What users are saying about
60 Ratings
Top Rated
208 Ratings
60 Ratings
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Score 8.1 out of 100
Top Rated
208 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 7.7 out of 100

Likelihood to Recommend

ClickFunnels

If you're wanting to do some digital advertising on Google, Facebook, Instagram, LinkedIn, or another network, and need a tool to quickly create landing pages on your own. This is a fairly affordable tool to get that done, and it has some nice gizmos and gadgets to make your pages look and function great. It's also a great tool if you have digital products to sell online such as courses, eBooks, or consulting services. You can easily set up sales funnels to capture leads with some content and then upsell them with a "ladder" of products.
Bailey Witt, MBA | TrustRadius Reviewer

Ion, by Rock Content

If you want to choose a quick start template and fill in the fields with your content, Ion will be fantastic for you. We've done this with whitepapers and quizzes and it's been great and extremely easy to use.If you have an exact idea of what you want, and a background in web development, you may get frustrated. Ion has some quirks that make it tricky to fully customize - everyone once in a while I really just want to go into the HTML and make some changes, but can't.If you are looking to reuse a piece of content for specific targeting (industry or account-specific), Ion is great. The dynamic substitutions are great and very helpful.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Content Creation

ClickFunnels
Ion, by Rock Content
7.3
Ideation
ClickFunnels
Ion, by Rock Content
7.6
Content collaboration
ClickFunnels
Ion, by Rock Content
6.9

Content Publishing

ClickFunnels
Ion, by Rock Content
7.5
Content hub
ClickFunnels
Ion, by Rock Content
7.5
Forms / Gated content
ClickFunnels
Ion, by Rock Content
7.7
Embedded CTAs
ClickFunnels
Ion, by Rock Content
8.5
Content distribution
ClickFunnels
Ion, by Rock Content
7.1
Content promotion
ClickFunnels
Ion, by Rock Content
8.2
Content automation
ClickFunnels
Ion, by Rock Content
6.0

Content Reporting & Analytics

ClickFunnels
Ion, by Rock Content
6.8
Audience profiling and targeting
ClickFunnels
Ion, by Rock Content
6.9
Closed-loop tracking and reporting
ClickFunnels
Ion, by Rock Content
7.1
Content performance analytics
ClickFunnels
Ion, by Rock Content
6.9
Campaign optimization dashboard
ClickFunnels
Ion, by Rock Content
6.3

Pros

ClickFunnels

  • Landing page software: A great one-page microsite where you can host your guides, offers, event information... (please note, this should not replace a mature company website).
  • Integrations: This software integrates with just about everything - so it's easy to collect information here and then migrate it into your real Customer Relationship Management system or ESP (email service provider).
  • Easy, basic CRM: For the new business owner, or for someone who has an opt-in offer, this software creates a four-in-one landing base to begin part of a customer journey. (please note, this does not replace a real CRM or email software for a mature business owner or for a bigger brand.)
  • Pop-up software: Allowing you to collect user information and allow people to opt-in to marketing messages or offers.
  • A/B testing: The ability to create and test offers, different landing pages, and variables to understand what their audience truly desires.
page V | TrustRadius Reviewer

Ion, by Rock Content

  • Quick Starts make it so easy to get started.
  • Real-time updates are awesome and save a ton of wasteful process.
  • The combination of user friendliness for simple things and the flexibility to do more complex things is great.
  • Chat support is excellent and deeper-dive support has been super helpful.
  • The ability to use these tools in the cloud or embedded has given us tactic flexibility.
Steve Gandola | TrustRadius Reviewer

Cons

ClickFunnels

  • Tacky Branding: The whole ClickFunnels site looks incredibly tacky. I found the branding and language so off-putting that we chose not to try ClickFunnels until we ran out of other options. The product speaks for itself, don’t let the site dissuade you. That said, some of the “used car salesman” branding rubs off on the templates.
  • Reporting: The reporting dashboard and analytics are very basic, and don’t measure up to some of their competitors.
  • You’ll still want to work with a designer while using ClickFunnels, as some of the templates/builder options look a bit dated.
Emily Muhoberac | TrustRadius Reviewer

Ion, by Rock Content

  • Ion University, while stacked with a wealth of information, is difficult to navigate from a troubleshooting perspective. The tutorial videos are all very helpful, but they are also very long. Sometimes I would want to search for how to address a particular issue I was struggling with and it would be a two-minute segment buried in a 45-minute video.
  • Again, getting back the self-guidance side of things. I think a lot of the tutorials are set up in a way that makes sense to Ion, but not as much to the end user.
  • I think the controls admins use when creating new users could be a bit more straightforward.
Taylor Bornstein | TrustRadius Reviewer

Likelihood to Renew

ClickFunnels

ClickFunnels 8.0
Based on 1 answer
Mostly because the unique combination of community and usage - we will renew. But we do often create similar results with other software (ex: sites, email marketing, etc.) and we don't always use Clickfunnels for every conversion scenario
page V | TrustRadius Reviewer

Ion, by Rock Content

Ion, by Rock Content 7.0
Based on 22 answers
We use it for every landing page and we plan on only doing more dynamic content creation. We dont see that option coming in-house any time ever in the future. ION has a very robust platform for us to work with that really allows us to do more for our customers in regards to having the one-to-one conversation.
Laura Medley | TrustRadius Reviewer

Usability

ClickFunnels

ClickFunnels 7.0
Based on 1 answer
It's decent, but the interior user experience and end user experience needs a lot of improvement. I would want some UX individuals to go through the site and make specific recommendations and changes: User navigation, user experience feels a bit cheap. It needs to be standardized with spacing, and sometimes the platform can be buggy as well. The user does need some education to use it - straight out of the box, it may or may not make sense
page V | TrustRadius Reviewer

Ion, by Rock Content

Ion, by Rock Content 7.4
Based on 17 answers
Usability is straightforward, with extensive documentation and tutorials provided to ensure landing pages are built to specifications and can be optimized for performance. Built-in platform funnels give insight into customer dropoff, success/failures, and conversions (at a glance). Setting up a landing page can be done quickly and easily, with numerous integrations (CRMs like SalesForce, for instance) supported
Leah Jakaitis | TrustRadius Reviewer

Support Rating

ClickFunnels

ClickFunnels 6.8
Based on 20 answers
I don't think you should have to wait for more than an hour or two to get in touch with someone when you need support. Because they primarily have overseas help, it's typically at least until the next business day until you get help. Then there is the language barrier to deal with. It's not ideal. I have contacted support a few times and have gotten answers. However, I consider myself much savvier than most in terms of understanding all the behind the scenes issues that go on with building a website and online marketing funnels. So if I were a beginner or not as familiar with how to code and create websites, I would think the support is terrible.
Kate Murray, MBA | TrustRadius Reviewer

Ion, by Rock Content

Ion, by Rock Content 10.0
Based on 36 answers
The ION support team is amazing. There has not been a single issue they they could not solve for me. If there is a feature or request that they do not have, they have even, on occasion, created custom scripts for our team.*Update 6/5/17 - ION has continued to delight on multiple occasions. I appreciate their attention to detail and ability to solve whatever issue I have. After 3+ years of use and support, ION still has my full endorsement.
Chris Schultz | TrustRadius Reviewer

Online Training

ClickFunnels

No score
No answers yet
No answers on this topic

Ion, by Rock Content

Ion, by Rock Content 8.0
Based on 1 answer
They offer a great amount of online training, videos, articles, etc. There is usually an answer available if you run into an issue. I would recommend taking advantage of the online training they offer. I wish I would have done it sooner.
Anonymous | TrustRadius Reviewer

Implementation Rating

ClickFunnels

No score
No answers yet
No answers on this topic

Ion, by Rock Content

Ion, by Rock Content 10.0
Based on 12 answers
There were a lot of things we learned about the tool once we really got in and got our hands dirty. Being hands-on was essential for our team to be able to utilize ION in the most effective manner.
Jessica Hill | TrustRadius Reviewer

Alternatives Considered

ClickFunnels

ClickFunnels is a more robust option with more features and functionality. It's more expensive, but it's worth it if you need the extra features and your in-house web-development resources are limited. There's also a strong Facebook community to tap into for advice and guidance if you run into trouble.
Anonymous | TrustRadius Reviewer

Ion, by Rock Content

I was not the decision maker to choose this over Uberflip, but the UI is much more appealing to me. It's incredibly easy to use, clean, and from a backend standpoint, it requires little to no tech savvy'ness. Our team has really enjoyed using it and has required no training what-so-ever.
Aubyn Scolnick | TrustRadius Reviewer

Scalability

ClickFunnels

No score
No answers yet
No answers on this topic

Ion, by Rock Content

Ion, by Rock Content 8.0
Based on 1 answer
Separate client portfolios enable scalability, however, some elements are still grouped for all accounts so it's difficult to scale for an ad agency with multiple clients. Would prefer totally separate sections of the platform for all clients with each element housed separately.
Georgia Dardick | TrustRadius Reviewer

Return on Investment

ClickFunnels

  • I ran out of money fast, as I paid $2500 per month for the program with no income.
  • I was moved from coach to coach and everyone had a different opinion, so nothing ends up being 'right' as they keep criticizing each other's work.
  • I emptied out my savings account on this program that promises to,
  • "hold my hand until I get there". False advertising. I dropped out when my money was finished. Now I am bankrupt and have nothing to show for it.
  • What they did not tell me was that the super successful people they made us talk to were there for a longer time and that the 6-10 month success stories are not the norm.
Tina Keys | TrustRadius Reviewer

Ion, by Rock Content

  • Though we have not had the service long enough to see any measurable outcomes, we've been able to create interactive web content faster than ever before
  • The speed with which we can build interactive pages and re-use assets has been critical as projects we've done with Ion have made their way around and more and more internal clients have said "me too" for their own projects
  • It is very pricey at $28K for the base annual subscription (dropping to $24k after the first year), so depending on your budgetary situation, that may make no sense for your team--but we had contract money set aside for a company to build us a microsite for around the amount, so we just used it for Ion instead and will now be building the microsite ourselves using it
Jesse Bond | TrustRadius Reviewer

Screenshots

Pricing Details

ClickFunnels

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

ClickFunnels Editions & Modules

Edition
ClickFunnels$97.001
ClickFunnels Platinum$297.001
TwoCommaClubX$2497.001
  1. per month
Additional Pricing Details

Ion, by Rock Content

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
$5,500*

* per customer

Ion, by Rock Content Editions & Modules

Edition
Managed Services + SaaSCustom1
  1. per year
Additional Pricing Details
ion’s Build Anything SaaS platform provides organizations with an entirely new and agile interactive content marketing capability. It enables non-technical marketers and designers to create, test and measure an unlimited number of all types of interactive content marketing experiences. It includes unlimited seats, experiences, tests, customization, phone and email support, analytics and more.

Rating Summary

Likelihood to Recommend

ClickFunnels
7.3
Ion, by Rock Content
7.5

Likelihood to Renew

ClickFunnels
8.0
Ion, by Rock Content
7.0

Usability

ClickFunnels
7.0
Ion, by Rock Content
7.4

Support Rating

ClickFunnels
6.8
Ion, by Rock Content
10.0

Online Training

ClickFunnels
Ion, by Rock Content
8.0

Implementation Rating

ClickFunnels
Ion, by Rock Content
10.0

Scalability

ClickFunnels
Ion, by Rock Content
8.0

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