Braze vs Cordial

Likelihood to Recommend

Braze is great if you fully utilize the options and properly integrate with your platforms. There is a reason why it's the top customer engagement (CEM) platform out there. If properly handled it can be a powerhouse but if only minimally used it can be overwhelming. More certifications and personalized training would be helpful to grow user adoption.

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Mark McRae

Senior Software Quality Assurance Engineer

The Christian Broadcasting NetworkBroadcast Media, 1001-5000 employees

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Cordial has multiple options to create a message: single campaign, automation, orchestration and sculpt templates, which are drag-and-drop type functionalities but each of these blocks are based on HTML content so a user needs to be technically savvy. I would avoid using HTML includes as it is not possible to see which include a customer received. The team is fabulous, they know the tool and are dedicated to the success of the business. They are quick to respond and provide feedback. Reporting and analytics are very manual if you are combining multiple days in a test.

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Berlynn Pierce

CRM & Email Marketing

1-800 CONTACTSConsumer Goods, 1001-5000 employees

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Feature Rating Comparison

Braze

Cordial

WYSIWYG email editor

Dynamic content

Ability to test dynamic content

Landing pages

A/B testing

Mobile optimization

Email deliverability reporting

List management

Triggered drip sequences

Braze

Cordial

Dashboards

Standard reports

Custom reports

Pros

Personalized customer journey
Consolidation of marketing tools to bring multi channel communications under one roof and allowing each of them to talk to each other.
The Braze community. This not only helps with idea generation, but makes a great place to network and grow your team.
The Customer Success team is world class. They reply to anything and everything we send them promptly and with actual answers.

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Jackson Yomogida

Marketing Manager

Dave - Banking For HumansInternet, 51-200 employees

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Provides helpful desktop and mobile previews.
Sends emails reliably.
Allows for pretty robust audience rules.

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Nichole Aramapakul

Creative Marketing Director

Daily Insight Group dba Zappallas USAEntertainment, 11-50 employees

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Cons

If you do not have a solid understanding of your product instrumentation and Braze, it will be difficult to be effective with it initially.
You need to spend some time learning about the platform as some aspects are not self-explanatory so you need to rely on other documentation or guidelines they have (i.e. how to find your instrumentations - need to find it by adding quotations marks, etc).

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Verified User

Employee in Information Technology

Information Technology and Services Company, 10,001+ employees

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Some of the tasks on the platform are still technical in nature and often requires the help of a developer or technical marketer. But I've witnessed great strides towards accessibility and ease of use for non-technical marketers over the past three years.
A lot of the templating must be built from scratch.
Deliverability insights (out of the box) could be expanded further.

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Verified User

Contributor in Marketing

Internet Company, 11-50 employees

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Support Rating

Braze 8.2

Based on 40 answers

Braze is an extremely robust tool with a short learning curve. Building out new lifecycle strategies and campaigns was extremely simple. While there are a lot of functionalities, no CRM/ESP service will ever have every feature that all of their competitors have. Braze does a great job with listening to their customers and adding new features onto the roadmap.

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Victoria Quang

CRM Manager

BirdInternet, 201-500 employees

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No score

No answers yet

No answers on this topic

Alternatives Considered

Usability - If you are experienced with ESPs, Braze is simple and straightforward to learn after an initial exploration into the tool.Tooling, Products, and Features - Braze is a robust tool that enables my team to build complex lifecycle marketing programs without needing support from product/engineering. We can easily target users with email, push notifications, in-app messages, webhooks, SMS, and more all in one place.

If there is ever a product that is missing/could be improved, the Braze team will listen to our needs and incorporate suggestions into their product roadmap.

-Customer Service: The Customer Success team is so responsive and helpful - some of the best I've ever worked with. They will provide suggestions, feedback, workarounds (if needed), and recommendations to improve your efficiency and strategy. I'd highly recommend a CSM as well. The only other tools that I've used that come close to my satisfaction with Braze are Oracle Eloqua and Listrak - however, neither of those options are a good fit for my current company where push, sms, and in-app messages are needed.

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Verified User

Team Lead in Marketing

Transportation/Trucking/Railroad Company, 501-1000 employees

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Cordial by far has the best UI for simple navigation

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Verified User

Professional in Marketing

Consumer Goods Company, 501-1000 employees

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Return on Investment

Positive: A growth hacking experiment was proven successful in nudging users who abandoned their cart after checking out with a product/service and leaving their chart or 24 hours.
Positive: A growth hacking experiment was proven successful in nudging users whose credit card failed when trying to upgrade to a paid account.
Negative: With the plethora of teams (disciplines / business units / markets) with access to braze, it's easy to accidentally over-nurture users.

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Jennifer Rudin

Growth / Nurture Strategist

IBMInformation Technology and Services, 10,001+ employees

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Best to manage your clients' business.
Not ideal for freelancers.

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Mohammed Anzil

Founder and Chief Editor

Social PositivesInternet, 1-10 employees

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Pricing Details

General

Free Trial

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Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

Optional

General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

Rating Summary

Braze

Cordial

Braze

Cordial

Braze

Cordial

Feature Rating Comparison

Email & Online Marketing

WYSIWYG email editor

Dynamic content

Ability to test dynamic content

Landing pages

A/B testing

Mobile optimization

Email deliverability reporting

List management

Triggered drip sequences

Reporting & Analytics

Dashboards

Standard reports

Custom reports

Pros

Cons

Support Rating

Alternatives Considered

Return on Investment

Screenshots

Pricing Details

General

Free Trial

Free/Freemium Version

Premium Consulting/Integration Services

Entry-level set up fee?

General

Free Trial

Free/Freemium Version

Premium Consulting/Integration Services

Entry-level set up fee?

Rating Summary

Likelihood to Recommend

Support Rating

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