What users are saying about
97 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 8.6 out of 100
Based on 97 reviews and ratings
61 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 7.7 out of 100
Based on 61 reviews and ratings
Feature Set Ratings
- VerticalResponse from Deluxe ranks higher in 2 feature sets: Email & Online Marketing, Reporting & Analytics
Email & Online Marketing

7.0
AWeber
70%

9.1
VerticalResponse
91%
VerticalResponse from Deluxe ranks higher in 9/9 features
VerticalResponse from Deluxe ranks higher in 9/9 features
WYSIWYG email editor

6.2
62%
29 Ratings

8.8
88%
6 Ratings
Dynamic content

7.9
79%
2 Ratings

9.9
99%
4 Ratings
Landing pages

4.7
47%
3 Ratings

8.8
88%
3 Ratings
A/B testing

6.0
60%
6 Ratings

8.1
81%
4 Ratings
Mobile optimization

6.1
61%
25 Ratings

7.0
70%
4 Ratings
Email deliverability reporting

7.7
77%
57 Ratings

10.0
100%
14 Ratings
List management

8.5
85%
30 Ratings

10.0
100%
7 Ratings
Triggered drip sequences

8.5
85%
26 Ratings

9.0
90%
2 Ratings
Ability to test dynamic content

N/A
0 Ratings

9.9
99%
3 Ratings
Reporting & Analytics

5.1
AWeber
51%

9.4
VerticalResponse
94%
VerticalResponse from Deluxe ranks higher in 3/3 features
VerticalResponse from Deluxe ranks higher in 3/3 features
Dashboards

6.2
62%
26 Ratings

8.8
88%
8 Ratings
Standard reports

4.8
48%
30 Ratings

9.4
94%
8 Ratings
Custom reports

4.3
43%
25 Ratings

10.0
100%
5 Ratings
Pre-Send Testing

7.9
AWeber
79%

VerticalResponse
Feature Set Not Supported
N/A
AWeber ranks higher in 6/6 features
AWeber ranks higher in 6/6 features
URL Validation

8.6
86%
3 Ratings

N/A
0 Ratings
Link Tracking

9.0
90%
3 Ratings

N/A
0 Ratings
Image Validation

6.9
69%
3 Ratings

N/A
0 Ratings
Inbox Display

6.9
69%
3 Ratings

N/A
0 Ratings
Spam Testing

6.9
69%
3 Ratings

N/A
0 Ratings
Email Previews

9.0
90%
3 Ratings

N/A
0 Ratings
Attribute Ratings
- AWeber is rated higher in 1 area: Support Rating
- VerticalResponse from Deluxe is rated higher in 3 areas: Likelihood to Recommend, Likelihood to Renew, Usability
Likelihood to Recommend

6.7
AWeber
67%
36 Ratings

8.7
VerticalResponse
87%
27 Ratings
Likelihood to Renew

6.8
AWeber
68%
6 Ratings

8.6
VerticalResponse
86%
19 Ratings
Usability

7.3
AWeber
73%
2 Ratings

9.0
VerticalResponse
90%
5 Ratings
Availability

AWeber
N/A
0 Ratings

10.0
VerticalResponse
100%
2 Ratings
Performance

AWeber
N/A
0 Ratings

10.0
VerticalResponse
100%
2 Ratings
Support Rating

9.1
AWeber
91%
4 Ratings

8.0
VerticalResponse
80%
8 Ratings
Online Training

AWeber
N/A
0 Ratings

9.0
VerticalResponse
90%
1 Rating
Implementation Rating

AWeber
N/A
0 Ratings

10.0
VerticalResponse
100%
8 Ratings
Likelihood to Recommend
AWeber
AWeber is best suited for small to midsized B2B companies and smaller ecommerce suppliers who don't have huge mailing lists (20,000 or fewer subscribers) and don't need sophisticated automation sequences or personalization. Because of its pricing model (based on subscribers, but no limit on emails) it's great for vendors who do multiple mailings each month but to a reasonably small list. Larger companies will likely look for a more sophisticated offering or bring this in-house with marketing automation software.

Verified User
Consultant in Marketing
Marketing and Advertising Company, 1-10 employeesVerticalResponse
Vertical Response is a great tool for reaching out to customers en masse. The only time I don't use Vertical Response is when I am contacting one or two customers at a time. Otherwise, I almost exclusively use Vertical Response due to that fact I can track the efficacy of our marketing efforts

Verified User
Manager in Sales
Wine and Spirits Company, 11-50 employeesPros
AWeber
- Aweber manages mailing lists particularly well. By this I mean that it handles subscribe and unsubscribe requests automatically, so you never have to worry about annoying people by accidentally sending them information they opted out of.
- Aweber provides reliable scheduling of messages. This works for newsletters that you want to write and schedule in advance as well as auto-responder sequences that you create for a specific campaign. It also connects directly to your blog and social media profiles so that you can post in one location and have it show up on all your profiles. That's really handy!
- Aweber provides detailed analytics for all of your broadcasted messages without overcomplicating things. You can easily see who received, opened, and clicked the links within your messages, so that you can consistently refine your marketing efforts.
- Aweber is also affordable. Some mailing list applications cost an arm and leg, but Aweber can easily fit into just about any budget. It's reasonable cost also allows it to pay for itself very quickly.
Owner
Two Creative Design Group, LLCMarketing and Advertising, 1-10 employees
VerticalResponse
- The tools that they provide you with for building out emails are particularly easy to use. I love the drag and drop ability that gives anyone the opportunity to build professional looking emails without any extensive experience.
- With the majority of people checking emails on mobile, it is necessary to have highly responsive designs and this tool does all the work for you, no developer is needed and that is a MAJOR plus.
Marketing Manager
KryterionHealth, Wellness and Fitness, 51-200 employees
Cons
AWeber
- Aweber's drag and drop email designer could be a little easier to use.
- It is difficult to design templates for the casual user, they almost always need help.
- The user interface is a little friendlier to a techy than a noobie. MailChimp is much easier to use but I would NEVER recommend MailChimp for serious marketers.

Verified User
C-Level Executive in Corporate
Marketing and Advertising Company, 1-10 employeesVerticalResponse
- The type face is small. Not sure if this is to avoid overwhelming the reader, but I could see this being an issue with vision-impaired people or people who don't see small print well.
- Sometimes I find it takes multiple clicks to make one simple change. I wish there was a search field at the top of the screen that allowed me to jump directly to a client's entry to update it there.
Contracts and Grants Manager
Alternatives, Inc. (Chicago)11-50 employees
Pricing Details
AWeber
General
Free Trial
—Free/Freemium Version
Yes
Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
$0 Up to 500 subscribers & 3,000 email sends per month
AWeber Editions & Modules
Edition
AWeber Free | $01 |
---|---|
AWeber Pro | $16.152 |
- Up to 500 subscribers & 3,000 email sends per month
- per month
Additional Pricing Details
AWeber offers a free plan up to 500 subscribers and 3,000 email sends per month. Pricing for the Pro Plan is determined based on the total number of subscribers in your account. Pricing starts as low as $19.99/month. Additional savings are available by paying quarterly or annually.VerticalResponse
General
Free Trial
Yes
Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
$9 per month
VerticalResponse Editions & Modules
Edition
Basic | $11.001 |
---|---|
Pro | $16.001 |
Pro Plus | $196.001 |
- per month
Additional Pricing Details
—Likelihood to Renew
AWeber
AWeber 6.8
Based on 6 answers
AWeber is easy and intuitive for me use. I really like the simplicity and the structure of the work flow as it saves me time. AWeber also integrates with all the other programs, systems and gateways that I use on a daily basis (WordPress, Paypal, LeadPages, Facebook and more) and if I have any questions or have trouble the AWeber customer service technicians are very helpful.
Virtual Assistant and Online Business Manager
Social Media ImplementationsMarketing and Advertising, 1-10 employees
VerticalResponse
VerticalResponse 8.6
Based on 19 answers
Product is easy for both technical and non-technical people to use. A cost effective solution for sending out large number of messages. We can manage unsubscribes by individual accounts, so we can have multiple multiple accounts combined to maximize our buying power on credits. Effective API for sending/receiving data makes tool a valuable asset.
Business Analyst
Marcus Hotels & Resorts1001-5000 employees
Usability
AWeber
AWeber 7.3
Based on 2 answers
See previous answers ... the design / customization interface could be more intuitive and elegant .. for example, for me it has been difficult to easily figure out how to place pictures / images to the right, left or center of text.
Owner
Herbst MarketingMarketing and Advertising, 1-10 employees
VerticalResponse
VerticalResponse 9.0
Based on 5 answers
I truly love this product. We are moving to an all-in-one system next year and my greatest fear in doing so is how much I will miss this platform. Although we are excited for things ahead, I will always keep Vertical Response in my back pocket incase I don't love the new platform as much

Verified User
Manager in Sales
Wine and Spirits Company, 11-50 employeesReliability and Availability
AWeber
No score
No answers yet
No answers on this topic
VerticalResponse
VerticalResponse 10.0
Based on 2 answers
Never had an issue with uptime
CEO (Chief Executive Officer)
Small World LabsInternet, 11-50 employees
Performance
AWeber
No score
No answers yet
No answers on this topic
VerticalResponse
VerticalResponse 10.0
Based on 2 answers
No issues
CEO (Chief Executive Officer)
Small World LabsInternet, 11-50 employees
Support Rating
AWeber
AWeber 9.1
Based on 4 answers
I have always received prompt phone or live chat support that has resolved my issues on the first call in a competent, knowledgeable and friendly manner. By contrast MailChimp offers no live chat or phone support; they only offer email support and the response time for MailChimp is slow by comparison to AWeber.
Owner
Herbst MarketingMarketing and Advertising, 1-10 employees
VerticalResponse
VerticalResponse 8.0
Based on 8 answers
At Vertical Response the help desk associates are courteous, knowledgeable and helpful. You can tell they enjoy what they do. And clearly, they are well trained because most times, the first point of contact is able to resolve any issue you may have. There have been very few times where an associate has needed to get back to me or escalate me to a supervisor

Verified User
Manager in Sales
Wine and Spirits Company, 11-50 employeesOnline Training
AWeber
No score
No answers yet
No answers on this topic
VerticalResponse
VerticalResponse 9.0
Based on 1 answer
Basic functions and online help...we used what was needed, at the time, and will continue to explore other online trainings as our functional needs expand

Verified User
Board Member in Information Technology
Information Technology and Services Company, 1-10 employeesImplementation Rating
AWeber
No score
No answers yet
No answers on this topic
VerticalResponse
VerticalResponse 10.0
Based on 8 answers
Salesforce integration never worked right. We had to abandon.

Verified User
Professional in Customer Service
Computer Software Company, 51-200 employeesAlternatives Considered
AWeber
We often use Canva to design our content and then export it as an image to upload into Aweber, as Aweber designs and limitations are too much of a hindrance to our needs. Canva is a brilliant tool for marketing and saves you a lot of time being able to adapt or change an existing template you create.

Verified User
Director in Marketing
Alternative Medicine Company, 1-10 employeesVerticalResponse
In addition to using Vertical Response personally I also manage email marketing for clients that already use Mailchimp, Robly and Constant Contact. While most of these platforms all offer similar features I choose Vertical Response first if the client does not have a platform in place. Typically I am also teaching the client how to use this tool and the Vertical Response visual interface is very easy for me to teach a client how to navigate and create their own campaigns.
Co-Owner, Executive Director of Marketing & Public Relations
New Media Vegas, LLCMarketing & Advertising, 1-10 employees
Return on Investment
AWeber
- If the campaign is well designed in the first place, ROI is immediate.
- Occasionally, when we do test runs, we find AWeber can even show us ways we can make our campaign even better, or catch something we had not foreseen.
CEO
Creating The Future Today.LifeExecutive Office, 11-50 employees
VerticalResponse
- We were able to blast out promotions our company was having to customers which created an increase in business.
- By blasting out any service issues, it keeps our customers informed so that they are not wondering what is going on.
- Allows us to store unsubscribed emails so that we are not constantly pestering people who do not want to be emailed.

Verified User
Manager in Marketing
Transportation/Trucking/Railroad Company, 51-200 employees