What users are saying about
Top Rated
461 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 8.5 out of 100
Based on 461 reviews and ratings
29 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 8.1 out of 100
Based on 29 reviews and ratings
Feature Set Ratings
Email & Online Marketing

Cision Communications Cloud
Feature Set Not Supported
N/A

7.1
Net-Results
71%
Net-Results ranks higher in 9/9 features
Net-Results ranks higher in 9/9 features
WYSIWYG email editor

N/A
0 Ratings

7.0
70%
21 Ratings
Dynamic content

N/A
0 Ratings

7.2
72%
14 Ratings
Ability to test dynamic content

N/A
0 Ratings

7.3
73%
11 Ratings
Landing pages

N/A
0 Ratings

7.0
70%
19 Ratings
A/B testing

N/A
0 Ratings

6.3
63%
11 Ratings
Mobile optimization

N/A
0 Ratings

5.0
50%
22 Ratings
Email deliverability reporting

N/A
0 Ratings

8.0
80%
46 Ratings
List management

N/A
0 Ratings

7.0
70%
22 Ratings
Triggered drip sequences

N/A
0 Ratings

8.6
86%
18 Ratings
Lead Management

Cision Communications Cloud
Feature Set Not Supported
N/A

7.6
Net-Results
76%
Net-Results ranks higher in 4/4 features
Net-Results ranks higher in 4/4 features
Lead nurturing

N/A
0 Ratings

8.5
85%
18 Ratings
Lead scoring and grading

N/A
0 Ratings

8.4
84%
18 Ratings
Data quality management

N/A
0 Ratings

5.0
50%
18 Ratings
Automated sales alerts and tasks

N/A
0 Ratings

8.6
86%
16 Ratings
Campaign Management

Cision Communications Cloud
Feature Set Not Supported
N/A

7.5
Net-Results
75%
Net-Results ranks higher in 2/2 features
Net-Results ranks higher in 2/2 features
Calendaring

N/A
0 Ratings

7.9
79%
9 Ratings
Event/webinar marketing

N/A
0 Ratings

7.0
70%
15 Ratings
Social Media Marketing

Cision Communications Cloud
Feature Set Not Supported
N/A

6.9
Net-Results
69%
Net-Results ranks higher in 2/2 features
Net-Results ranks higher in 2/2 features
Social sharing and campaigns

N/A
0 Ratings

7.0
70%
7 Ratings
Social profile integration

N/A
0 Ratings

6.7
67%
7 Ratings
Reporting & Analytics

Cision Communications Cloud
Feature Set Not Supported
N/A

6.3
Net-Results
63%
Net-Results ranks higher in 3/3 features
Net-Results ranks higher in 3/3 features
Dashboards

N/A
0 Ratings

7.0
70%
21 Ratings
Standard reports

N/A
0 Ratings

6.0
60%
22 Ratings
Custom reports

N/A
0 Ratings

6.0
60%
19 Ratings
Platform & Infrastructure

Cision Communications Cloud
Feature Set Not Supported
N/A

7.5
Net-Results
75%
Net-Results ranks higher in 6/6 features
Net-Results ranks higher in 6/6 features
API

N/A
0 Ratings

7.0
70%
15 Ratings
Role-based workflow & approvals

N/A
0 Ratings

8.0
80%
8 Ratings
Customizability

N/A
0 Ratings

7.0
70%
19 Ratings
Integration with Salesforce.com

N/A
0 Ratings

7.9
79%
9 Ratings
Integration with Microsoft Dynamics CRM

N/A
0 Ratings

7.0
70%
3 Ratings
Integration with SugarCRM

N/A
0 Ratings

8.1
81%
7 Ratings
Attribute Ratings
- Cision Communications Cloud is rated higher in 1 area: Likelihood to Recommend
- Net-Results is rated higher in 2 areas: Likelihood to Renew, Usability
Likelihood to Recommend

8.5
Cision Communications Cloud
85%
277 Ratings

8.0
Net-Results
80%
25 Ratings
Likelihood to Renew

7.1
Cision Communications Cloud
71%
17 Ratings

9.0
Net-Results
90%
4 Ratings
Usability

7.0
Cision Communications Cloud
70%
53 Ratings

7.5
Net-Results
75%
3 Ratings
Availability

9.1
Cision Communications Cloud
91%
3 Ratings

Net-Results
N/A
0 Ratings
Performance

9.1
Cision Communications Cloud
91%
3 Ratings

Net-Results
N/A
0 Ratings
Support Rating

8.9
Cision Communications Cloud
89%
321 Ratings

Net-Results
N/A
0 Ratings
Online Training

8.0
Cision Communications Cloud
80%
3 Ratings

Net-Results
N/A
0 Ratings
Implementation Rating

10.0
Cision Communications Cloud
100%
7 Ratings

Net-Results
N/A
0 Ratings
Product Scalability

7.3
Cision Communications Cloud
73%
1 Rating

Net-Results
N/A
0 Ratings
Likelihood to Recommend
Cision Communications Cloud
For a small start-up, the cost-benefit to add lift to press releases [and] particular milestone accomplishments is definitely there with the Cision [Communications] Cloud. Much of what we do, by necessity, is done internally without the benefit of outsourced press folks, so the Cision [Communications] Cloud ease of use and reporting is very important.
CEO (Chief Executive Officer)
DriveItAway IncAutomotive, 11-50 employees
Net-Results
Net-Results is very well-suited for small, medium and large businesses. They seem to be more advanced than what a typical enterprise level implementation would require. When selecting a marketing automation provider make it a point to find out the level of integration with Salesforce and other marketing technologies. Do they have pre-built automation modules or does it require building from the ground up? Also ask questions regarding its specific capabilities ... for example: is it a marketing automation provider? is it a CRM provider? etc
Director of Strategic Planning and Social Media
Zig MarketingMarketing and Advertising, 11-50 employees
Pros
Cision Communications Cloud
- Their upgraded press release templates and ability [to] pull in an entire, completed release makes the [process] faster and easier, and allows for more graphics, such as company mastheads, [are done well].
- The media tracking offers the ability to find relevant placements across the entire country.
- The journalist database streamlines the process of finding relevant reporters to directly connect [to] on news releases that are relevant to their beats.
- The process of setting up, creating, and distributing a release is seamless, easy to use, and not labor-intensive.
Managing Director, Public Relations
Point Park UniversityHigher Education, 501-1000 employees
Net-Results
- Automated emails in a drip campaign that Sales can remove people from.
- Lead scoring and alerts that go right to the lead owner.
- Weekly reports to each Sales person with their hottest lead.
- Very finely tuned segments that can be used for alerts, emails, and scheduled reports.
- Integration with Salesforce. The Sales team can basically trigger their own emails.
VP of Marketing
The Search MonitorInternet, 11-50 employees
Cons
Cision Communications Cloud
- In the media influencer database, the classic Cision allowed us to do a zip code radius search to really drill down to the neighborhood level. That's because we do localized media advisories and press releases for events at neighborhood schools. One part of a big city like Chicago really doesn't care what's happening in another part of Chicago that's too far away. The zip code radius search was a feature in the classic Cision but not with the current Cision Communications Cloud. We've asked for this to be restored several times, but nothing's happened. In fact, we were told to use DMA — which actually goes wider in a search (bigger than a city), not more narrow as needed. This reflects a basic misunderstanding of what we need.
- Another missing feature involves a merge field when sending out an email press release through Cision. This is the "select insert field" button in the upper right that's used to personalize a release with the media contact's name and other information. This is key for localization of the release. Many media outlets won't run a release unless it's local. While "county" is a feature in the influencer database when putting together a media list in Cision, "county" is not available to insert into a press release as a merge field. Counties are important because this is how many newspapers and health departments are organized and identify themselves. I've asked for this to be implemented, to no avail. As a workaround, we've had to use "contact city" or "outlet city."
- After refining a media list in Cision using filters, I've had to download the list and take it offline to see the big picture, screen for duplicates, etc. While there is a button on the bottom left intended to help with this, it doesn't do the trick. That's because there may be multiple contacts with the same email address. In addition, one media contact may represent numerous media outlets, so this same contact could show up several times. It would be nice to have a better way to see the whole list online and eliminate both duplicates as well as those who previously opted out.
Public Relations Manager
MeyocksPublic Relations & Communications, 51-200 employees
Net-Results
- Forms: Would love to have dependent fields, also ability to see all data a user entered without having to create a custom field for every form.
- Campaign branching: Criteria need to be selected one at a time, which can be very time-consuming.
Director of Digital Marketing
Hilco Industrial, LLCMachinery, 51-200 employees
Pricing Details
Cision Communications Cloud
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
—Cision Communications Cloud Editions & Modules
—
Additional Pricing Details
—Net-Results
General
Free Trial
Yes
Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
$800 Annual agreement, up to 25,000 Contacts or 60,000 Sends
Net-Results Editions & Modules
Edition
One Price Full Platform | $8001 |
---|
- Annual agreement, up to 25,000 Contacts or 60,000 Sends
Additional Pricing Details
Tiered pricing by total email sends or total contacts, you decide. All features included. No upsells or limitations based on your price.Likelihood to Renew
Cision Communications Cloud
Cision Communications Cloud 7.1
Based on 17 answers
While I am happy with the product performance overall, TrendKite's recent merger with Cision is cause for concern. When we first signed on with TrendKite, I spoke with several users and the best response I received was that the company was a startup and we could expect there to be hiccups along the way as the company grew and the platform got more robust. That has certainly been the case. However, now that they have merged with Cision — a company that has grown too fast, has not focused on improving its product and has poor customer service — I have concerns that TrendKite will lose some of the qualities that have made it a great company and great product to work with.
Vice President
NewmanPRPublic Relations and Communications, 1-10 employees
Net-Results
Net-Results 9.0
Based on 4 answers
Net-Results does what we need and is straightforward to use. Their team has been very responsive to our requests and great to work with.
Trainer
Technology AdvisorsComputer Software, 11-50 employees
Usability
Cision Communications Cloud
Cision Communications Cloud 7.0
Based on 53 answers
The flexibility and customization of Cision Communications Cloud (TrendKite)* is among its most important features. Changing the dashboards, using keywords in the saved searches to pull out the best stories and the integration with marketing automation tools gives me confidence that I will able to continue using this tool well into the future. The future implementation and integration of the media contact database will complete the suite, making list management and email marketing programs much smoother. *This review was written before Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.
Manager, Public Relations
Kawasaki Motors Corp., U.S.A.Consumer Goods, 201-500 employees
Net-Results
Net-Results 7.5
Based on 3 answers
Net Results is pretty easy to use and understand. I wouldn't say that it is the best in comparison to MailChimp's drag and drop email builder, but Net Results do so much more than MailChimp that it is hard to even compare the two. Overall Net Results has good usability
SEO Specialist
Paragon Digital MarketingMarketing and Advertising, 1-10 employees
Reliability and Availability
Cision Communications Cloud
Cision Communications Cloud 9.1
Based on 3 answers
Easily accessible 24/7.

Verified User
Professional in Other
Public Relations & Communications Company, 1-10 employeesNet-Results
No score
No answers yet
No answers on this topic
Performance
Cision Communications Cloud
Cision Communications Cloud 9.1
Based on 3 answers
Generally, Cision performs well day to day, but it's got some annoying bugs that slow down usage/require user workarounds which is inefficient. More seriously, a few months ago, as a result of a major system upgrade, certain critical functionality was not working and I was unable to use the service for more than a day when I had time-sensitive work to execute
Founder and Principal
Susan Tull CommunicationsPublic Relations and Communications, 1-10 employees
Net-Results
No score
No answers yet
No answers on this topic
Support Rating
Cision Communications Cloud
Cision Communications Cloud 8.9
Based on 321 answers
For Cision TrendKite in particilar, support always responded, but it was sometimes slow. For some of our booleans and search queries, we would need help refining and excluding terms/phrases that weren't relevant to our client or campaign. This sometimes took 1-2 days just to get a response back, which sometimes was too late when a last-minute report was due. This was only with the support staff, not necessarily our customer success manager or sales rep.

Verified User
Strategist in Marketing
Marketing and Advertising Company, 51-200 employeesNet-Results
No score
No answers yet
No answers on this topic
Online Training
Cision Communications Cloud
Cision Communications Cloud 8.0
Based on 3 answers
The online training sessions available for the Cision Communications Cloud are helpful and informative. There's more than one option - initially, I signed up for the live webinar classes on basic functions and that is what I recommend other new users do as well. If I have specific questions or something I want to learn more about, I can search the online database and find article or online training videos to get the information I need.
Public Relations Manager, Florida Region
ComcastTelecommunications, 10,001+ employees
Net-Results
No score
No answers yet
No answers on this topic
Implementation Rating
Cision Communications Cloud
Cision Communications Cloud 10.0
Based on 7 answers
There is no implementation at the customer's end so this doesn't really apply to my instance of Cision (possibly to all instances of it).
Founder and Principal
Susan Tull CommunicationsPublic Relations and Communications, 1-10 employees
Net-Results
No score
No answers yet
No answers on this topic
Alternatives Considered
Cision Communications Cloud
It's a similar product. I think Meltwater sells itself as being a bit more niche, but I have not found many significant differences between Meltwater and Cision. Meltwater's sales process is a very high pressure and their prices are inflated.
Content Strategist
Willow MarketingMarketing & Advertising, 11-50 employees
Net-Results
We've used ClickDimensions and Marketo. We felt that ClickDimensions was more limited as far as creating effective email campaigns and not as easy to use. It also is completely native to Dynamics CRM, which can be a positive and a negative. Marketo was the previous solution we owned, we are much happier with Net-Results. It's easier to use, not as complex and there is much better communication from their support team. When looking at a new solution we also looked at Act-On and Hubspot. Act-On probably would've been our second choice, but it didn't have as modern of a feel and wasn't quite as easy to use. Hubspot didn't really fit our business. It was very focused on SEO and blog posts. It didn't have the features we needed from a marketing standpoint
Marketing Systems Analyst
KEY2ACT - WWW.KEY2ACT.COMComputer Software, 51-200 employees
Scalability
Cision Communications Cloud
Cision Communications Cloud 7.3
Based on 1 answer
Easy to use, but still room for improvement.

Verified User
Professional in Other
Public Relations & Communications Company, 1-10 employeesNet-Results
No score
No answers yet
No answers on this topic
Return on Investment
Cision Communications Cloud
- Cision has a net positive impact on time savings for staff so we can be quicker to market
- Cision has a positive impact on internal savings as it is used internally across multiple accounts and with the internal PR team
- Cision is extremely useful when it comes to resourcing and conducting outreach in those DMA's where our agency doesn't have a physical presence
Vice President, Marketing Communications
rEvolutionMarketing and Advertising, 51-200 employees
Net-Results
- Stronger re-engagement rates - The buy cycle for our product can be very long. Net-Results helps us keep in touch with prospects that may have gone cold.
- Better asset utilization - Net-Results helps us drive continuous utilization of our assets.
- Efficiency - The automation Net-Results has provided means we can focus on other tasks, like creating new assets or building new partnerships.
Marketing Manager
Projector PSAComputer Software, 11-50 employees