What users are saying about
139 Ratings
20 Ratings
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Score 8.5 out of 100
139 Ratings
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Score 7.5 out of 100

Likelihood to Recommend

Basis, by Centro

I would recommend Basis [DSP] for specific clients. Boutique agencies that do not require very complex programmatic solutions are the best fit. It is not very well suited for very big clients that want to run multicountries campaigns with objectives that are very much performance focused.Their dashboard is very good and the platform is easy to use so new entrants to programmatic will find it very useful.
Kimberly Smith | TrustRadius Reviewer

Twitter Ads

I highly recommend Twitter Ads for users looking to establish a strong online presence on the platform and the digital sphere.While a little on the expensive side, the payoff, in the long run, is quite remarkable especially that Twitter Ads will show your content to all the followers gained (while other platforms such as Facebook and Instagram, use algorithms that might place your daily content lower or won't even show them to your fans)..
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Ad Network Integration

Basis, by Centro
8.0
Twitter Ads
Data Transfer
Basis, by Centro
7.5
Twitter Ads
DSP integration
Basis, by Centro
8.5
Twitter Ads

Ad Campaigns

Basis, by Centro
8.0
Twitter Ads
Ad campaign creation
Basis, by Centro
7.6
Twitter Ads
Ad deployment
Basis, by Centro
7.1
Twitter Ads
Display advertising
Basis, by Centro
9.5
Twitter Ads
Ad display and retargeting segmentation
Basis, by Centro
9.0
Twitter Ads
Sequence targeting
Basis, by Centro
6.6
Twitter Ads

Ad Reporting & Analytics

Basis, by Centro
7.5
Twitter Ads
Ad dashboards
Basis, by Centro
8.4
Twitter Ads
Ad performance reports
Basis, by Centro
8.9
Twitter Ads
Ad conversion tracking
Basis, by Centro
8.0
Twitter Ads
Ad attribution reporting
Basis, by Centro
6.0
Twitter Ads
Cross-channel ad management
Basis, by Centro
5.6
Twitter Ads
Ad forecasting and optimization
Basis, by Centro
8.0
Twitter Ads

Pros

Basis, by Centro

  • Basis DSP does a great job of keeping their clients informed of new and upcoming features on their platform. They regularly host webinars to help keep their clients informed of what's up and coming and how to use new features.
  • Client relations with Basis is incredible. They're available on a regular, consistent basis. In addition, they check in throughout the on boarding process and beyond to help their clients understand they system.
  • The analytics tracking capabilities built into Basis DSP is fantastic. They provide many different options on how to pull and organize reports for clients.
  • The additional training offered through Centro Institute is fantastic, especially for beginners. Going to Chicago and training at the headquarters for a couple of days has helped with my company's success in building a programmatic advertising clientele list and building successful campaigns.
Matt Kennicott | TrustRadius Reviewer

Twitter Ads

  • Twitter Ads, just like every form of internet ads, enable us to target users based on their geographical location. This has been very vital for occasions when we are trying to raise awareness about new products specifically tailored for customers and clients from a particular location.
  • Twitter Ads is significantly more cost effective than traditional adverts we run on mainstream TV stations and newspapers, especially since most of our campaigns majorly target the younger generation. Of this group, we are aware that the younger generation in South Africa spend more time on the internet than they ever do sitting behind their TV set or even reading newspapers.
  • Twitter Ads makes it possible to engage live with Twitter users as they view our ad campaigns. This allows us to clarify information , respond to questions and even qualify leads while our campaign is running. This obviously is not possible with traditional mediums of advertisement.
Anthonia Aveh | TrustRadius Reviewer

Cons

Basis, by Centro

  • More detail on how and when the exchanges review submitted ad tags would help us set better expectations for our clients and client success teams during launch. Often a delay in ad approvals can result in lagging campaign metrics that must be made up later, often at the cost of performance.
  • More predictive tools / the ability to stop a campaign from bidding when a certain impression threshold is reached (in addition to the dayparting and budget rules that are currently in place and used for every campaign).
  • For some reports, such a geolocation reports, being able to visualize it on a map of some kind would make the data export more meaningful and less manual for our operations and client success teams seeking to explain to clients where their campaign was exposed.
Cody Wright | TrustRadius Reviewer

Twitter Ads

  • Limitation of characters to only 140.
  • While the targeting of Twitter is relevant most of the time, it is not always right and there are some ads that are completely unrelated to the search terms entered.
  • Not as many users as Facebook.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Basis, by Centro

Basis, by Centro 10.0
Based on 1 answer
No answer on this topic is available.

Twitter Ads

Twitter Ads 6.0
Based on 1 answer
Twitter ads are not the best way for people to promote things because they do not pop out enough on people's feeds.
Anonymous | TrustRadius Reviewer

Usability

Basis, by Centro

Basis, by Centro 9.0
Based on 1 answer
It's pretty basic, nothing is hidden and nothing ever moves so you can count on finding what you are looking for each day
Dallas Keefe | TrustRadius Reviewer

Twitter Ads

Twitter Ads 6.0
Based on 1 answer
The tool is ok to use, and ads are becoming more skippable on Twitter, so we are unsure as a company if it's still a good channel for direct response messaging. It does not perform as efficiently as other social platforms for lower funnel marketing. It does well for awareness campaigns that are set and forget, but optimizing for DR is not as efficient when you are trying to manage the ads on the client side.
Anonymous | TrustRadius Reviewer

Support Rating

Basis, by Centro

Basis, by Centro 10.0
Based on 2 answers
We have a dedicated account rep. She makes it seem like we are her only client, she is very responsive, helps each time we have a question and understands our campaign goals. Anytime we need support, our rep is available either email or call and if she is not going to be available, she will let us know ahead of time to provide back up and inform them of our current campaigns so they can better assist us.
Dallas Keefe | TrustRadius Reviewer

Twitter Ads

No score
No answers yet
No answers on this topic

Implementation Rating

Basis, by Centro

Basis, by Centro 9.0
Based on 2 answers
There are a ton of tactics and strategy to implement in the DSP platform. There isn't really a selection of the different types of campaigns or tactics to choose from, you just have to learn as you go. Once you figure out the strategy and goal of the campaign it is very easy to implement the tactic and to achieve its goals.
Dallas Keefe | TrustRadius Reviewer

Twitter Ads

No score
No answers yet
No answers on this topic

Alternatives Considered

Basis, by Centro

Advangelist, StackAdapt, Simplifi, Trade Desk, Media Math - overall most of the other platforms we reviewed were perfectly fine and can get the job done quite well. We have mostly stuck with basis because of the relationship that we have, the fact that they have continued to provide stellar support, and have a platform that delivers on everything they promise.
Seth Mariscal | TrustRadius Reviewer

Twitter Ads

Facebook Ads, Adwords, Snapchat, LinkedIn, Instagram, Youtube all have ad channels you can use to advertise your product. Some are even tied together. Twitter occupies a part of the market which can be difficult to get right. Mostly, we select other channels for better targeting, cheaper leads, and a better fit for the campaigns we were trying to run. However, there are scenarios in which using Twitter Ads can get you big wins.
Nicholas De Salvo | TrustRadius Reviewer

Return on Investment

Basis, by Centro

  • Affordable display option - The SiteScout platform runs comparable to other self-serve display platforms, and offers a very large network from which to choose.
  • More visibility for our brand - We've used SiteScout as an awareness tactic, and received millions of impressions at a reasonable cost.
Anonymous | TrustRadius Reviewer

Twitter Ads

  • One Positive Impact has been that having ads running has increased the number of followers we have on Twitter.
  • Another positive impact is that due to having more followers, we now have more visits to our site.
  • A mixed impact would be that positively, since we have Adwords implemented as well, we can track back the source of our website traffic to being from a social source like Twitter. The negative of it is that Twitter ads does not have the tracking capability and we still need Google Adwords to do so.
Anonymous | TrustRadius Reviewer

Pricing Details

Basis, by Centro

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Twitter Ads

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Basis, by Centro
8.0
Twitter Ads
8.2

Likelihood to Renew

Basis, by Centro
10.0
Twitter Ads
6.0

Usability

Basis, by Centro
9.0
Twitter Ads
6.0

Support Rating

Basis, by Centro
10.0
Twitter Ads

Implementation Rating

Basis, by Centro
9.0
Twitter Ads

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