What users are saying about
27 Ratings
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Top Rated
76 Ratings
27 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 8.1 out of 101

SpyFu

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Top Rated
76 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 8.6 out of 101

Likelihood to Recommend

Alexa

Alexa is well suited for marketers, SEO practitioners,bBusiness growth development. Toolbars, On Page SEO management, keyword and tag management are some of the best features which could help you grow business. Alexa ranking sometimes gives irrelevant tags and keywords. There are chances where you find a keyword suggestion on Alexa and the same keyword would bring no profit on other websites.
Shivani Sharma profile photo

SpyFu

I would say if you are using it for advertising sales its a great tool. If you own your own business and want to see what the competition is doing it is also a great too. If you did not have a great need for assessing marketing/advertising budgets and campaigns then it would probably be less important.
Josh Heintschel profile photo

Feature Rating Comparison

SEO

Alexa
SpyFu
7.2
Keyword analysis
Alexa
SpyFu
8.6
Backlink management
Alexa
SpyFu
7.3
SERP ranking tracking
Alexa
SpyFu
7.2
Page grader
Alexa
SpyFu
6.5
Competitive analysis
Alexa
SpyFu
9.7
Site audit / diagnostics
Alexa
SpyFu
6.8
Site recommendations
Alexa
SpyFu
6.4
Task management
Alexa
SpyFu
5.4

SEO Channels

Alexa
SpyFu
7.0
Local SEO
Alexa
SpyFu
7.2
Social SEO
Alexa
SpyFu
6.2
Mobile SEO
Alexa
SpyFu
6.4
Global SEO
Alexa
SpyFu
8.0

SEO Platform & Account Management

Alexa
SpyFu
8.2
Multi-domain support
Alexa
SpyFu
8.2
Integration with web analytics tools
Alexa
SpyFu
8.3

Pros

Alexa

  • It sources website analytics for most websites we're interested in tracking.
  • Each website's dashboard is easy to understand and pull numbers from.
  • We can get very nitty gritty with the numbers we're pulling or keep it simple by just pulling basic website visitor stats.
No photo available

SpyFu

  • Discover profitable keywords.
  • Review competitor's well-performing ads.
  • Track your status on Google search results.
  • The best feature of Spyfu is called "Kombat," where you compare the keywords used by you and your competitors and can see which ones generate a lot of results for them, and which you're not currently using.
 Atilla Vekony profile photo

Cons

Alexa

  • Although it is easy to build an Alexa skill, in the end there is still some Java script coding involved. More instruction on that could help users finish building a skill. I had to spend a day looking up what things are for the final step. It was a bit time consuming
Ann Le profile photo

SpyFu

  • Price - I was a user for several years and trying out another platform, I canceled and was quickly offered the same platform I had used for years at half the price.
  • I know the ad spend for Google Adwords is estimated - It would be helpful if it was a little more accurate - maybe not a doable feature of SpyFu, but would be helpful.
Lee'Ann Burgess profile photo

Likelihood to Renew

Alexa

No score
No answers yet
No answers on this topic

SpyFu

SpyFu 10.0
Based on 10 answers
Love this tool but would like insights from all 3 major search engines not just Google. I would also like deeper understanding of the placement for local businesses on Google Places/Maps.Insight into mobile search rankings and best landing pages per industry would also help :) Overall, SpyFu is a necessity for serious search marketers.
Chris Romero profile photo

Support

Alexa

No score
No answers yet
No answers on this topic

SpyFu

SpyFu 8.0
Based on 1 answer
The support team at SpyFu works hard and stands by their product. They answer relatively quickly and have always been more than willing to help out when an issue has appeared. With this said, I have only used their customer/product support fleetingly because the platform performs what I need it to do. A lot of the questions that I have had are in help/support pages on the site.
Chandler Elmore profile photo

Alternatives Considered

Alexa

If you want to focus only on your own web analytics, then Google Analytics is the way to go as no product will give you more accurate data. However, what Google Analytics cannot do is the competitive analysis functionality, which is where a product like Alexa comes in. It's about on par with SimilarWeb in many ways, they just go about the analytics in slightly different ways. Really, it comes down to personal preference as to which you prefer. Thankfully both offer free trials so you can test out the platforms before fully committing. SimilarWeb may be a bit better in terms of mobile web data.
Jimmy Mack profile photo

SpyFu

SpyFu is just an overall better package contained in one place. A full comprehensive competitive analysis can be completed with the use SpyFu. In the past, many other competitive tools would be needed, but here, it is all together. SpyFu presents everything in a user-friendly well-organized manner where you can create PDFs to share research compiled with the team, even if they haven't used SpyFu.
No photo available

Return on Investment

Alexa

  • Easy Website suggestions.
  • Website tracking and comparing.
  • Get complete SEO dashboard manager.
Shivani Sharma profile photo

SpyFu

  • This tool has saved us efficiency and guess work regarding content creation. As a small team being able to direct content efforts in the right direction the first time really helps with time restraints.
  • There has been some loss of time due to needing to filter results and better understand the landscape but those time losses are offset by the smart content creation efficiencies.
  • The charts that can be exported to give a quick executive level buy-in help move the approval process through quicker and for us to be more nimble with our efforts.
No photo available

Pricing Details

Alexa

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

SpyFu

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

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