What users are saying about

Alexa

20 Ratings

SpyFu

59 Ratings

Alexa

20 Ratings
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Score 8.2 out of 101

SpyFu

59 Ratings
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Score 8.5 out of 101

Add comparison

Likelihood to Recommend

Alexa

Alexa is perfect for PR agencies tracking analytics for their client reporting -- especially if media relations is a core competency for them. We use Alexa almost exclusively for our media relations efforts and showing the reach of our media coverage, the potential of a media opportunity, and more to our clients.
No photo available

SpyFu

Spyfu is great for both PPC and SEO keyword research. You can also see what your competitors are doing which can give you ideas for your own company. I really like the feature that allows me to see ads that competitors are using. Kombat is fun because you can compare yourself with competitors and see where there are similarities and differences.
Angela Lyons, MBA profile photo

Feature Rating Comparison

SEO

Alexa
SpyFu
6.2
Keyword analysis
Alexa
SpyFu
8.5
Backlink management
Alexa
SpyFu
6.0
SERP ranking tracking
Alexa
SpyFu
7.4
Page grader
Alexa
SpyFu
5.7
Competitive analysis
Alexa
SpyFu
9.7
Site audit / diagnostics
Alexa
SpyFu
5.2
Site recommendations
Alexa
SpyFu
4.6
Task management
Alexa
SpyFu
2.7

SEO Channels

Alexa
SpyFu
6.8
Local SEO
Alexa
SpyFu
6.7
Social SEO
Alexa
SpyFu
5.9
Mobile SEO
Alexa
SpyFu
6.0
Global SEO
Alexa
SpyFu
8.7

SEO Platform & Account Management

Alexa
SpyFu
6.9
Multi-domain support
Alexa
SpyFu
7.4
Integration with web analytics tools
Alexa
SpyFu
6.5

Pros

  • It sources website analytics for most websites we're interested in tracking.
  • Each website's dashboard is easy to understand and pull numbers from.
  • We can get very nitty gritty with the numbers we're pulling or keep it simple by just pulling basic website visitor stats.
No photo available
  • Gives you the most popular Ads for each month.
  • Shows you the keywords your competitors are using.
Rachel Hensley profile photo

Cons

  • Although it is easy to build an Alexa skill, in the end there is still some Java script coding involved. More instruction on that could help users finish building a skill. I had to spend a day looking up what things are for the final step. It was a bit time consuming
Ann Le profile photo
  • Spyfu will show you an estimate of what they believe your competitor is spending and this number is always low. They should evaluate the keyword prices more to give a more relevant estimate.
  • Free version only gives you around 20 keywords for each competitor. I wish it was larger.
  • Must sign in to see any SpyFu information even for the free version. This is a new thing and I liked it better when it was anonymous for free.
Rachel Hensley profile photo

Likelihood to Renew

No score
No answers yet
No answers on this topic
SpyFu10.0
Based on 10 answers
It's intuitive, they offer great educational resources and we continue to spend a lot of money on paid search. We are trying to boost our organic search as well.
Angela Lyons, MBA profile photo

Support

No score
No answers yet
No answers on this topic
SpyFu8.0
Based on 1 answer
The support team at SpyFu works hard and stands by their product. They answer relatively quickly and have always been more than willing to help out when an issue has appeared. With this said, I have only used their customer/product support fleetingly because the platform performs what I need it to do. A lot of the questions that I have had are in help/support pages on the site.
Chandler Elmore profile photo

Alternatives Considered

Alexa is the first type in its product category that I have used.
Ann Le profile photo
I think SpyFu is an equally useful website as opposed to its competitors. It is also very user friendly
No photo available

Return on Investment

  • I am ready to write a full blown Alexa skill application to make money
  • I got exposed to the Web development environment of Amazon web service by learning Alexa
Ann Le profile photo
  • Better client expectation management.
  • Better SEM competitor analysis.
  • Easier SEM campaign planning
David Spektor profile photo

Pricing Details

Alexa

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

SpyFu

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details