Apollo.io vs. Demandbase One

When I need to find people in my specific niche to reach out to, Apollo helps me find these leads that I would not have been able to see before. I have not been able to dive deeper into the other features of Apollo yet, but I am sure they would be invaluable for most.

Incentivized

Demandbase is a must have at our company. From an advertising standpoint it has allowed us to scale our ABM strategies and exceed benchmarks in our display ads. Our sales users are spending less time researching accounts and more time selling as Demandbase makes it easy for them to get alerted when accounts are showing intent and engagement with our business. I'm looking forward to the release of the multiple account journey product update, which will allow us to see how accounts are engaging with our other product areas and where we are missing the mark with engaging with those accounts who may be showing buyer signals with a particular GTM

Incentivized

• Consolidates tool and packs in a lot of functionality
• Keeps up with the industry trends for prospecting and data enrichment
• Offers the basics you need to get going
• Account mapping to Salesforce - reps can prospect in Apollo and can easily toggle on views to only see their own accounts.

Incentivized

• The Demandbase UI is user-friendly, easy to navigate and super intuitive.
• Ad Targeting and budgeting is very concise, the platform tells you how much reach and spend you can expect for each campaign.
• Person-based ad targeting, they are one of the only platforms that offers this which is a game changer.

• Their reliability has been an issue for our team. The product has been down multiple times since I've been a user.
• Some times prospects titles/roles are out of date, so keeping up with those a bit more would be helpful during sourcing
• I've received a lot of spam calls that are completely irrelevant to me, but it comes down to an issue on their side with using so many numbers from different area codes. This was a major pain in the beginning, but has subsided a bit.

Incentivized

• Under the "highlighted" section there are only 6 accounts to see. It would be nice to have more than 6.
• The engagement is rated in "minutes" while that's not really what is being scored. It's a little confusing as to how their engagement is scored.
• It would be nice to be able to mute or hide of some contacts that we have already spoken to so that it opens space for other prospects.
• Overall happy with the product

Incentivized

Generally quite a reliable tool with decent data quality/availability. Pricing works well for our team and our use case

Incentivized

Relatively inexpensive service for a decent current awareness service. They have added little in sales functionality in the past year as they focused on building a marketing version of the product. Except for the addition of broader European coverage last spring (thin Equifax records), the database was static over the past year.

Because in general the platform has a very complete use, for a fair and accessible price, to perform daily prospecting helps a lot to find potential prospects and take the company to a higher level and exceed the borders and barriers of not being able to find national, international and transnational companies. It also helps to grow the agenda of contacts, the contacts in the network, keep a good administration of time and activities to be performed to have adequate follow-up, increasing the chances of closing deals with new customers.

Incentivized

InsideView was extremely user-friendly. I was able to quickly understand how to efficiently use the software and get the most out of the service. I only had a short time to quickly learn how to use the functions offered by InsideView, and I felt confident within the first day of my understanding and ability to successfully use this tool.

Seems to always work.

It's pretty fast.

The team wants to solve probelms, but we are finding that they don't know how to solve the more technical issues quickly. I suspect that they don't have a mature process for escalations, and they don't have a usable knowledge base article repository. They seems to push emails around to let us know that people are working on the issues to find solutions, but this takes weeks and oftentimes still leaves us without a resolution.

Incentivized

We had an intro session with a customer success rep and were given a rundown of the platform and it was absolutely perfect. The rep was able to show us advanced search options and shortcuts that cut our search time.

She was fine, but we only had one session

Seeing the demo during the sales cycle, not much training was needed due to this application being plug and play.

We had to work with InsideView for some custom configurations example we have a custom field in Salesforce called ha location that needed let's say NJ to spell out New Jersey and make certain fields mandatory. They were easy to work with though.

Incentivized

As there are more credits in Apollo and it is user-friendly than the others. And mostly, I liked the accuracy of the data it provided, which is generally accurate and directed to the right person, primarily used in B2B sales from the user's perspective. I prefer this recommendation to the others.

In my previous company, I was using both Linkedin and ZoomInfo, both of them were good, but there was a lot of restrictions with the basic versions, and when we shifted to the LinkedIn Sales Navigator, and ZoomInfo the quality improved but there was not much to get like InsideView. In my current company, at first we were using LinkedIn, but now I appreciate the decision made by our seniors to shift to InsideView. It is my personal opinion that I feel InsideView is better than LinkedIn and ZoomInfo.

Incentivized

• Having customisable sequences makes it easier to follow-up when you are busy. I would have forgotten/not done certain tasks had it not been automated
• Make yourself accountable with the "Manual" tasks. Apollo.io give you all the data to make calls, and you can set yourself reminders to do it.
• Clean accurate data. I think 85% of numbers are correct and most contacts have emails. Vital for getting through.

Incentivized

• Save me time doing company research from an average of 25 mins to an average of 7 mins for large ICP accounts.
• Save me time by integrating the contact research without jumping out of InsideView to do it in a separate app.
• A morning 10 mins scan of the target company news feed gave me a high level view of the most important news that I need to know regarding my prospect accounts and their respective industries.