ClickUp vs. Optimizely Content Marketing Platform

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
ClickUp
Score 8.5 out of 10
Small Businesses (1-50 employees)
ClickUp is an all-in-one productivity platform. It’s a hub where teams can come together to plan, organize, and collaborate on work using tasks, Docs, Chat, Goals, and Whiteboard. Customized with just a few clicks, ClickUp helps teams of all types and sizes deliver work more effectively, to boost productivity to new heights. ClickUp aims to make the world more productive by removing friction caused by using many different applications. The platform boasts millions…
$0
per month per seat
Optimizely Content Marketing Platform
Score 8.5 out of 10
N/A
Optimizely's Content Marketing Platform brings teams together in a single workspace to share plans, collaborate on assets and flawlessly execute campaigns.N/A
Pricing
ClickUpOptimizely Content Marketing Platform
Editions & Modules
Free
$0.00
Unlimited
$9.00 ($5.00)
per member per month (annual contract pricing)
Business
$19.00 ($12.00)
per member per month (annual contract pricing)
Business Plus
$29.00 ($19.00)
per member per month (annual contract pricing)
Enterprise
Contact Sales
No answers on this topic
Offerings
Pricing Offerings
ClickUpOptimizely Content Marketing Platform
Free Trial
YesYes
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeNo setup feeOptional
Additional Details
More Pricing Information
Community Pulse
ClickUpOptimizely Content Marketing Platform
Top Pros
Top Cons
Features
ClickUpOptimizely Content Marketing Platform
Project Management
Comparison of Project Management features of Product A and Product B
ClickUp
8.2
562 Ratings
9% above category average
Optimizely Content Marketing Platform
-
Ratings
Task Management9.3562 Ratings00 Ratings
Resource Management7.8428 Ratings00 Ratings
Gantt Charts8.2390 Ratings00 Ratings
Scheduling8.2457 Ratings00 Ratings
Workflow Automation7.9424 Ratings00 Ratings
Team Collaboration9.1533 Ratings00 Ratings
Support for Agile Methodology8.8362 Ratings00 Ratings
Support for Waterfall Methodology8.2298 Ratings00 Ratings
Document Management7.6472 Ratings00 Ratings
Email integration7.7370 Ratings00 Ratings
Mobile Access7.6442 Ratings00 Ratings
Timesheet Tracking7.6366 Ratings00 Ratings
Professional Services Automation
Comparison of Professional Services Automation features of Product A and Product B
ClickUp
7.4
267 Ratings
0% above category average
Optimizely Content Marketing Platform
-
Ratings
Project & financial reporting7.4267 Ratings00 Ratings
Content Creation
Comparison of Content Creation features of Product A and Product B
ClickUp
-
Ratings
Optimizely Content Marketing Platform
8.1
24 Ratings
0% above category average
Ideation00 Ratings7.917 Ratings
Approval workflows00 Ratings8.821 Ratings
Content collaboration00 Ratings9.120 Ratings
Content calendar00 Ratings7.520 Ratings
Network for content licensing/production00 Ratings7.413 Ratings
Content Publishing
Comparison of Content Publishing features of Product A and Product B
ClickUp
-
Ratings
Optimizely Content Marketing Platform
7.6
23 Ratings
6% below category average
Content hub00 Ratings9.016 Ratings
Forms / Gated content00 Ratings3.01 Ratings
Embedded CTAs00 Ratings8.713 Ratings
Content distribution00 Ratings8.818 Ratings
Content promotion00 Ratings7.713 Ratings
Content automation00 Ratings8.417 Ratings
Content Reporting & Analytics
Comparison of Content Reporting & Analytics features of Product A and Product B
ClickUp
-
Ratings
Optimizely Content Marketing Platform
7.9
19 Ratings
1% above category average
Audience profiling and targeting00 Ratings8.23 Ratings
Closed-loop tracking and reporting00 Ratings7.013 Ratings
Content performance analytics00 Ratings7.117 Ratings
Campaign optimization dashboard00 Ratings8.314 Ratings
Competitive analytics00 Ratings8.88 Ratings
Best Alternatives
ClickUpOptimizely Content Marketing Platform
Small Businesses
FunctionFox
FunctionFox
Score 8.3 out of 10
Vyond
Vyond
Score 8.7 out of 10
Medium-sized Companies
SAP Ruum
SAP Ruum
Score 9.0 out of 10
Vyond
Vyond
Score 8.7 out of 10
Enterprises
Quickbase
Quickbase
Score 9.2 out of 10
Vyond
Vyond
Score 8.7 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
ClickUpOptimizely Content Marketing Platform
Likelihood to Recommend
8.9
(562 ratings)
8.6
(26 ratings)
Likelihood to Renew
8.8
(23 ratings)
-
(0 ratings)
Usability
8.7
(22 ratings)
8.2
(21 ratings)
Availability
8.6
(4 ratings)
-
(0 ratings)
Performance
6.9
(4 ratings)
-
(0 ratings)
Support Rating
5.1
(42 ratings)
8.0
(1 ratings)
Online Training
9.1
(1 ratings)
-
(0 ratings)
Implementation Rating
9.1
(3 ratings)
-
(0 ratings)
Configurability
9.1
(1 ratings)
-
(0 ratings)
Ease of integration
8.0
(1 ratings)
-
(0 ratings)
Product Scalability
9.1
(4 ratings)
-
(0 ratings)
Vendor post-sale
9.1
(1 ratings)
-
(0 ratings)
Vendor pre-sale
9.1
(1 ratings)
-
(0 ratings)
User Testimonials
ClickUpOptimizely Content Marketing Platform
Likelihood to Recommend
ClickUp
ClickUp is fantastic for a company that has a strong emphasis on execution and project management. ClickUp feature set is amongst one of the strongest in the industry. As a software business, we require this sort of feature set for things like sprints, GANTT, agile and much more. ClickUp can be daunting for companies that are looking for basic project management without the bells and whistles. There are other project management providers that have a much simpler platform. If you are a fast growing dynamic tech company I really don't see another option that rivals ClickUp
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Optimizely
Optimizely’s CMP has significantly organized out Marketing department’s workflow processes and ability to find current assets. The campaign function allows us to group together all the relevant tasks despite them being carried out by different teams. Assets are updated rather than duplicated. Tasks are collaborated on rather than siloed. Requests are seen rather than lost
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Pros
ClickUp
  • Allows you to create dashboards to track your team and company's progress towards its goals.
  • Integrates docs and forms so we don't need to switch apps
  • Notifications about every update, so you never really need to go asking around for one.
  • Allows you to visualize deadlines, how each piece of work fits into the bigger picture, and see in real-time what's holding your team up
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Optimizely
  • Customer Service: They'll contact you with a "we're looking at your issue" email within the hour, even on weekends and holidays. Beyond solving your issues/problems with the software, they'll also follow up later to make sure you don't have additional associated issues.
  • Live Analytics: You're given a snapshot of how your blog content is doing at any point in time, since they've been tracking your posts/content. You can compare this month's traffic to last year's trafffic during this same month. Other data points include: Unique Visitors, Average Attention Time, Pageviews, Engagement Rate, etc...and you'll even get referral traffic source. There's much more that I'm leaving out here.
  • CMP User Interface (UI): Love the easy to use interface to upload blog posts, to use for editing and publishing content, and broadcasting social shares. Besides easily identifiable icons, you can create/edit content in the WYSIWYG or use the html view to make sure everything looks exactly how you prefer. Another cool thing is that the CMP auto-embeds live links of social updates (like Youtube, Twitter, Instagram) for more dynamic blog posts.
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Cons
ClickUp
  • The mobile app is confusing to use and does not represent a mobile version of the web app.
  • Some new features are included with the current plan and some you have to pay extra for.
  • Learning curve can be a bit much for non-digital native users.
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Optimizely
  • Remove the preview option when clicking once. It'll be nicer if we click and being provided with both options instead.
  • Provide the option to download an entire folder of docs without entering to the folder itself.
  • 'Watch' option for specific docs, not just for folders...
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Likelihood to Renew
ClickUp
We're very pleased with how the system works in general. For over a year we've barely ever had any problems with ClickUp and there might have only been one or two times when it wasn't operational for us due to a global emergency. Moreover, when we had a problem once with renewing our licenses we've been contacted directly by our account manager and taken care of in a very professional way (with a due refund as well). The exceptional customer service makes us firmly believe that ClickUp is just the right tool for us.
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Optimizely
No answers on this topic
Usability
ClickUp
Far easier to use than any other PM tool. ClickUp is incredibly intuitive and had us saving time and energy within the first week of implementation. In my opinion, PM software should make it easier to focus on the deliverables - it shouldn't take all your time and energy to learn how to use the tool in the first place. ClickUp is a user-friendly tool that actually helps us focus on what's important.
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Optimizely
Hands down the tagging and commenting. Easy way for us to keep a record of what's going on with each project. The ability to set different views is great. Filters are pretty good - I'd like to have some additional functionality there but happy with what's available. Reporting can be clunky but improvements happen often.
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Reliability and Availability
ClickUp
For over a year ClickUp was unavailable to us just twice for a couple of hours. I would say for a system this big and working globally that was a minor issue. They managed to fix all the issues within a couple hours and then it was back up and running perfectly fine.
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Optimizely
No answers on this topic
Performance
ClickUp
I understand that it's a beast and does a lot of things, which is probably why it's laggy. But I do find it takes longer than I'd like to load, and if I am sending a complex document to a client or team member they aren't quite sure if they're getting the right thing at first. This is actually a pretty significant problem - my biggest beef with ClickUp.
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Optimizely
No answers on this topic
Support Rating
ClickUp
ClickUp support is incredible! They respond quickly with any questions about my issue, provide a timeline, and elaborate on how they will solve my problem. They are incredibly respectful and accommodating. Whenever I run into an issue, I know that ClickUp support will be happy to answer any questions and help my team out. When I start a support ticket, I know that I won't be getting sent article recommendations, I will be speaking to their customer support team immediately
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Optimizely
The NewsCred team is very responsive and helpful with any technical issues.
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Online Training
ClickUp
There are multiple guides on literally all of the functions you can find within the system, therefore it's easy to learn anything you'd really like to use, starting from project and people management, down to Gantts, mind maps, time tracking, inviting Clients as guests to work with you on the projects and so much more.
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Optimizely
No answers on this topic
Implementation Rating
ClickUp
Using ClickUp is fairly easy. There are multiple guides on how to use all of the functions in the system. An organization wanting to start working with ClickUp should simply try it out and see how it would like to adapt its workflow to the possibilities the system gives the users.
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Optimizely
No answers on this topic
Alternatives Considered
ClickUp
They are all very similar, but ClickUp was easier to use. The UX design is great, everything falls into place. I didn’t have to train anyone from the team on how to use it. They easily understood how it works. It’s simple, clear and straightforward. Every move you make, it’s actually what you expect it to do.
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Optimizely
We started with DivvyHQ and moved to Welcome for reasons that I cannot remember at this time. The migration was a couple of years ago now. I enjoyed both tools, but I do think Welcome makes it easier to track workflows, edits, and comments specifically. These are all key elements when dealing with content and it has made a huge difference.
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Scalability
ClickUp
Scaling with ClickUp is superb. If you create a workflow best suited for your organization then it's all about creating new accounts and teaching the new employees the workflow you're using. It's that simple. There is no black magic when it comes to Clickup.
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Optimizely
No answers on this topic
Return on Investment
ClickUp
  • ClickUp has had a positive impact since it has allowed the Global Operations Department to have a consistent collaboration by having this app as a repository of Projects and Programs, which has enabled a faster synchronization and stronger collaboration to better allocate resources.
  • A positive impact is a faster and clearer prioritization process for the executives since this app allows you to have a full picture of what's going on across the board.
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Optimizely
  • Marketing Teams can show the volume of work they produce
  • Input forms mean we are getting all the details we need up front (saves hours per month)
  • Users can prioritize and plan to make sure they are working on the right content at the right time
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ScreenShots

ClickUp Screenshots

Screenshot of List ViewScreenshot of Box ViewScreenshot of Board ViewScreenshot of Calendar View

Optimizely Content Marketing Platform Screenshots

Screenshot of Integrated Workflows: Optimizely Content Marketing Platform enables teams to collaborate on content and campaign tasks with the use of flexible workflows.Screenshot of Intake: Marketing Work Request Prioritization: Streamlines and prioritizes marketing requests with dynamic intake forms, automatic routing, and integrated workflows to ensure that requested work gets completed.Screenshot of Library (Digital Asset Management): With Optimizely Content Marketing Platform's native asset manager, users can upload, organize, and share assets all within the same platform where content planning, creation, and collaboration take place.Screenshot of Visual calendars (List View): Optimizely's Content Marketing Platform provides visibility into marketing activities - from content to events to campaigns - with flexibility to support changing timelines.Screenshot of Calendar: Gain full visibility into planned and scheduled content and campaigns with the ability to save and share views.Screenshot of Screenshot of Editor with Embedded AI: Opal, Optimizely's native AI assistant.