What users are saying about
Top Rated
461 Ratings
29 Ratings
Top Rated
461 Ratings
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Score 8.5 out of 100
29 Ratings
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Score 8.1 out of 100

Feature Set Ratings

    Email & Online Marketing

    Cision Communications Cloud

    Feature Set Not Supported
    N/A
    7.1

    Net-Results

    71%
    Net-Results ranks higher in 9/9 features

    WYSIWYG email editor

    N/A
    0 Ratings
    7.0
    70%
    21 Ratings

    Dynamic content

    N/A
    0 Ratings
    7.2
    72%
    14 Ratings

    Ability to test dynamic content

    N/A
    0 Ratings
    7.3
    73%
    11 Ratings

    Landing pages

    N/A
    0 Ratings
    7.0
    70%
    19 Ratings

    A/B testing

    N/A
    0 Ratings
    6.3
    63%
    11 Ratings

    Mobile optimization

    N/A
    0 Ratings
    5.0
    50%
    22 Ratings

    Email deliverability reporting

    N/A
    0 Ratings
    8.0
    80%
    46 Ratings

    List management

    N/A
    0 Ratings
    7.0
    70%
    22 Ratings

    Triggered drip sequences

    N/A
    0 Ratings
    8.6
    86%
    18 Ratings

    Lead Management

    Cision Communications Cloud

    Feature Set Not Supported
    N/A
    7.6

    Net-Results

    76%
    Net-Results ranks higher in 4/4 features

    Lead nurturing

    N/A
    0 Ratings
    8.5
    85%
    18 Ratings

    Lead scoring and grading

    N/A
    0 Ratings
    8.4
    84%
    18 Ratings

    Data quality management

    N/A
    0 Ratings
    5.0
    50%
    18 Ratings

    Automated sales alerts and tasks

    N/A
    0 Ratings
    8.6
    86%
    16 Ratings

    Campaign Management

    Cision Communications Cloud

    Feature Set Not Supported
    N/A
    7.5

    Net-Results

    75%
    Net-Results ranks higher in 2/2 features

    Calendaring

    N/A
    0 Ratings
    7.9
    79%
    9 Ratings

    Event/webinar marketing

    N/A
    0 Ratings
    7.0
    70%
    15 Ratings

    Social Media Marketing

    Cision Communications Cloud

    Feature Set Not Supported
    N/A
    6.9

    Net-Results

    69%
    Net-Results ranks higher in 2/2 features

    Social sharing and campaigns

    N/A
    0 Ratings
    7.0
    70%
    7 Ratings

    Social profile integration

    N/A
    0 Ratings
    6.7
    67%
    7 Ratings

    Reporting & Analytics

    Cision Communications Cloud

    Feature Set Not Supported
    N/A
    6.3

    Net-Results

    63%
    Net-Results ranks higher in 3/3 features

    Dashboards

    N/A
    0 Ratings
    7.0
    70%
    21 Ratings

    Standard reports

    N/A
    0 Ratings
    6.0
    60%
    22 Ratings

    Custom reports

    N/A
    0 Ratings
    6.0
    60%
    19 Ratings

    Platform & Infrastructure

    Cision Communications Cloud

    Feature Set Not Supported
    N/A
    7.5

    Net-Results

    75%
    Net-Results ranks higher in 6/6 features

    API

    N/A
    0 Ratings
    7.0
    70%
    15 Ratings

    Role-based workflow & approvals

    N/A
    0 Ratings
    8.0
    80%
    8 Ratings

    Customizability

    N/A
    0 Ratings
    7.0
    70%
    19 Ratings

    Integration with Salesforce.com

    N/A
    0 Ratings
    7.9
    79%
    9 Ratings

    Integration with Microsoft Dynamics CRM

    N/A
    0 Ratings
    7.0
    70%
    3 Ratings

    Integration with SugarCRM

    N/A
    0 Ratings
    8.1
    81%
    7 Ratings

    Attribute Ratings

    • Cision Communications Cloud is rated higher in 1 area: Likelihood to Recommend
    • Net-Results is rated higher in 2 areas: Likelihood to Renew, Usability

    Likelihood to Recommend

    8.5

    Cision Communications Cloud

    85%
    277 Ratings
    8.0

    Net-Results

    80%
    25 Ratings

    Likelihood to Renew

    7.1

    Cision Communications Cloud

    71%
    17 Ratings
    9.0

    Net-Results

    90%
    4 Ratings

    Usability

    7.0

    Cision Communications Cloud

    70%
    53 Ratings
    7.5

    Net-Results

    75%
    3 Ratings

    Availability

    9.1

    Cision Communications Cloud

    91%
    3 Ratings

    Net-Results

    N/A
    0 Ratings

    Performance

    9.1

    Cision Communications Cloud

    91%
    3 Ratings

    Net-Results

    N/A
    0 Ratings

    Support Rating

    8.9

    Cision Communications Cloud

    89%
    321 Ratings

    Net-Results

    N/A
    0 Ratings

    Online Training

    8.0

    Cision Communications Cloud

    80%
    3 Ratings

    Net-Results

    N/A
    0 Ratings

    Implementation Rating

    10.0

    Cision Communications Cloud

    100%
    7 Ratings

    Net-Results

    N/A
    0 Ratings

    Product Scalability

    7.3

    Cision Communications Cloud

    73%
    1 Rating

    Net-Results

    N/A
    0 Ratings

    Likelihood to Recommend

    Cision Communications Cloud

    For a small start-up, the cost-benefit to add lift to press releases [and] particular milestone accomplishments is definitely there with the Cision [Communications] Cloud. Much of what we do, by necessity, is done internally without the benefit of outsourced press folks, so the Cision [Communications] Cloud ease of use and reporting is very important.
    John Possumato | TrustRadius Reviewer

    Net-Results

    Net-Results is very well-suited for small, medium and large businesses. They seem to be more advanced than what a typical enterprise level implementation would require. When selecting a marketing automation provider make it a point to find out the level of integration with Salesforce and other marketing technologies. Do they have pre-built automation modules or does it require building from the ground up? Also ask questions regarding its specific capabilities ... for example: is it a marketing automation provider? is it a CRM provider? etc
    Kris Patel | TrustRadius Reviewer

    Pros

    Cision Communications Cloud

    • Their upgraded press release templates and ability [to] pull in an entire, completed release makes the [process] faster and easier, and allows for more graphics, such as company mastheads, [are done well].
    • The media tracking offers the ability to find relevant placements across the entire country.
    • The journalist database streamlines the process of finding relevant reporters to directly connect [to] on news releases that are relevant to their beats.
    • The process of setting up, creating, and distributing a release is seamless, easy to use, and not labor-intensive.
    Lou Corsaro | TrustRadius Reviewer

    Net-Results

    • Automated emails in a drip campaign that Sales can remove people from.
    • Lead scoring and alerts that go right to the lead owner.
    • Weekly reports to each Sales person with their hottest lead.
    • Very finely tuned segments that can be used for alerts, emails, and scheduled reports.
    • Integration with Salesforce. The Sales team can basically trigger their own emails.
    Ken Barber | TrustRadius Reviewer

    Cons

    Cision Communications Cloud

    • In the media influencer database, the classic Cision allowed us to do a zip code radius search to really drill down to the neighborhood level. That's because we do localized media advisories and press releases for events at neighborhood schools. One part of a big city like Chicago really doesn't care what's happening in another part of Chicago that's too far away. The zip code radius search was a feature in the classic Cision but not with the current Cision Communications Cloud. We've asked for this to be restored several times, but nothing's happened. In fact, we were told to use DMA — which actually goes wider in a search (bigger than a city), not more narrow as needed. This reflects a basic misunderstanding of what we need.
    • Another missing feature involves a merge field when sending out an email press release through Cision. This is the "select insert field" button in the upper right that's used to personalize a release with the media contact's name and other information. This is key for localization of the release. Many media outlets won't run a release unless it's local. While "county" is a feature in the influencer database when putting together a media list in Cision, "county" is not available to insert into a press release as a merge field. Counties are important because this is how many newspapers and health departments are organized and identify themselves. I've asked for this to be implemented, to no avail. As a workaround, we've had to use "contact city" or "outlet city."
    • After refining a media list in Cision using filters, I've had to download the list and take it offline to see the big picture, screen for duplicates, etc. While there is a button on the bottom left intended to help with this, it doesn't do the trick. That's because there may be multiple contacts with the same email address. In addition, one media contact may represent numerous media outlets, so this same contact could show up several times. It would be nice to have a better way to see the whole list online and eliminate both duplicates as well as those who previously opted out.
    Lynn Meadows | TrustRadius Reviewer

    Net-Results

    • Forms: Would love to have dependent fields, also ability to see all data a user entered without having to create a custom field for every form.
    • Campaign branching: Criteria need to be selected one at a time, which can be very time-consuming.
    Christine Magnuson | TrustRadius Reviewer

    Pricing Details

    Cision Communications Cloud

    General

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services
    Entry-level set up fee?
    No

    Starting Price

    Cision Communications Cloud Editions & Modules

    Additional Pricing Details

    Net-Results

    General

    Free Trial
    Yes
    Free/Freemium Version
    Premium Consulting/Integration Services
    Entry-level set up fee?
    No

    Starting Price

    $800 Annual agreement, up to 25,000 Contacts or 60,000 Sends

    Net-Results Editions & Modules

    Edition
    One Price Full Platform$8001
    1. Annual agreement, up to 25,000 Contacts or 60,000 Sends
    Additional Pricing Details
    Tiered pricing by total email sends or total contacts, you decide. All features included. No upsells or limitations based on your price.

    Likelihood to Renew

    Cision Communications Cloud

    Cision Communications Cloud 7.1
    Based on 17 answers
    While I am happy with the product performance overall, TrendKite's recent merger with Cision is cause for concern. When we first signed on with TrendKite, I spoke with several users and the best response I received was that the company was a startup and we could expect there to be hiccups along the way as the company grew and the platform got more robust. That has certainly been the case. However, now that they have merged with Cision — a company that has grown too fast, has not focused on improving its product and has poor customer service — I have concerns that TrendKite will lose some of the qualities that have made it a great company and great product to work with.
    Buck Banks | TrustRadius Reviewer

    Net-Results

    Net-Results 9.0
    Based on 4 answers
    Net-Results does what we need and is straightforward to use. Their team has been very responsive to our requests and great to work with.
    Megan Sheehan | TrustRadius Reviewer

    Usability

    Cision Communications Cloud

    Cision Communications Cloud 7.0
    Based on 53 answers
    The flexibility and customization of Cision Communications Cloud (TrendKite)* is among its most important features. Changing the dashboards, using keywords in the saved searches to pull out the best stories and the integration with marketing automation tools gives me confidence that I will able to continue using this tool well into the future. The future implementation and integration of the media contact database will complete the suite, making list management and email marketing programs much smoother. *This review was written before Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.
    Kevin Allen | TrustRadius Reviewer

    Net-Results

    Net-Results 7.5
    Based on 3 answers
    Net Results is pretty easy to use and understand. I wouldn't say that it is the best in comparison to MailChimp's drag and drop email builder, but Net Results do so much more than MailChimp that it is hard to even compare the two. Overall Net Results has good usability
    Lee Germeroth | TrustRadius Reviewer

    Reliability and Availability

    Cision Communications Cloud

    Cision Communications Cloud 9.1
    Based on 3 answers
    Easily accessible 24/7.
    Anonymous | TrustRadius Reviewer

    Net-Results

    No score
    No answers yet
    No answers on this topic

    Performance

    Cision Communications Cloud

    Cision Communications Cloud 9.1
    Based on 3 answers
    Generally, Cision performs well day to day, but it's got some annoying bugs that slow down usage/require user workarounds which is inefficient. More seriously, a few months ago, as a result of a major system upgrade, certain critical functionality was not working and I was unable to use the service for more than a day when I had time-sensitive work to execute
    Susan Tull | TrustRadius Reviewer

    Net-Results

    No score
    No answers yet
    No answers on this topic

    Support Rating

    Cision Communications Cloud

    Cision Communications Cloud 8.9
    Based on 321 answers
    For Cision TrendKite in particilar, support always responded, but it was sometimes slow. For some of our booleans and search queries, we would need help refining and excluding terms/phrases that weren't relevant to our client or campaign. This sometimes took 1-2 days just to get a response back, which sometimes was too late when a last-minute report was due. This was only with the support staff, not necessarily our customer success manager or sales rep.
    Anonymous | TrustRadius Reviewer

    Net-Results

    No score
    No answers yet
    No answers on this topic

    Online Training

    Cision Communications Cloud

    Cision Communications Cloud 8.0
    Based on 3 answers
    The online training sessions available for the Cision Communications Cloud are helpful and informative. There's more than one option - initially, I signed up for the live webinar classes on basic functions and that is what I recommend other new users do as well. If I have specific questions or something I want to learn more about, I can search the online database and find article or online training videos to get the information I need.
    Cindy Arco | TrustRadius Reviewer

    Net-Results

    No score
    No answers yet
    No answers on this topic

    Implementation Rating

    Cision Communications Cloud

    Cision Communications Cloud 10.0
    Based on 7 answers
    There is no implementation at the customer's end so this doesn't really apply to my instance of Cision (possibly to all instances of it).
    Susan Tull | TrustRadius Reviewer

    Net-Results

    No score
    No answers yet
    No answers on this topic

    Alternatives Considered

    Cision Communications Cloud

    It's a similar product. I think Meltwater sells itself as being a bit more niche, but I have not found many significant differences between Meltwater and Cision. Meltwater's sales process is a very high pressure and their prices are inflated.
    Erin Witt, APR | TrustRadius Reviewer

    Net-Results

    We've used ClickDimensions and Marketo. We felt that ClickDimensions was more limited as far as creating effective email campaigns and not as easy to use. It also is completely native to Dynamics CRM, which can be a positive and a negative. Marketo was the previous solution we owned, we are much happier with Net-Results. It's easier to use, not as complex and there is much better communication from their support team. When looking at a new solution we also looked at Act-On and Hubspot. Act-On probably would've been our second choice, but it didn't have as modern of a feel and wasn't quite as easy to use. Hubspot didn't really fit our business. It was very focused on SEO and blog posts. It didn't have the features we needed from a marketing standpoint
    Todd Last | TrustRadius Reviewer

    Scalability

    Cision Communications Cloud

    Cision Communications Cloud 7.3
    Based on 1 answer
    Easy to use, but still room for improvement.
    Anonymous | TrustRadius Reviewer

    Net-Results

    No score
    No answers yet
    No answers on this topic

    Return on Investment

    Cision Communications Cloud

    • Cision has a net positive impact on time savings for staff so we can be quicker to market
    • Cision has a positive impact on internal savings as it is used internally across multiple accounts and with the internal PR team
    • Cision is extremely useful when it comes to resourcing and conducting outreach in those DMA's where our agency doesn't have a physical presence
    Dan Lobring | TrustRadius Reviewer

    Net-Results

    • Stronger re-engagement rates - The buy cycle for our product can be very long. Net-Results helps us keep in touch with prospects that may have gone cold.
    • Better asset utilization - Net-Results helps us drive continuous utilization of our assets.
    • Efficiency - The automation Net-Results has provided means we can focus on other tasks, like creating new assets or building new partnerships.
    Gregory Smith | TrustRadius Reviewer

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