Constant Contact vs Privy | TrustRadius

What users are saying about

Score 7.7 out of 10

Based on 555 reviews and ratings

Score 8.6 out of 10

Based on 4 reviews and ratings

Feature Rating Comparison

Constant Contact

Privy

WYSIWYG email editor

Dynamic content

Ability to test dynamic content

Landing pages

A/B testing

Mobile optimization

Email deliverability reporting

List management

Triggered drip sequences

Constant Contact

Privy

Dashboards

Standard reports

Custom reports

Pros

We are a huge fan of the numerous templates that may be used for designing emails.
Constant Contact also allows for our organization's brand (logo, colors, and fonts) to be easily incorporated into designs.
The metrics and data gathered from email campaigns is very detailed and helpful.

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Verified User

Employee in Marketing

Non-Profit Organization Management Company, 1-10 employees

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Privy is phenomenally user friendly, email campaigns are very easy to create.
Privy has great customer service and implementation, our rep is Melissa who went above and beyond in getting everything setup.

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Verified User

Manager in Marketing

Furniture Company, 11-50 employees

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Cons

This system is great and I do not have much to say against, I just wish they could improve the search filter of email campaigns made previously, and include a search field that allows you to find campaigns related to the phrase name included in that field of search.
I really don't have any dislikes with the software now that I am familiar with the product.

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Verified User

Professional in Finance and Accounting

Human Resources Company, 1001-5000 employees

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Their A/B test option needs a little improvement - It can be hard to find where the second design is so that you can edit it.
Their embeddable forms need greater flexibility - To be GDPR compliant, you need the ability to give granular user options and provide a few checkboxes. Our team has to use other embed options or create custom HTML for our Euro users.
Social support group - Right now the software doesn't have a social group. They have a slack channel for partners but they don't have a social group for users. (common for most software these days to connect users to one another).

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CEO (Chief Executive Officer)

Simply Heaven DesignMarketing and Advertising, 1-10 employees

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Likelihood to Renew

Constant Contact 8.0

Based on 19 answers

There is no doubt that we are going to renew Constant Contact. We have not just invested a lot of time in learning and creating a great looking product but we have developed a strong database of information that allows us to track how we are doing for each newsletter. This supports our goals of creating products that residents desire and are excited to receive.

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Ty Swartz, CPP, USN Ret.

Multimedia Communications Supervisor

Virginia Beach City GovernmentGovernment Administration, 5001-10,000 employees

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Privy 10.0

Based on 1 answer

Flexible options: The software allows so many different kinds of opt-in form solutions: Full-page, pop-up, bar at the top of the page, embedded, etc.
Easy UX: This software is easy to use for just about anyone on my team. It's easy to implement and work with. Design, form field determination, and integration is all relatively very easy to perform.
Great support: We've had in-person calls with their support team, and they've been answer specific questions and offer relevant strategies. They've been willing to get on the phone with me and my clients to help us solve problems.
Multiple integrations - No matter what CRM you're using, there's likely a way to integrate Privy forms into it.
Easy installation on sites: Just a strip of code.
Visible, measurable results: Tracking and data with visits, conversion events, and conversion $ tracked to the forms.

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CEO (Chief Executive Officer)

Simply Heaven DesignMarketing and Advertising, 1-10 employees

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Usability

Constant Contact 8.9

Based on 8 answers

There is always room for improvement. I don't know how they test their systems, but they should invite not-so computer savvy people to test it. If I, as an expert have problems, they need to think like the technophobe. Since I've used Constant Contact in the past as part of my former employment, I have not viewed any of the tutorials and just jumped in to work on my client's newsletter. With that said, I found some areas easy and some a bit cumbersome

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Owner, Consultant

AZ Social Media WizInternet, Myself Only

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Privy 9.0

Based on 1 answer

Super easy - Choosing the form fields - easySetting up the entire form - easy Integration with other crms - easy Designing the forms - relatively easy Measurement - very visible Support - greatThe only thing it lacks is a little more visibility in the B variations of A/B tests and the price - It's very low at first, but the more that you earn off of your pop-ups, the more that they will charge you. However, even compared to the revenue gained, this cost is not much.

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CEO (Chief Executive Officer)

Simply Heaven DesignMarketing and Advertising, 1-10 employees

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Reliability and Availability

Constant Contact 9.0

Based on 2 answers

No major problems in sending out the email campaigns and accessing the analytics

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Verified User

Manager in Research & Development

Public Policy Company, 11-50 employees

View all 2 answers on this topic

No score

No answers yet

No answers on this topic

Performance

Constant Contact 10.0

Based on 2 answers

The system seemed quite slow sometimes. Specifically, there was sometimes a delay in sends if it was during a high traffic period. There were time-outs when uploading new code for an email, and a lag in reporting analytics which was sometimes as long as 72 hours

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Verified User

Employee in Marketing

Retail Company, 51-200 employees

View all 2 answers on this topic

No score

No answers yet

No answers on this topic

Support Rating

Constant Contact 3.0

Based on 8 answers

I think the overall support for Constant Contact has always been incredible; I have nothing negative to say. Our customer support representative was attentive, easy to understand, and very knowledgeable. I never felt like I wasn't a priority of his and my issues, while very small, were fixed in a very short time frame.

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Verified User

Administrative Assistant in Marketing

Real Estate Company, 51-200 employees

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Privy 10.0

Based on 2 answers

Real people! We've got email addresses for real people inside the company, who have been more than willing to help us.
Personal calls available - We have been on the phone with members of their team to get our problems resolved.
Quick resolution - we were able to get our questions answered quickly and help with implementation.
Flexibility - We've found that they've been very flexible in their solutions to our problems.

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CEO (Chief Executive Officer)

Simply Heaven DesignMarketing and Advertising, 1-10 employees

View all 2 answers on this topic

Implementation Rating

Constant Contact 8.0

Based on 4 answers

Implementation is very easy for someone who wants to send out the “batch and blast” type newsletters. If you want to use their templates with no customizations, the product works fine. However, the more customizations you get into involving link color, etc, that’s where things can get tricky for someone who may not be familiar with coding

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Verified User

Employee in Marketing

Retail Company, 51-200 employees

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No score

No answers yet

No answers on this topic

Alternatives Considered

I think if I were coming in with nothing in hand, I would have chosen MailChimp over Constant Contact. Constant Contact won because it was the incumbent and we're satisfied.The time and operating cost of moving from one platform to another was higher than the expected return on that change. I don't think anything about Constant Contact is much better or worse, in my view, than the other.Pretty lukewarm, I know. But it's honest!

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Chief Operating Officer

Reflexive Performance ResetSports, 1-10 employees

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After having used quite a few email marketing platforms, I can say out of all of them we like Privy the best. Privy's integration with the BigCommerce platform makes it much easier to use than the others we tried in the past and we are happy with the results we have gotten and their excellent customer support which is superior especially to Mailchimp which can only be reached by email.

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Verified User

Manager in Marketing

Furniture Company, 11-50 employees

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Scalability

Constant Contact 10.0

Based on 1 answer

Very reliable in sending email campaigns and controlling the recipients so that no contact is sent the same email more than once, even if they are on a resent list

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Verified User

Manager in Research & Development

Public Policy Company, 11-50 employees

View all 1 answers on this topic

No score

No answers yet

No answers on this topic

Return on Investment

Many of our clients use a variety of email management services, and Constant Contact is usually chief among them. This keeps our team sharp and up to date for customer service inquiries.
Constant Contact is extremely reliable. It's been applicable and has grown with trends in digital marketing over the last decade to stay at the top as a best-in-class provider.
The reporting tools help to give a sense of how well campaigns are performing (or not performing) and gives insight on how to create future campaigns in more effective ways.
The lack of Google Analytics integration on the app is a hinderance for marketing managers who use the robust API on a variety of other platforms that seamlessly integrate with the service.
Higher pricing for integrating social media and surveys, and other additional service, is a drawback for the average user on a budget – especially when competitors offer those services for free.

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Digital Marketing Manager

LGD CommunicationsMarketing and Advertising, 11-50 employees

View all 65 answers on this topic

We have had better conversion rates on our emails.
We spend less time creating email marketing campaigns that look professional.

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Verified User

Manager in Marketing

Furniture Company, 11-50 employees

View all 2 answers on this topic

Pricing Details

General

Free Trial

—

Free/Freemium Version

Yes

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

Rating Summary

Constant Contact

Privy

Constant Contact

Privy

Constant Contact

Privy

Constant Contact

Privy

Constant Contact

Privy

Constant Contact

Privy

Constant Contact

Privy

Constant Contact

Privy

Constant Contact

Privy

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