What users are saying about
20 Ratings

SpyFu

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Top Rated
71 Ratings
20 Ratings
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Score 8.2 out of 101

SpyFu

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Top Rated
71 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 8.7 out of 101

Add comparison

Likelihood to Recommend

Alexa

Alexa is perfect for PR agencies tracking analytics for their client reporting -- especially if media relations is a core competency for them. We use Alexa almost exclusively for our media relations efforts and showing the reach of our media coverage, the potential of a media opportunity, and more to our clients.
No photo available

SpyFu

I think it's an excellent tool for marketers to keep a consistent eye on their competitive landscape so they can pivot as required. But the reporting feature is not great and creates an additional layer of hands-on manual work.
Sylvia Flores profile photo

Feature Rating Comparison

SEO

Alexa
SpyFu
7.1
Keyword analysis
Alexa
SpyFu
8.6
Backlink management
Alexa
SpyFu
7.2
SERP ranking tracking
Alexa
SpyFu
7.3
Page grader
Alexa
SpyFu
6.4
Competitive analysis
Alexa
SpyFu
9.6
Site audit / diagnostics
Alexa
SpyFu
6.6
Site recommendations
Alexa
SpyFu
6.2
Task management
Alexa
SpyFu
5.3

SEO Channels

Alexa
SpyFu
7.0
Local SEO
Alexa
SpyFu
7.2
Social SEO
Alexa
SpyFu
6.2
Mobile SEO
Alexa
SpyFu
6.4
Global SEO
Alexa
SpyFu
8.1

SEO Platform & Account Management

Alexa
SpyFu
8.2
Multi-domain support
Alexa
SpyFu
8.2
Integration with web analytics tools
Alexa
SpyFu
8.2

Pros

  • It sources website analytics for most websites we're interested in tracking.
  • Each website's dashboard is easy to understand and pull numbers from.
  • We can get very nitty gritty with the numbers we're pulling or keep it simple by just pulling basic website visitor stats.
No photo available
  • Showing exactly what keywords our competitors are targeting, shows which ones we should target ourselves.
  • When determining a marketing budget for a new project, we are able to project how much SEO would cost based on what our competitors are doing.
  • Looking at what the competitors have in their backlinks helps us with optimizing our own website and landing pages.
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Cons

  • Not all websites are included, and there isn't always a rhyme or reason for who is or isn't in Alexa.
  • It would be great to have more subset URLs tracked vs. only the main website URL. This could really help companies track more direct correlation between numbers and work being done.
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  • Some of the smaller websites that don't receive much traffic are often hard to complete competitive analyses for.
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Likelihood to Renew

No score
No answers yet
No answers on this topic
SpyFu10.0
Based on 10 answers
It's intuitive, they offer great educational resources and we continue to spend a lot of money on paid search. We are trying to boost our organic search as well.
Angela Lyons, MBA profile photo

Support

No score
No answers yet
No answers on this topic
SpyFu8.0
Based on 1 answer
The support team at SpyFu works hard and stands by their product. They answer relatively quickly and have always been more than willing to help out when an issue has appeared. With this said, I have only used their customer/product support fleetingly because the platform performs what I need it to do. A lot of the questions that I have had are in help/support pages on the site.
Chandler Elmore profile photo

Alternatives Considered

We used to use Compete until it changed what it does entirely. Alexa was the best option after we did research. It is more granular in the numbers it provides too, which is good for what we do.
No photo available
SpyFu is just an overall better package contained in one place. A full comprehensive competitive analysis can be completed with the use SpyFu. In the past, many other competitive tools would be needed, but here, it is all together. SpyFu presents everything in a user-friendly well-organized manner where you can create PDFs to share research compiled with the team, even if they haven't used SpyFu.
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Return on Investment

  • It helps us show the ROI and reach of our work. Since implementing Alexa into our tracking and reporting, along with other tools, we've seen greater retention with our clients b/c we are able to better show the reach and results of our labor.
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  • SpyFu has helped me reduce wasted Google Ads spend by narrowing my focus to more appropriate keywords
  • SpyFu has allowed me to be more creative with keywords by giving me ideas
  • SpyFu has enabled me to more effectively use keywords in my content
Angela Lyons, MBA profile photo

Pricing Details

Alexa

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

SpyFu

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details