What users are saying about
ClickFunnels
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Top Rated
110 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 8.5 out of 100
Based on 110 reviews and ratings
211 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 7.8 out of 100
Based on 211 reviews and ratings
Feature Set Ratings
SEO and Conversion Optimization
6.7
ClickFunnels
67%

Ion, by Rock Content
Feature Set Not Supported
N/A
ClickFunnels ranks higher in 5/5 features
ClickFunnels ranks higher in 5/5 features
Landing page A/B testing:
7.6
76%
10 Ratings

N/A
0 Ratings
Dynamic page text replacement
7.1
71%
6 Ratings

N/A
0 Ratings
Real-time analytics dashboard
7.1
71%
10 Ratings

N/A
0 Ratings
SEO tools
5.6
56%
8 Ratings

N/A
0 Ratings
Optimization recommendations
5.8
58%
7 Ratings

N/A
0 Ratings
Content Creation
ClickFunnels
Feature Set Not Supported
N/A

7.5
Ion, by Rock Content
75%
Ion, by Rock Content ranks higher in 2/2 features
Ion, by Rock Content ranks higher in 2/2 features
Ideation
N/A
0 Ratings

9.9
99%
99 Ratings
Content collaboration
N/A
0 Ratings

5.1
51%
94 Ratings
Content Publishing
ClickFunnels
Feature Set Not Supported
N/A

8.6
Ion, by Rock Content
86%
Ion, by Rock Content ranks higher in 6/6 features
Ion, by Rock Content ranks higher in 6/6 features
Content hub
N/A
0 Ratings

9.9
99%
104 Ratings
Forms / Gated content
N/A
0 Ratings

9.9
99%
107 Ratings
Embedded CTAs
N/A
0 Ratings

9.9
99%
108 Ratings
Content distribution
N/A
0 Ratings

8.0
80%
93 Ratings
Content promotion
N/A
0 Ratings

8.0
80%
86 Ratings
Content automation
N/A
0 Ratings

6.0
60%
90 Ratings
Content Reporting & Analytics
ClickFunnels
Feature Set Not Supported
N/A

8.4
Ion, by Rock Content
84%
Ion, by Rock Content ranks higher in 4/4 features
Ion, by Rock Content ranks higher in 4/4 features
Audience profiling and targeting
N/A
0 Ratings

6.0
60%
91 Ratings
Closed-loop tracking and reporting
N/A
0 Ratings

8.0
80%
95 Ratings
Content performance analytics
N/A
0 Ratings

9.8
98%
116 Ratings
Campaign optimization dashboard
N/A
0 Ratings

9.8
98%
107 Ratings
Attribute Ratings
- ClickFunnels is rated higher in 2 areas: Likelihood to Renew, Usability
- Ion, by Rock Content is rated higher in 3 areas: Likelihood to Recommend, Support Rating, Implementation Rating
Likelihood to Recommend
8.2
ClickFunnels
82%
32 Ratings

9.8
Ion, by Rock Content
98%
135 Ratings
Likelihood to Renew
10.0
ClickFunnels
100%
2 Ratings

7.0
Ion, by Rock Content
70%
22 Ratings
Usability
10.0
ClickFunnels
100%
2 Ratings

7.4
Ion, by Rock Content
74%
17 Ratings
Availability
ClickFunnels
N/A
0 Ratings

10.0
Ion, by Rock Content
100%
1 Rating
Performance
ClickFunnels
N/A
0 Ratings

9.0
Ion, by Rock Content
90%
1 Rating
Support Rating
8.4
ClickFunnels
84%
22 Ratings

10.0
Ion, by Rock Content
100%
36 Ratings
Online Training
ClickFunnels
N/A
0 Ratings

8.0
Ion, by Rock Content
80%
1 Rating
Implementation Rating
9.0
ClickFunnels
90%
1 Rating

10.0
Ion, by Rock Content
100%
12 Ratings
Product Scalability
ClickFunnels
N/A
0 Ratings

10.0
Ion, by Rock Content
100%
2 Ratings
Likelihood to Recommend
ClickFunnels
Perfect for my business or any business that wants to generate and track leads from the get-go. The system does require some understanding of funnels and human behavior, I highly recommend working with a marketing expert especially one with ClickFunnels experience. But, once it's in place, it is mostly set it and forget it.
Owner
The Digital DentistComputer & Network Security, 1-10 employees
Ion, by Rock Content
If you want to choose a quick start template and fill in the fields with your content, Ion will be fantastic for you. We've done this with whitepapers and quizzes and it's been great and extremely easy to use.If you have an exact idea of what you want, and a background in web development, you may get frustrated. Ion has some quirks that make it tricky to fully customize - everyone once in a while I really just want to go into the HTML and make some changes, but can't.If you are looking to reuse a piece of content for specific targeting (industry or account-specific), Ion is great. The dynamic substitutions are great and very helpful.

Verified User
Professional in Marketing
Computer Software Company, 1001-5000 employeesPros
ClickFunnels
- The ease of building landing pages is incredible. It's just drag and drop, and still very customizable. It's simple enough that anyone can build a page, not just a designer. They have simple templates to start from and you can make a great branded page easily from there.
- It's great at generating leads. You can embed simple opt-in forms in webpages at the top of your landing page and integrate with your CRM and it also stores your leads in the system as well. Opting in can trigger a number of different actions, including a thank you page, a second offer, or trigger an automated email.
- ClickFunnels's biggest strength is sales funnels. Easily create a continuous set of pages that get someone from a visitor to a subscriber, and to a paid customer. You don't have to "glue" a bunch of different systems together like a page builder, shopping cart, eCommerce tool, email marketing tool, or CRM. It's all interconnected so you can churn out sales quickly, all automated.
Digital Marketing Analyst | Account Manager
MediaFuelMarketing and Advertising, 11-50 employees
Ion, by Rock Content
- Quick Starts make it so easy to get started.
- Real-time updates are awesome and save a ton of wasteful process.
- The combination of user friendliness for simple things and the flexibility to do more complex things is great.
- Chat support is excellent and deeper-dive support has been super helpful.
- The ability to use these tools in the cloud or embedded has given us tactic flexibility.
Market Manager
VSPInsurance, 5001-10,000 employees
Cons
ClickFunnels
- End USER EXPERIENCE - OH. MY. GOODNESS. This software needs help in the design department. I don't like critiquing people or products, but in this case, you need to get someone to help you with design to really make your landing page look professional (this is attached to your brand image). A lot of direct response marketers use this platform for younger brands, so typically the designed landing pages on this software don't look great.
- User navigation - It's not necessarily user intuitive.
- The software has interior platforms for membership courses - But this is not a great user experience for your course. A micro-course, 7-day trial, or mini-course as an opt-in offer might work here, but COACHES, do not use this as the delivery system of your membership course. Go elsewhere for that, like Teachable, MyKajabi, or Thinkific.
- They need to make more room for templates. The basic plan of $99 only allows you to have 20 landing pages. According to industry leaders, you should have 40 per offer.
CEO (Chief Executive Officer)
Simply Heaven DesignMarketing and Advertising, 1-10 employees
Ion, by Rock Content
- Ion University, while stacked with a wealth of information, is difficult to navigate from a troubleshooting perspective. The tutorial videos are all very helpful, but they are also very long. Sometimes I would want to search for how to address a particular issue I was struggling with and it would be a two-minute segment buried in a 45-minute video.
- Again, getting back the self-guidance side of things. I think a lot of the tutorials are set up in a way that makes sense to Ion, but not as much to the end user.
- I think the controls admins use when creating new users could be a bit more straightforward.
Copywriter
Iron MountainMarketing and Advertising, 10,001+ employees
Pricing Details
ClickFunnels
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
$97 per month
ClickFunnels Editions & Modules
Edition
ClickFunnels | $97.001 |
---|---|
ClickFunnels Platinum | $297.001 |
TwoCommaClubX | $2497.001 |
- per month
Additional Pricing Details
—Ion, by Rock Content
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
$5,500
Starting Price
$0 per year
Ion, by Rock Content Editions & Modules
Edition
Managed Services + SaaS | Custom1 |
---|
- per year
Additional Pricing Details
ion’s Build Anything SaaS platform provides organizations with an entirely new and agile interactive content marketing capability. It enables non-technical marketers and designers to create, test and measure an unlimited number of all types of interactive content marketing experiences. It includes unlimited seats, experiences, tests, customization, phone and email support, analytics and more.Likelihood to Renew
ClickFunnels
ClickFunnels 10.0
Based on 2 answers
I use the funnel on a daily basis and spent a significant sum to hire someone to set this up and design the funnel, there's no way I won't renew the funnel. It is easy to maintain, very cost-effective, and doesn't require a lot of my time to manage properly.
Owner
The Digital DentistComputer & Network Security, 1-10 employees
Ion, by Rock Content
Ion, by Rock Content 7.0
Based on 22 answers
We use it for every landing page and we plan on only doing more dynamic content creation. We dont see that option coming in-house any time ever in the future. ION has a very robust platform for us to work with that really allows us to do more for our customers in regards to having the one-to-one conversation.
Interactive and Digital Strategy, Production and Marketing Consultant
ConsultingInsurance, 501-1000 employees
Usability
ClickFunnels
ClickFunnels 10.0
Based on 2 answers
It's decent, but the interior user experience and end user experience needs a lot of improvement. I would want some UX individuals to go through the site and make specific recommendations and changes: User navigation, user experience feels a bit cheap. It needs to be standardized with spacing, and sometimes the platform can be buggy as well. The user does need some education to use it - straight out of the box, it may or may not make sense
CEO (Chief Executive Officer)
Simply Heaven DesignMarketing and Advertising, 1-10 employees
Ion, by Rock Content
Ion, by Rock Content 7.4
Based on 17 answers
Usability is straightforward, with extensive documentation and tutorials provided to ensure landing pages are built to specifications and can be optimized for performance. Built-in platform funnels give insight into customer dropoff, success/failures, and conversions (at a glance). Setting up a landing page can be done quickly and easily, with numerous integrations (CRMs like SalesForce, for instance) supported
Senior Data Analyst
Level InteractiveMarketing and Advertising, 51-200 employees
Performance
ClickFunnels
No score
No answers yet
No answers on this topic
Ion, by Rock Content
Ion, by Rock Content 9.0
Based on 1 answer
Sometimes the editor can be a little slow.
Director Direct Response Marketing
Pimsleur Language Programs / Simon & Schuster AudioPublishing, 501-1000 employees
Support Rating
ClickFunnels
ClickFunnels 8.4
Based on 22 answers
I don't think you should have to wait for more than an hour or two to get in touch with someone when you need support. Because they primarily have overseas help, it's typically at least until the next business day until you get help. Then there is the language barrier to deal with. It's not ideal. I have contacted support a few times and have gotten answers. However, I consider myself much savvier than most in terms of understanding all the behind the scenes issues that go on with building a website and online marketing funnels. So if I were a beginner or not as familiar with how to code and create websites, I would think the support is terrible.
Digital Media Consultant
Vogue MediaMarketing & Advertising, 1-10 employees
Ion, by Rock Content
Ion, by Rock Content 10.0
Based on 36 answers
The ION support team is amazing. There has not been a single issue they they could not solve for me. If there is a feature or request that they do not have, they have even, on occasion, created custom scripts for our team.*Update 6/5/17 - ION has continued to delight on multiple occasions. I appreciate their attention to detail and ability to solve whatever issue I have. After 3+ years of use and support, ION still has my full endorsement.
Web Administrator
MINDBODY, Inc.Computer Software, 1001-5000 employees
Online Training
ClickFunnels
No score
No answers yet
No answers on this topic
Ion, by Rock Content
Ion, by Rock Content 8.0
Based on 1 answer
They offer a great amount of online training, videos, articles, etc. There is usually an answer available if you run into an issue. I would recommend taking advantage of the online training they offer. I wish I would have done it sooner.

Verified User
Professional in Marketing
Marketing and Advertising Company, 11-50 employeesImplementation Rating
ClickFunnels
ClickFunnels 9.0
Based on 1 answer
Yes, I highly recommend you hire an expert for this. While CF claims that anyone can set up a funnel, there's a difference between having a funnel and having a funnel that works. Between the design and the copy you use, unless you have a marketing background, hire an expert.
Owner
The Digital DentistComputer & Network Security, 1-10 employees
Ion, by Rock Content
Ion, by Rock Content 10.0
Based on 12 answers
There were a lot of things we learned about the tool once we really got in and got our hands dirty. Being hands-on was essential for our team to be able to utilize ION in the most effective manner.
Art Director
National Life GroupFinancial Services, 501-1000 employees
Alternatives Considered
ClickFunnels
I went with ClickFunnels due to recommendation by a digital marketing mentor. WordPress to me had too much maintenance in the background and it was more time consuming to build pages at the time. Mailchimp is an email marketing software with a website builder and landing page builder but the payment integrations where limited. Kajabi was simply out of my budget at the time and it had more features than i needed
Chief Clarity Officer
Juan on One CoachingProfessional Training & Coaching, 1-10 employees
Ion, by Rock Content
I was not the decision maker to choose this over Uberflip, but the UI is much more appealing to me. It's incredibly easy to use, clean, and from a backend standpoint, it requires little to no tech savvy'ness. Our team has really enjoyed using it and has required no training what-so-ever.
Product Marketing Manager
Signal ™Marketing and Advertising, 51-200 employees
Scalability
ClickFunnels
No score
No answers yet
No answers on this topic
Ion, by Rock Content
Ion, by Rock Content 10.0
Based on 2 answers
Separate client portfolios enable scalability, however, some elements are still grouped for all accounts so it's difficult to scale for an ad agency with multiple clients. Would prefer totally separate sections of the platform for all clients with each element housed separately.
Co-Founder
Fusion Marketing GroupMarketing and Advertising, 1-10 employees
Return on Investment
ClickFunnels
- My clients make more money with it than without it
- Other builders aren't necessarily better...we've tried and keep coming back to CF
- If CF 2.0 (which launches around March I'm told) is anywhere near as impressive as Russell Brunson makes it sound, it will be a TOTAL game changer when compared to the current version...(which will still be available as well)
President
Communication and Design IncMarketing & Advertising, 1-10 employees
Ion, by Rock Content
- Though we have not had the service long enough to see any measurable outcomes, we've been able to create interactive web content faster than ever before
- The speed with which we can build interactive pages and re-use assets has been critical as projects we've done with Ion have made their way around and more and more internal clients have said "me too" for their own projects
- It is very pricey at $28K for the base annual subscription (dropping to $24k after the first year), so depending on your budgetary situation, that may make no sense for your team--but we had contract money set aside for a company to build us a microsite for around the amount, so we just used it for Ion instead and will now be building the microsite ourselves using it
Motion Graphics Specialist
Premier, IncHospital & Health Care, 1001-5000 employees