Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Braze
Score 8.6 out of 10
N/A
Braze is a customer engagement platform that enables relevant and memorable experiences between consumers and the brands they love. With Braze, global brands can ingest and process customer data in real time, orchestrate and optimize contextually relevant, cross-channel marketing campaigns and continuously evolve their customer engagement strategies.N/A
Cordial
Score 9.9 out of 10
Mid-Size Companies (51-1,000 employees)
Cordial Intelligent Messaging is an email marketing solution built around features such as triggered messaging, real-time data segmentation, and robust integrations.N/A
Pricing
BrazeCordial
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
BrazeCordial
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeOptionalNo setup fee
Additional Details
More Pricing Information
Community Pulse
BrazeCordial
Considered Both Products
Braze
Chose Braze
Cordial was not an intuitive platform like Braze is. We love Braze’s drag-and-drop feature when building emails, and it’s very quick and easy to use. I’ve had very little problems with this feature.
Cordial

No answer on this topic

Features
BrazeCordial
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Braze
-
Ratings
Cordial
7.4
5 Ratings
7% below category average
WYSIWYG email editor00 Ratings4.04 Ratings
Dynamic content00 Ratings6.35 Ratings
Ability to test dynamic content00 Ratings6.85 Ratings
Landing pages00 Ratings10.01 Ratings
A/B testing00 Ratings7.04 Ratings
Mobile optimization00 Ratings7.55 Ratings
Email deliverability reporting00 Ratings8.44 Ratings
List management00 Ratings7.55 Ratings
Triggered drip sequences00 Ratings9.34 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Braze
-
Ratings
Cordial
7.0
5 Ratings
9% below category average
Dashboards00 Ratings8.55 Ratings
Standard reports00 Ratings6.55 Ratings
Custom reports00 Ratings6.05 Ratings
Best Alternatives
BrazeCordial
Small Businesses
Simplify360
Simplify360
Score 7.8 out of 10
Mad Mimi
Mad Mimi
Score 10.0 out of 10
Medium-sized Companies
Bright Pattern Contact Center
Bright Pattern Contact Center
Score 9.1 out of 10
VerticalResponse
VerticalResponse
Score 10.0 out of 10
Enterprises
Verint Community
Verint Community
Score 9.3 out of 10
Emma by Marigold
Emma by Marigold
Score 9.1 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
BrazeCordial
Likelihood to Recommend
8.5
(110 ratings)
6.0
(5 ratings)
Likelihood to Renew
9.1
(2 ratings)
-
(0 ratings)
Usability
7.3
(77 ratings)
-
(0 ratings)
Support Rating
4.5
(21 ratings)
-
(0 ratings)
User Testimonials
BrazeCordial
Likelihood to Recommend
Braze
Utilizing Braze for user onboarding activation is ideal, for example when a new user signs up but hasn’t completed identity verification or added a payment method, Braze can send a series of nudges via email, SMS, and in-app messaging. Braze is not ideal for highly regulated financial communications. hese require stringent compliance and audit trails, which may be better handled through core banking systems or platforms built for financial record-keeping
Read full review
Cordial
Cordial has multiple options to create a message: single campaign, automation, orchestration and sculpt templates, which are drag-and-drop type functionalities but each of these blocks are based on HTML content so a user needs to be technically savvy. I would avoid using HTML includes as it is not possible to see which include a customer received. The team is fabulous, they know the tool and are dedicated to the success of the business. They are quick to respond and provide feedback. Reporting and analytics are very manual if you are combining multiple days in a test.
Read full review
Pros
Braze
  • Action based entry methods - helps ensure certain messages only go out once a key action has happened (in our case loading an offer to a guest account).
  • Liquid - this gives the ability to send truly dynamic emails depending on the attributes present on a guest level. Making our messages extremely personalized.
  • Support - the Braze team is very supportive and bought into the partnership. From the dedicated support team, our CSM team, the engineering team, escalations team, and everyone else; they make it clear that they succeed if we succeed and their actions show it.
Read full review
Cordial
  • Provides helpful desktop and mobile previews.
  • Sends emails reliably.
  • Allows for pretty robust audience rules.
Read full review
Cons
Braze
  • Reporting on specific links. It's hard to see how a single CTA performed vs overall engagement.
  • The view of live Canvases can be hard to digest with such long sections for each message step. I also need to click through a few times to see the actual creative, making it harder at a glance to remember which path was which.
  • Frequency capping rules. We assumed these could be more complex, such as having a hierarchy of delivery based on a tag, vs just a max volume per tag.
Read full review
Cordial
  • Some of the tasks on the platform are still technical in nature and often requires the help of a developer or technical marketer. But I've witnessed great strides towards accessibility and ease of use for non-technical marketers over the past three years.
  • A lot of the templating must be built from scratch.
  • Deliverability insights (out of the box) could be expanded further.
Read full review
Likelihood to Renew
Braze
We are on a mission for an omnichannel experience for our customers and are already making good progress with Braze able to fully support and optimise this
Read full review
Cordial
No answers on this topic
Usability
Braze
It's easy to use and understand. However, it's not perfect (the last set of UI/UX updates definitely improved this), and for Braze to be really 10 out of 10, an easier process to integrate Braze with data/website/apps would be needed -> right now, marketing is limited by what was set up initially, and moving this beyond MVP is extremely hard.
Read full review
Cordial
No answers on this topic
Support Rating
Braze
Very responsive and helpful on simple questions, but not great other than that. They do not have a way for the customer/user to escalate a ticket. You have to contact your rep and in some cases, they don't respond within 24 hours so you have no idea if they have escalated it. There is no phone number for an urgent issue - you have to rely on email
Read full review
Cordial
No answers on this topic
Alternatives Considered
Braze
Braze is a much stronger deployment platform than Optimove (i.e., Optimail, Optimobile, Optitext). While Klaviyo may be deemed the "preferred" integration with Shopify, we feel confident that Braze will work perfectly well and will continue to enhance its integration with Shopify. It'd never be worth the pain of an ESP migration to move away from Braze for maybe only a few better features with Klaviyo.
Read full review
Cordial
Cordial by far has the best UI for simple navigation
Read full review
Return on Investment
Braze
  • Our customer experience is much more cohesive- it allows multiple departments to run numerous campaigns at the same time without them conflicting with one another which is great- saves contributors a lot of unnecessary back and forth
  • Better tracking- we are able to pivot away from campaign styles faster using Braze tracking as it is faster and more reliable
  • Reduced execution time- our team has gotten back dozens of hours of time because of the streamlined execution process and user-friendly interface. This has provided us with more time to think creatively and focus on the bigger picture
  • We are able to run more complex campaigns in order to target customers across more stages of the shopping and browsing experience
Read full review
Cordial
  • Best to manage your clients' business.
  • Not ideal for freelancers.
Read full review
ScreenShots

Cordial Screenshots

Screenshot of Testing Powered by Machine-Learning: Never wait for an answer again. Test multiple message variations in real-time.Screenshot of Testing Powered by Machine Learning: Never wait for an answer again. Test multiple message variations in real-time.Screenshot of Native Drag-and-drop Email Builder: Build completely custom 1:1 personalized messages in seconds.Screenshot of Effortless Campaign Orchestration: Create sophisticated cross-channel message streams based on simple if/then statements.Screenshot of Up-to-the-Second Analytics and Reporting: Track customer behavior across all of your digital properties.Screenshot of Native Drag-and-Drop Editor: Build completely custom 1:1 personalized messages in seconds.