What users are saying about

Asana<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow'>Customer Verified: Read more.</a>

Top Rated
739 Ratings

HubSpot CRM<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow'>Customer Verified: Read more.</a>

Top Rated
401 Ratings

Asana<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow'>Customer Verified: Read more.</a>

Top Rated
739 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 8.3 out of 101

HubSpot CRM<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow'>Customer Verified: Read more.</a>

Top Rated
401 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 8.2 out of 101

Add comparison

Likelihood to Recommend

Asana

Asana functions particularly well in scenarios with well-established teams with well-established processes and a mature SDLC. The reason is that Asana can be configured to do many, many different things, and be used in many, many different ways, and with that power comes a lot of responsibility to figure out your process before you try and automate it. It's software, not magic.
Kirk Brote profile photo

HubSpot CRM

For a small to mid-sized company with limited business development and marketing resources, Hubspot is an excellent alternative to Pipedrive (lower-end but cheaper) and Salesforce (higher customizability, but requiring dedicated resources and management). Once you’ve spent time with the tool and learned its quirks, regular updating and management is a breeze. Mass changes to customer lists can shorten tedious research and list-building activities. Once you start to require more intensive dashboards and reporting, however, the limitations of this tool start to become very apparent. Anyone who requires more than basic levels of insight into how effectively they are positioning themselves into target organizations may want to consider hiring dedicated staff to manage the tool, building additional complementary tracking via Excel/Sheets, or looking slightly up-market. If your organization’s rate of growth is fairly high, I might not recommend investing in Hubspot CRM, as the investment of time and resources may negatively impact your ability to quickly pivot into a more advanced tool once you outgrow its capabilities.
Ryan Roch, CSM profile photo

Feature Rating Comparison

Project Management

Asana
7.8
HubSpot CRM
Task Management
Asana
9.1
HubSpot CRM
Resource Management
Asana
8.2
HubSpot CRM
Gantt Charts
Asana
6.5
HubSpot CRM
Scheduling
Asana
8.3
HubSpot CRM
Workflow Automation
Asana
7.8
HubSpot CRM
Team Collaboration
Asana
9.0
HubSpot CRM
Support for Agile Methodology
Asana
8.5
HubSpot CRM
Support for Waterfall Methodology
Asana
8.5
HubSpot CRM
Document Management
Asana
6.9
HubSpot CRM
Email integration
Asana
7.3
HubSpot CRM
Mobile Access
Asana
8.2
HubSpot CRM
Timesheet Tracking
Asana
6.1
HubSpot CRM
Change request and Case Management
Asana
8.4
HubSpot CRM
Budget and Expense Management
Asana
7.1
HubSpot CRM

Professional Services Automation

Asana
6.2
HubSpot CRM
Project & financial reporting
Asana
5.5
HubSpot CRM
Integration with accounting software
Asana
7.0
HubSpot CRM

Sales Force Automation

Asana
HubSpot CRM
8.5
Customer data management / contact management
Asana
HubSpot CRM
9.2
Workflow management
Asana
HubSpot CRM
8.9
Territory management
Asana
HubSpot CRM
8.0
Opportunity management
Asana
HubSpot CRM
9.0
Integration with email client (e.g., Outlook or Gmail)
Asana
HubSpot CRM
8.2
Contract management
Asana
HubSpot CRM
7.6
Quote & order management
Asana
HubSpot CRM
8.6
Interaction tracking
Asana
HubSpot CRM
8.6
Channel / partner relationship management
Asana
HubSpot CRM
8.2

Customer Service & Support

Asana
HubSpot CRM
8.2
Case management
Asana
HubSpot CRM
8.1
Call center management
Asana
HubSpot CRM
9.0
Help desk management
Asana
HubSpot CRM
7.4

Marketing Automation

Asana
HubSpot CRM
8.2
Lead management
Asana
HubSpot CRM
9.2
Email marketing
Asana
HubSpot CRM
7.3

CRM Project Management

Asana
HubSpot CRM
7.8
Task management
Asana
HubSpot CRM
9.3
Billing and invoicing management
Asana
HubSpot CRM
6.2
Reporting
Asana
HubSpot CRM
7.8

CRM Reporting & Analytics

Asana
HubSpot CRM
7.2
Forecasting
Asana
HubSpot CRM
7.3
Pipeline visualization
Asana
HubSpot CRM
7.5
Customizable reports
Asana
HubSpot CRM
6.8

Customization

Asana
HubSpot CRM
8.0
Custom fields
Asana
HubSpot CRM
8.9
Custom objects
Asana
HubSpot CRM
8.7
Scripting environment
Asana
HubSpot CRM
5.8
API for custom integration
Asana
HubSpot CRM
8.4

Security

Asana
HubSpot CRM
9.1
Single sign-on capability
Asana
HubSpot CRM
9.0
Role-based user permissions
Asana
HubSpot CRM
9.2

Social CRM

Asana
HubSpot CRM
6.7
Social data
Asana
HubSpot CRM
6.3
Social engagement
Asana
HubSpot CRM
7.0

Integrations with 3rd-party Software

Asana
HubSpot CRM
7.7
Marketing automation
Asana
HubSpot CRM
8.6
Compensation management
Asana
HubSpot CRM
6.9

Platform

Asana
HubSpot CRM
6.3
Mobile access
Asana
HubSpot CRM
6.3

Pros

  • Cross-team communication is always a challenge, but Asana helps make information transparent and accessible to all members of the team.
  • It's easy to share with individuals outside of the organization and still control the flow of information.
  • Being able to link in other design resources like InVision prototypes is a huge time saver.
  • Integrating with Slack makes much of our necessary communication automatic.
Kirk Brote profile photo
  • Hubspot updates the product quickly and regularly, meaning that savvy users can often expect expanded functionality within a relatively short timeframe.
  • General ease of data sync and importing means records can be quickly and easily updated (and deduplicated against existing records) once you have the tips and tricks of formatting down.
  • Features like integration with Gmail mean that you can track and capture all conversations with target prospects, informing your activities going forward.
  • Dedicated support and implementation are vital when you’re a lean team implementing a product, and Hubspot offers these services.
  • Building target lists by location, vertical, and even contact role is easy and fast.
  • Mass imports and exports take no time at all, meaning you can update swaths of your contact lists to incorporate new data points or changes.
  • HubSpot's built-in Insights provide excellent company-level information, anchored to email domain, providing all sorts of vertical and industry information about target companies.
Ryan Roch, CSM profile photo

Cons

  • Asana does a lot, so it can sometimes be hard to find the right place to be to find the tools you need.
  • Organization is only as good as you make it and just because a system makes sense to the person that creates it does not mean it will make sense to anyone else.
  • It can be challenging to find the information you need via search.
Kirk Brote profile photo
  • The ON or OFF nature of tracking email means that you’re not only capturing conversations with prospects, but with anyone you interact with. This can add redundant or undesirable data to your CRM. It would be nice to be more selective with tracking, or have the ability to customize tracking specific types of interactions.
  • Setup and Implementation calls were not extensively planned or organized, meaning we spent much of our time with the specialist going over previously discussed user requirements and troubleshooting, rather than implementing our desired state.
  • Features and functionalities like data point anchoring for reporting (which were promised during the sales process), were either incomplete or did not function as expected. Once we entered a formal engagement, it was communicated to us that we could not build some of our desired reports as envisioned and that email tracking would only be possible by manually clicking a checkbox in all outgoing messages. This led to further troubleshooting and requirements gathering, taking away from our bank of allotted hours with our implementation specialist.
  • Our client success manager was very helpful and friendly, however, no clear communication channels were established outside the CSM. This meant that we couldn’t always be sure where to properly route requests for setup, feature clarification, etc., as some of those responsibilities were not the CSMs.
  • Once our requirements became more clear to the Services team, we were informed that we would need to invest in the more expensive version of Hubspot CRM for Premium features and customization, some of which would not be available until an upcoming release.
  • We ended up having to manage most of the data migration ourselves, relying on an intern and internal project management to manually de-duplicate contact and company details from Pipedrive.
  • Reporting and dashboard-building on outreach activities was cumbersome, and not intuitive, relying on an axis-system of data points that even our Implementation Specialist struggled with at times.
Ryan Roch, CSM profile photo

Likelihood to Renew

Asana10.0
Based on 32 answers
Asana is adding more useful features and it makes the work of their entire team more organized and more efficient. It really helps us in achieving greater achievements as a team. It helps us to earn more revenue since we have more satisfied clients, simply because we are able to finish their project on time or even before the due date.
Brent Lionel Mausisa profile photo
HubSpot CRM10.0
Based on 3 answers
It has become an integral part of our sales, marketing, and underwriting departments
Spencer Rule profile photo

Usability

Asana6.0
Based on 5 answers
This is the best task management App for teams I have used
Ronen Soreq profile photo
HubSpot CRM9.7
Based on 2 answers
It's really easy to get going and creating emails, landing pages and forms. Minimal coding knowledge needed.
Erin Harris profile photo

Reliability and Availability

Asana8.4
Based on 2 answers
Working with Asana on a daily basis
Ronen Soreq profile photo
No score
No answers yet
No answers on this topic

Support

Asana8.3
Based on 2 answers
They don't fix everything, but they have certainly gone the extra mile for us. When we were frustrated with a recent change that altered our default view of every project, changing it from all projects being visible to just incomplete projects being visible, they wrote a custom script to change all of our default views back for us, so we didn't have to manually click 3,000 times (we have over a thousand projects).
No photo available
HubSpot CRM10.0
Based on 2 answers
They were quick to respond to questions we had regarding the Hubspot system and would log in to our account directly to see exactly what we were seeing to help resolve issues.

They'd explain the solution so we could learn how and why. If something we were trying to do wasn't possible, they also explained how and why.
Erin Harris profile photo

Implementation

No score
No answers yet
No answers on this topic
HubSpot CRM9.6
Based on 3 answers
Because we use the HubSpot marketing platform, implementation was as simple as hitting "Go." The two work seamlessly together.
Carah Counts profile photo

Alternatives Considered

There were a combination of factors that led us to decide on Asana, including ease of use and external system integrations, but primarily we could use it across geographically distributed offices successfully and incorporate a variety of end user work flows based on global geography, team constitution, and market focus
Kirk Brote profile photo
The ability to incorporate custom fields and objects gives great versatility to Hubspot CRM, however the lack of ability to incorporate a lot of that custom data into reporting and dashboards means that outside of list management, there isn't much upside to relying on custom fields and data as anchors
Ryan Roch, CSM profile photo

Scalability

Asana8.2
Based on 1 answer
I used this tool on a daily basis at work and it runs as a solid rock
Ronen Soreq profile photo
No score
No answers yet
No answers on this topic

Return on Investment

  • The best tool I have used for project management
  • ROI hit in few months, Productivity alot increased
Jestin Sebastian profile photo
  • Increased prospecting power is a definite plus. The tools it puts in your reps hands will help them propspect more efficiently and powerfully, e.g. Sidekick and HubSpot company database.
  • Better deal tracking and reporting.
  • More effective followups using the rich background information available on the timeline.
  • Better communication internally to make our sales, marketing, and underwriting teams more effective and work better together.
Spencer Rule profile photo

Pricing Details

Asana

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
Optional
8.33*
1.  per user per month
Asana Editions & Modules
Asana
Additional Pricing Details
Asana is always free for teams of up to 15 people.

HubSpot CRM

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
HubSpot CRM Editions & Modules
HubSpot CRM
Edition
Free Forever
$01
1. Per Month [Unlimited Users]
Additional Pricing Details