Basis vs. Marketing Solutions by Criteo

I would recommend Basis [DSP] for specific clients. Boutique agencies that do not require very complex programmatic solutions are the best fit. It is not very well suited for very big clients that want to run multicountries campaigns with objectives that are very much performance focused. Their dashboard is very good and the platform is easy to use so new entrants to programmatic will find it very useful.

Marketing Solutions by Criteo has a great track record that speaks highly of its reputation, we users of this program are happy with the performance and impact it generates in the cloud, in order to connect with new customers, added to this, This software offers us the appropriate tools to professionally manage all these processes and have total control of electronic commerce. Our case has been the protagonist in the increase in sales, that is why we are always willing to recommend this incredible program.

• Basis DSP does a great job of keeping their clients informed of new and upcoming features on their platform. They regularly host webinars to help keep their clients informed of what's up and coming and how to use new features.
• Client relations with Basis is incredible. They're available on a regular, consistent basis. In addition, they check in throughout the on boarding process and beyond to help their clients understand they system.
• The analytics tracking capabilities built into Basis DSP is fantastic. They provide many different options on how to pull and organize reports for clients.
• The additional training offered through Centro Institute is fantastic, especially for beginners. Going to Chicago and training at the headquarters for a couple of days has helped with my company's success in building a programmatic advertising clientele list and building successful campaigns.

• You are able to access to their data pool, to build audiences with just an email list (encrypted and hashed)
• Easy to use platform and easy way to analyze data from the dashboard. Everyone could manage the dashboard easily enough to surf through the data and understand the performance. Also you have the help of your account manager.
• The powerful algorithm drives good results for your company, without too much effort. And they are continuously improving with new features (design types, campaigns, platform, mobile / app products ...)
• Support for testing all of the integration of the events to check if data is well received. Google Chrome extension, testing mode inside the dashboard with error detection and also the help of your account manager + technical stuff.

• More detail on how and when the exchanges review submitted ad tags would help us set better expectations for our clients and client success teams during launch. Often a delay in ad approvals can result in lagging campaign metrics that must be made up later, often at the cost of performance.
• More predictive tools / the ability to stop a campaign from bidding when a certain impression threshold is reached (in addition to the dayparting and budget rules that are currently in place and used for every campaign).
• For some reports, such a geolocation reports, being able to visualize it on a map of some kind would make the data export more meaningful and less manual for our operations and client success teams seeking to explain to clients where their campaign was exposed.

• I think if they had a free trial option, we would be able to better evaluate our need before signing up.
• I wish there were more targeting features other than retargeting. Would love to target based on interests.
• Video features are limited. Would love to see new products here.

Criteo is the only remarketing firm worth using for a retailer, in my opinion.

It's pretty basic, nothing is hidden and nothing ever moves so you can count on finding what you are looking for each day

Criteo's platform is very easy to use from a marketing standpoint if you understand key terms. The frontend is very user-friendly and I personally had no issues. I enjoy being able to see key results and metrics being tracked from the dashboard. It is also easy to filter things as desired to break down data.

We have a dedicated account rep. She makes it seem like we are her only client, she is very responsive, helps each time we have a question and understands our campaign goals. Anytime we need support, our rep is available either email or call and if she is not going to be available, she will let us know ahead of time to provide back up and inform them of our current campaigns so they can better assist us.

I think Marketing Solutions by Criteo offers a very robust solution for an ad tech platform and their support team is very knowledgeable about their product. I would like to see, though, more webinars and training about the technology behind the product to give us more tools to talk to our customers with more information and better visuals.

There are a ton of tactics and strategy to implement in the DSP platform. There isn't really a selection of the different types of campaigns or tactics to choose from, you just have to learn as you go. Once you figure out the strategy and goal of the campaign it is very easy to implement the tactic and to achieve its goals.

Advangelist, StackAdapt, Simplifi, Trade Desk, Media Math - overall most of the other platforms we reviewed were perfectly fine and can get the job done quite well. We have mostly stuck with basis because of the relationship that we have, the fact that they have continued to provide stellar support, and have a platform that delivers on everything they promise.

Criteo and AdRoll used to be neck and neck competitors, but Criteo has differentiated its offering by introducing user acquisition and app campaigns and continuously evolving its product while AdRoll got left behind. Compared to MoPub, Criteo's solutions are much more integrated and have more layers of data on their inventory to make sure the media bought on the platform can drive better results.

• Affordable display option - The SiteScout platform runs comparable to other self-serve display platforms, and offers a very large network from which to choose.
• More visibility for our brand - We've used SiteScout as an awareness tactic, and received millions of impressions at a reasonable cost.

• If you are a new entrant in a market, with few acquisition channels, Criteo is going to enhance significantly your ROI with low CPA and high turnover. Usually, with have a CPA below 10€ on our businesses for ROI which can be up to 2.
• If you already have a clear marketing strategy, with many platforms, Criteo will probably increase your turnover but your ROI will be lower due to the high number of common interactions/conversions between the platforms. It happened frequently, that is why you have to think about your main goal/KPI.
• Finally, you have to take care of the marketing saturation on your global audience, especially if you use remarketing widely on all your platforms such as Linkedin/Facebook/Google/etc. You should keep a ratio of 60% acquisition and 40% max remarketing, and take that into consideration if you want to launch Criteo campaigns. Once, one of your clients focused only on remarketing cause it had a lower CPA : Facebook & Critéo retargeting. But after a few months, the CPA rose drastically and the ROI declined from 3 to almost one. So keep online dedicated campaigns for Acquisition when you use Criteo.