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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    ClickUp

    Score8.8 out of 10
    Small Businesses (1-50 employees)
    ClickUp is a productivity platform that brings together work apps, data, and workflows. Also presented as a Converged AI Workspace, ClickUp eliminates work sprawl to provide context and a single place for humans and agents to work together. The platform currently boasts over 20 million users worldwide. ClickUp Brain² is deeply embedded into the workspace, offering conversational intake for project scoping and autonomous task generation. It can transform brainstorming docs…

    $0

    per month per seat

    Optimizely Content Marketing Platform

    Score6.8 out of 10
    N/AOptimizely Content Marketing Platform brings teams together in a single, AI-powered workspace to share plans, collaborate on assets and execute campaigns.N/A
    Pricing
    ClickUpOptimizely Content Marketing Platform
    Editions & Modules
    Unlimited
    $10
    per month per user
    Business
    $19
    per month per user
    Enterprise
    Custom
    No answers on this topic
    Offerings
    Pricing Offerings
    ClickUpOptimizely Content Marketing Platform
    Free Trial
    YesYes
    Free/Freemium Version
    YesYes
    Premium Consulting/Integration Services
    YesYes
    Entry-level Setup FeeNo setup feeOptional
    Additional DetailsDiscount available for annual billing.—
    More Pricing Information
    Community Pulse
    ClickUpOptimizely Content Marketing Platform
    Considered Both Products
    ClickUp
    No answer on this topic
    Optimizely
    No answer on this topic
    Key User Insights
    Would buy again
    98%
    Would buy again
    789 Answers
    92%
    Would buy again
    45 Answers
    Delivers good value for the price
    99%
    Delivers good value for the price
    719 Answers
    97%
    Delivers good value for the price
    31 Answers
    Happy with the feature set
    98%
    Happy with the feature set
    795 Answers
    96%
    Happy with the feature set
    47 Answers
    Lived up to sales and marketing promises
    96%
    Lived up to sales and marketing promises
    568 Answers
    92%
    Lived up to sales and marketing promises
    24 Answers
    Implementation went as expected
    94%
    Implementation went as expected
    644 Answers
    81%
    Implementation went as expected
    29 Answers
    Features
    ClickUpOptimizely Content Marketing Platform
    Project Management
    Comparison of Project Management features of ClickUp and Optimizely Content Marketing Platform
    Feature
    ClickUp
    8.3
    821 Ratings
    8% above category average
    Optimizely Content Marketing Platform
    -
    Ratings
    Task Management9.5835 Ratings00 Ratings
    Resource Management8.5672 Ratings00 Ratings
    Gantt Charts8.1614 Ratings00 Ratings
    Scheduling8.7699 Ratings00 Ratings
    Workflow Automation8.2671 Ratings00 Ratings
    Team Collaboration9.3799 Ratings00 Ratings
    Support for Agile Methodology8.7568 Ratings00 Ratings
    Support for Waterfall Methodology8.4482 Ratings00 Ratings
    Document Management8.0726 Ratings00 Ratings
    Email integration7.6591 Ratings00 Ratings
    Mobile Access7.1679 Ratings00 Ratings
    Timesheet Tracking8.0567 Ratings00 Ratings
    Professional Services Automation
    Comparison of Professional Services Automation features of ClickUp and Optimizely Content Marketing Platform
    Feature
    ClickUp
    7.6
    427 Ratings
    1% below category average
    Optimizely Content Marketing Platform
    -
    Ratings
    Project & financial reporting7.6435 Ratings00 Ratings
    Content Creation
    Comparison of Content Creation features of ClickUp and Optimizely Content Marketing Platform
    Feature
    ClickUp
    -
    Ratings
    Optimizely Content Marketing Platform
    3.6
    48 Ratings
    74% below category average
    Ideation00 Ratings3.535 Ratings
    Approval workflows00 Ratings4.045 Ratings
    Content collaboration00 Ratings4.944 Ratings
    Content calendar00 Ratings3.040 Ratings
    Network for content licensing/production00 Ratings2.525 Ratings
    Content Publishing
    Comparison of Content Publishing features of ClickUp and Optimizely Content Marketing Platform
    Feature
    ClickUp
    -
    Ratings
    Optimizely Content Marketing Platform
    3.6
    43 Ratings
    74% below category average
    Content hub00 Ratings3.336 Ratings
    Forms / Gated content00 Ratings3.01 Ratings
    Embedded CTAs00 Ratings3.528 Ratings
    Content distribution00 Ratings4.237 Ratings
    Content promotion00 Ratings4.231 Ratings
    Content automation00 Ratings3.532 Ratings
    Content Reporting & Analytics
    Comparison of Content Reporting & Analytics features of ClickUp and Optimizely Content Marketing Platform
    Feature
    ClickUp
    -
    Ratings
    Optimizely Content Marketing Platform
    3.0
    37 Ratings
    84% below category average
    Audience profiling and targeting00 Ratings8.23 Ratings
    Closed-loop tracking and reporting00 Ratings1.830 Ratings
    Content performance analytics00 Ratings1.834 Ratings
    Campaign optimization dashboard00 Ratings1.729 Ratings
    Competitive analytics00 Ratings1.619 Ratings
    Best Alternatives
    ClickUpOptimizely Content Marketing Platform
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    Contently
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    KanbanFlow
    Score7.3 out of 10
    CoSchedule Marketing Suite
    Score10 out of 10
    Enterprises
    Microsoft To Do
    Score7.9 out of 10
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    Score8.3 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    ClickUpOptimizely Content Marketing Platform
    Likelihood to Recommend
    8.9
    (835 ratings)
    3.6
    (52 ratings)
    Likelihood to Renew
    9.7
    (43 ratings)
    1.0
    (1 ratings)
    Usability
    8.3
    (192 ratings)
    3.2
    (47 ratings)
    Availability
    9.5
    (6 ratings)
    -
    (0 ratings)
    Performance
    8.0
    (5 ratings)
    -
    (0 ratings)
    Support Rating
    9.4
    (47 ratings)
    8.0
    (1 ratings)
    Online Training
    10.0
    (2 ratings)
    -
    (0 ratings)
    Implementation Rating
    8.8
    (9 ratings)
    -
    (0 ratings)
    Configurability
    8.0
    (2 ratings)
    -
    (0 ratings)
    Contract Terms and Pricing Model
    5.0
    (1 ratings)
    -
    (0 ratings)
    Ease of integration
    7.0
    (2 ratings)
    -
    (0 ratings)
    Product Scalability
    8.9
    (6 ratings)
    -
    (0 ratings)
    Professional Services
    5.0
    (1 ratings)
    -
    (0 ratings)
    Vendor post-sale
    5.0
    (2 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    5.0
    (2 ratings)
    -
    (0 ratings)
    User Testimonials
    ClickUpOptimizely Content Marketing Platform
    Likelihood to Recommend
    ClickUp
    I think it is great for task management and project management. It allows for much easier cross-team collaboration. Personally, I found it useful as a project and team manager to better keep track of all the deliverables that have been assigned to various members of the team. It is less appropriate to use as a CRM even though the website mentions it can be used as one, it still lacks many features which a full-fledged CRM would provide.
    Incentivized
    Read full review
    Optimizely
    A 7 only because I think there's question marks around customization. However, I've seen very similar tools in the past where stakeholders have been skeptical, but as you get to know it and use it, you'll find actually you realize those benefits. I just think Optimizely could help its stakeholders and clients see those benefits early on versus later on. However, that's not to say it's not possible, so a 7 at this stage, but I think it's got potential in future. If you are a marketing firm who wants a centralized system for managing workflows and campaigns, it's great. It does that. However, there are better competitors fill in some of the gaps better than optimized leaders does. It could do better. I think for me, visually when I see, when I create a workflow or a campaign, I can see all the tasks associated with it and I've seen the way that our parent company uses it. It's just a list of all the tasks you see in one view. I think visually it needs improving. However, the purpose that it serves fundamentally, it's got potential, if that makes sense. It's going in the right direction, but I think competitors are doing some of it better than Optimizely is. I think they, like I was saying earlier, if they really want to realize the benefits of the product visually there needs to be some improvement. And then the controls element that I mentioned earlier as well, hopefully that answers both of your questions.
    Incentivized
    Read full review
    Pros
    ClickUp
    • Task Management - you can easily track details and notes of the tasks, deadlines and important dates, and notes and key links for the task. This has really leveled up how we manage projects and tasks.
    • Operational efficiency - by tracking where time goes the most or which tasks go the most, it enables you to identify areas where the most time is being spent and if that process needs to be improved or changed to streamline workflow.
    • SOP/Document storage - it is easy to create documents for standard operating procedures and processes and have a file to easily locate and reference them.
    • Files for projects or clients - ClickUp allows you to create separate files, folders, and subfolders to easily store and locate any corresponding tasks, projects, or important documents for that specific project or client.
    • AI overview - for tasks or documents with longer note sections or that have spanned more time and have more notes involved, ClickUp has an AI overview tool that helps with summarizing.
    Incentivized
    Read full review
    Optimizely
    • The CMP really is useful for us not only to manage the processes behind how we create content that we serve in different platforms like websites, landing pages, emails, social media, but it also help us as a team that is scattered around the globe to be able to be connected all the time to be able to see what we're working on, to be able to share assets as well. We are not reinventing the wheel to be able to show to other people within the organization what is happening at any given point. We use it not only for assets now, but we use it also for things like planning our webinars, planning our face-to-face events, so it truly is the heart of our marketing organization within the business.
    Incentivized
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    Cons
    ClickUp
    • The AI ​​integration is a bit clunky and feels forced.
    • The uncontrolled use of custom fields by the team
    • Configuring environments to reduce complexity
    • La integración de la IA es un poco tosca y se siente forzada
    • El uso incontrolado de los custom fields por parte del equipo
    • La configuración de los entornos para reducir complejidad
    Incentivized
    Read full review
    Optimizely
    • One thing that could be improved is some of the promotions that happen in platform. For example, there's a Opal AI little bubble at the bottom right of the corner, which you can't move across the screen. So if you're trying to change the status of a step or you're trying to update a description within a step, that can be a bit challenging and as it seems to be quite an easy fix.
    • I would love to see a capability in terms of having visual representation that we can share out with stakeholders that don't necessarily need access to CMP. But for that level of detail, we don't want it to go too granular, but we do want to be able to share in a quick and visual manner some of the activities that are happening so we can keep everybody in the loop without having to create different variations via different tools.
    Incentivized
    Read full review
    Likelihood to Renew
    ClickUp
    It has been a game-changer in terms of project tracking, as animation is a demanding product that requires multiple layers of analysis, revisions, tracking, scheduling, etc. ClickUp simplifies many approvals as anyone can easily add items, and you can tag the people who need to look at them.
    Incentivized
    Read full review
    Optimizely
    The tool is over-engineered and overly complicated. It makes my job much harder and not easier. There's much simpler tools for a lot less money
    Incentivized
    Read full review
    Usability
    ClickUp
    ClickUp is generally very usable once the workspace is properly organized. The flexibility of views, custom fields, task structure, dashboards, and automations makes it easy to adapt the platform to different teams and workflows. The main reason I would no rate it a 10 is that the amount of functionality can make the interface overwhelming, specially for new users. large workspaces with many custom fields, notifications, views, and hierarchy levels can also require some training and ongoing governance.
    Incentivized
    Read full review
    Optimizely
    The editorial calendar is the one I check multiple times every day. It gives me a clear picture of what's in progress, what's due, and where things can be moving faster. And, there's no need to open a separate doc or ask anyone for a status update.
    Also, the workflows are another super useful thing. Being able to assign specific reviewers to specific steps and know that nothing moves forward until they've acted has eliminated many repetitive processes.
    Incentivized
    Read full review
    Reliability and Availability
    ClickUp
    For over a year ClickUp was unavailable to us just twice for a couple of hours. I would say for a system this big and working globally that was a minor issue. They managed to fix all the issues within a couple hours and then it was back up and running perfectly fine.
    Incentivized
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    Optimizely
    I have not experienced any prolonged outages. From time to time there will be errors but nothing that significantly slows down production
    Incentivized
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    Performance
    ClickUp
    The speed of ClickUp is average to be honest. This is one of the biggest flaws of the system, sometimes it's also lagging a little bit but we also have a lot of documents, lists etc. on our workspace. However, with the next version of ClickUp I've seen they are planning to increase the speed by almost 500%, probably by changing the technology, so I am more than looking forward to it.
    Incentivized
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    Optimizely
    Optimizely Content Marketing Platform's performance is generally good. Nothing that has impacted production. Page load speed doesn't typically lag longer than a few seconds. Reports take some time but not any longer than we're used to with other platforms. We have not experienced lag when integrating with other platforms
    Incentivized
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    Support Rating
    ClickUp
    I started using ClickUp when it was what most would consider a baby company. There were the occasional bugs that made working in ClickUp a little bit of a headache, but the support feature allowed me to chat with a real persona and communicate my issues. I would always get prompt support and someone willing to really help me, not just point me to FAQ pages. Not feeling like a number really makes a difference.
    Incentivized
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    Optimizely
    The NewsCred team is very responsive and helpful with any technical issues.
    Incentivized
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    Online Training
    ClickUp
    There are multiple guides on literally all of the functions you can find within the system, therefore it's easy to learn anything you'd really like to use, starting from project and people management, down to Gantts, mind maps, time tracking, inviting Clients as guests to work with you on the projects and so much more.
    Incentivized
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    Optimizely
    Training was clear and concise. It was intuitive and helped me understand how to navigate the platform. Options to dive in on each action or skip to learn about areas of regular use. Resource links available to when I had additional questions or needed more training in a specific area. Overall, the training allowed me to use the platform without interruption
    Incentivized
    Read full review
    Implementation Rating
    ClickUp
    Start small. Don’t try to build the most elaborate plans first. Resist the urge to get into Gantt charts if no one is used to them. Just get work written, add dates and assignees, and start getting used to it. If you did not use a work management tool before, you need to be gracious with yourself about the fact that you likely do not have the muscle memory for working this way yet. But you will get there.
    And leverage people who know it if possible. Look for ClickUp experts and vendors. They can really supercharge your effectiveness at building the tool out and speed up the process.
    Incentivized
    Read full review
    Optimizely
    No answers on this topic
    Alternatives Considered
    ClickUp
    ClickUp is more robust and customizable than the ones we tried. I like Notion's user interface but seems more powerful to track progress. We didn't need the timetracker part of Monday and Asana seemed a little too cumbersome. So ultimately we went with ClickUp because it had the most potential... potential that we still have yet to harness.
    Incentivized
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    Optimizely
    We haven't yet explored the CMS or other products within the suite but we see the potential to move all of our tools to Optimizely One. I see this really helping us gain clarity in the end to end content lifecycle, and help us use our resources and bandwidth more strategically
    Incentivized
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    Scalability
    ClickUp
    Scaling with ClickUp is superb. If you create a workflow best suited for your organization then it's all about creating new accounts and teaching the new employees the workflow you're using. It's that simple. There is no black magic when it comes to Clickup.
    Incentivized
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    Optimizely
    Optimizely is generally a reliable platform for A/B testing and digital experience management. It's helpful for it's stability, flexibility, and comprehensive features, which is helpful when managing an enterprise website
    Incentivized
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    Return on Investment
    ClickUp
    • Reduced about 35% of our yearly tech stack spend by replacing other products
    • Ability to negate automation software with more open API key abilities connecting to one streamlined service
    • Reduced onboarding time and improved project speed with use of systems by 20%
    Incentivized
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    Optimizely
    • The program has allowed us to meet our content goals more easily (e.g.: we publish X articles per month and track where each article is at).
    • It's helped us improve the accuracy of our information. We have SEO, content strategists, and legal teams involved in the workflow now because it's easy to manage.
    Incentivized
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    ScreenShots

    ClickUp Screenshots

    Product screenshotProduct screenshotProduct screenshotProduct screenshotProduct screenshot

    Optimizely Content Marketing Platform Screenshots

    Screenshot of Optimizely Opal: Opal, Optimizely's AI, is an extension of the marketing workforce. From building comprehensive campaign and content briefs and suggesting how to best execute a campaign, to creating on-brand content for any channel and providing suggestions for ongoing optimization, Opal's capabilities and AI agents make "doing more with less" a reality.Screenshot of Marketing Work Requests: Dynamic intake forms, automatic routing, and integrated workflows ensure that requested work gets completed, fast.Screenshot of Library (Digital Asset Management): With Optimizely Content Marketing Platform's DAM, users can automate the management of brand-approved assets, all within the same platform where content creation, collaboration and publishing take place.Screenshot of The Editor, with Embedded AI: Content is created for multiple channels with the help of Opal, Optimizely's native AI.Screenshot of Calendar: This provides visibility into planned and scheduled content and campaigns with the ability to save and share views.