What users are saying about
22 Ratings
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Score 8.5 out of 100
109 Ratings
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Score 6.3 out of 100

Likelihood to Recommend

Basis

I would recommend Basis [DSP] for specific clients. Boutique agencies that do not require very complex programmatic solutions are the best fit. It is not very well suited for very big clients that want to run multicountries campaigns with objectives that are very much performance focused.Their dashboard is very good and the platform is easy to use so new entrants to programmatic will find it very useful.
Kimberly Smith | TrustRadius Reviewer

Marketing Solutions by Criteo

I would recommend Criteo for savvy marketers who want to increase their conversion metrics and are going to be optimizing [their campaigns] every day. The way to get the most value out of the platform is by constantly iterating with a focus on the metrics and keep doing adjustments to the campaigns.I would not use it for campaigns focused on brand building, traffic, or awareness objectives.
Gabriela Band | TrustRadius Reviewer

Feature Rating Comparison

Ad Network Integration

Basis
7.6
Marketing Solutions by Criteo
7.6
Data Transfer
Basis
7.5
Marketing Solutions by Criteo
7.7
DSP integration
Basis
7.8
Marketing Solutions by Criteo
7.5

Ad Campaigns

Basis
7.6
Marketing Solutions by Criteo
7.3
Ad campaign creation
Basis
7.0
Marketing Solutions by Criteo
7.6
Ad deployment
Basis
7.0
Marketing Solutions by Criteo
7.0
Display advertising
Basis
9.0
Marketing Solutions by Criteo
7.2
Ad display and retargeting segmentation
Basis
8.5
Marketing Solutions by Criteo
7.2
Sequence targeting
Basis
6.4
Marketing Solutions by Criteo

Ad Reporting & Analytics

Basis
6.7
Marketing Solutions by Criteo
7.6
Ad dashboards
Basis
7.2
Marketing Solutions by Criteo
7.8
Ad performance reports
Basis
8.0
Marketing Solutions by Criteo
7.0
Ad conversion tracking
Basis
6.8
Marketing Solutions by Criteo
7.3
Ad attribution reporting
Basis
5.8
Marketing Solutions by Criteo
8.7
Cross-channel ad management
Basis
6.0
Marketing Solutions by Criteo
8.0
Ad forecasting and optimization
Basis
6.5
Marketing Solutions by Criteo
6.8

Pros

Basis

  • Basis DSP does a great job of keeping their clients informed of new and upcoming features on their platform. They regularly host webinars to help keep their clients informed of what's up and coming and how to use new features.
  • Client relations with Basis is incredible. They're available on a regular, consistent basis. In addition, they check in throughout the on boarding process and beyond to help their clients understand they system.
  • The analytics tracking capabilities built into Basis DSP is fantastic. They provide many different options on how to pull and organize reports for clients.
  • The additional training offered through Centro Institute is fantastic, especially for beginners. Going to Chicago and training at the headquarters for a couple of days has helped with my company's success in building a programmatic advertising clientele list and building successful campaigns.
Matt Kennicott | TrustRadius Reviewer

Marketing Solutions by Criteo

  • You are able to access to their data pool, to build audiences with just an email list (encrypted and hashed)
  • Easy to use platform and easy way to analyze data from the dashboard. Everyone could manage the dashboard easily enough to surf through the data and understand the performance. Also you have the help of your account manager.
  • The powerful algorithm drives good results for your company, without too much effort. And they are continuously improving with new features (design types, campaigns, platform, mobile / app products ...)
  • Support for testing all of the integration of the events to check if data is well received. Google Chrome extension, testing mode inside the dashboard with error detection and also the help of your account manager + technical stuff.
Quim Giralt Bosch | TrustRadius Reviewer

Cons

Basis

  • More detail on how and when the exchanges review submitted ad tags would help us set better expectations for our clients and client success teams during launch. Often a delay in ad approvals can result in lagging campaign metrics that must be made up later, often at the cost of performance.
  • More predictive tools / the ability to stop a campaign from bidding when a certain impression threshold is reached (in addition to the dayparting and budget rules that are currently in place and used for every campaign).
  • For some reports, such a geolocation reports, being able to visualize it on a map of some kind would make the data export more meaningful and less manual for our operations and client success teams seeking to explain to clients where their campaign was exposed.
Cody Wright | TrustRadius Reviewer

Marketing Solutions by Criteo

  • Tags and feed implementation : difficult and hard to understand for project and dev teams.
  • The budget part is not clear, especially when the account manager does stuff on his own. It should be possible to change the budget from a period and not month to month.
  • Now we have no information about the creative parts. It will be better to have a vision of which ad is working better than another and on which website.
Baptiste CROENNE | TrustRadius Reviewer

Likelihood to Renew

Basis

Basis 10.0
Based on 1 answer
No answer on this topic is available.

Marketing Solutions by Criteo

Marketing Solutions by Criteo 10.0
Based on 1 answer
Criteo is the only remarketing firm worth using for a retailer, in my opinion.
Joe Preston | TrustRadius Reviewer

Usability

Basis

Basis 9.0
Based on 1 answer
It's pretty basic, nothing is hidden and nothing ever moves so you can count on finding what you are looking for each day
Dallas Keefe | TrustRadius Reviewer

Marketing Solutions by Criteo

Marketing Solutions by Criteo 8.1
Based on 7 answers
Usability is a big plus for Criteo. The platform is really intuitive and easy to use. The only thing I would like to see improved has to do with more granular reporting to analyze the same variable in more than one dimension and be able to boost our optimization efforts.
Kimberly Smith | TrustRadius Reviewer

Support Rating

Basis

Basis 10.0
Based on 2 answers
We have a dedicated account rep. She makes it seem like we are her only client, she is very responsive, helps each time we have a question and understands our campaign goals. Anytime we need support, our rep is available either email or call and if she is not going to be available, she will let us know ahead of time to provide back up and inform them of our current campaigns so they can better assist us.
Dallas Keefe | TrustRadius Reviewer

Marketing Solutions by Criteo

Marketing Solutions by Criteo 8.4
Based on 7 answers
I think for performance campaigns, Criteo is a great solution and it has to be on the plan as it will work very well regardless of the format (video/display) or setting (mobile/desktop). I think for branding campaigns, the solution and product still needs to be developed further to improve my rating.
Anonymous | TrustRadius Reviewer

Implementation Rating

Basis

Basis 9.0
Based on 2 answers
There are a ton of tactics and strategy to implement in the DSP platform. There isn't really a selection of the different types of campaigns or tactics to choose from, you just have to learn as you go. Once you figure out the strategy and goal of the campaign it is very easy to implement the tactic and to achieve its goals.
Dallas Keefe | TrustRadius Reviewer

Marketing Solutions by Criteo

No score
No answers yet
No answers on this topic

Alternatives Considered

Basis

Advangelist, StackAdapt, Simplifi, Trade Desk, Media Math - overall most of the other platforms we reviewed were perfectly fine and can get the job done quite well. We have mostly stuck with basis because of the relationship that we have, the fact that they have continued to provide stellar support, and have a platform that delivers on everything they promise.
Seth Mariscal | TrustRadius Reviewer

Marketing Solutions by Criteo

Criteo is easier to get up and running, and provides a better user experience on their dashboard, but the product comes at a premium. Compared to other, similar retargeting tools, Criteo was more expensive. We used Criteo for over a year, but ultimately paused our campaigns to work on a less expensive platform with more control over our ads and network.
Anonymous | TrustRadius Reviewer

Return on Investment

Basis

  • Affordable display option - The SiteScout platform runs comparable to other self-serve display platforms, and offers a very large network from which to choose.
  • More visibility for our brand - We've used SiteScout as an awareness tactic, and received millions of impressions at a reasonable cost.
Anonymous | TrustRadius Reviewer

Marketing Solutions by Criteo

  • A reduction in overall ROAS attributed to retargeting. In the past 3 months, we are yet to hit our 8x ROAS goal.
  • The platform absorbs way too much time on our end. Employee efficiency has decreased due to using the tool.
  • Poor customer service. Their style is much more reactive than proactive, and when it comes to choosing display partners, this is a very detrimental quality to have.
Anonymous | TrustRadius Reviewer

Screenshots

Basis

Marketing Solutions by Criteo

Pricing Details

Basis

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Starting Price

Marketing Solutions by Criteo

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Starting Price

Rating Summary

Likelihood to Recommend

Basis
8.3
Marketing Solutions by Criteo
6.4

Likelihood to Renew

Basis
10.0
Marketing Solutions by Criteo
10.0

Usability

Basis
9.0
Marketing Solutions by Criteo
8.1

Support Rating

Basis
10.0
Marketing Solutions by Criteo
8.4

Implementation Rating

Basis
9.0
Marketing Solutions by Criteo

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