Asana vs. HubSpot CRM

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Asana
Score 8.4 out of 10
N/A
Asana is a web and mobile project management app. With tasks, projects, conversations, and dashboards, Asana lets an entire team know who's doing what by when, enabling workload balancing. Users can also add integrations for GANTT charts, time tracking and more.
$50
per month
HubSpot CRM
Score 8.5 out of 10
N/A
HubSpot’s CRM enables growth-minded businesses to optimize their relationships with leads and customers. Through harnessing the power of carefully crafted sales, marketing, customer service, content management, and operations tools, the software aims to make it easy to unify team strategy and drive conversion. Additionally, the software allows users to connect with over 875 integration apps, APIs, and solutions partners to create a customizable user experience that suits the way teams work.…
$0
Per Month [Unlimited Users]
Pricing
AsanaHubSpot CRM
Editions & Modules
Premium
$13.49
per month
Business
$30.49
per month
Free Forever
$0
Per Month [Unlimited Users]
CRM Bundle
$50
per month
Offerings
Pricing Offerings
AsanaHubSpot CRM
Free Trial
YesYes
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
YesYes
Entry-level Setup Fee$10 per user per monthNo setup fee
Additional Details
More Pricing Information
Community Pulse
AsanaHubSpot CRM
Considered Both Products
Asana

No answer on this topic

HubSpot CRM
Chose HubSpot CRM
Asana & Monday are better project management; Salesforce is far more powerful across the board (except maybe marketing) but way too complex to use and onboard new members onto.
Chose HubSpot CRM
HubSpot CRM is an all-inclusive tool used to provide CRM solutions to businesses. When compared to software like Asana, HubSpot CRM goes a step further by streamlining tasks into actions and tracking those actions based on a customer journey. In Asana, while tasks can be …
Chose HubSpot CRM
Asana's primary focus is on project management so it was more attuned to help with our task tracking and team collaboration. Since Salesforce caters to more complex enterprise needs and extensive customization and integration capabilities, and was just more than what we needed. …
Chose HubSpot CRM
More capabilities for interfacing with other platforms. More capabilities for customer interactions and mass communications.
Chose HubSpot CRM
It is far better. Netsuite was ever complex and bland from a design standpoint. I've been truly impressed by working with this software.
Chose HubSpot CRM
As I mentioned, HubSpot CRM is much easier to use than groove (anything is) but groove was a web based app and so there was no functional "back" button, among myriad other issues. Salesloft is great until it isn't. The gmail extension almost never worked, and the platform was …
Chose HubSpot CRM
I've used Salesforce in previous jobs, but we were already using HubSpot when I joined the business development team at my current company. I don't know if they looked into Salesforce when they were vetting different software or how they came to the decision to use Hubspot. …
Chose HubSpot CRM
We have been evaluating a ton of tools, and we came to HubSpot because of the ease of use that you offer, as well as the ability to work with a startup company. The pricing was a no-brainer for us.
Chose HubSpot CRM
Hubspot is much easier to use, way more features, and a better overall experience.
Chose HubSpot CRM
Both of these I have used at jobs in the past. They are neat platforms but not very easy to learn and require a lot if people to almost thing the same way. Which was very difficult
Chose HubSpot CRM
Similarly, HubSpot CRM offers reporting and analytics tools that allow both sales and marketing teams to track their performance and understand how their efforts are impacting the business. This can help teams identify areas for improvement and work together to optimize their …
Chose HubSpot CRM
It is more user friendly and has many options
Chose HubSpot CRM
I used Vtiger for more that 6 years, but HubSpot has such more functions.
Chose HubSpot CRM
i don't have a point of comparison, I only use Hubspot
Chose HubSpot CRM
I'm using HubSpot as it is preferred by my client. I like Hubspot, only wish I could drop voicemails.
Chose HubSpot CRM
The other programs that we have used prior to HubSpot CRM were not as user friendly and each department was using different programs for communication and tracking now that we all solely use HubSpot CRM it has helped with our workflow extremely. Having the ability to save art …
Chose HubSpot CRM
Unable to answer this question as I didn’t implement or decided to use this system.
Chose HubSpot CRM
I find HubSpot to have all the same features as the other CRMs, but more user friendly and intuitive.
Chose HubSpot CRM
They basically each have their own differences and focuses. Hubspot CRM is for a huge business where all departments can communicate and have visibility as to where the partnership is. You will never be blindsided since it is readily available in the tool. Hence this is the CRM …
Chose HubSpot CRM
It all comes down to the User interface, user experience, and ease of customisation I have selected HubSpot in the past after reviewing multiple options because it was often cheaper but had a UX that my team and staff would actually use. Salesforce does have the most advanced …
Chose HubSpot CRM
Close.io did not have as much flexibility when performing outreach and we had to buy an external tool for it. Also, there were no reporting capabilities on a team-wide basis.
Chose HubSpot CRM
I really like HubSpot's interface and how it's easy to use and understand
Top Pros
Top Cons
Features
AsanaHubSpot CRM
Project Management
Comparison of Project Management features of Product A and Product B
Asana
8.1
163 Ratings
8% above category average
HubSpot CRM
-
Ratings
Task Management9.1163 Ratings00 Ratings
Resource Management7.8137 Ratings00 Ratings
Gantt Charts7.348 Ratings00 Ratings
Scheduling8.3148 Ratings00 Ratings
Workflow Automation8.5118 Ratings00 Ratings
Team Collaboration9.0162 Ratings00 Ratings
Support for Agile Methodology8.57 Ratings00 Ratings
Support for Waterfall Methodology8.57 Ratings00 Ratings
Document Management8.6138 Ratings00 Ratings
Email integration7.8130 Ratings00 Ratings
Mobile Access8.4135 Ratings00 Ratings
Timesheet Tracking6.16 Ratings00 Ratings
Change request and Case Management8.44 Ratings00 Ratings
Budget and Expense Management7.265 Ratings00 Ratings
Professional Services Automation
Comparison of Professional Services Automation features of Product A and Product B
Asana
6.8
39 Ratings
8% below category average
HubSpot CRM
-
Ratings
Project & financial reporting5.51 Ratings00 Ratings
Integration with accounting software8.138 Ratings00 Ratings
Sales Force Automation
Comparison of Sales Force Automation features of Product A and Product B
Asana
-
Ratings
HubSpot CRM
7.9
1547 Ratings
3% above category average
Customer data management / contact management00 Ratings8.61495 Ratings
Workflow management00 Ratings8.31461 Ratings
Territory management00 Ratings6.4184 Ratings
Opportunity management00 Ratings8.21398 Ratings
Integration with email client (e.g., Outlook or Gmail)00 Ratings8.41504 Ratings
Contract management00 Ratings8.0185 Ratings
Quote & order management00 Ratings7.41014 Ratings
Interaction tracking00 Ratings8.31450 Ratings
Channel / partner relationship management00 Ratings7.8186 Ratings
Customer Service & Support
Comparison of Customer Service & Support features of Product A and Product B
Asana
-
Ratings
HubSpot CRM
7.4
1025 Ratings
1% below category average
Case management00 Ratings7.3955 Ratings
Call center management00 Ratings7.6823 Ratings
Help desk management00 Ratings7.3875 Ratings
Marketing Automation
Comparison of Marketing Automation features of Product A and Product B
Asana
-
Ratings
HubSpot CRM
8.4
1364 Ratings
11% above category average
Lead management00 Ratings8.41286 Ratings
Email marketing00 Ratings8.51296 Ratings
CRM Project Management
Comparison of CRM Project Management features of Product A and Product B
Asana
-
Ratings
HubSpot CRM
7.6
1413 Ratings
0% above category average
Task management00 Ratings8.01355 Ratings
Billing and invoicing management00 Ratings6.9699 Ratings
Reporting00 Ratings7.71250 Ratings
CRM Reporting & Analytics
Comparison of CRM Reporting & Analytics features of Product A and Product B
Asana
-
Ratings
HubSpot CRM
7.8
1380 Ratings
2% above category average
Forecasting00 Ratings7.51082 Ratings
Pipeline visualization00 Ratings8.31308 Ratings
Customizable reports00 Ratings7.81271 Ratings
Customization
Comparison of Customization features of Product A and Product B
Asana
-
Ratings
HubSpot CRM
7.4
1318 Ratings
2% below category average
Custom fields00 Ratings8.11291 Ratings
Custom objects00 Ratings7.81119 Ratings
Scripting environment00 Ratings6.3132 Ratings
API for custom integration00 Ratings7.6912 Ratings
Security
Comparison of Security features of Product A and Product B
Asana
-
Ratings
HubSpot CRM
8.4
1276 Ratings
1% above category average
Single sign-on capability00 Ratings8.41139 Ratings
Role-based user permissions00 Ratings8.51214 Ratings
Social CRM
Comparison of Social CRM features of Product A and Product B
Asana
-
Ratings
HubSpot CRM
7.2
869 Ratings
1% below category average
Social data00 Ratings7.3852 Ratings
Social engagement00 Ratings7.2841 Ratings
Integrations with 3rd-party Software
Comparison of Integrations with 3rd-party Software features of Product A and Product B
Asana
-
Ratings
HubSpot CRM
7.6
977 Ratings
6% above category average
Marketing automation00 Ratings7.7970 Ratings
Compensation management00 Ratings7.5632 Ratings
Platform
Comparison of Platform features of Product A and Product B
Asana
-
Ratings
HubSpot CRM
7.9
1162 Ratings
5% above category average
Mobile access00 Ratings7.91162 Ratings
Best Alternatives
AsanaHubSpot CRM
Small Businesses
FunctionFox
FunctionFox
Score 8.3 out of 10
Salesmate
Salesmate
Score 9.8 out of 10
Medium-sized Companies
SAP Ruum
SAP Ruum
Score 9.0 out of 10
Creatio
Creatio
Score 9.1 out of 10
Enterprises
Quickbase
Quickbase
Score 9.2 out of 10
Creatio
Creatio
Score 9.1 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
AsanaHubSpot CRM
Likelihood to Recommend
8.6
(193 ratings)
8.4
(1590 ratings)
Likelihood to Renew
9.6
(34 ratings)
9.8
(29 ratings)
Usability
9.0
(22 ratings)
8.3
(1444 ratings)
Availability
8.4
(2 ratings)
-
(0 ratings)
Support Rating
5.0
(42 ratings)
7.0
(23 ratings)
Implementation Rating
-
(0 ratings)
7.9
(8 ratings)
Product Scalability
8.2
(1 ratings)
-
(0 ratings)
User Testimonials
AsanaHubSpot CRM
Likelihood to Recommend
Asana
Asana fixed team issues like project transparency and communication, improved team performance, and enhanced office and mobile productivity. Upper management can solve project management issues quickly, and new hires can use the tool immediately. Asana's surveys simplify research and data collection. Its free trial, free plan, or paid SaaS subscription gives small and large teams the tools and centralized console to work through project tasks efficiently. Due to its complexity, Asana can be overwhelming at first.
Read full review
HubSpot
In my last position at a SAAS company, I used Salesforce and HATED IT. It was so clunky, and when I used HubSpot, it was like a breath of fresh air. Any company that does customer interactions and sales needs Hubspot. There is a TON of room for customization, which is AMAZING. I don't see anywhere that it wouldn't be a good fit.
Read full review
Pros
Asana
  • Through it, we were able to communicate and cooperate with the rest of the team to complete the work in the required manner and at the appropriate time.
  • Available for free on Android and iPhone.
  • Asana has a simple and easy user interface
Read full review
HubSpot
  • It tracks emails including opens, clicks, and keeps a great log.
  • I love how they give you options to build your own reports as well as some templated reports as well.
  • It creates an easy way to work with your colleagues even if its remote positions.
Read full review
Cons
Asana
  • Asana is not really a project management tool, it is good for simple projects only
  • UI has some glitches (doesn't save preferences, etc.)
  • Integration with other tools (Office 365, MS Project)
  • No reminders if the working period you entered is on holidays
Read full review
HubSpot
  • Pricing - HubSpot offers a number of great features in the free version however the paid options can be pricey.
  • The free version could do with more options in some of the additional areas such as the marketing platform. Although there are some options included, they are very limited.
Read full review
Likelihood to Renew
Asana
  • Mobile + Desktop capabilities - Able to use it anywhere, anytime.
  • Task management - Easy to view projects and their progress.
  • Time management - Easy to see what elements require time / how they interrelate and manage the project on an overall basis.
  • Company management - Be able to see from a master dashboard perspective where each project is in its stages of completion.
  • Clear communication - It's visually documented who is doing what at what time so that the whole project gets done.
Read full review
HubSpot
To be honest there are some barriers due to which we are unable to use Hubspot at it's full potentials. The region that we work in has some restrictions that don't allow us to make calls or text which leaves us to just Email to the client.
Read full review
Usability
Asana
It is very user-friendly. Takes a new employee an hour to start figuring out how the system works. That's an important factor. You don't want to encounter the issue where employees need a week to understand how the system works. For example, JIRA, I tried using it for a week and I still don't understand the complicated layout. Asana has a simple interface. Once you see it, you get it type of program.
Read full review
HubSpot
I think the usability is great. I am able to train a new agent with zero experience in our process with HubSpot in a day or less. They can be proficient in using HubSpot quickly, the way I've designed it to work, in less than a week. I am able to load new leads, set calling campaigns, and start prospecting quickly. I've even had to call customer service for help, and they were super helpful.
Read full review
Reliability and Availability
Asana
Working with Asana on a daily basis
Read full review
HubSpot
No answers on this topic
Support Rating
Asana
I haven't had to use their support so I can't rate it. The fact that I haven't needed them reflects the ease of use of the product. I would recommend that any new users schedule a complete demo of the product to ensure that they are using it to it's fullest (there's a lot of useful features).
Read full review
HubSpot
Because when I needed help HubSpot responded immediately and provided me with the information I needed which enabled me to realize that HubSpot was even more customizable and easier to use than I thought! And I already thought HubSpot was very user friendly and easy to use, and then Support showed me how to manipulate the settings, columns and the appearance of the tool.
Read full review
Implementation Rating
Asana
No answers on this topic
HubSpot
If you've had any prior experience with cloud based marketing automation or group communication tools, you can do the implementation without paid outside support. Though getting to a SLA (service level agreement) would be best achieved with the help of a third party who can facilitate
Read full review
Alternatives Considered
Asana
I like how extensive the capabilities are for Asana. With other softwares it seems there are many things lacking. I feel like Asana is also a very user friendly platform and aesthetically pleasing which is important in a modern office. We have many young people entering our workspace and it is important to have software that is ahead of the times in functionality and efficiency.
Read full review
HubSpot
Salesforce requires a lot of in-depth knowledge both to implement and to manage. I found it to be quite clunky and there was an additional overhead for any marketing functionality, that wasn't up to par. Whilst Zoho had some good features, in practice the CRM was difficult to manage, customer support was non-existent, and like Salesforce, required 3rd party support agents in order make simple changes. comparison, HubSpot allows the user to make many changes themselves such as adding and mapping properties, and also has excellent customer service. Combined with a well-rounded offer in terms of marketing, analytics and a good CRM, HubSpot stands out as the clear winner.
Read full review
Scalability
Asana
I used this tool on a daily basis at work and it runs as a solid rock
Read full review
HubSpot
No answers on this topic
Return on Investment
Asana
  • Productivity - Most of all, it allows me to be more productive and have a good sense of where I am with projects and deadlines.
  • Easy to use - I can make the most of my time to get up (and stay) up and running.
  • Project coordination - Allows me to assign tasks to my interns and communicate directly within the platform to keep the work train moving.
Read full review
HubSpot
  • Automation helps to save time so that we can reach out to more prospecting or save time that can be spent on more strategic sales tasks like deal management
  • Visibility/collaboration helps connect marketing and sales efforts vs them being siloed
  • Connection with salesforce helps us to get more out of our CRM spend as we have valuable data insights coming from Hubspot
Read full review
ScreenShots

Asana Screenshots

Screenshot of Product HomepageScreenshot of Team ConversationsScreenshot of Project CalendarsScreenshot of InboxScreenshot of List ProjectScreenshot of Portfolios

HubSpot CRM Screenshots

Screenshot of Store, track, manage, and report on the deals (sometimes referred to as “opportunities”) your sales team is working.Screenshot of Our contact record enables your team to record and retrieve information on anyone your business interacts with, helping everyone to stay on the same page.Screenshot of The product library gives you visibility into the goods and services you sell, then associates them with individual deals. With products, you can easily track what you're selling to your customers and from what channels.