What users are saying about
Constant Contact
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Top Rated
717 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 8.1 out of 100
Based on 717 reviews and ratings
7 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 8.3 out of 100
Based on 7 reviews and ratings
Feature Set Ratings
Email & Online Marketing

7.7
Constant Contact
77%
Privy
Feature Set Not Supported
N/A
Constant Contact ranks higher in 9/9 features
Constant Contact ranks higher in 9/9 features
WYSIWYG email editor

7.8
78%
82 Ratings
N/A
0 Ratings
Dynamic content

7.6
76%
82 Ratings
N/A
0 Ratings
Ability to test dynamic content

7.5
75%
81 Ratings
N/A
0 Ratings
Landing pages

7.6
76%
56 Ratings
N/A
0 Ratings
A/B testing

7.4
74%
52 Ratings
N/A
0 Ratings
Mobile optimization

8.0
80%
85 Ratings
N/A
0 Ratings
Email deliverability reporting

8.6
86%
135 Ratings
N/A
0 Ratings
List management

8.4
84%
90 Ratings
N/A
0 Ratings
Triggered drip sequences

6.7
67%
47 Ratings
N/A
0 Ratings
Reporting & Analytics

7.8
Constant Contact
78%
Privy
Feature Set Not Supported
N/A
Constant Contact ranks higher in 3/3 features
Constant Contact ranks higher in 3/3 features
Dashboards

7.8
78%
87 Ratings
N/A
0 Ratings
Standard reports

8.2
82%
87 Ratings
N/A
0 Ratings
Custom reports

7.5
75%
58 Ratings
N/A
0 Ratings
Pre-Send Testing

8.1
Constant Contact
81%
Privy
Feature Set Not Supported
N/A
Constant Contact ranks higher in 8/8 features
Constant Contact ranks higher in 8/8 features
URL Validation

8.4
84%
31 Ratings
N/A
0 Ratings
Link Tracking

8.0
80%
34 Ratings
N/A
0 Ratings
Image Validation

8.2
82%
31 Ratings
N/A
0 Ratings
Inbox Display

8.0
80%
34 Ratings
N/A
0 Ratings
Email Accessibility Tools

8.0
80%
28 Ratings
N/A
0 Ratings
Spelling and Grammar Check

7.8
78%
31 Ratings
N/A
0 Ratings
Spam Testing

7.8
78%
26 Ratings
N/A
0 Ratings
Email Previews

8.6
86%
40 Ratings
N/A
0 Ratings
Attribute Ratings
- Constant Contact is rated higher in 2 areas: Likelihood to Recommend, Usability
- Privy is rated higher in 1 area: Likelihood to Renew
- Constant Contact and Privy are tied in 1 area: Support Rating
Likelihood to Recommend

8.3
Constant Contact
83%
106 Ratings
8.0
Privy
80%
3 Ratings
Likelihood to Renew

9.0
Constant Contact
90%
21 Ratings
10.0
Privy
100%
1 Rating
Usability

10.0
Constant Contact
100%
9 Ratings
9.0
Privy
90%
2 Ratings
Availability

9.0
Constant Contact
90%
4 Ratings
Privy
N/A
0 Ratings
Performance

10.0
Constant Contact
100%
4 Ratings
Privy
N/A
0 Ratings
Support Rating

10.0
Constant Contact
100%
17 Ratings
10.0
Privy
100%
3 Ratings
Online Training

10.0
Constant Contact
100%
1 Rating
Privy
N/A
0 Ratings
Implementation Rating

10.0
Constant Contact
100%
9 Ratings
Privy
N/A
0 Ratings
Product Scalability

10.0
Constant Contact
100%
1 Rating
Privy
N/A
0 Ratings
Likelihood to Recommend
Constant Contact
Constant Contact is great when trying to target specific market segments. We typically like to segment our master list by region, but also have product segments, as well. They do provide pre-made segments to start you off too.We don't usually use their email builder, we find others to be more flexible, intuitive, and have more variety. We do prefer emailing from Constant Contact, however.

Verified User
Employee in Marketing
Oil & Energy Company, 51-200 employeesPrivy
Adding Privy to your ecommerce store is a no brainer. You can very quickly increase your on-site email acquisition conversion rate through the Spin To Win wheel and other templates that Privy offers. You can also use it for additional on-site messaging like announcement bars and landing pages
Associate Director of Marketing
MusictodayMarketing & Advertising, 51-200 employees
Pros
Constant Contact
- You can accomplish quite a bit using the drag and drop interface, so there is less custom HTML required.
- Easy to use for folks who are not tech savvy.
- Very quick upload speed for contact lists when compared with other email marketing vendors.
- Easy to customize contact lists.
- Displays much more consistently across different email clients when compared with other email marketing vendors.

Verified User
Analyst in Marketing
Insurance Company, 501-1000 employeesPrivy
- Segments website visitors to your site: It can recognize who has been to your website once or many times. It allows you to present an offer to different user groups, present an offer, and then capture their email address.
- Provides flexible opt-in form options: Embedded opt-in forms, pop-ups. bars at the top of your site. You can redirect to a landing page or a thank you window, create a form that takes up the entire screen, provide an offer at the end, or simply thank users for their information.
- Easy user experience: Different options for designs, easy drag + drop builder. Easy installation, trackable results.
- Support their users: Holy cricket. Their support is so helpful. Privy was one of the first software companies that I've encountered that has really gone above and beyond for my team.
- Measurability: Privy understands that digital marketers want to track - They want to be able to split-test their options, track their results - not only views but conversions and $ conversions. Privy gives its users this ability.
CEO (Chief Executive Officer)
Simply Heaven DesignMarketing and Advertising, 1-10 employees
Cons
Constant Contact
- The interface is definitely a bit difficult to use and it takes some getting used to.
- More customization and exporting of html would be awesome.
- They could expand on features that other email marketing software has such as tying in with social media, more flows, etc.

Verified User
Strategist in Marketing
Marketing & Advertising Company, 11-50 employeesPrivy
- It gets some getting used to setting up emails with pictures.
- Service isn't cheap but you get what you pay for.

Verified User
Manager in Marketing
Furniture Company, 11-50 employeesPricing Details
Constant Contact
General
Free Trial
Yes
Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
$9.99 per month
Constant Contact Editions & Modules
Edition
Core | $9.991 |
---|---|
Plus | $45.001 |
- per month
Additional Pricing Details
—Privy
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
—Privy Editions & Modules
—
Additional Pricing Details
—Likelihood to Renew
Constant Contact
Constant Contact 9.0
Based on 21 answers
There is no doubt that we are going to renew Constant Contact. We have not just invested a lot of time in learning and creating a great looking product but we have developed a strong database of information that allows us to track how we are doing for each newsletter. This supports our goals of creating products that residents desire and are excited to receive.
Multimedia Communications Supervisor
Virginia Beach City GovernmentGovernment Administration, 5001-10,000 employees
Privy
Privy 10.0
Based on 1 answer
- Flexible options: The software allows so many different kinds of opt-in form solutions: Full-page, pop-up, bar at the top of the page, embedded, etc.
- Easy UX: This software is easy to use for just about anyone on my team. It's easy to implement and work with. Design, form field determination, and integration is all relatively very easy to perform.
- Great support: We've had in-person calls with their support team, and they've been answer specific questions and offer relevant strategies. They've been willing to get on the phone with me and my clients to help us solve problems.
- Multiple integrations - No matter what CRM you're using, there's likely a way to integrate Privy forms into it.
- Easy installation on sites: Just a strip of code.
- Visible, measurable results: Tracking and data with visits, conversion events, and conversion $ tracked to the forms.
CEO (Chief Executive Officer)
Simply Heaven DesignMarketing and Advertising, 1-10 employees
Usability
Constant Contact
Constant Contact 10.0
Based on 9 answers
There is always room for improvement. I don't know how they test their systems, but they should invite not-so computer savvy people to test it. If I, as an expert have problems, they need to think like the technophobe. Since I've used Constant Contact in the past as part of my former employment, I have not viewed any of the tutorials and just jumped in to work on my client's newsletter. With that said, I found some areas easy and some a bit cumbersome
Owner, Consultant
AZ Social Media WizInternet, Myself Only
Privy
Privy 9.0
Based on 2 answers
Privy is very easy to use and is intuitive to new users. The templates they provide give you a head start on campaign builds and their customer success team is approachable and knowledgable about the product. You do not have to be a tech wizard to get rolling with Privy, but the results will make you feel that way.
Associate Director of Marketing
MusictodayMarketing & Advertising, 51-200 employees
Reliability and Availability
Constant Contact
Constant Contact 9.0
Based on 4 answers
No major problems in sending out the email campaigns and accessing the analytics

Verified User
Manager in Research & Development
Public Policy Company, 11-50 employeesPrivy
No score
No answers yet
No answers on this topic
Performance
Constant Contact
Constant Contact 10.0
Based on 4 answers
The system seemed quite slow sometimes. Specifically, there was sometimes a delay in sends if it was during a high traffic period. There were time-outs when uploading new code for an email, and a lag in reporting analytics which was sometimes as long as 72 hours

Verified User
Employee in Marketing
Retail Company, 51-200 employeesPrivy
No score
No answers yet
No answers on this topic
Support Rating
Constant Contact
Constant Contact 10.0
Based on 17 answers
I think the overall support for Constant Contact has always been incredible; I have nothing negative to say. Our customer support representative was attentive, easy to understand, and very knowledgeable. I never felt like I wasn't a priority of his and my issues, while very small, were fixed in a very short time frame.

Verified User
Administrative Assistant in Marketing
Real Estate Company, 51-200 employeesPrivy
Privy 10.0
Based on 3 answers
The customer support team from Privy is incredible (shout out to Simone). Every person I have worked with has been knowledgable, helpful, polite, and responsive. They have a live chat feature and all CSRs do a great job.
Associate Director of Marketing
MusictodayMarketing & Advertising, 51-200 employees
Implementation Rating
Constant Contact
Constant Contact 10.0
Based on 9 answers
Implementation is very easy for someone who wants to send out the “batch and blast” type newsletters. If you want to use their templates with no customizations, the product works fine. However, the more customizations you get into involving link color, etc, that’s where things can get tricky for someone who may not be familiar with coding

Verified User
Employee in Marketing
Retail Company, 51-200 employeesPrivy
No score
No answers yet
No answers on this topic
Alternatives Considered
Constant Contact
We tried Mailchimp. We could send messages to larger groups for free with Constant Contact. And we simply found more people read the emails and responded more frequently when we used Constant Contact. I think it's because it didn't feel as much like a marketing tool as when we contacted them with Mailchimp.

Verified User
Contributor in Other
Religious Institutions Company, 10,001+ employeesPrivy
After having used quite a few email marketing platforms, I can say out of all of them we like Privy the best. Privy's integration with the BigCommerce platform makes it much easier to use than the others we tried in the past and we are happy with the results we have gotten and their excellent customer support which is superior especially to Mailchimp which can only be reached by email.

Verified User
Manager in Marketing
Furniture Company, 11-50 employeesScalability
Constant Contact
Constant Contact 10.0
Based on 1 answer
Very reliable in sending email campaigns and controlling the recipients so that no contact is sent the same email more than once, even if they are on a resent list

Verified User
Manager in Research & Development
Public Policy Company, 11-50 employeesPrivy
No score
No answers yet
No answers on this topic
Return on Investment
Constant Contact
- Good email marketing option that we need to expand on
- We have not had a strong determinable ROI, but we do not always know if a donation resulted from an email
- Very affordable and we plan in keeping it as a resource
Director of Development
Health Care Center for the HomelessHospital & Health Care, 51-200 employees
Privy
- Positive impact for our clients - Our clients can see exactly how many views each opt-in has seen, how it has converted, and how much revenue has been generated from that opt-in and email sequence that it is linked to. (We have used this tool + paid traffic + email to generate more than $15k for some of our clients. And that's just one part of their marketing systems...That's about 150x ROI).
- Positive impact for us - We only want to recommend and use tools that have proven use cases and conversions. This is true here - and it means that we can reliably recommend and use it as a tool to grow revenue for our clients in combination with paid traffic and email marketing. They also support their partners - that means we're more efficient. Time is money - so that's a win here, too.
CEO (Chief Executive Officer)
Simply Heaven DesignMarketing and Advertising, 1-10 employees