What users are saying about
10 Ratings
Top Rated
177 Ratings
10 Ratings
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Score 8 out of 100
Top Rated
177 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 8.8 out of 100

Likelihood to Recommend

Contentful

Coming from WordPress, Contentful feels like content management as it should be. There's no clutter to get rid of, you can simply start building from scratch, and the end product is perfectly tailored to your or your clients needs.
Andrew Folts | TrustRadius Reviewer

Google Tag Manager

If you have a marketing department that wants to be agile and measure valuable goals for your company, then GTM is the way to go.You will be able to track almost any event of value that you want on the site (without adding any extra code, thanks to auto-event listener), add new marketing tools if needed in minutes and send events to multiple platforms. This has huge value for your company if you think about it: measuring your efforts quickly and changing course if it is not working can save tons of money. I believe almost anyone who has a site on the internet can benefit from it because of how much time it saves (considering it's even free!).Just beware: GTM opens the door so you can add any piece of code you want. Someone without much experience can overload the site or affect site speed
Santiago Valdés | TrustRadius Reviewer

Feature Rating Comparison

Security

Contentful
8.7
Google Tag Manager
8.8
Role-based user permissions
Contentful
8.7
Google Tag Manager
8.8

Platform & Infrastructure

Contentful
7.7
Google Tag Manager
API
Contentful
7.2
Google Tag Manager
Internationalization / multi-language
Contentful
8.2
Google Tag Manager

Web Content Creation

Contentful
7.6
Google Tag Manager
WYSIWYG editor
Contentful
7.5
Google Tag Manager
Code quality / cleanliness
Contentful
9.0
Google Tag Manager
Admin section
Contentful
7.9
Google Tag Manager
Page templates
Contentful
7.5
Google Tag Manager
Library of website themes
Contentful
7.2
Google Tag Manager
Mobile optimization / responsive design
Contentful
7.4
Google Tag Manager
Publishing workflow
Contentful
7.5
Google Tag Manager
Form generator
Contentful
7.0
Google Tag Manager

Web Content Management

Contentful
7.7
Google Tag Manager
Content taxonomy
Contentful
7.6
Google Tag Manager
SEO support
Contentful
8.2
Google Tag Manager
Bulk management
Contentful
7.3
Google Tag Manager
Availability / breadth of extensions
Contentful
6.6
Google Tag Manager
Community / comment management
Contentful
9.0
Google Tag Manager

Tag Management

Contentful
Google Tag Manager
7.8
Tag library
Contentful
Google Tag Manager
8.6
Tag variable mapping
Contentful
Google Tag Manager
8.6
Ease of writing custom tags
Contentful
Google Tag Manager
7.3
Rules-driven tag execution
Contentful
Google Tag Manager
8.1
Tag performance monitoring
Contentful
Google Tag Manager
7.9
Improved page load times
Contentful
Google Tag Manager
7.5
Mobile app tagging
Contentful
Google Tag Manager
7.1
Library of JavaScript extensions
Contentful
Google Tag Manager
7.4

Data Management & Integrity

Contentful
Google Tag Manager
8.4
Event tracking
Contentful
Google Tag Manager
9.7
Mobile event tracking
Contentful
Google Tag Manager
8.7
Data distribution management
Contentful
Google Tag Manager
8.2
Universal data layer
Contentful
Google Tag Manager
8.7
Automated error checking
Contentful
Google Tag Manager
7.0

Pros

Contentful

  • Contentful provides organized, flexible data models with support for a variety of data types and content editors (e.g. WYSIWYGs, form fields, raw text areas).
  • Contentful has great built-in versioning features with history and draft states so it's easy to make updates and revert when needed.
  • Contentful has an intuitive user interface and good support for multiple spaces (which can be helpful for companies that need separate projects for dev/staging/production).
Eric Mason | TrustRadius Reviewer

Google Tag Manager

  • Code injection is simplified with Tag Manager. Facebook Pixel, Google Analytics, Marketo Munchkin, HubSpot tracking, Hotjar, CallRail, the list goes on. One stop, no constantly bugging the devs to install new code.
  • Need to track onsite events? Build a single listener or trigger, and apply that trigger to countless different applications. A user form fill can trigger an AdWords and Facebook conversion, tag a Hotjar recording, signal deployment of a pop-up or just about anything else javascript-driven.
  • GTM is basically coding light. For non-developers who might be terrified of GitHub, it makes features like version control, forking/branches and draft / deploy mode approachable.
J.P. VanderLinden | TrustRadius Reviewer

Cons

Contentful

  • Preview of changes prior to publishing
  • The ability to use a spell check plug-in when working on content (it doesn't work well with Grammarly)
Nathaly Sierra | TrustRadius Reviewer

Google Tag Manager

  • There is no real tutorial for GTM, and the one that exists in google analytics academy is very basic. Google should create a library or a document that specifies how to use each of the elements available in GTM. Earlier today I was trying to use a feature for a GA tag that I've never used before, but couldn't find any information about it.
  • They are not great at integrating with Facebook. FB is one of the most popular platforms for advertising, they should have created a specific Facebook tag by now to help marketer with their tracking.
  • It's hard to connect several actions taken by the same person in 1 tag. For example, there is no easy way of tagging a multiple step action. Each tag will fire individually on each action instead of firing on conditions.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Contentful

No score
No answers yet
No answers on this topic

Google Tag Manager

Google Tag Manager 10.0
Based on 6 answers
Google Tag Manager makes tracking traffic to our websites effortless, which enables our developers to focus on other tasks. Setting up a new instance takes only minutes and additional scripts can be added/modified without touching the source code of a site in production. This enables our marketing directors to coordinate tests and experiments with minimal effort.
Anonymous | TrustRadius Reviewer

Usability

Contentful

No score
No answers yet
No answers on this topic

Google Tag Manager

Google Tag Manager 9.9
Based on 3 answers
Google Tag Manager, like other Google products, is focused on user-friendliness. All buttons are clearly labeled, documentation is thorough and plenty of tutorials exist to help answer any questions. The layout and menus in Tag Manager are clearly labeled and consistent with other Google products.
Anonymous | TrustRadius Reviewer

Support Rating

Contentful

No score
No answers yet
No answers on this topic

Google Tag Manager

Google Tag Manager 9.1
Based on 1 answer
It depends wether you are seeking official support from Google itself, in which case it would be rated very low because it's not their business model, they would rather have you work with one of their Google Analytics Certified Partner (GACP).In terms of self-served support, Google offer extensive documentation at https://developers.google.com/tag-manager/, recently revamped training (https://analyticsacademy.withgoogle.com/course05/preview), has active forums and user community (https://plus.google.com/u/0/communities/104865292981489764063) which can typically answer even the most advanced questions.
Stéphane Hamel | TrustRadius Reviewer

Online Training

Contentful

No score
No answers yet
No answers on this topic

Google Tag Manager

Google Tag Manager 7.3
Based on 1 answer
I thought there was a little bit too much emphasis on AdWords stuff, not enough on the generic application of GTM.
Stéphane Hamel | TrustRadius Reviewer

Implementation Rating

Contentful

No score
No answers yet
No answers on this topic

Google Tag Manager

Google Tag Manager 9.8
Based on 2 answers
Planning and communication will help greatly with an in-house implementation. If there are large teams, try to limit the number of people involved to 1-2 developers (back-end dev may be necessary depending on your platform), one analytics marketer and one project manager.
David Gailey | TrustRadius Reviewer

Alternatives Considered

Contentful

Contentful offers a great deal of features for a relatively low price. This is what ended up persuading us to purchase it. We also gathered that this was one of the more well-rated products out there, which was encouraging. It definitely stacks up well against its competitors.
Nathan Richardson | TrustRadius Reviewer

Google Tag Manager

We moved to GTM from a standard Google Analytics implementation. GTM is much more flexible and easier to make changes, especially as the changes relate to multiple sites and environments. While there is a learning curve when figuring out how to use GTM, I believe the change has been worth it because it helps us understand at a more fundamental level how our tracking works and gives us a lot more control over what we track and how.
Ben Rubenstein | TrustRadius Reviewer

Return on Investment

Contentful

  • It speed up our content creation process
  • We've freed up dev and design resources for more important projects
  • Given freedom to people to create new pages, while keeping some control so they wouldn't make serious mistakes
Anonymous | TrustRadius Reviewer

Google Tag Manager

  • The google tag manager certainly generated an increase in the ROI of our clients, because, with the agility in the management of tags, it was possible to reduce the IT queue, and now the management of the tags happens to be done by the Marketing and media area itself.
  • Reduction of an IT staff
  • Saving time in organizing hundreds of tags in the backend and starting to use the GTM, everything was centralized in one place
Luiz Lai | TrustRadius Reviewer

Screenshots

Google Tag Manager

Pricing Details

Contentful

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional

Contentful Editions & Modules

Edition
CommunityFree
Team489/month
EnterpriseCustom
    Additional Pricing Details

    Google Tag Manager

    General

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services
    Entry-level set up fee?
    No

    Google Tag Manager Editions & Modules

    Additional Pricing Details

    Rating Summary

    Likelihood to Recommend

    Contentful
    8.2
    Google Tag Manager
    9.1

    Likelihood to Renew

    Contentful
    Google Tag Manager
    10.0

    Usability

    Contentful
    Google Tag Manager
    9.9

    Reliability and Availability

    Contentful
    Google Tag Manager
    9.1

    Support Rating

    Contentful
    Google Tag Manager
    9.1

    Online Training

    Contentful
    Google Tag Manager
    7.3

    Implementation Rating

    Contentful
    Google Tag Manager
    9.8

    Add comparison