Apollo.io vs. D&B Hoovers

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Apollo.io
Score 8.4 out of 10
N/A
Apollo is a sales platform that helps revenue teams find and engage leads, automate outreach, manage deals, and enrich data.
$59
per month per user
D&B Hoovers
Score 8.2 out of 10
N/A
D&B Hoovers delivers sales intelligence data for millions of companies globally.N/A
Pricing
Apollo.ioD&B Hoovers
Editions & Modules
Basic
$59
per month per user
Professional
$99
per month per user
Organization
$1,188
per year per user
No answers on this topic
Offerings
Pricing Offerings
Apollo.ioD&B Hoovers
Free Trial
YesYes
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeOptionalNo setup fee
Additional Details20% discount for annual billing on the Basic and Professional plans.
More Pricing Information
Community Pulse
Apollo.ioD&B Hoovers
Considered Both Products
Apollo.io
Chose Apollo.io
Apollo is inexpensive of all the above tools. Data accuracy of other tools like lintel and infotelligent is much much better but they are expensive also. One needs to be careful while using data from Apollo because email bounces can damage your domain reputation. I suggest you …
D&B Hoovers
Chose D&B Hoovers
D&B had more information, the tool was easier to use and it was significantly less expensive that ZoomInfo. Apollo did not hold a candle to D&B.
Chose D&B Hoovers
D&B Hoovers had more accurate data than Apollo and fit the needs of our campaign more accurately. D&B has much better financial data about a company than Apollo.
Chose D&B Hoovers
I find more current information with Apollo.io. I can integrate in their LinkedIn feature, sequencing, etc. With Kennected, it is pure sales related to LinkedIn.
Chose D&B Hoovers
D&B is good at company info and data structure, all records have data (sic codes, industries, sales rev). Some of this data is correct some is not. For example, Sales Revenue for private companies can be extremely off and sometimes not updated for years. Also, Number of …
Chose D&B Hoovers
D&B Hoovers blows their competition out of the water. After the first demo we were sold. The capabilities of the solution and the accuracy of information is unmatched.
Chose D&B Hoovers
The company information provided by D & B hoovers is extremely in-depth and in detail, the accuracy of the information provided gives a very good idea about the prospective company and helps in making cohorts and evaluation fit. As compared to other companies D & B hoovers is …
Features
Apollo.ioD&B Hoovers
Prospecting
Comparison of Prospecting features of Product A and Product B
Apollo.io
8.3
150 Ratings
7% above category average
D&B Hoovers
7.8
121 Ratings
0% above category average
Advanced search8.4146 Ratings7.5115 Ratings
Identification of new leads8.3149 Ratings7.6107 Ratings
List quality8.0149 Ratings7.3116 Ratings
List upload/download8.6139 Ratings7.8109 Ratings
Ideal customer targeting8.0146 Ratings7.8104 Ratings
Load time/data access8.4147 Ratings9.1115 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
Apollo.io
8.2
149 Ratings
5% above category average
D&B Hoovers
8.6
119 Ratings
10% above category average
Contact information8.3149 Ratings8.0109 Ratings
Company information8.4149 Ratings9.0119 Ratings
Industry information8.0147 Ratings8.7116 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
Apollo.io
7.9
146 Ratings
6% above category average
D&B Hoovers
8.0
114 Ratings
7% above category average
Lead qualification process7.7135 Ratings7.577 Ratings
Smart lists and recommendations7.7134 Ratings7.987 Ratings
Salesforce integration8.783 Ratings7.862 Ratings
Company/business profiles8.0141 Ratings8.1109 Ratings
Alerts and reminders7.6123 Ratings8.078 Ratings
Data hygiene7.6140 Ratings8.194 Ratings
Automatic data refresh7.7135 Ratings8.485 Ratings
Tags7.7116 Ratings8.270 Ratings
Filters and segmentation8.3139 Ratings8.392 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
Apollo.io
7.7
132 Ratings
3% above category average
D&B Hoovers
9.7
55 Ratings
26% above category average
Sales email templates7.5131 Ratings10.07 Ratings
Append emails to records7.8122 Ratings9.455 Ratings
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Apollo.ioD&B Hoovers
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Score 8.2 out of 10
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Score 9.9 out of 10
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Score 9.9 out of 10
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User Ratings
Apollo.ioD&B Hoovers
Likelihood to Recommend
8.7
(163 ratings)
8.9
(126 ratings)
Likelihood to Renew
8.1
(2 ratings)
9.9
(13 ratings)
Usability
8.3
(134 ratings)
7.8
(8 ratings)
Availability
-
(0 ratings)
9.1
(5 ratings)
Performance
-
(0 ratings)
8.6
(4 ratings)
Support Rating
7.0
(6 ratings)
7.1
(10 ratings)
Online Training
-
(0 ratings)
9.5
(2 ratings)
Implementation Rating
5.5
(1 ratings)
8.5
(8 ratings)
Configurability
-
(0 ratings)
7.8
(3 ratings)
Contract Terms and Pricing Model
-
(0 ratings)
8.6
(3 ratings)
Ease of integration
-
(0 ratings)
9.1
(2 ratings)
Product Scalability
-
(0 ratings)
8.5
(3 ratings)
Professional Services
-
(0 ratings)
9.1
(1 ratings)
Vendor post-sale
-
(0 ratings)
8.8
(3 ratings)
Vendor pre-sale
-
(0 ratings)
8.8
(3 ratings)
User Testimonials
Apollo.ioD&B Hoovers
Likelihood to Recommend
Apollo.io
I've had an overall great experience with Apollo.io. It allows me to reach out to my ideal customer profile at scale while being able to customise my messaging and workflow. It's also extremely easy to keep track of which leads are warm, not interested and ones to nurture. I also find it extremely useful for lead sourcing - There's a lot of filters I can use to make my list as granular as possible.
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Dun & Bradstreet
Prospecting corporate accounts near a hotel location. Our sales manager wants to generate a list of companies within a 5 mile radius that may need regular lodging for employees or contractors. D&B Hoovers will allow her to filer by geography, industry, company size and employee count. Then she can view detailed company profiles and contact decision-makers.
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Pros
Apollo.io
  • Sequencing automated email campaigns for outbound prospecting (BD Function).
  • Integrating with Sales Navigator to help me find emails/phone #' numbers/"add to sequence" while prospecting. It's easy and seamless to find & then load contacts into Cadences.
  • Integration with Salesforce is a huge plus. Allows me to not worry about logging anything, but the executive team can see my activity & what is going on (emails going out, responses I get, etc.).
  • The analytics on the outreach data is always helpful as well (open rates, click rates, etc.).
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Dun & Bradstreet
  • The D&B Hoovers platform enables our team to customize, giving us the ability to fine-tune our searches
  • D&B Hoovers integrates very well Salesforce, our CRM system, streamlining the workflows of sales teams and ensuring the verified transfer of data between platforms
  • D&B Hoovers provides highly accurate and reliable business data
Read full review
Cons
Apollo.io
  • Credit usage is not always clear, we've done actions and then been surprised by the credit usage, so having more clarity on this BEFORE the credits are used up would be great.
  • LinkedIn steps are not ideal, there's no automation and does nothing to speed up or help with that step, this really is an email platform, not for social media.
Read full review
Dun & Bradstreet
  • I think maybe if they vetted the contacts that they're providing for those companies, it would be beneficial because I do use other avenues to vet the contacts because a lot of times I found that it is outdated information in D&B Hoovers, so that would be beneficial to us.
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Likelihood to Renew
Apollo.io
Generally quite a reliable tool with decent data quality/availability. Pricing works well for our team and our use case
Read full review
Dun & Bradstreet
I use D&B Hoovers very frequently and could not do my job as efficiently without it. I think there is room for improvement, but it is effective enough that I feel as though I will continue renewing by subscription. I highly recommend D&B Hoovers and find it very accurate and easy to use.
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Usability
Apollo.io
It is easy to use. The UI has enough options to learn, with advanced documentation and support. The customer service is quick to respond and assists with information in real time. The UI has different segments for each feature which makes it easy to use.
Settings are easy to change as per preferred requirements
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Dun & Bradstreet
Whenever I had to use D&B hoovers, I never had a hard time with getting what I need. Additionally, when I show the tool to others, they tend to understand the platform quite quickly. The tool itself is very good and straightforward when I use it to help me put analyses together.
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Reliability and Availability
Apollo.io
No answers on this topic
Dun & Bradstreet
The platform is generally reliable and accessible when needed, with minimal application errors or unplanned outages. There may be occasional maintenance or minor disruptions, but these are usually communicated in advance and handled efficiently. Overall, it offers a high level of availability, ensuring that you can count on it for your daily operations.
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Performance
Apollo.io
No answers on this topic
Dun & Bradstreet
While the platform generally functions well, with pages loading in a reasonable time and reports completing within a satisfactory timeframe, there is room for improvement. Performance can sometimes lag with more complex queries or during peak usage times. Additionally, when integrated with other software or systems, there can be occasional slowdowns. Overall, while it performs adequately, optimizing speed and integration efficiency could enhance the user experience.
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Support Rating
Apollo.io
The team wants to solve probelms, but we are finding that they don't know how to solve the more technical issues quickly. I suspect that they don't have a mature process for escalations, and they don't have a usable knowledge base article repository. They seems to push emails around to let us know that people are working on the issues to find solutions, but this takes weeks and oftentimes still leaves us without a resolution.
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Dun & Bradstreet
I think it could be better, easier and faster. Whenever I chat with someone it takes so long to get to an actual agent, and then when I finally get to one, they oftentimes don't have the answers for me or do not understand what I am asking, which is very frustrating.
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Online Training
Apollo.io
No answers on this topic
Dun & Bradstreet
The training sessions were well-structured and covered the key functionalities of the platform, making it easy to get up to speed. The trainers were knowledgeable and responsive to questions, which added value to the learning experience. However, a bit more in-depth coverage of advanced features and use cases would have made the training even more beneficial.
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Implementation Rating
Apollo.io
No answers on this topic
Dun & Bradstreet
for our use case, the implementation was minimal and we did not need a lot of help. The D&B Hoovers platform is pretty intuitive and our account manager was ready for any questions that came up when we use the D&B Hoovers platform
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Alternatives Considered
Apollo.io
Apollo.io has all features of prospecting, outreach automation including email sequences, campaign tracking, lead scoring, and analytics in one interface which enables sales persons to manage their entire sales funnel without having any other extra tool. Another benefit is for pricing related which has been understand from our management team.
Read full review
Dun & Bradstreet
Finance Analytics provides a more thorough company credit report and is more in-depth than Hoovers. However, I use Hoovers for instances where I do not need that information because it allows unlimited queries, whereas you pay for a limited number of reports from Finance Analytics. Hoovers provides a better link between corporate family trees and finance analytics.
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Contract Terms and Pricing Model
Apollo.io
No answers on this topic
Dun & Bradstreet
The pricing model is generally clear and competitive, but there could be more flexibility in terms of unit pricing or billing frequency to better accommodate varying needs. While the contract terms are straightforward, exploring more options or customizable plans might enhance the overall value.
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Scalability
Apollo.io
No answers on this topic
Dun & Bradstreet
D&B Hoovers is quite effective at adapting to the needs of different departments and locations, allowing for flexible deployment and integration across various parts of an organization. While it scales well and supports a broad range of users and functions, there might be some limitations depending on the size and complexity of the organization’s requirements. Overall, it provides a robust solution that can grow with your needs.4o mini
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Professional Services
Apollo.io
No answers on this topic
Dun & Bradstreet
very professional
Read full review
Return on Investment
Apollo.io
  • It provides more opportunities to gather more clients.
  • It gives more results and better results in targeting our sales.
  • It is a more effective way to provide information to a large number of potential clients about the events/ projects the company is offering.
Read full review
Dun & Bradstreet
  • D&B Hoovers allows me to make the most of my time when searching for companies within specific industries. Once I find a company and examine their profile, I can then generate a list of employees in the purchasing and engineering departments. The profiles for each listed employee contain cell phone, Email address and LinkedIn profile. This information helps me to bypass the companies front desk and get directly to the people I need to speak with.
  • By knowing the specific job title for the people that I am contacting and then being able to click on their LinkedIn link to learn a little about them before I make the call, I come across as a sales professional instead of an impersonal cold-caller.
  • In cases where I do need to go through a front desk receptionist whose primary mission is to screen out sales people, I find that three out of four times the receptionist will connect me to the specific employee because I know their name, department, and job title. The Intel provided by D&B Hoovers makes it possible for me to get to the people I need to speak with.
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ScreenShots

Apollo.io Screenshots

Screenshot of people, appearing in ApolloScreenshot of Apollo's data enrichment dashboardScreenshot of a view of unified customer dataScreenshot of Apollo's AI-assisted meetings

D&B Hoovers Screenshots

Screenshot of the D&B Hoovers dashboardScreenshot of a D&B Hoovers company profileScreenshot of D&B Hoovers contact resultsScreenshot of D&B Hoovers Visitor Intelligence