Bloomreach Commerce Experience Cloud vs. Emarsys

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Bloomreach Commerce Experience Cloud
Score 8.6 out of 10
Mid-Size Companies (51-1,000 employees)
Bloomreach is a Commerce Experience Cloud, that aims to enable brands to deliver customer journeys so personalized, they feel like magic. It offers a suite of products that aim to drive true personalization and digital commerce growth, including: Discovery, offering AI-driven search and merchandising; Content, offering a headless CMS; and Engagement, offering a CDP and marketing automation solutions. Together, these solutions combine unified customer and product data with…N/A
Emarsys
Score 8.2 out of 10
N/A
Emarsys is a customer engagement platform that allows users to automate personalized campaigns across channels, based on each individual consumer’s behavior. The suite's capabilities include marketing automation, email marketing, customer engagement, customer intelligence and predictive recommendations. Emarsys is now part of SAP, since the December 2020 acquisition.N/A
Pricing
Bloomreach Commerce Experience CloudEmarsys
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Bloomreach Commerce Experience CloudEmarsys
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeRequiredRequired
Additional DetailsBloomreach pricing is quote-based.
More Pricing Information
Community Pulse
Bloomreach Commerce Experience CloudEmarsys
Considered Both Products
Bloomreach Commerce Experience Cloud
Chose Bloomreach Commerce Experience Cloud
Bloomreach [Engagement] has better functionalities and options compared to [Emarsys]. Despite being more expensive, some options like push notifications, web layers, and automated programs work better in Bloomreach [Engagement]. Also, Exponea Academy is a very good tool to help …
Chose Bloomreach Commerce Experience Cloud
In my opinion, Bloomreach Commerce Experience Cloud is by far much better than other platform I've used before, the level of customisation you can do within the platform both from a marketing point of view but also from an analytics point of view is incredible.
Chose Bloomreach Commerce Experience Cloud
As i said before, nothing to compare. Speed of data processing, enablement of marketers, power of behavioural filters and conditions is just of another level. The price is bitting sometimes, but always ROI positive.
Chose Bloomreach Commerce Experience Cloud
The thing that I liked most about working with Bloomreach [Engagement] from the very beginning was the communication and now the human service that our team receives. The support team has been very attentive to our requests and always is able to accommodate them quickly. …
Emarsys

No answer on this topic

Top Pros
Top Cons
Features
Bloomreach Commerce Experience CloudEmarsys
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Bloomreach Commerce Experience Cloud
8.1
27 Ratings
5% above category average
Emarsys
8.0
6 Ratings
3% above category average
WYSIWYG email editor7.824 Ratings8.24 Ratings
Dynamic content8.525 Ratings6.85 Ratings
Ability to test dynamic content8.424 Ratings6.96 Ratings
Landing pages6.95 Ratings8.03 Ratings
A/B testing8.426 Ratings8.76 Ratings
Mobile optimization7.720 Ratings8.36 Ratings
Email deliverability reporting8.626 Ratings8.86 Ratings
List management7.721 Ratings8.76 Ratings
Triggered drip sequences8.819 Ratings7.75 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Bloomreach Commerce Experience Cloud
8.1
20 Ratings
4% above category average
Emarsys
7.7
4 Ratings
1% below category average
Lead nurturing8.819 Ratings7.44 Ratings
Lead scoring and grading8.017 Ratings8.03 Ratings
Data quality management8.619 Ratings00 Ratings
Automated sales alerts and tasks6.95 Ratings00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Bloomreach Commerce Experience Cloud
7.5
17 Ratings
1% below category average
Emarsys
-
Ratings
Calendaring7.317 Ratings00 Ratings
Event/webinar marketing7.812 Ratings00 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Bloomreach Commerce Experience Cloud
8.0
18 Ratings
6% above category average
Emarsys
-
Ratings
Social sharing and campaigns8.717 Ratings00 Ratings
Social profile integration7.36 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Bloomreach Commerce Experience Cloud
8.4
27 Ratings
11% above category average
Emarsys
8.6
6 Ratings
13% above category average
Dashboards8.327 Ratings9.06 Ratings
Standard reports8.325 Ratings8.76 Ratings
Custom reports8.626 Ratings8.26 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Bloomreach Commerce Experience Cloud
8.1
56 Ratings
7% above category average
Emarsys
8.6
5 Ratings
13% above category average
API8.055 Ratings8.05 Ratings
Role-based workflow & approvals7.720 Ratings9.43 Ratings
Customizability7.622 Ratings7.95 Ratings
Integration with Salesforce.com8.21 Ratings8.63 Ratings
Integration with Microsoft Dynamics CRM8.21 Ratings9.02 Ratings
Integration with SugarCRM8.21 Ratings00 Ratings
Third-party software integrations7.58 Ratings00 Ratings
Best Alternatives
Bloomreach Commerce Experience CloudEmarsys
Small Businesses
SALESmanago
SALESmanago
Score 9.6 out of 10
SALESmanago
SALESmanago
Score 9.6 out of 10
Medium-sized Companies
SALESmanago
SALESmanago
Score 9.6 out of 10
SALESmanago
SALESmanago
Score 9.6 out of 10
Enterprises
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.4 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.4 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Bloomreach Commerce Experience CloudEmarsys
Likelihood to Recommend
9.6
(120 ratings)
8.7
(8 ratings)
Likelihood to Renew
7.9
(6 ratings)
9.9
(2 ratings)
Usability
8.5
(54 ratings)
-
(0 ratings)
Availability
8.6
(13 ratings)
-
(0 ratings)
Performance
8.4
(12 ratings)
-
(0 ratings)
Support Rating
8.7
(84 ratings)
-
(0 ratings)
In-Person Training
7.7
(2 ratings)
-
(0 ratings)
Online Training
9.1
(2 ratings)
-
(0 ratings)
Implementation Rating
6.5
(4 ratings)
-
(0 ratings)
Configurability
8.2
(2 ratings)
-
(0 ratings)
Ease of integration
8.6
(2 ratings)
5.0
(1 ratings)
Product Scalability
8.2
(13 ratings)
-
(0 ratings)
Vendor post-sale
9.1
(2 ratings)
-
(0 ratings)
Vendor pre-sale
7.7
(2 ratings)
-
(0 ratings)
User Testimonials
Bloomreach Commerce Experience CloudEmarsys
Likelihood to Recommend
Bloomreach
Bloomreach is a great way to create a single view of the customer, it has a lot of flexibility around how you can integrate it into different systems. Really useful to ensure you have a segmented view of your clients and automate CRM journeys based on aggregations/ segmentations.
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SAP
Emarsys is well suited for any company with an established list of contacts and an interest in email marketing. It's easy to manage, scalable, and has plenty of customization features to make your emails your own. If you're ever stuck, the responsive customer service team will help you out. I recommend Emarsys for medium to large size companies.
Read full review
Pros
Bloomreach
  • All in one. We have experience working with other CDP/Marketing suites and it is really difficult to connect their different modules. Bloomreach Engagement has been built to be a single product which makes everything easy to use
  • Fast and real-time. Other platforms struggle with getting real-time volumes or segmenting based on real-time events, that is not the case with Bloomreach Engagement
  • GCP partnership. Being deployed over GCP and having BigQuery as raw data export makes really easy to expand and connect with existing stacks
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SAP
  • It has the ability to reach maximum market chains.
  • It helps to keep our customer’s data confidential in any means.
  • It encourages one-to-one customer engagement which has helped us developing more trust in our customers.
  • It is targeting the required and interested audience for the organization.
Read full review
Cons
Bloomreach
  • While Importing the offline data, sometimes the auto detection is failed to detect the csv file
  • While we import with wrong mapping, even after pressing escape before the import starts, its not cancelling the import. it start running. It would be great if it stops the import
  • it would be great if we receive email for successfully finished imports too
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SAP
  • Progressing support for custom advancement work has been missing from our record.
  • We have encountered cutoff times and issues, making our custom innovation break frequently. Technical support is somewhat delayed to react when issues emerge.
Read full review
Likelihood to Renew
Bloomreach
So far, Hippo is our ideal tool given its use of open standards which helps us to have a clear overview of what's coming next in the future Hippo releases. We are very confident in the future-readiness of the product
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SAP
We have no intention of changing Emarsys
Read full review
Usability
Bloomreach
In my time working with Bloomreach Commerce Experience Cloud, I always liked to work with it. It is crucial that you get support from experts from the beginning to show you how to work with the vast amount of options and activities to choose from. The learning curve is also well-rounded because of its user-friendly interface and highly skilled customer support.
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SAP
No answers on this topic
Reliability and Availability
Bloomreach
99% of the time the site is available for when we need to use. With any cloud based software there will be occasion that there is an outage but this is communicated effectively and dealt with quickly. This has never got in the way of what we need to do in our day to day work and wouldn't be thought of as a problem
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SAP
No answers on this topic
Performance
Bloomreach
The search API is very fast (150ms), even considering we have nearly 2 million products in our catalog. The console pages where you do your configuration, add ranking rules and synonyms are sometimes a bit slower to load, but your customer would not notice any of that. The reports pages are also not the fastest, but definitely okay
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SAP
No answers on this topic
Support Rating
Bloomreach
Communication with the Bloomreach support team is very easy and they have always taken prompt action to help us with anything. The support team is also very helpful on explaining how and why things should be done in a certain way and why it's not possible to set or executive integrations in a different way than the recommended.
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SAP
No answers on this topic
In-Person Training
Bloomreach
The team was really helpful in explaining
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SAP
No answers on this topic
Online Training
Bloomreach
It gives clear overview in each and every concepts
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SAP
No answers on this topic
Implementation Rating
Bloomreach
None it went smoothly
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SAP
No answers on this topic
Alternatives Considered
Bloomreach
Bloomreach makes a marketer much more self sufficient than Hubspot does. When using Hubspot I was reliant on data professionals providing me with large excel sheets containing all variables used in an email. Bloomreach connects with our data warehouse and as a marketer I can use all this data to create the right segmentations and use the right variables in my email campaigns.
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SAP
Emarsys is a much more robust platform than Constant Contact and Mailchimp. The CRM functionality, storage space for contact data, customization, etc. are all features that are limited in other email software programs. HubSpot is not only marketed as an ESP. They are a more robust marketing platform that includes workflows, landing pages, templates for websites and web pages, subdomain hosting and more.
Read full review
Scalability
Bloomreach
Easy to use, very clear guides and instructions and available support. Omni channel marketings, everything is in one place. Better Understand and Activate Your Customers. It allows us to create personalized, real-time marketing campaigns that will drive real results. Get your hands on your customer data, then use that data to engage these customers with relevant and consistent messaging across all channels, at scale.
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SAP
No answers on this topic
Return on Investment
Bloomreach
  • Emails, banners, and weblayers brought us an increase in conversion and additional profit.
  • From a marketers perspective, it allows us to reach far and wide and see how well a campaign is doing in real-time.
  • Knowing the customer allows improved communication and personalize our recommendations.
  • Bloomreach Engagement has created revenue uplift with acquisition and conversion.
  • The most effective tool out there when ROI is in question.
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SAP
  • It has helped us to create email campaigns in an easier and quicker way.
  • It has added flexibility to our daily operations.
  • It is not a cheap tool.
  • To use in full capability, dev work is required.
Read full review
ScreenShots

Bloomreach Commerce Experience Cloud Screenshots

Screenshot of Funnels simplify targeting.Screenshot of Retention provides insights about impact of changes in a product and the impact of major marketing campaigns.Screenshot of Web layers with A/B testingScreenshot of Drag and drop campaign editorScreenshot of WYSIWYG Email editor & Fully customisable Email templatesScreenshot of CRM with 360° customer behaviour history