50 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 8.2 out of 100
Based on 50 reviews and ratings
7 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 6 out of 100
Based on 7 reviews and ratings
Feature Set Ratings
Email & Online Marketing
Braze
Feature Set Not Supported
N/A

7.4
Cordial
74%
Cordial ranks higher in 9/9 features
Cordial ranks higher in 9/9 features
WYSIWYG email editor
N/A
0 Ratings

4.0
40%
4 Ratings
Dynamic content
N/A
0 Ratings

6.3
63%
5 Ratings
Ability to test dynamic content
N/A
0 Ratings

6.8
68%
5 Ratings
Landing pages
N/A
0 Ratings

10.0
100%
1 Rating
A/B testing
N/A
0 Ratings

7.0
70%
4 Ratings
Mobile optimization
N/A
0 Ratings

7.5
75%
5 Ratings
Email deliverability reporting
N/A
0 Ratings

8.4
84%
8 Ratings
List management
N/A
0 Ratings

7.5
75%
5 Ratings
Triggered drip sequences
N/A
0 Ratings

9.3
93%
4 Ratings
Reporting & Analytics
Braze
Feature Set Not Supported
N/A

7.0
Cordial
70%
Cordial ranks higher in 3/3 features
Cordial ranks higher in 3/3 features
Dashboards
N/A
0 Ratings

8.5
85%
5 Ratings
Standard reports
N/A
0 Ratings

6.5
65%
5 Ratings
Custom reports
N/A
0 Ratings

6.0
60%
5 Ratings
Attribute Ratings
- Braze is rated higher in 1 area: Likelihood to Recommend
Likelihood to Recommend
9.3
Braze
93%
24 Ratings

6.0
Cordial
60%
5 Ratings
Support Rating
8.2
Braze
82%
40 Ratings

Cordial
N/A
0 Ratings
Likelihood to Recommend
Braze
Braze is the go-to solution for businesses that offer its services and products through apps. It is a comprehensive tool that will provide you with an easy and quick way to orchestrate conversion and engagement communications and tests. Both product and marketing teams will be able to deliver amazing InApps and Notifications without any help or supervision from tech teams and developers (tech help is needed for implementation and tool evolution only). Braze can also deliver messages to websites and through web push, however, if you do not own an app, I may suggest you pursue other CRM tools.

Verified User
Director in Marketing
Transportation/Trucking/Railroad Company, 501-1000 employeesCordial
Cordial has multiple options to create a message: single campaign, automation, orchestration and sculpt templates, which are drag-and-drop type functionalities but each of these blocks are based on HTML content so a user needs to be technically savvy. I would avoid using HTML includes as it is not possible to see which include a customer received. The team is fabulous, they know the tool and are dedicated to the success of the business. They are quick to respond and provide feedback. Reporting and analytics are very manual if you are combining multiple days in a test.
CRM & Email Marketing
1-800 CONTACTSConsumer Goods, 1001-5000 employees
Pros
Braze
- Is constantly improving all its features.
- Cares a lot for the final user and its usability, in my case I'm constantly getting asked about feedback to improve several features.
- Is really easy to use, and the documentation and LAB are really helpful if you are starting with Braze.
- Has a strong community, where anyone can ask everything and other peers can contribute.

Verified User
Strategist in Marketing
Transportation/Trucking/Railroad Company, 501-1000 employeesCordial
- Provides helpful desktop and mobile previews.
- Sends emails reliably.
- Allows for pretty robust audience rules.
Creative Marketing Director
Daily Insight Group dba Zappallas USAEntertainment, 11-50 employees
Cons
Braze
- Braze could offer more tier based cost effective solutions for users who only integrate minimally.
- I think the the ability to understand how users patterns can be utilized is powerful but could be made more robust yet usable.
- Reporting without exporting to a CSV perhaps a more cloud-based reporting option.
Senior Software Quality Assurance Engineer
The Christian Broadcasting NetworkBroadcast Media, 1001-5000 employees
Cordial
- Some of the tasks on the platform are still technical in nature and often requires the help of a developer or technical marketer. But I've witnessed great strides towards accessibility and ease of use for non-technical marketers over the past three years.
- A lot of the templating must be built from scratch.
- Deliverability insights (out of the box) could be expanded further.

Verified User
Contributor in Marketing
Internet Company, 11-50 employeesPricing Details
Braze
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
Optional
Starting Price
—Cordial
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
—Support Rating
Braze
Braze 8.2
Based on 40 answers
We have direct support from our account manager and success manager practically around the clock when things come up that are urgent. They're even helping me post open roles for my team on internal job boards within the Braze team.
Marketing Manager
Dave - Banking For HumansInternet, 51-200 employees
Cordial
No score
No answers yet
No answers on this topic
Alternatives Considered
Braze
Braze is a MUCH simpler interface than the Adobe Campaign. However, it is hard to argue that they both have the same functionality. Adobe Campaign is for a MUCH more technical team whereas Braze has a much easier user interface. I would definitely recommend Braze for small to medium-sized customers.
System Designer
BounteousFood & Beverages, 501-1000 employees
Cordial
Cordial by far has the best UI for simple navigation

Verified User
Professional in Marketing
Consumer Goods Company, 501-1000 employeesReturn on Investment
Braze
- Positive: A growth hacking experiment was proven successful in nudging users who abandoned their cart after checking out with a product/service and leaving their chart or 24 hours.
- Positive: A growth hacking experiment was proven successful in nudging users whose credit card failed when trying to upgrade to a paid account.
- Negative: With the plethora of teams (disciplines / business units / markets) with access to braze, it's easy to accidentally over-nurture users.
Growth / Nurture Strategist
IBMInformation Technology and Services, 10,001+ employees
Cordial
- Best to manage your clients' business.
- Not ideal for freelancers.
Founder and Chief Editor
Social PositivesInternet, 1-10 employees