ClickFunnels vs Ion, by Rock Content

• Landing page software: A great one-page microsite where you can host your guides, offers, event information... (please note, this should not replace a mature company website).
• Integrations: This software integrates with just about everything - so it's easy to collect information here and then migrate it into your real Customer Relationship Management system or ESP (email service provider).
• Easy, basic CRM: For the new business owner, or for someone who has an opt-in offer, this software creates a four-in-one landing base to begin part of a customer journey. (please note, this does not replace a real CRM or email software for a mature business owner or for a bigger brand.)
• Pop-up software: Allowing you to collect user information and allow people to opt-in to marketing messages or offers.
• A/B testing: The ability to create and test offers, different landing pages, and variables to understand what their audience truly desires.

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• Quick Starts make it so easy to get started.
• Real-time updates are awesome and save a ton of wasteful process.
• The combination of user friendliness for simple things and the flexibility to do more complex things is great.
• Chat support is excellent and deeper-dive support has been super helpful.
• The ability to use these tools in the cloud or embedded has given us tactic flexibility.

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• Tacky Branding: The whole ClickFunnels site looks incredibly tacky. I found the branding and language so off-putting that we chose not to try ClickFunnels until we ran out of other options. The product speaks for itself, don’t let the site dissuade you. That said, some of the “used car salesman” branding rubs off on the templates.
• Reporting: The reporting dashboard and analytics are very basic, and don’t measure up to some of their competitors.
• You’ll still want to work with a designer while using ClickFunnels, as some of the templates/builder options look a bit dated.

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• Ion University, while stacked with a wealth of information, is difficult to navigate from a troubleshooting perspective. The tutorial videos are all very helpful, but they are also very long. Sometimes I would want to search for how to address a particular issue I was struggling with and it would be a two-minute segment buried in a 45-minute video.
• Again, getting back the self-guidance side of things. I think a lot of the tutorials are set up in a way that makes sense to Ion, but not as much to the end user.
• I think the controls admins use when creating new users could be a bit more straightforward.

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• I ran out of money fast, as I paid $2500 per month for the program with no income.
• I was moved from coach to coach and everyone had a different opinion, so nothing ends up being 'right' as they keep criticizing each other's work.
• I emptied out my savings account on this program that promises to,
• "hold my hand until I get there". False advertising. I dropped out when my money was finished. Now I am bankrupt and have nothing to show for it.
• What they did not tell me was that the super successful people they made us talk to were there for a longer time and that the 6-10 month success stories are not the norm.

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• Though we have not had the service long enough to see any measurable outcomes, we've been able to create interactive web content faster than ever before
• The speed with which we can build interactive pages and re-use assets has been critical as projects we've done with Ion have made their way around and more and more internal clients have said "me too" for their own projects
• It is very pricey at $28K for the base annual subscription (dropping to $24k after the first year), so depending on your budgetary situation, that may make no sense for your team--but we had contract money set aside for a company to build us a microsite for around the amount, so we just used it for Ion instead and will now be building the microsite ourselves using it

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