What users are saying about
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Top Rated
1013 Ratings
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Top Rated
528 Ratings

Asana

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Top Rated
1013 Ratings
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Score 8.4 out of 101

HubSpot CRM

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Top Rated
528 Ratings
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Score 8.3 out of 101

Likelihood to Recommend

Asana

If you are working with a cross-functional team with multiple projects on the go regularly, Asana is a lifesaver. Everything can be shared in one place. Delegation is a breeze. Communication happens in real-time.If you and your employees all have unchanging duties daily, this probably isn't something you need in your organization. You could adapt it and use it as a "checklist software" but I wouldn't see much value in paying for it if you won't use it to manage projects.
Adam Lumley profile photo

HubSpot CRM

HubSpot CRM is perfect for sales/marketing teams that require a simple CRM tool with few advanced features. This is all included in affordable plans that range from free to $50 a month. The more advanced features that larger companies may need to use are not included in these plans. HubSpot provides awesome comprehensive features in some of their more expensive plans, which might be suitable for later-stage companies, not startups.
Fedor Paretsky profile photo

Feature Rating Comparison

Project Management

Asana
7.8
HubSpot CRM
Task Management
Asana
9.3
HubSpot CRM
Resource Management
Asana
7.5
HubSpot CRM
Gantt Charts
Asana
6.5
HubSpot CRM
Scheduling
Asana
8.3
HubSpot CRM
Workflow Automation
Asana
7.7
HubSpot CRM
Team Collaboration
Asana
9.0
HubSpot CRM
Support for Agile Methodology
Asana
8.5
HubSpot CRM
Support for Waterfall Methodology
Asana
8.5
HubSpot CRM
Document Management
Asana
7.4
HubSpot CRM
Email integration
Asana
7.5
HubSpot CRM
Mobile Access
Asana
8.0
HubSpot CRM
Timesheet Tracking
Asana
6.1
HubSpot CRM
Change request and Case Management
Asana
8.4
HubSpot CRM
Budget and Expense Management
Asana
6.9
HubSpot CRM

Professional Services Automation

Asana
6.8
HubSpot CRM
Project & financial reporting
Asana
5.5
HubSpot CRM
Integration with accounting software
Asana
8.2
HubSpot CRM

Sales Force Automation

Asana
HubSpot CRM
8.4
Customer data management / contact management
Asana
HubSpot CRM
8.8
Workflow management
Asana
HubSpot CRM
8.8
Territory management
Asana
HubSpot CRM
7.5
Opportunity management
Asana
HubSpot CRM
8.5
Integration with email client (e.g., Outlook or Gmail)
Asana
HubSpot CRM
8.8
Contract management
Asana
HubSpot CRM
8.3
Quote & order management
Asana
HubSpot CRM
7.9
Interaction tracking
Asana
HubSpot CRM
8.6
Channel / partner relationship management
Asana
HubSpot CRM
8.6

Customer Service & Support

Asana
HubSpot CRM
8.3
Case management
Asana
HubSpot CRM
8.2
Call center management
Asana
HubSpot CRM
8.6
Help desk management
Asana
HubSpot CRM
8.2

Marketing Automation

Asana
HubSpot CRM
9.4
Lead management
Asana
HubSpot CRM
9.5
Email marketing
Asana
HubSpot CRM
9.3

CRM Project Management

Asana
HubSpot CRM
8.6
Task management
Asana
HubSpot CRM
9.0
Billing and invoicing management
Asana
HubSpot CRM
8.0
Reporting
Asana
HubSpot CRM
8.8

CRM Reporting & Analytics

Asana
HubSpot CRM
8.4
Forecasting
Asana
HubSpot CRM
8.5
Pipeline visualization
Asana
HubSpot CRM
8.6
Customizable reports
Asana
HubSpot CRM
8.0

Customization

Asana
HubSpot CRM
8.2
Custom fields
Asana
HubSpot CRM
8.7
Custom objects
Asana
HubSpot CRM
7.5
Scripting environment
Asana
HubSpot CRM
7.9
API for custom integration
Asana
HubSpot CRM
8.6

Security

Asana
HubSpot CRM
9.2
Single sign-on capability
Asana
HubSpot CRM
9.2
Role-based user permissions
Asana
HubSpot CRM
9.1

Social CRM

Asana
HubSpot CRM
8.8
Social data
Asana
HubSpot CRM
8.8
Social engagement
Asana
HubSpot CRM
8.8

Integrations with 3rd-party Software

Asana
HubSpot CRM
8.7
Marketing automation
Asana
HubSpot CRM
8.9
Compensation management
Asana
HubSpot CRM
8.5

Platform

Asana
HubSpot CRM
8.2
Mobile access
Asana
HubSpot CRM
8.2

Pros

Asana

  • The best tools of Asana are found once we start a project, since the calendar that is integrated into our mail is super easy to use and we use it as a small agenda.
  • The management of projects is incredible, the monitoring provided is one of the best in its category, since it facilitates group work.
  • The creation and assignment of tasks, notifications and that each person can enter to work no matter where it is since it has a good mobile and web interface.
Jeniriana Rodriguez profile photo

HubSpot CRM

  • Hubspot CRM is fantastically easy to navigate and use. Having used three other big-name CRM systems, I would say Hubspot has been by far the easiest to set up and use on a regular basis. The list and contact profile views are beautifully designed and intuitive to manipulate as needed.
  • Hubspot CRM's Lists functionality is so convenient for segmenting your master contact list in all sorts of ways. I use it anytime I need to find out how many or who from our list fits a narrow set of criteria. Even in past jobs where we had other database tools that we could use, Hubspot was the fastest and easiest to get that information.
  • Hubspot makes it easy to import your contact lists from other tools and sources. The migration tool is intuitive and works reliably. I was able to onboard a list of about 500 contacts in less than 10 minutes, including the time it took to diagnose compatibility errors on the first import.
Josh Summerhays profile photo

Cons

Asana

  • I wish it implemented easier with Outlook or Gmail. I would like for it to be easier to send tasks from email to Asana.
  • I think there's room for improvement in terms of how easy it is to make new Section Headers for tasks and lists.
  • I'd like for more aspects of the interface to be customizable.
Debbie Gillum profile photo

HubSpot CRM

  • The ON or OFF nature of tracking email means that you’re not only capturing conversations with prospects, but with anyone you interact with. This can add redundant or undesirable data to your CRM. It would be nice to be more selective with tracking, or have the ability to customize tracking specific types of interactions.
  • Setup and Implementation calls were not extensively planned or organized, meaning we spent much of our time with the specialist going over previously discussed user requirements and troubleshooting, rather than implementing our desired state.
  • Features and functionalities like data point anchoring for reporting (which were promised during the sales process), were either incomplete or did not function as expected. Once we entered a formal engagement, it was communicated to us that we could not build some of our desired reports as envisioned and that email tracking would only be possible by manually clicking a checkbox in all outgoing messages. This led to further troubleshooting and requirements gathering, taking away from our bank of allotted hours with our implementation specialist.
  • Our client success manager was very helpful and friendly, however, no clear communication channels were established outside the CSM. This meant that we couldn’t always be sure where to properly route requests for setup, feature clarification, etc., as some of those responsibilities were not the CSMs.
  • Once our requirements became more clear to the Services team, we were informed that we would need to invest in the more expensive version of Hubspot CRM for Premium features and customization, some of which would not be available until an upcoming release.
  • We ended up having to manage most of the data migration ourselves, relying on an intern and internal project management to manually de-duplicate contact and company details from Pipedrive.
  • Reporting and dashboard-building on outreach activities was cumbersome, and not intuitive, relying on an axis-system of data points that even our Implementation Specialist struggled with at times.
Ryan Roch, CSM profile photo

Likelihood to Renew

Asana

Asana 9.8
Based on 33 answers
Asana is adding more useful features and it makes the work of their entire team more organized and more efficient. It really helps us in achieving greater achievements as a team. It helps us to earn more revenue since we have more satisfied clients, simply because we are able to finish their project on time or even before the due date.
Brent Lionel Mausisa profile photo

HubSpot CRM

HubSpot CRM 10.0
Based on 3 answers
Because it's integrated with HubSpot marketing platform, which is indispensable, and works simply and seamlessly with the marketing platform. The CRM is intuitive, never a time burden, and makes doing business development work a whole lot easier and enjoyable. I think at this point it's safe and fair to say we would be somewhat lost without the CRM.
Greg Linnemanstons profile photo

Usability

Asana

Asana 9.0
Based on 23 answers
Asana is very easy to use, you don't need to read any guide to understand how to use it. Works well on almost any device and navigator and the interface is friendly to everyone. Creating a task is easy, following them is also easy and the comments between people involved in the tasks are public, so anyone can follow the task if the employee assigned is not available at a specific moment.
María Lucía Santagata profile photo

HubSpot CRM

HubSpot CRM 9.7
Based on 2 answers
Because it's so easy, and without anything but a "Welcome to HubSpot CRM video" . I think my 83 year old mother could figure it out.
Greg Linnemanstons profile photo

Reliability and Availability

Asana

Asana 8.4
Based on 2 answers
Working with Asana on a daily basis
Ronen Soreq profile photo

HubSpot CRM

No score
No answers yet
No answers on this topic

Support

Asana

Asana 7.9
Based on 39 answers
The major reason to rate 9 ton asana are:1. Customer support is very good and fast.2. The e - mail reply to the user is within 24 hours and to efficiently handle query each issue allocated with a unique id number. 3. The cost is under budget not so high, but provide a lot of advantages
JATIN GUPTA profile photo

HubSpot CRM

HubSpot CRM 10.0
Based on 2 answers
They were quick to respond to questions we had regarding the Hubspot system and would log in to our account directly to see exactly what we were seeing to help resolve issues.

They'd explain the solution so we could learn how and why. If something we were trying to do wasn't possible, they also explained how and why.
Erin Harris profile photo

Implementation

Asana

No score
No answers yet
No answers on this topic

HubSpot CRM

HubSpot CRM 9.6
Based on 3 answers
If you've had any prior experience with cloud based marketing automation or group communication tools, you can do the implementation without paid outside support. Though getting to a SLA (service level agreement) would be best achieved with the help of a third party who can facilitate
Greg Linnemanstons profile photo

Alternatives Considered

Asana

There were a combination of factors that led us to decide on Asana, including ease of use and external system integrations, but primarily we could use it across geographically distributed offices successfully and incorporate a variety of end user work flows based on global geography, team constitution, and market focus
Kirk Brote profile photo

HubSpot CRM

We had already started using HubSpot by the time I started here and it was a natural fit to use the HubSpot CRM alongside the marketing platform. It's been hugely successful for us, so I don't have any experience with another CRM here. At previous companies I've had experiences with software like Sedona Office, Shafer's, and SmartService (which tied into QuickBooks). HubSpot CRM has the best user interface of any CRM I've used, and been the easiest to work with. Sedona was probably the only other CRM that had comparable flexibility and could do some of the things we do in HubSpot, but the interface was much older and clunkier (it was also more industry specific). HubSpot CRM is the best CRM tool I've used over the last decade of experiences across a number of companies.
John McMahon profile photo

Scalability

Asana

Asana 8.2
Based on 1 answer
I used this tool on a daily basis at work and it runs as a solid rock
Ronen Soreq profile photo

HubSpot CRM

No score
No answers yet
No answers on this topic

Return on Investment

Asana

  • We went from disorganized to having our processes fully documented. This allows for projects to be duplicated and started faster, increasing my margins.
  • Less opportunity for missed tasks or confusion.
  • Progress checking always available and easy to use (for our clients)
Barbara Carneiro profile photo

HubSpot CRM

  • Increased prospecting power is a definite plus. The tools it puts in your reps hands will help them propspect more efficiently and powerfully, e.g. Sidekick and HubSpot company database.
  • Better deal tracking and reporting.
  • More effective followups using the rich background information available on the timeline.
  • Better communication internally to make our sales, marketing, and underwriting teams more effective and work better together.
Spencer Rule profile photo

Pricing Details

Asana

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
Optional
8.33*

* per user per month

Asana Editions & Modules

Additional Pricing Details
Asana is always free for teams of up to 15 people.

HubSpot CRM

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

HubSpot CRM Editions & Modules

Edition
Free Forever$01
  1. Per Month [Unlimited Users]
Additional Pricing Details

Rating Summary

Likelihood to Recommend

Asana
8.7
HubSpot CRM
8.9

Likelihood to Renew

Asana
9.8
HubSpot CRM
10.0

Usability

Asana
9.0
HubSpot CRM
9.7

Reliability and Availability

Asana
8.4
HubSpot CRM

Support

Asana
7.9
HubSpot CRM
10.0

Implementation

Asana
HubSpot CRM
9.6

Scalability

Asana
8.2
HubSpot CRM

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