Bloomreach is a Commerce Experience Cloud, that aims to enable brands to deliver customer journeys so personalized, they feel like magic. It offers a suite of products that aim to drive true personalization and digital commerce growth, including: Discovery, offering AI-driven search and merchandising; Content, offering a headless CMS; and Engagement, offering a CDP and marketing automation solutions. Together, these solutions combine unified customer and product data with…
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Emarsys
Score 8.2 out of 10
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Emarsys is a customer engagement platform that allows users to automate personalized campaigns across channels, based on each individual consumer’s behavior. The suite's capabilities include marketing automation, email marketing, customer engagement, customer intelligence and predictive recommendations. Emarsys is now part of SAP, since the December 2020 acquisition.
Bloomreach [Engagement] has better functionalities and options compared to [Emarsys]. Despite being more expensive, some options like push notifications, web layers, and automated programs work better in Bloomreach [Engagement]. Also, Exponea Academy is a very good tool to help …
In my opinion, Bloomreach Commerce Experience Cloud is by far much better than other platform I've used before, the level of customisation you can do within the platform both from a marketing point of view but also from an analytics point of view is incredible.
As i said before, nothing to compare. Speed of data processing, enablement of marketers, power of behavioural filters and conditions is just of another level. The price is bitting sometimes, but always ROI positive.
The thing that I liked most about working with Bloomreach [Engagement] from the very beginning was the communication and now the human service that our team receives. The support team has been very attentive to our requests and always is able to accommodate them quickly. …
Bloomreach is a great way to create a single view of the customer, it has a lot of flexibility around how you can integrate it into different systems. Really useful to ensure you have a segmented view of your clients and automate CRM journeys based on aggregations/ segmentations.
Emarsys is well suited for any company with an established list of contacts and an interest in email marketing. It's easy to manage, scalable, and has plenty of customization features to make your emails your own. If you're ever stuck, the responsive customer service team will help you out. I recommend Emarsys for medium to large size companies.
All in one. We have experience working with other CDP/Marketing suites and it is really difficult to connect their different modules. Bloomreach Engagement has been built to be a single product which makes everything easy to use
Fast and real-time. Other platforms struggle with getting real-time volumes or segmenting based on real-time events, that is not the case with Bloomreach Engagement
GCP partnership. Being deployed over GCP and having BigQuery as raw data export makes really easy to expand and connect with existing stacks
While Importing the offline data, sometimes the auto detection is failed to detect the csv file
While we import with wrong mapping, even after pressing escape before the import starts, its not cancelling the import. it start running. It would be great if it stops the import
it would be great if we receive email for successfully finished imports too
Progressing support for custom advancement work has been missing from our record.
We have encountered cutoff times and issues, making our custom innovation break frequently. Technical support is somewhat delayed to react when issues emerge.
So far, Hippo is our ideal tool given its use of open standards which helps us to have a clear overview of what's coming next in the future Hippo releases. We are very confident in the future-readiness of the product
In my time working with Bloomreach Commerce Experience Cloud, I always liked to work with it. It is crucial that you get support from experts from the beginning to show you how to work with the vast amount of options and activities to choose from. The learning curve is also well-rounded because of its user-friendly interface and highly skilled customer support.
99% of the time the site is available for when we need to use. With any cloud based software there will be occasion that there is an outage but this is communicated effectively and dealt with quickly. This has never got in the way of what we need to do in our day to day work and wouldn't be thought of as a problem
The search API is very fast (150ms), even considering we have nearly 2 million products in our catalog. The console pages where you do your configuration, add ranking rules and synonyms are sometimes a bit slower to load, but your customer would not notice any of that. The reports pages are also not the fastest, but definitely okay
Communication with the Bloomreach support team is very easy and they have always taken prompt action to help us with anything. The support team is also very helpful on explaining how and why things should be done in a certain way and why it's not possible to set or executive integrations in a different way than the recommended.
Bloomreach makes a marketer much more self sufficient than Hubspot does. When using Hubspot I was reliant on data professionals providing me with large excel sheets containing all variables used in an email. Bloomreach connects with our data warehouse and as a marketer I can use all this data to create the right segmentations and use the right variables in my email campaigns.
Emarsys is a much more robust platform than Constant Contact and Mailchimp. The CRM functionality, storage space for contact data, customization, etc. are all features that are limited in other email software programs. HubSpot is not only marketed as an ESP. They are a more robust marketing platform that includes workflows, landing pages, templates for websites and web pages, subdomain hosting and more.
Easy to use, very clear guides and instructions and available support. Omni channel marketings, everything is in one place. Better Understand and Activate Your Customers. It allows us to create personalized, real-time marketing campaigns that will drive real results. Get your hands on your customer data, then use that data to engage these customers with relevant and consistent messaging across all channels, at scale.