get started with it. The resource library around using particular features is also there, so we don't have to train our team on this product. We also used a lot of other features as well.
Read full review
Reliability and Availability
Widgix, dba Alchemer
No answers on this topic
Mailchimp
I have, in the 4+ years that I've used Mailchimp, never seen an issue that restricted the use of their software/tools. I don't know of a single time when they're system crashed or went down. I could be wrong, but I honestly haven't experienced any issues with outages, errors or unplanned downtime
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Performance
Widgix, dba Alchemer
No answers on this topic
Mailchimp
I haven't noticed any slow speeds from Mailchimp or their tools. I think the landing pages load quickly and look nice. The email reports and editing operates smoothly and doesn't take time to load. Additionally, when I use Mailchimp in conjunction with Zapier + Hubspot I don't notice any drag between any of these tools
Read full review
Support Rating
Widgix, dba Alchemer
Every once in awhile, it is necessary to solicit support. On those occasions, support is extremely responsive and supportive. It has been my experience that [if] they can't walk you through the desired endpoint, they will take a look at your build and remedy for you.
Read full review
Mailchimp
Website tools were easy to use and understand so a novice can easily meet or exceed their client's expectations! Loved that we were able to totally customize so that the e-mail we created conveyed our client's overall messaging consistent with their branding! Client love that we can provide turnkey services to support their sales and marketing teams!
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Implementation Rating
Widgix, dba Alchemer
No answers on this topic
Mailchimp
It's pretty easy to get up and running! There's a slight learning curve on a few things, but once you find where everything is located, you can import your list and send your first email. It really makes our clients feel great to see how quickly they can get that first email out.
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Alternatives Considered
Widgix, dba Alchemer
I liked the interface for SurveyGizmo much more than Qualtrics. You knew a question was adjusted in SurveyGizmo and wouldn't change, but with Qualtric's interface, you had to refresh the account several times sometimes to ensure the question would work appropriately. Also, with SG, there were a lot of easier capabilities, such as changing missing values in bulk, required questions in bulk, etc.
Read full review
Mailchimp
Mailchimp is a means to an end and a way to stay within GDPR laws. We may not use it if this wasn't a requirement. Other platforms are better for design or management of contacts, but Mailchimp offers that secure storage of data that is required. I have not tried other bulk mail applications, so am unable to compare these.
Read full review
Scalability
Widgix, dba Alchemer
No answers on this topic
Mailchimp
Mailchimp over the years I've used it has grown in leaps and bounds. They have added so many additional features than were previously available. They are truly an all-in-one marketing platform now. If you're a small operation and just want to add email to your marketing efforts, they're there for you. If you're a larger operation and want to start sending postcard advertisements, they can do that. If you'd good with that and want to kick up your marketing by going social, you can do that on their platform. They are truly able to be as small as you need, but also get quite large in whatever it is you'd like to do through their system.
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Return on Investment
Widgix, dba Alchemer
  • It has always delivered on all our business objectives. I think that the reason why it's a bit [more] expensive than other providers.
  • It has helped us to optimize resources especially man hours involved in survey design.
  • It has been a valuable partner in almost all [of] our uses.
Read full review
Mailchimp
  • Mailchimp has allowed us to communicate effectively with thousands of customers with ease.
  • Mailchimp's use during our second year of business helped us expand our list of brands considerably (almost 30% YTD) because of regular interactions that we've launched.
  • Mailchimp ramp-up time is minimal for new users so I can turn things over to junior staff - saving me time and money.
Read full review
ScreenShots

Mailchimp Screenshots

Screenshot of Mailchimp's advanced analytics and reporting tools. These are used to monitor trends, track performance, and get actionable insights that help users to create better campaigns and drive customer engagement.Screenshot of Mailchimp's precise audience segmentation. Its AI simplifies the workflow by generating complex customer segments for highly personalized campaigns.Screenshot of omnichannel marketing. Campaigns can be built across multiple channels, and then managed from one convenient place.Screenshot of marketing automations with the Customer Journey Builder. This is used to reach the right people with the right message at exactly the right time, which helps to drive more repeat business, increase customer retention, and see more orders.Screenshot of Mailchimp's SMS marketing. SMS can be integrated into email, automations, and social campaigns.Screenshot of Mailchimp's AI, used to deliver relevant content faster. It can generate professionally written, on-brand marketing emails with the press of a button. The user only needs to review, edit, and send.