Asana vs HubSpot CRM | TrustRadius

What users are saying about

Score 8.5 out of 10

Based on 2030 reviews and ratings

Score 8.4 out of 10

Based on 2275 reviews and ratings

Feature Set Ratings

Project Management

7.8

Asana

78%

HubSpot CRM

Feature Set Not Supported

N/A

Asana ranks higher in 14/14 features

Task Management

8.8

88%

158 Ratings

N/A

0 Ratings

Resource Management

7.4

74%

132 Ratings

N/A

0 Ratings

Gantt Charts

7.9

79%

44 Ratings

N/A

0 Ratings

Scheduling

7.9

79%

144 Ratings

N/A

0 Ratings

Workflow Automation

7.8

78%

114 Ratings

N/A

0 Ratings

Team Collaboration

8.5

85%

157 Ratings

N/A

0 Ratings

Support for Agile Methodology

8.5

85%

7 Ratings

N/A

0 Ratings

Support for Waterfall Methodology

8.5

85%

7 Ratings

N/A

0 Ratings

Document Management

7.0

70%

133 Ratings

N/A

0 Ratings

Email integration

7.1

71%

127 Ratings

N/A

0 Ratings

Mobile Access

8.3

83%

130 Ratings

N/A

0 Ratings

Timesheet Tracking

6.1

61%

6 Ratings

N/A

0 Ratings

Change request and Case Management

8.4

84%

4 Ratings

N/A

0 Ratings

Budget and Expense Management

6.7

67%

61 Ratings

N/A

0 Ratings

Professional Services Automation

6.8

Asana

68%

HubSpot CRM

Feature Set Not Supported

N/A

Asana ranks higher in 2/2 features

Project & financial reporting

5.5

55%

1 Rating

N/A

0 Ratings

Integration with accounting software

8.2

82%

35 Ratings

N/A

0 Ratings

Sales Force Automation

Asana

Feature Set Not Supported

N/A

8.1

HubSpot CRM

81%

HubSpot CRM ranks higher in 9/9 features

Customer data management / contact management

N/A

0 Ratings

8.9

89%

717 Ratings

Workflow management

N/A

0 Ratings

8.3

83%

689 Ratings

Territory management

N/A

0 Ratings

7.3

73%

184 Ratings

Opportunity management

N/A

0 Ratings

8.3

83%

660 Ratings

Integration with email client (e.g., Outlook or Gmail)

N/A

0 Ratings

8.4

84%

705 Ratings

Contract management

N/A

0 Ratings

7.9

79%

185 Ratings

Quote & order management

N/A

0 Ratings

8.0

80%

443 Ratings

Interaction tracking

N/A

0 Ratings

8.6

86%

681 Ratings

Channel / partner relationship management

N/A

0 Ratings

7.4

74%

186 Ratings

Customer Service & Support

Asana

Feature Set Not Supported

N/A

7.7

HubSpot CRM

77%

HubSpot CRM ranks higher in 3/3 features

Case management

N/A

0 Ratings

7.9

79%

434 Ratings

Call center management

N/A

0 Ratings

7.5

75%

380 Ratings

Help desk management

N/A

0 Ratings

7.6

76%

404 Ratings

Marketing Automation

Asana

Feature Set Not Supported

N/A

8.7

HubSpot CRM

87%

HubSpot CRM ranks higher in 2/2 features

Lead management

N/A

0 Ratings

8.6

86%

614 Ratings

Email marketing

N/A

0 Ratings

8.8

88%

609 Ratings

CRM Project Management

Asana

Feature Set Not Supported

N/A

7.9

HubSpot CRM

79%

HubSpot CRM ranks higher in 3/3 features

Task management

N/A

0 Ratings

8.3

83%

637 Ratings

Billing and invoicing management

N/A

0 Ratings

7.3

73%

299 Ratings

Reporting

N/A

0 Ratings

8.2

82%

590 Ratings

CRM Reporting & Analytics

Asana

Feature Set Not Supported

N/A

8.0

HubSpot CRM

80%

HubSpot CRM ranks higher in 3/3 features

Forecasting

N/A

0 Ratings

7.6

76%

506 Ratings

Pipeline visualization

N/A

0 Ratings

8.3

83%

616 Ratings

Customizable reports

N/A

0 Ratings

8.1

81%

603 Ratings

Customization

Asana

Feature Set Not Supported

N/A

7.8

HubSpot CRM

78%

HubSpot CRM ranks higher in 4/4 features

Custom fields

N/A

0 Ratings

8.4

84%

629 Ratings

Custom objects

N/A

0 Ratings

8.3

83%

530 Ratings

Scripting environment

N/A

0 Ratings

6.3

63%

133 Ratings

API for custom integration

N/A

0 Ratings

8.3

83%

415 Ratings

Security

Asana

Feature Set Not Supported

N/A

8.6

HubSpot CRM

86%

HubSpot CRM ranks higher in 2/2 features

Single sign-on capability

N/A

0 Ratings

8.7

87%

522 Ratings

Role-based user permissions

N/A

0 Ratings

8.5

85%

570 Ratings

Social CRM

Asana

Feature Set Not Supported

N/A

7.9

HubSpot CRM

79%

HubSpot CRM ranks higher in 2/2 features

Social data

N/A

0 Ratings

7.8

78%

412 Ratings

Social engagement

N/A

0 Ratings

7.9

79%

409 Ratings

Integrations with 3rd-party Software

Asana

Feature Set Not Supported

N/A

8.1

HubSpot CRM

81%

HubSpot CRM ranks higher in 2/2 features

Marketing automation

N/A

0 Ratings

8.5

85%

458 Ratings

Compensation management

N/A

0 Ratings

7.8

78%

273 Ratings

Platform

Asana

Feature Set Not Supported

N/A

7.3

HubSpot CRM

73%

HubSpot CRM ranks higher in 1/1 features

Mobile access

N/A

0 Ratings

7.3

73%

532 Ratings

Attribute Ratings

Asana is rated higher in 2 areas: Likelihood to Renew, Usability
HubSpot CRM is rated higher in 2 areas: Likelihood to Recommend, Support Rating

Asana

80%

189 Ratings

8.6

HubSpot CRM

86%

754 Ratings

Asana

96%

35 Ratings

9.3

HubSpot CRM

93%

7 Ratings

Asana

90%

22 Ratings

8.8

HubSpot CRM

88%

656 Ratings

Asana

84%

4 Ratings

HubSpot CRM

N/A

0 Ratings

Asana

59%

81 Ratings

8.2

HubSpot CRM

82%

21 Ratings

Asana

N/A

0 Ratings

9.1

HubSpot CRM

91%

10 Ratings

Asana

82%

1 Rating

HubSpot CRM

N/A

0 Ratings

Pros

Easy to use by any user (good UX and no installation needed)
Easy to create a simple project, add tasks and sub tasks.
Different display options, according to the project/tasks type
Works great using a web browser, you don't have to install the application

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Verified User

Engineer in Other

Environmental Services Company, 11-50 employees

View all 189 answers on this topic

Makes it simple to create deals for IOs to be sent to our media coordinators to send out contracts via PandaDoc that are integrated with HubSpot.
Easy to search for contacts, companies, and sort through the conversations.
Easy access to tasks to accomplish and track in the dashboard.

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Kyle Kamppila

Business Development Manager

SlickdealsConsumer Electronics, 201-500 employees

View all 754 answers on this topic

Cons

Some users might find the user interface a bit dull and un inspired
We found the way to use multiple workspaces a bit confusing
It takes quite a bit of planning to build a well organized workspace in order not to have way too many projects and tasks all over the place

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Louis Schietekat

Managing Director

IP BraaiLegal Services, 1-10 employees

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Price Point: Pricey Expense for Company.
A lot of new features are being rolled out, but intuitive additions always take 1-3 years to add on. I Recently added rescheduling/cancel to Meetings, but contacts are unable to optionally provide why they canceled/rescheduled.

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Chelsey Oliver

Marketing Manager

Parvin Law GroupLaw Practice, 1-10 employees

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Pricing Details

General

Free Trial

Yes

Free/Freemium Version

Yes

Premium Consulting/Integration Services

Yes

Entry-level set up fee?

Optional

$10

Starting Price

$50 per month

Asana Editions & Modules

Edition

Premium	$13.49¹
Business	$30.49¹

per month

Additional Pricing Details

—

General

Free Trial

Yes

Free/Freemium Version

Yes

Premium Consulting/Integration Services

Yes

Entry-level set up fee?

Starting Price

$0 Per Month [Unlimited Users]

HubSpot CRM Editions & Modules

Edition

Free Forever	$0¹
CRM Bundle	$50²

Per Month [Unlimited Users]
per month

Additional Pricing Details

—

Likelihood to Renew

Asana 9.6

Based on 35 answers

Mobile + Desktop capabilities - Able to use it anywhere, anytime.
Task management - Easy to view projects and their progress.
Time management - Easy to see what elements require time / how they interrelate and manage the project on an overall basis.
Company management - Be able to see from a master dashboard perspective where each project is in its stages of completion.
Clear communication - It's visually documented who is doing what at what time so that the whole project gets done.

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page V

CEO (Chief Executive Officer)

Simply Heaven DesignMarketing and Advertising, 1-10 employees

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HubSpot CRM 9.3

Based on 7 answers

Because it's integrated with HubSpot marketing platform, which is indispensable, and works simply and seamlessly with the marketing platform. The CRM is intuitive, never a time burden, and makes doing business development work a whole lot easier and enjoyable. I think at this point it's safe and fair to say we would be somewhat lost without the CRM.

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Greg Linnemanstons

President

WeidertMarketing and Advertising, 11-50 employees

View all 7 answers on this topic

Usability

Asana 9.0

Based on 22 answers

It is very user-friendly. Takes a new employee an hour to start figuring out how the system works. That's an important factor. You don't want to encounter the issue where employees need a week to understand how the system works. For example, JIRA, I tried using it for a week and I still don't understand the complicated layout. Asana has a simple interface. Once you see it, you get it type of program.

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Verified User

Manager in Information Technology

Internet Company, 1-10 employees

View all 22 answers on this topic

HubSpot CRM 8.8

Based on 656 answers

I find HubSpot very easy to use. I can customize fields, etc. I find it to be much more user-friendly than Salesforce or other CRM tools. My day is organized around HubSpot - all my emails are sent via a HubSpot sequence, I can interrupt that sequence and all of my phone calls are tracked as well. All emails I send through Outlook are synched with HubSpot, all the proposals I send are created and sent through HubSpot, and every deal I close is then tracked through HubSpot and I can run any kind of report imaginable for me or my sales team as a whole.

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Bill Zierold

Sales Development Rep

AnyDesk SoftwareInformation Technology & Services, 201-500 employees

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Reliability and Availability

Asana 8.4

Based on 4 answers

Working with Asana on a daily basis

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Ronen Soreq

Project Manager

ClickSoftwareComputer Software, 501-1000 employees

View all 4 answers on this topic

No score

No answers yet

No answers on this topic

Support Rating

Asana 5.9

Based on 81 answers

I haven't had to use their support so I can't rate it. The fact that I haven't needed them reflects the ease of use of the product. I would recommend that any new users schedule a complete demo of the product to ensure that they are using it to it's fullest (there's a lot of useful features).

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Adam Lumley

Director of Marketing & Communications

787 NetworksMarketing and Advertising, 51-200 employees

View all 81 answers on this topic

HubSpot CRM 8.2

Based on 21 answers

I love the HubSpot support team - they have always been fantastic to work with and extremely helpful. Whether it's via chat or an email, I never wait long for a response and they don't just "answer the question." They dig deep with you when figuring out a solution, and make sure to give you all the information you need to ensure you're ready to go.

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Sereena Schneider (LION)

Director of Client Care

Marketing NinjasMarketing and Advertising, 1-10 employees

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Implementation Rating

No score

No answers yet

No answers on this topic

HubSpot CRM 9.1

Based on 10 answers

If you've had any prior experience with cloud based marketing automation or group communication tools, you can do the implementation without paid outside support. Though getting to a SLA (service level agreement) would be best achieved with the help of a third party who can facilitate

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Greg Linnemanstons

President

WeidertMarketing and Advertising, 11-50 employees

View all 10 answers on this topic

Alternatives Considered

I like how extensive the capabilities are for Asana. With other softwares it seems there are many things lacking. I feel like Asana is also a very user friendly platform and aesthetically pleasing which is important in a modern office. We have many young people entering our workspace and it is important to have software that is ahead of the times in functionality and efficiency.

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Chantelle Chase

Brand Development & Culture Specialist

SIRIUScreatorGraphic Design, 1-10 employees

View all 189 answers on this topic

As noted before, Salesforce is a great tool if you can afford it and have someone who is training on Salesforce on how to use and keep it updated. It is a full-time job to have someone just keep Salesforce working and up to date. Hubspot, you don't need that same level of human capital to run it. It is a more decentralized operation and only needs an administrator for some basic admin. functions.

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John Ging

Solutions Consultant

Fraud.netBanking, 51-200 employees

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Scalability

Asana 8.2

Based on 1 answer

I used this tool on a daily basis at work and it runs as a solid rock

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Ronen Soreq

Project Manager

ClickSoftwareComputer Software, 501-1000 employees

View all 1 answers on this topic

No score

No answers yet

No answers on this topic

Return on Investment

Productivity - Most of all, it allows me to be more productive and have a good sense of where I am with projects and deadlines.
Easy to use - I can make the most of my time to get up (and stay) up and running.
Project coordination - Allows me to assign tasks to my interns and communicate directly within the platform to keep the work train moving.

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Kristi Porter

Chief Do-Gooder

SignifyMarketing & Advertising, 1-10 employees

View all 189 answers on this topic

HubSpot has allowed us to Sunset our internal CRM which was running at a great time and opportunity cost for our dev team.
HubSpot brought our two distinct sales teams together onto common performance & activity metrics.
HubSpot reports have replaced our former self-written shareholder sales reports, now being sent.

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Adam Ali

Commercial Director - Spoke (Global)

RexlabsReal Estate, 51-200 employees

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Screenshots

See All (9) Asana Screenshots

See All (3) HubSpot CRM Screenshots