Apollo.io vs. D&B Hoovers

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Apollo.io
Score 8.3 out of 10
N/A
Apollo is a sales intelligence platform with tools to help users engage with prospects. Sellers and marketers can use Apollo to discover more customers in market, connect with contacts, and establish a modern go-to-market strategy. Apollo's B2B Database includes over 220M contacts and 30M companies. Teams can leverage Apollo’s Engagement Suite to scale outbound activity and sequences effectively. Finally, Apollo's Intelligence Engine supports the user's go-to-market processes…
$59
per month
D&B Hoovers
Score 8.9 out of 10
N/A
D&B Hoovers delivers sales intelligence data for millions of companies globally.N/A
Pricing
Apollo.ioD&B Hoovers
Editions & Modules
Basic
$59
per month per user
Professional
$99
per month per user
Organization
$1,188
per year per user
No answers on this topic
Offerings
Pricing Offerings
Apollo.ioD&B Hoovers
Free Trial
YesYes
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeOptionalNo setup fee
Additional Details20% discount for annual billing on the Basic and Professional plans.
More Pricing Information
Community Pulse
Apollo.ioD&B Hoovers
Considered Both Products
Apollo.io
Chose Apollo.io
Apollo is inexpensive of all the above tools. Data accuracy of other tools like lintel and infotelligent is much much better but they are expensive also. One needs to be careful while using data from Apollo because email bounces can damage your domain reputation. I suggest you …
D&B Hoovers
Chose D&B Hoovers
D&B had more information, the tool was easier to use and it was significantly less expensive that ZoomInfo. Apollo did not hold a candle to D&B.
Chose D&B Hoovers
D&B Hoovers had more accurate data than Apollo and fit the needs of our campaign more accurately. D&B has much better financial data about a company than Apollo.
Chose D&B Hoovers
I find more current information with Apollo.io. I can integrate in their LinkedIn feature, sequencing, etc. With Kennected, it is pure sales related to LinkedIn.
Chose D&B Hoovers
D&B is good at company info and data structure, all records have data (sic codes, industries, sales rev). Some of this data is correct some is not. For example, Sales Revenue for private companies can be extremely off and sometimes not updated for years. Also, Number of …
Chose D&B Hoovers
D&B Hoovers blows their competition out of the water. After the first demo we were sold. The capabilities of the solution and the accuracy of information is unmatched.
Chose D&B Hoovers
The company information provided by D & B hoovers is extremely in-depth and in detail, the accuracy of the information provided gives a very good idea about the prospective company and helps in making cohorts and evaluation fit. As compared to other companies D & B hoovers is …
Top Pros

No answers on this topic

Top Cons

No answers on this topic

Features
Apollo.ioD&B Hoovers
Prospecting
Comparison of Prospecting features of Product A and Product B
Apollo.io
7.7
17 Ratings
0% above category average
D&B Hoovers
8.1
96 Ratings
5% above category average
Advanced search7.417 Ratings8.192 Ratings
Identification of new leads7.417 Ratings7.886 Ratings
List quality7.617 Ratings8.293 Ratings
List upload/download8.416 Ratings8.386 Ratings
Ideal customer targeting7.717 Ratings8.083 Ratings
Load time/data access7.917 Ratings8.592 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
Apollo.io
7.2
17 Ratings
6% below category average
D&B Hoovers
8.1
95 Ratings
6% above category average
Contact information7.217 Ratings7.387 Ratings
Company information7.517 Ratings8.695 Ratings
Industry information7.016 Ratings8.593 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
Apollo.io
7.7
17 Ratings
4% above category average
D&B Hoovers
8.1
92 Ratings
9% above category average
Lead qualification process7.914 Ratings7.661 Ratings
Smart lists and recommendations7.714 Ratings7.869 Ratings
Salesforce integration8.48 Ratings7.948 Ratings
Company/business profiles7.716 Ratings8.487 Ratings
Alerts and reminders7.114 Ratings8.163 Ratings
Data hygiene7.315 Ratings7.873 Ratings
Automatic data refresh7.415 Ratings7.666 Ratings
Tags7.010 Ratings8.755 Ratings
Filters and segmentation8.516 Ratings8.872 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
Apollo.io
6.9
12 Ratings
7% below category average
D&B Hoovers
9.5
42 Ratings
25% above category average
Sales email templates6.612 Ratings10.07 Ratings
Append emails to records7.111 Ratings9.042 Ratings
Best Alternatives
Apollo.ioD&B Hoovers
Small Businesses
Lead411
Lead411
Score 9.1 out of 10
Lead411
Lead411
Score 9.1 out of 10
Medium-sized Companies
Lead411
Lead411
Score 9.1 out of 10
Lead411
Lead411
Score 9.1 out of 10
Enterprises
D&B Hoovers
D&B Hoovers
Score 8.9 out of 10
LinkedIn Sales Navigator for Gmail
LinkedIn Sales Navigator for Gmail
Score 8.8 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Apollo.ioD&B Hoovers
Likelihood to Recommend
8.4
(36 ratings)
9.2
(101 ratings)
Likelihood to Renew
9.0
(1 ratings)
9.9
(10 ratings)
Usability
8.7
(6 ratings)
8.5
(4 ratings)
Availability
-
(0 ratings)
9.0
(3 ratings)
Performance
-
(0 ratings)
7.0
(2 ratings)
Support Rating
9.0
(5 ratings)
8.1
(8 ratings)
Online Training
-
(0 ratings)
10.0
(1 ratings)
Implementation Rating
-
(0 ratings)
7.1
(5 ratings)
Configurability
-
(0 ratings)
8.0
(1 ratings)
Contract Terms and Pricing Model
-
(0 ratings)
7.0
(1 ratings)
Ease of integration
-
(0 ratings)
10.0
(1 ratings)
Product Scalability
-
(0 ratings)
8.0
(1 ratings)
Vendor post-sale
-
(0 ratings)
8.0
(1 ratings)
Vendor pre-sale
-
(0 ratings)
8.0
(1 ratings)
User Testimonials
Apollo.ioD&B Hoovers
Likelihood to Recommend
Apollo.io
For startups or companies who needs to get big amounts of data but at the same time have some insights about their prospects and leads is the best tool, it provides easy to use tools and interface that makes it simple to any user withut any level of experience, also great with data analysis for small companies.
Read full review
Dun & Bradstreet
It is a very useful tool if you need to look up corporate family trees. That is our primary use case, and D&B Hoovers makes it very easy to situate a subsidiary company within a larger network of parent companies. It also provides some limited financial information and information about the size of an entity in question, which is also useful for our market research.
Read full review
Pros
Apollo.io
  • Allows users to easily add new prospects to database without much manual effort at all
  • Allows you to make cold calls from different area codes that are relevant to where your prospect is located
  • Allows A/B testing for emails so you can figure out which ones are gaining the most traction
  • You can also find prospects based off of title, company, technologies, etc
Read full review
Dun & Bradstreet
  • I use the visitor intelligence and it will tell me what office from a company has visited our site. I'll, in turn, go through D&B Hoovers to find the relevant contacts that we would benefit from speaking with at that company. I will call or email them, and it's just in a few months we've been using visitor intelligence has led to several ongoing conversations of companies who will become clients and it's an annual calculation to due. It's an ongoing relationship.
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Cons
Apollo.io
  • Their customer service is just terrible. You get an assigned account manager but 9/10 times they wouldn't know what you wanted and/or how the product works or how to fix it. Vast majority of the time it was a canned response that made you question if they read the message, or if they read it and did not understand a word.
  • The software was relatively buggy and lacked features that were promised upon signup. They seem to have some large corporate clients and if you aren't one none of your bug submissions, feature requests, or concerns will be addressed.
  • Their growing quickly so they seem to be very understaffed which I believe caused many of the issues above.
  • The data, while good, can quickly run out if you're looking for specific types of leads. If you're looking for something generic like Managers at companies between 10-5000 people, you can pull leads all day every day. However if you're looking for a specific industry, specific title, and specific location - don't count on having an endless supply of leads (or even really enough to use month after month).
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Dun & Bradstreet
  • I'd prefer if the company size estimates were omitted when there is no data behind it to work off of
  • I've never heard from an account rep
  • Training resources? These could already exist but just connecting the dots to them for user would be helpful
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Likelihood to Renew
Apollo.io
Generally quite a reliable tool with decent data quality/availability. Pricing works well for our team and our use case
Read full review
Dun & Bradstreet
We have been D&B Hoovers customers for a long time. We know the good and bad, and we have learned to utilize D&B Hoovers for the good and unfortunately we have to look at other data sources to compensate for the areas where they are bad. If D&B Hoovers can get better in these other areas as mentioned in other places in the review, they could get a larger dollar spend from my company
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Usability
Apollo.io
Apollo.io is very helpful for any sales team. It is a great way to create a large database of mostly accurate contacts. This has been very helpful for my sales team as we are constantly reaching out to prospects via phone and email and looking to be as strategic as possible which Apollo.io helps us with.
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Dun & Bradstreet
Whenever I had to use D&B hoovers, I never had a hard time with getting what I need. Additionally, when I show the tool to others, they tend to understand the platform quite quickly. The tool itself is very good and straightforward when I use it to help me put analyses together.
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Reliability and Availability
Apollo.io
No answers on this topic
Dun & Bradstreet
The platform is generally reliable and accessible when needed, with minimal application errors or unplanned outages. There may be occasional maintenance or minor disruptions, but these are usually communicated in advance and handled efficiently. Overall, it offers a high level of availability, ensuring that you can count on it for your daily operations.
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Performance
Apollo.io
No answers on this topic
Dun & Bradstreet
While the platform generally functions well, with pages loading in a reasonable time and reports completing within a satisfactory timeframe, there is room for improvement. Performance can sometimes lag with more complex queries or during peak usage times. Additionally, when integrated with other software or systems, there can be occasional slowdowns. Overall, while it performs adequately, optimizing speed and integration efficiency could enhance the user experience.
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Support Rating
Apollo.io
I received excellent support at any time I opened up a ticket. But I would add to it that the tool was very self-explanatory, so there wasn't much need for support. With Outreach, we have a closer relationship with our CSM because of the intricacy in things like SFDC task mapping.
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Dun & Bradstreet
They are terrific at giving instruction/webinars. I am able to call, directly, to an individual and talk to that person. I'm not talking to a robot. They give personal service which is really special.
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Online Training
Apollo.io
No answers on this topic
Dun & Bradstreet
The training sessions were well-structured and covered the key functionalities of the platform, making it easy to get up to speed. The trainers were knowledgeable and responsive to questions, which added value to the learning experience. However, a bit more in-depth coverage of advanced features and use cases would have made the training even more beneficial.
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Implementation Rating
Apollo.io
No answers on this topic
Dun & Bradstreet
for our use case, the implementation was minimal and we did not need a lot of help. The D&B Hoovers platform is pretty intuitive and our account manager was ready for any questions that came up when we use the D&B Hoovers platform
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Alternatives Considered
Apollo.io
Apollo is inexpensive of all the above tools. Data accuracy of other tools like lintel and infotelligent is much much better but they are expensive also. One needs to be careful while using data from Apollo because email bounces can damage your domain reputation. I suggest you use a different SMTP server while sending mail.
Read full review
Dun & Bradstreet
For company data, D&B wins hands down. Contact and lead information is a toss-up. The information provided was usually a match to both, and I wouldn't say one was better than the other by a wide margin. It really depends on who you are researching. Both did not do well with contacts overseas, but US-based contacts and leads were roughly equivalent.
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Contract Terms and Pricing Model
Apollo.io
No answers on this topic
Dun & Bradstreet
The pricing model is generally clear and competitive, but there could be more flexibility in terms of unit pricing or billing frequency to better accommodate varying needs. While the contract terms are straightforward, exploring more options or customizable plans might enhance the overall value.
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Scalability
Apollo.io
No answers on this topic
Dun & Bradstreet
D&B Hoovers is quite effective at adapting to the needs of different departments and locations, allowing for flexible deployment and integration across various parts of an organization. While it scales well and supports a broad range of users and functions, there might be some limitations depending on the size and complexity of the organization’s requirements. Overall, it provides a robust solution that can grow with your needs.4o mini
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Professional Services
Apollo.io
No answers on this topic
Dun & Bradstreet
do not use
Read full review
Return on Investment
Apollo.io
  • Generated a lot of expectations that were not real when we needed them
  • The ROI was positive but we decided to stop using the tool
  • We loved how easy to use it was and how easy it was to interact with the Support team
  • There is room for improvement in the video tutorials - they were from old versions of the software that would not be useful for the version at hand
Read full review
Dun & Bradstreet
  • D&B Hoovers allows me to make the most of my time when searching for companies within specific industries. Once I find a company and examine their profile, I can then generate a list of employees in the purchasing and engineering departments. The profiles for each listed employee contain cell phone, Email address and LinkedIn profile. This information helps me to bypass the companies front desk and get directly to the people I need to speak with.
  • By knowing the specific job title for the people that I am contacting and then being able to click on their LinkedIn link to learn a little about them before I make the call, I come across as a sales professional instead of an impersonal cold-caller.
  • In cases where I do need to go through a front desk receptionist whose primary mission is to screen out sales people, I find that three out of four times the receptionist will connect me to the specific employee because I know their name, department, and job title. The Intel provided by D&B Hoovers makes it possible for me to get to the people I need to speak with.
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ScreenShots

Apollo.io Screenshots

Screenshot of Find every prospect. Uncover high-intent contacts in your market.Screenshot of Connect with every contact. Orchestrate multi-step sequences at scale.Screenshot of Optimize your sales strategy. Unlock efficiencies and opportunities across your entire workflow.Screenshot of Apollo B2B Lead Database - Access data on more than 250M people and companies.Screenshot of Apollo Engagement Suite - Automate personalized messages across your entire pipeline.Screenshot of Apollo Intelligence Engine - Improve your revenue strategy across your workflow and boost efficiencies.

D&B Hoovers Screenshots

Screenshot of the D&B Hoovers dashboardScreenshot of a D&B Hoovers company profileScreenshot of D&B Hoovers contact resultsScreenshot of D&B Hoovers Visitor Intelligence