Apollo.io vs. D&B Hoovers

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Apollo.io
Score 8.5 out of 10
N/A
Apollo is a sales platform that helps revenue teams find and engage leads, automate outreach, manage deals, and enrich data.
$59
per month per user
D&B Hoovers
Score 7.9 out of 10
N/A
D&B Hoovers delivers sales intelligence data for millions of companies globally.N/A
Pricing
Apollo.ioD&B Hoovers
Editions & Modules
Basic
$59
per month per user
Professional
$99
per month per user
Organization
$1,188
per year per user
No answers on this topic
Offerings
Pricing Offerings
Apollo.ioD&B Hoovers
Free Trial
YesYes
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeOptionalNo setup fee
Additional Details20% discount for annual billing on the Basic and Professional plans.
More Pricing Information
Community Pulse
Apollo.ioD&B Hoovers
Considered Both Products
Apollo.io
Chose Apollo.io
If you're a call-heavy organization, ZoomInfo is way better for you, in my opinion. If you're somebody that's just looking for emails and the right person to reach out to, then Apollo.io works well. It's going to depend on your industry, so I use a mix of both. I feel like the …
Chose Apollo.io
We found the contact data from Apollo.io was more reliable than Instantly.ai. We used Instantly.ai for about 6 months before stopping our use of it. Growbots doesn't give you as much volume for the same price at Apollo.io. However, we did close sales with Growbots, and we did …
Chose Apollo.io
Way more accurate than both of the other programs.
Chose Apollo.io
Better package options and filters
Chose Apollo.io
Compared to ZoomInfo, Apollo.io offers comparable data coverage at a fraction of the cost with a more intuitive interface. Against Common Room, Apollo.io is more outbound-execution focused while Common Room excels at signal aggregation. Warmly serves a different real-time …
Chose Apollo.io
My company chose Apollo.io but I do prefer it because of the UI and customer service.
Chose Apollo.io
We liked Apollo.io's interface and easy to understand pricing structure more than the rest. We also felt that Apollo.io's value was higher as it included a lot of other features that we currently aren't taking advantage of for the same if not lower price than its competitors. I …
Chose Apollo.io
Apollo.io was recommended to me as it was a preferred source for lead generation.
Chose Apollo.io
Apollo.io's ability to push contacts directly through our CRM makes outreach a breeze. The pricing has been our biggest decision factor, I've found it to be the cheapest with the same if not more features. I've used their competitors in the past and I always opt to use …
Chose Apollo.io
Apollo.io’s lists are higher quality and deliver ability is better.
Chose Apollo.io
We have integrated Hubspot with Apollo.io. Apollo.io is great but the CRM tools of Hubspot are better for our use.
Chose Apollo.io
Apollo.io is great for getting the exact contact info that these AI tools will not provide. They won't provide names or contact information.
Chose Apollo.io
Apollo has everything with in it and does not require any extra integration and extra tools to be purchased to manage emails, pipelines and does not need to depend on excell sheets for managing everything. It increase productivity and also help me getting right party contact …
Chose Apollo.io
I think Apollo.io has better data than some of the leads we've found through LinkedIn
Chose Apollo.io
I started with Apollo.io, and it was initially overwhelming, but I got the hang of it.
Chose Apollo.io
Cannot provide at this time a full scope, but generating leads is the best so far.
Chose Apollo.io
We've evaluated ZoomInfo, Outreach, Salesloft, and HubSpot Sales Hub as Apollo.io alternatives. Apollo.io won out with its unified interface for lead gen, AI messaging, and analytics—reducing tool switches, costs by 30%, and ramping up outreach speed. No other matched its …
Chose Apollo.io
Apollo.io is usually better than saleshandy and Lusha because it does many sales tasks in one platform. Lusha is mainly used to find contact details like emails and phone numbers, and saleshandy is mostly used for sending cold email campaigns. Apollo.io, however, combines both …
Chose Apollo.io
I used Growbots for year many years ago, it landed me exactly one client. Apollo.io is much easier to use and has gotten me way more results.
Chose Apollo.io
Apollo is much better than lemlist because it gives you more comprehensive offerings in terms of CRM, automated messages, and the UI is much easier and better.
Chose Apollo.io
Similar, much more affordable for the same type of product.
D&B Hoovers
Chose D&B Hoovers
We selected D&B Hoovers because of the global reach in terms of company data worldwide. It's basically the most comphensible tool to gather company data we needed for segmenting our ICP. Even though other tools can be better when it comes to email enrichment efforts.
Chose D&B Hoovers
D&B has a lot better filters and accuracy of data when searching for leads
Chose D&B Hoovers
I've used Candid GuideStar in the past, though for different reasons than D&B Hoovers. I mostly only use D&B Hoovers now and will continue to do so.
Chose D&B Hoovers
I currently use Lexis AI for similar work. I find Lexis AI to have better overall company summaries but it is a bit more over the top when it comes to reviewing site contacts and the like at a medium size company. D&B Hoovers streamlines this a bit but could take notes from …
Chose D&B Hoovers
They are the imcubment for our company and though we have issues with D&B Hoovers their price to performace has been good and we plan to keep using them.

We do have other vendors that work in this space and D&B Hoovers does hold its own but I would say that they are just one …
Chose D&B Hoovers
THe most current updated information that we find is on Linkedin, especially in the case of finding people and their job titles,. Unfortunately no other contact information is provided, but when we use this and Hoovers and it very helpful. But there are very few tools that …
Chose D&B Hoovers
Honestly, we have not used any other system or product similar to Hoovers so I couldn't compare.
Chose D&B Hoovers
D&B Hoovers have more up-to-date information with regards to contact and business information in comparison to S&P Capital IQ Pro. The data regarding company size, revenue and contact details such as phone number, title, education level are more accurate in D&B Hoovers. …
Chose D&B Hoovers
We evaluated a few other tools including ZoomInfo, LinkedIn Sales Navigator, but D&B Hoovers emerged as the best overall fit for our hotel sales use case due to its depth of company data, broad industry coverage, and powerful geographic filtering capabilities. Our primary …
Chose D&B Hoovers
D&B Hoovers stacks up well against the other tools, however our teams tend to use a combination of all 3, depending on their area of focus.
Chose D&B Hoovers
All platforms are great and help a great deal, but D&B Hoovers is a dedicated space for whitespace and outreach. Also its a trustworthy referral internally at SAP when researching accounts and making GTM decisions.
Chose D&B Hoovers
D&B Hoovers really provides more in-depth business data and technographic insights, offering a wider scope of company information and more advanced analytical capabilities.
Chose D&B Hoovers
Crunchbase offers a similar product but is more tailored for start ups and small business. Even then it does not have the complexity that Hoovers offers.
Chose D&B Hoovers
Have not used other systems like D&B Hoovers in a very long time. Not broke so not going to fix it! It has all of the tools that I am looking for.
Chose D&B Hoovers
D&B Hoovers is A LOT better than PitchBook. It is much easier to navigate and the data is far more accurate. However, I think CoStar does a better job with real estate related data. Specifically, lease expirations, tenants and owners. These are important factors I look for in …
Chose D&B Hoovers
D&B Hoovers is more cost effective, and acts as a comprehensive data source, which is specially beneficial to teams like sales, where research and prospecting and lead gen is key
Chose D&B Hoovers
Honestly, because of our satisfaction with D&B Hoovers we have not actively looked into other alternatives in the last 8 years. We selected it originally because of the price, reputation, and we had a client using it at the time that recommended it.
Chose D&B Hoovers
Zoominfo has more accurate data and better functionality with its navigation tools. But Zoominfo is too expensive for us to use at this time.
Chose D&B Hoovers
Finance Analytics provides a more thorough company credit report and is more in-depth than Hoovers. However, I use Hoovers for instances where I do not need that information because it allows unlimited queries, whereas you pay for a limited number of reports from Finance …
Chose D&B Hoovers
For company data, D&B wins hands down. Contact and lead information is a toss-up. The information provided was usually a match to both, and I wouldn't say one was better than the other by a wide margin. It really depends on who you are researching. Both did not do well with …
Chose D&B Hoovers
Currently, we can use only one Data source which is D&B Hoovers in our case.
Chose D&B Hoovers
Pitchbook has richer financial details which I am typically more interested in. D&B Hoovers search functionality is usually a little more reliable and the total size of database appears much much larger. I'd say Pitchbook goes an inch wide and a mile deep, whereas D&B Hoovers …
Chose D&B Hoovers
D&B Hoovers is more comprehensive overall, but may lack health-care specific data that these other solutions provide. D&B Hoovers is great for prospecting the direct to employer space.
Features
Apollo.ioD&B Hoovers
Prospecting
Comparison of Prospecting features of Product A and Product B
Apollo.io
8.1
Ratings
5% above category average
D&B Hoovers
7.6
Ratings
2% below category average
Advanced search8.40 Ratings7.00 Ratings
Identification of new leads8.20 Ratings7.70 Ratings
List quality7.80 Ratings6.70 Ratings
List upload/download8.40 Ratings7.40 Ratings
Ideal customer targeting8.00 Ratings7.60 Ratings
Load time/data access8.20 Ratings9.30 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
Apollo.io
8.2
Ratings
5% above category average
D&B Hoovers
8.8
Ratings
12% above category average
Contact information8.20 Ratings8.40 Ratings
Company information8.40 Ratings9.10 Ratings
Industry information8.00 Ratings8.70 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
Apollo.io
7.8
Ratings
5% above category average
D&B Hoovers
8.0
Ratings
7% above category average
Lead qualification process7.80 Ratings7.50 Ratings
Smart lists and recommendations7.50 Ratings7.90 Ratings
Salesforce integration8.10 Ratings7.80 Ratings
Company/business profiles8.10 Ratings7.90 Ratings
Alerts and reminders7.70 Ratings7.90 Ratings
Data hygiene7.50 Ratings8.40 Ratings
Automatic data refresh7.50 Ratings8.80 Ratings
Tags7.80 Ratings8.00 Ratings
Filters and segmentation8.30 Ratings8.00 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
Apollo.io
7.7
Ratings
3% above category average
D&B Hoovers
9.7
Ratings
26% above category average
Sales email templates7.50 Ratings10.00 Ratings
Append emails to records7.90 Ratings9.50 Ratings
Best Alternatives
Apollo.ioD&B Hoovers
Small Businesses
Lead411
Lead411
Score 8.3 out of 10
Lead411
Lead411
Score 8.3 out of 10
Medium-sized Companies
TechTarget Priority Engine
TechTarget Priority Engine
Score 10.0 out of 10
Lead411
Lead411
Score 8.3 out of 10
Enterprises
TechTarget Priority Engine
TechTarget Priority Engine
Score 10.0 out of 10
TechTarget Priority Engine
TechTarget Priority Engine
Score 10.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Apollo.ioD&B Hoovers
Likelihood to Recommend
8.6
(0 ratings)
8.6
(0 ratings)
Likelihood to Renew
8.7
(0 ratings)
9.8
(0 ratings)
Usability
8.2
(0 ratings)
7.7
(0 ratings)
Availability
-
(0 ratings)
9.1
(0 ratings)
Performance
-
(0 ratings)
8.9
(0 ratings)
Support Rating
7.0
(0 ratings)
7.2
(0 ratings)
Online Training
-
(0 ratings)
9.3
(0 ratings)
Implementation Rating
5.5
(0 ratings)
8.8
(0 ratings)
Configurability
-
(0 ratings)
7.7
(0 ratings)
Ease of integration
-
(0 ratings)
9.1
(0 ratings)
Product Scalability
-
(0 ratings)
8.6
(0 ratings)
Vendor post-sale
-
(0 ratings)
9.0
(0 ratings)
Vendor pre-sale
-
(0 ratings)
9.0
(0 ratings)
User Testimonials
Apollo.ioD&B Hoovers
Likelihood to Recommend
Ideally, you can organize your list of potential clients based on various criteria, such as business unit, economic sector, location (by country or city), company size, etc. I have tested this with companies in my country and confirmed that the results are genuine, provided the contacts are verified. El mejor escenario es que puedes organizar la lista de clientes potenciales basado en muchos ítems como: unidad de negocio, sector económico, ubicación (por país o ciudad), tamaños de las empresas, etc. Lo he probado con empresas de mi país y he certificado que los resultados son reales si son contactos verificados. This review was originally written in Spanish and has been translated into English using a third-party translation tool. While we strive for accuracy, some nuances or meanings may not be perfectly captured.
Read full review
D&B Hoovers is able to help immensely when doing a prospecting research regarding an industry or a company. I use it a few times a month. Once you get the hang of it, it's pretty easy to use. The lists and reports exported from D&B Hoovers are easy to integrate to your presentations and research.
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Pros
  • Firstly, finding the details of the potential customers that is there name, designation email and phone number since these are the most important cases most of the times I can get this data in Apollo.io
  • I can pull the bulk data of the targeted organization, or I can pull the emails based on the location and job titles
  • Apart from the email capture, the thing which helpful is that the email sequence can find emails and send emails in Apollo.io itself and also the report and the dashboard are so clean
  • Friendly UI and UX Apollo.io was the first tool which I used. Since then I'm still using Apollo.io for easy understanding
Read full review
  • I use the visitor intelligence and it will tell me what office from a company has visited our site. I'll, in turn, go through D&B Hoovers to find the relevant contacts that we would benefit from speaking with at that company. I will call or email them, and it's just in a few months we've been using visitor intelligence has led to several ongoing conversations of companies who will become clients and it's an annual calculation to due. It's an ongoing relationship.
Read full review
Cons
  • Apollo.io's sync to Salesforce is incredibly finnicky and created a large number of duplicates.
  • Apollo.io's workflow functionality is rigid and doesn't play nicely with middleware like Zapier.
  • Apollo.io is focused on helping you spin up many different emails and phone numbers in a spammy manner instead of focusing on domain reputation.
Read full review
  • I'd prefer if the company size estimates were omitted when there is no data behind it to work off of
  • I've never heard from an account rep
  • Training resources? These could already exist but just connecting the dots to them for user would be helpful
Read full review
Likelihood to Renew
at this moment Apollo.io seems to be the perfect tool that has mastered all aspects of outbound marketing and CRM to handle and manage sales cycle.
Read full review
The D&B tool has really open up new opportunities for us and really helped the business. Additionally, on a personal level, the platform is very easy to use and I never had any problems with it. From there, I was also able to build some interesting analyses that helped me grow within the company and land me where I am today. I do not use it as much as I used to, but I know what I can do with this tool if needed.
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Usability
There is a learning curve with Apollo.io, but it's not overwhelming. There's simply a lot of functionality, so it takes a bit to learn the navigation and feature set. I wouldn't let that scare you, though, as there's an AI chat to help you find what you're looking for.
Read full review
D&B Hoovers is very user friendly. Its tabs provide are easy to understand for what topics you are looking to review while doing a company search. For example, site contacts is clearly all the contacts point at a particular location. So if you need to get contact information for xyz individual at a company its right at your fingertips.
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Reliability and Availability
No answers on this topic
The platform is generally reliable and accessible when needed, with minimal application errors or unplanned outages. There may be occasional maintenance or minor disruptions, but these are usually communicated in advance and handled efficiently. Overall, it offers a high level of availability, ensuring that you can count on it for your daily operations.
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Performance
No answers on this topic
While the platform generally functions well, with pages loading in a reasonable time and reports completing within a satisfactory timeframe, there is room for improvement. Performance can sometimes lag with more complex queries or during peak usage times. Additionally, when integrated with other software or systems, there can be occasional slowdowns. Overall, while it performs adequately, optimizing speed and integration efficiency could enhance the user experience.
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Support Rating
The team wants to solve probelms, but we are finding that they don't know how to solve the more technical issues quickly. I suspect that they don't have a mature process for escalations, and they don't have a usable knowledge base article repository. They seems to push emails around to let us know that people are working on the issues to find solutions, but this takes weeks and oftentimes still leaves us without a resolution.
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I think it could be better, easier and faster. Whenever I chat with someone it takes so long to get to an actual agent, and then when I finally get to one, they oftentimes don't have the answers for me or do not understand what I am asking, which is very frustrating.
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Online Training
No answers on this topic
The training sessions were well-structured and covered the key functionalities of the platform, making it easy to get up to speed. The trainers were knowledgeable and responsive to questions, which added value to the learning experience. However, a bit more in-depth coverage of advanced features and use cases would have made the training even more beneficial.
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Implementation Rating
No answers on this topic
for our use case, the implementation was minimal and we did not need a lot of help. The D&B Hoovers platform is pretty intuitive and our account manager was ready for any questions that came up when we use the D&B Hoovers platform
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Alternatives Considered
If you're a call-heavy organization, ZoomInfo is way better for you, in my opinion. If you're somebody that's just looking for emails and the right person to reach out to, then Apollo.io works well. It's going to depend on your industry, so I use a mix of both. I feel like the Apollo.io extension works a lot better than ZoomInfo because ZoomInfo always gives you a lot of errors, and sometimes it doesn't work or load. For the most part, Apollo.io does, and I never have an issue with the extension as well.
Read full review
We evaluated a few other tools including ZoomInfo, LinkedIn Sales Navigator, but D&B Hoovers emerged as the best overall fit for our hotel sales use case due to its depth of company data, broad industry coverage, and powerful geographic filtering capabilities. Our primary objective was to identify and contact businesses near our hotels that regularly need corporate lodging accommodations, operate project-based or travel-heavy industries, have the decision-making personnel we can reach directly.
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Scalability
No answers on this topic
D&B Hoovers is quite effective at adapting to the needs of different departments and locations, allowing for flexible deployment and integration across various parts of an organization. While it scales well and supports a broad range of users and functions, there might be some limitations depending on the size and complexity of the organization’s requirements. Overall, it provides a robust solution that can grow with your needs.4o mini
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Return on Investment
  • Apollo.io has helped me find a good set of new target audience for the business that I am in, essentially helping me build a prospective line and grow my lead database by 25 to 30% where I lack a certain skill
  • The Apollo.io quality of the data that it has is significantly better through other competitors like Lusha and others
  • In terms of the revenue increase, there have been certain instances where I have found a new acquirer that essentially I would not have found in a general scenario and that has help me generate from the new identified lead
Read full review
  • D&B Hoovers allows me to make the most of my time when searching for companies within specific industries. Once I find a company and examine their profile, I can then generate a list of employees in the purchasing and engineering departments. The profiles for each listed employee contain cell phone, Email address and LinkedIn profile. This information helps me to bypass the companies front desk and get directly to the people I need to speak with.
  • By knowing the specific job title for the people that I am contacting and then being able to click on their LinkedIn link to learn a little about them before I make the call, I come across as a sales professional instead of an impersonal cold-caller.
  • In cases where I do need to go through a front desk receptionist whose primary mission is to screen out sales people, I find that three out of four times the receptionist will connect me to the specific employee because I know their name, department, and job title. The Intel provided by D&B Hoovers makes it possible for me to get to the people I need to speak with.
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ScreenShots

Apollo.io Screenshots

Screenshot of people, appearing in ApolloScreenshot of Apollo's data enrichment dashboardScreenshot of a view of unified customer dataScreenshot of Apollo's AI-assisted meetings

D&B Hoovers Screenshots

Screenshot of the D&B Hoovers dashboardScreenshot of a D&B Hoovers company profileScreenshot of D&B Hoovers contact resultsScreenshot of D&B Hoovers Visitor Intelligence