What users are saying about
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Top Rated
442 Ratings
29 Ratings

Cision Communications Cloud

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Top Rated
442 Ratings
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Score 8.1 out of 100
29 Ratings
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Score 8.1 out of 100

Likelihood to Recommend

Cision Communications Cloud

Cision Communications Cloud is good to help build media lists and keeping track of updates in media contacts — much better than if you were trying to do it without such a tool. It's good for sending out press releases via email, without having to pay additional money for PR Newswire. In addition, it's good if you have one main person at your company using Cision, as at least our subscription only allows one user at a time. It's less helpful if you have multiple users who need it simultaneously, as this would cost more. It's also less helpful for tracking outcomes because we don't have media monitoring, which would have cost an additional $10,000 or so. One of our clients did subscribe to media monitoring through Cision's NextGen, but it seems like the two platforms are not integrated very well. With this media monitoring, "clips" of print newspaper articles are provided via LexisNexis as text-only, and not as printed in the paper with a photo.
Lynn Meadows | TrustRadius Reviewer

Net-Results

Net-Results is very well-suited for small, medium and large businesses. They seem to be more advanced than what a typical enterprise level implementation would require. When selecting a marketing automation provider make it a point to find out the level of integration with Salesforce and other marketing technologies. Do they have pre-built automation modules or does it require building from the ground up? Also ask questions regarding its specific capabilities ... for example: is it a marketing automation provider? is it a CRM provider? etc
Kris Patel | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Cision Communications Cloud
Net-Results
7.1
WYSIWYG email editor
Cision Communications Cloud
Net-Results
7.0
Dynamic content
Cision Communications Cloud
Net-Results
7.2
Ability to test dynamic content
Cision Communications Cloud
Net-Results
7.3
Landing pages
Cision Communications Cloud
Net-Results
7.0
A/B testing
Cision Communications Cloud
Net-Results
6.3
Mobile optimization
Cision Communications Cloud
Net-Results
5.0
Email deliverability reporting
Cision Communications Cloud
Net-Results
8.0
List management
Cision Communications Cloud
Net-Results
7.0
Triggered drip sequences
Cision Communications Cloud
Net-Results
8.6

Lead Management

Cision Communications Cloud
Net-Results
7.6
Lead nurturing
Cision Communications Cloud
Net-Results
8.5
Lead scoring and grading
Cision Communications Cloud
Net-Results
8.4
Data quality management
Cision Communications Cloud
Net-Results
5.0
Automated sales alerts and tasks
Cision Communications Cloud
Net-Results
8.6

Campaign Management

Cision Communications Cloud
Net-Results
7.5
Calendaring
Cision Communications Cloud
Net-Results
7.9
Event/webinar marketing
Cision Communications Cloud
Net-Results
7.0

Social Media Marketing

Cision Communications Cloud
Net-Results
6.9
Social sharing and campaigns
Cision Communications Cloud
Net-Results
7.0
Social profile integration
Cision Communications Cloud
Net-Results
6.7

Reporting & Analytics

Cision Communications Cloud
Net-Results
6.3
Dashboards
Cision Communications Cloud
Net-Results
7.0
Standard reports
Cision Communications Cloud
Net-Results
6.0
Custom reports
Cision Communications Cloud
Net-Results
6.0

Platform & Infrastructure

Cision Communications Cloud
Net-Results
7.5
API
Cision Communications Cloud
Net-Results
7.0
Role-based workflow & approvals
Cision Communications Cloud
Net-Results
8.0
Customizability
Cision Communications Cloud
Net-Results
7.0
Integration with Salesforce.com
Cision Communications Cloud
Net-Results
7.9
Integration with Microsoft Dynamics CRM
Cision Communications Cloud
Net-Results
7.0
Integration with SugarCRM
Cision Communications Cloud
Net-Results
8.1

Pros

Cision Communications Cloud

  • Influencer research: I am able to quickly find the right reporter or editor for my pitch because Cision lets me know what they write about, their communications preferences, past articles, etc.
  • Distribution: I appreciate a template to help streamline my pitch and press release distribution that allows me to send my news to a targeted list of contacts without having to send individual emails. I can send out communications with just a few steps, in just a few minutes.
  • News search: I use Cision to scan for news and monitor for mentions of my clients. I also use this feature to keep tabs on topics and key terms of interest to me and my clients to stay ahead of emerging trends and stay on top of emerging discussions in my clients' industries.
Erin Witt, APR | TrustRadius Reviewer

Net-Results

  • Automated emails in a drip campaign that Sales can remove people from.
  • Lead scoring and alerts that go right to the lead owner.
  • Weekly reports to each Sales person with their hottest lead.
  • Very finely tuned segments that can be used for alerts, emails, and scheduled reports.
  • Integration with Salesforce. The Sales team can basically trigger their own emails.
Ken Barber | TrustRadius Reviewer

Cons

Cision Communications Cloud

  • The social component could be upgraded to more accurately collect metrics on ephemeral content.
  • Social listening is done in a completely different program than the media monitoring - combining the two would make report creation much easier and allow for a fuller picture of an incident across traditional and social media on the built-in dashboard section.
  • Social listening only tracks Twitter. Public Facebook comments would be key in seeing a fuller picture of how an incident or campaign is playing out on social media.
Anonymous | TrustRadius Reviewer

Net-Results

  • Forms: Would love to have dependent fields, also ability to see all data a user entered without having to create a custom field for every form.
  • Campaign branching: Criteria need to be selected one at a time, which can be very time-consuming.
Christine Magnuson | TrustRadius Reviewer

Likelihood to Renew

Cision Communications Cloud

Cision Communications Cloud 8.4
Based on 16 answers
While I am happy with the product performance overall, TrendKite's recent merger with Cision is cause for concern. When we first signed on with TrendKite, I spoke with several users and the best response I received was that the company was a startup and we could expect there to be hiccups along the way as the company grew and the platform got more robust. That has certainly been the case. However, now that they have merged with Cision — a company that has grown too fast, has not focused on improving its product and has poor customer service — I have concerns that TrendKite will lose some of the qualities that have made it a great company and great product to work with.
Buck Banks | TrustRadius Reviewer

Net-Results

Net-Results 9.0
Based on 4 answers
Net-Results does what we need and is straightforward to use. Their team has been very responsive to our requests and great to work with.
Megan Sheehan | TrustRadius Reviewer

Usability

Cision Communications Cloud

Cision Communications Cloud 7.7
Based on 52 answers
The flexibility and customization of Cision Communications Cloud (TrendKite)* is among its most important features. Changing the dashboards, using keywords in the saved searches to pull out the best stories and the integration with marketing automation tools gives me confidence that I will able to continue using this tool well into the future. The future implementation and integration of the media contact database will complete the suite, making list management and email marketing programs much smoother. *This review was written before Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.
Kevin Allen | TrustRadius Reviewer

Net-Results

Net-Results 7.5
Based on 3 answers
Net Results is pretty easy to use and understand. I wouldn't say that it is the best in comparison to MailChimp's drag and drop email builder, but Net Results do so much more than MailChimp that it is hard to even compare the two. Overall Net Results has good usability
Lee Germeroth | TrustRadius Reviewer

Reliability and Availability

Cision Communications Cloud

Cision Communications Cloud 9.1
Based on 3 answers
Easily accessible 24/7.
Anonymous | TrustRadius Reviewer

Net-Results

No score
No answers yet
No answers on this topic

Performance

Cision Communications Cloud

Cision Communications Cloud 9.1
Based on 3 answers
Generally, Cision performs well day to day, but it's got some annoying bugs that slow down usage/require user workarounds which is inefficient. More seriously, a few months ago, as a result of a major system upgrade, certain critical functionality was not working and I was unable to use the service for more than a day when I had time-sensitive work to execute
Susan Tull | TrustRadius Reviewer

Net-Results

No score
No answers yet
No answers on this topic

Support Rating

Cision Communications Cloud

Cision Communications Cloud 8.4
Based on 321 answers
For Cision TrendKite in particilar, support always responded, but it was sometimes slow. For some of our booleans and search queries, we would need help refining and excluding terms/phrases that weren't relevant to our client or campaign. This sometimes took 1-2 days just to get a response back, which sometimes was too late when a last-minute report was due. This was only with the support staff, not necessarily our customer success manager or sales rep.
Anonymous | TrustRadius Reviewer

Net-Results

No score
No answers yet
No answers on this topic

Online Training

Cision Communications Cloud

Cision Communications Cloud 8.2
Based on 3 answers
The online training sessions available for the Cision Communications Cloud are helpful and informative. There's more than one option - initially, I signed up for the live webinar classes on basic functions and that is what I recommend other new users do as well. If I have specific questions or something I want to learn more about, I can search the online database and find article or online training videos to get the information I need.
Cindy Arco | TrustRadius Reviewer

Net-Results

No score
No answers yet
No answers on this topic

Implementation Rating

Cision Communications Cloud

Cision Communications Cloud 10.0
Based on 7 answers
There is no implementation at the customer's end so this doesn't really apply to my instance of Cision (possibly to all instances of it).
Susan Tull | TrustRadius Reviewer

Net-Results

No score
No answers yet
No answers on this topic

Alternatives Considered

Cision Communications Cloud

We selected Cision Communications Cloud (TrendKite)* because we liked its advanced analytics and visualization and the ability to find individual journalists' interests and target them with specific pitches. We also heard that TrendKite has best in class customer service and support. But we missed the content distribution capabilities of Cision and found configuring TrendKite for our day to day and ongoing use challenging.
Anonymous | TrustRadius Reviewer

Net-Results

We've used ClickDimensions and Marketo. We felt that ClickDimensions was more limited as far as creating effective email campaigns and not as easy to use. It also is completely native to Dynamics CRM, which can be a positive and a negative. Marketo was the previous solution we owned, we are much happier with Net-Results. It's easier to use, not as complex and there is much better communication from their support team. When looking at a new solution we also looked at Act-On and Hubspot. Act-On probably would've been our second choice, but it didn't have as modern of a feel and wasn't quite as easy to use. Hubspot didn't really fit our business. It was very focused on SEO and blog posts. It didn't have the features we needed from a marketing standpoint
Todd Last | TrustRadius Reviewer

Scalability

Cision Communications Cloud

Cision Communications Cloud 7.3
Based on 1 answer
Easy to use, but still room for improvement.
Anonymous | TrustRadius Reviewer

Net-Results

No score
No answers yet
No answers on this topic

Return on Investment

Cision Communications Cloud

  • Cision has a net positive impact on time savings for staff so we can be quicker to market
  • Cision has a positive impact on internal savings as it is used internally across multiple accounts and with the internal PR team
  • Cision is extremely useful when it comes to resourcing and conducting outreach in those DMA's where our agency doesn't have a physical presence
Dan Lobring | TrustRadius Reviewer

Net-Results

  • Stronger re-engagement rates - The buy cycle for our product can be very long. Net-Results helps us keep in touch with prospects that may have gone cold.
  • Better asset utilization - Net-Results helps us drive continuous utilization of our assets.
  • Efficiency - The automation Net-Results has provided means we can focus on other tasks, like creating new assets or building new partnerships.
Gregory Smith | TrustRadius Reviewer

Screenshots

Pricing Details

Cision Communications Cloud

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Cision Communications Cloud Editions & Modules

Additional Pricing Details

Net-Results

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Net-Results Editions & Modules

Edition
One Price Full Platform$8001
  1. Annual agreement, up to 25,000 Contacts or 60,000 Sends
Additional Pricing Details
Tiered pricing by total email sends or total contacts, you decide. All features included. No upsells or limitations based on your price.

Rating Summary

Likelihood to Recommend

Cision Communications Cloud
8.2
Net-Results
8.0

Likelihood to Renew

Cision Communications Cloud
8.4
Net-Results
9.0

Usability

Cision Communications Cloud
7.7
Net-Results
7.5

Reliability and Availability

Cision Communications Cloud
9.1
Net-Results

Performance

Cision Communications Cloud
9.1
Net-Results

Support Rating

Cision Communications Cloud
8.4
Net-Results

Online Training

Cision Communications Cloud
8.2
Net-Results

Implementation Rating

Cision Communications Cloud
10.0
Net-Results

Scalability

Cision Communications Cloud
7.3
Net-Results

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