What users are saying about

Braze vs Cordial

Braze
50 Ratings
Cordial
7 Ratings

Braze

50 Ratings
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Score 8.2 out of 100

Based on 50 reviews and ratings

Cordial

7 Ratings
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Score 6 out of 100

Based on 7 reviews and ratings

Feature Set Ratings

    Email & Online Marketing

    Braze

    Feature Set Not Supported
    N/A
    7.4

    Cordial

    74%
    Cordial ranks higher in 9/9 features
    Cordial ranks higher in 9/9 features

    WYSIWYG email editor

    N/A
    0 Ratings
    4.0
    40%
    4 Ratings

    Dynamic content

    N/A
    0 Ratings
    6.3
    63%
    5 Ratings

    Ability to test dynamic content

    N/A
    0 Ratings
    6.8
    68%
    5 Ratings

    Landing pages

    N/A
    0 Ratings
    10.0
    100%
    1 Rating

    A/B testing

    N/A
    0 Ratings
    7.0
    70%
    4 Ratings

    Mobile optimization

    N/A
    0 Ratings
    7.5
    75%
    5 Ratings

    Email deliverability reporting

    N/A
    0 Ratings
    8.4
    84%
    8 Ratings

    List management

    N/A
    0 Ratings
    7.5
    75%
    5 Ratings

    Triggered drip sequences

    N/A
    0 Ratings
    9.3
    93%
    4 Ratings

    Reporting & Analytics

    Braze

    Feature Set Not Supported
    N/A
    7.0

    Cordial

    70%
    Cordial ranks higher in 3/3 features
    Cordial ranks higher in 3/3 features

    Dashboards

    N/A
    0 Ratings
    8.5
    85%
    5 Ratings

    Standard reports

    N/A
    0 Ratings
    6.5
    65%
    5 Ratings

    Custom reports

    N/A
    0 Ratings
    6.0
    60%
    5 Ratings

    Attribute Ratings

    • Braze is rated higher in 1 area: Likelihood to Recommend

    Likelihood to Recommend

    9.3

    Braze

    93%
    24 Ratings
    6.0

    Cordial

    60%
    5 Ratings

    Support Rating

    8.2

    Braze

    82%
    40 Ratings

    Cordial

    N/A
    0 Ratings

    Likelihood to Recommend

    Braze

    Braze is the go-to solution for businesses that offer its services and products through apps. It is a comprehensive tool that will provide you with an easy and quick way to orchestrate conversion and engagement communications and tests. Both product and marketing teams will be able to deliver amazing InApps and Notifications without any help or supervision from tech teams and developers (tech help is needed for implementation and tool evolution only). Braze can also deliver messages to websites and through web push, however, if you do not own an app, I may suggest you pursue other CRM tools.

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    Anonymous | TrustRadius Reviewer
    Verified User
    View all 24 answers on this topic

    Cordial

    Cordial has multiple options to create a message: single campaign, automation, orchestration and sculpt templates, which are drag-and-drop type functionalities but each of these blocks are based on HTML content so a user needs to be technically savvy. I would avoid using HTML includes as it is not possible to see which include a customer received. The team is fabulous, they know the tool and are dedicated to the success of the business. They are quick to respond and provide feedback. Reporting and analytics are very manual if you are combining multiple days in a test.

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    Berlynn Pierce | TrustRadius Reviewer
    Berlynn Pierce
    View all 5 answers on this topic

    Pros

    Braze

    • Is constantly improving all its features.
    • Cares a lot for the final user and its usability, in my case I'm constantly getting asked about feedback to improve several features.
    • Is really easy to use, and the documentation and LAB are really helpful if you are starting with Braze.
    • Has a strong community, where anyone can ask everything and other peers can contribute.

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    Anonymous | TrustRadius Reviewer
    Verified User
    View all 24 answers on this topic

    Cordial

    • Provides helpful desktop and mobile previews.
    • Sends emails reliably.
    • Allows for pretty robust audience rules.

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    Nichole Aramapakul | TrustRadius Reviewer
    Nichole Aramapakul
    View all 5 answers on this topic

    Cons

    Braze

    • Braze could offer more tier based cost effective solutions for users who only integrate minimally.
    • I think the the ability to understand how users patterns can be utilized is powerful but could be made more robust yet usable.
    • Reporting without exporting to a CSV perhaps a more cloud-based reporting option.

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    Mark McRae | TrustRadius Reviewer
    Mark McRae
    View all 24 answers on this topic

    Cordial

    • Some of the tasks on the platform are still technical in nature and often requires the help of a developer or technical marketer. But I've witnessed great strides towards accessibility and ease of use for non-technical marketers over the past three years.
    • A lot of the templating must be built from scratch.
    • Deliverability insights (out of the box) could be expanded further.

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    Anonymous | TrustRadius Reviewer
    Verified User
    View all 5 answers on this topic

    Pricing Details

    Braze

    General

    Free Trial
    —
    Free/Freemium Version
    —
    Premium Consulting/Integration Services
    —
    Entry-level set up fee?
    Optional

    Starting Price

    —

    Cordial

    General

    Free Trial
    —
    Free/Freemium Version
    —
    Premium Consulting/Integration Services
    —
    Entry-level set up fee?
    No

    Starting Price

    —

    Support Rating

    Braze

    Braze 8.2
    Based on 40 answers
    We have direct support from our account manager and success manager practically around the clock when things come up that are urgent. They're even helping me post open roles for my team on internal job boards within the Braze team.

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    Jackson Yomogida | TrustRadius Reviewer
    Jackson Yomogida
    View all 40 answers on this topic

    Cordial

    No score
    No answers yet
    No answers on this topic

    Alternatives Considered

    Braze

    Braze is a MUCH simpler interface than the Adobe Campaign. However, it is hard to argue that they both have the same functionality. Adobe Campaign is for a MUCH more technical team whereas Braze has a much easier user interface. I would definitely recommend Braze for small to medium-sized customers.

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    Paul Constantopolous | TrustRadius Reviewer
    Paul Constantopolous
    View all 24 answers on this topic

    Cordial

    Cordial by far has the best UI for simple navigation

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    Anonymous | TrustRadius Reviewer
    Verified User
    View all 5 answers on this topic

    Return on Investment

    Braze

    • Positive: A growth hacking experiment was proven successful in nudging users who abandoned their cart after checking out with a product/service and leaving their chart or 24 hours.
    • Positive: A growth hacking experiment was proven successful in nudging users whose credit card failed when trying to upgrade to a paid account.
    • Negative: With the plethora of teams (disciplines / business units / markets) with access to braze, it's easy to accidentally over-nurture users.

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    Jennifer Rudin | TrustRadius Reviewer
    Jennifer Rudin
    View all 24 answers on this topic

    Cordial

    • Best to manage your clients' business.
    • Not ideal for freelancers.

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    Mohammed Anzil | TrustRadius Reviewer
    Mohammed Anzil
    View all 5 answers on this topic

    Screenshots

    Braze

    —

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