ContentKing vs. Google Marketing Platform

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
ContentKing
Score 9.9 out of 10
N/A
A solution that aims to ensure customers find valuable digital content with 24/7 website monitoring from ContentKing, now part of the enterprise organic marketing platform from Conductor. Website changes happen, and they happen fast. That’s where ContentKing for Conductor comes in. As a real-time SEO monitoring and auditing platform, ContentKing keeps track of everything happening on a site as it happens, such as if links suddenly break or…N/A
Google Marketing Platform
Score 9.0 out of 10
N/A
Google Marketing Platform (a combination of former DoubleClick advertiser tools and Google Analytics 360 Suite) is a set of tools for marketers to manage their advertising campaigns. DoubleClick was acquired by Google in 2008. It focuses on uploading ads and reporting their performance and also provides forecasting tools to help predict future campaign needs. Bid optimization tools help manage pay-per-click (PPC) campaigns across search engines (e.g. Bing, Google, Yahoo!).N/A
Pricing
ContentKingGoogle Marketing Platform
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
ContentKingGoogle Marketing Platform
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeOptionalNo setup fee
Additional Details
More Pricing Information
Community Pulse
ContentKingGoogle Marketing Platform
Top Pros
Top Cons
Features
ContentKingGoogle Marketing Platform
SEO
Comparison of SEO features of Product A and Product B
ContentKing
7.0
14 Ratings
11% below category average
Google Marketing Platform
-
Ratings
Page grader7.411 Ratings00 Ratings
Competitive analysis5.43 Ratings00 Ratings
Site audit / diagnostics7.514 Ratings00 Ratings
Site recommendations7.612 Ratings00 Ratings
SEO Channels
Comparison of SEO Channels features of Product A and Product B
ContentKing
7.5
8 Ratings
2% below category average
Google Marketing Platform
-
Ratings
Local SEO7.53 Ratings00 Ratings
Global SEO7.58 Ratings00 Ratings
SEO Platform & Account Management
Comparison of SEO Platform & Account Management features of Product A and Product B
ContentKing
7.9
11 Ratings
6% below category average
Google Marketing Platform
-
Ratings
Multi-domain support8.510 Ratings00 Ratings
Integration with web analytics tools7.311 Ratings00 Ratings
Ad Network Integration
Comparison of Ad Network Integration features of Product A and Product B
ContentKing
-
Ratings
Google Marketing Platform
9.0
29 Ratings
20% above category average
Data Transfer00 Ratings9.024 Ratings
DSP integration00 Ratings9.026 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
ContentKing
-
Ratings
Google Marketing Platform
8.7
33 Ratings
10% above category average
Ad campaign creation00 Ratings8.033 Ratings
Ad deployment00 Ratings9.933 Ratings
Display advertising00 Ratings9.930 Ratings
Ad display and retargeting segmentation00 Ratings8.931 Ratings
Sequence targeting00 Ratings7.023 Ratings
Ad Reporting & Analytics
Comparison of Ad Reporting & Analytics features of Product A and Product B
ContentKing
-
Ratings
Google Marketing Platform
9.0
33 Ratings
14% above category average
Ad dashboards00 Ratings9.831 Ratings
Ad performance reports00 Ratings8.933 Ratings
Ad conversion tracking00 Ratings8.932 Ratings
Ad attribution reporting00 Ratings8.931 Ratings
Cross-channel ad management00 Ratings8.926 Ratings
Ad forecasting and optimization00 Ratings8.925 Ratings
Best Alternatives
ContentKingGoogle Marketing Platform
Small Businesses
Google PageSpeed Insights
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Score 9.9 out of 10
Google Ad Manager
Google Ad Manager
Score 8.5 out of 10
Medium-sized Companies
Advanced Web Ranking
Advanced Web Ranking
Score 8.3 out of 10
The Trade Desk
The Trade Desk
Score 6.6 out of 10
Enterprises
Dupli Checker (DupliChecker.com)
Dupli Checker (DupliChecker.com)
Score 8.7 out of 10
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 9.0 out of 10
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User Ratings
ContentKingGoogle Marketing Platform
Likelihood to Recommend
7.9
(14 ratings)
8.9
(45 ratings)
Likelihood to Renew
9.1
(1 ratings)
8.0
(13 ratings)
Usability
7.3
(6 ratings)
8.0
(2 ratings)
Support Rating
9.1
(6 ratings)
9.0
(4 ratings)
Online Training
-
(0 ratings)
8.0
(1 ratings)
Implementation Rating
8.2
(1 ratings)
6.0
(2 ratings)
User Testimonials
ContentKingGoogle Marketing Platform
Likelihood to Recommend
ContentKing
The times when [ContentKing] is most useful is when working with migrations, or changing dynamic websites that you want to continuously monitor fix and rapidly resolve issues. Because you can share URLs to key issues and create segments out of them it is very easy to highlight issues. Because it isn't charged a per user level this does mean you can give access to clients and their development teams.
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Google
I feel pretty neutral about Google Marketing Platform. For the longest time, my company wasn't using it because each of the features (Data Studio, Analytics, etc.) could be accessed separately. In fact, most of the time, I don't even go into Google Marketing Platform because it's easier to directly navigate to the individual platforms. There are very few features about GMP that can only be accessed from the GMP UI. The Integrations Center is probably the main feature I utilize from the GMP UI, which allows me to see a summary of the integrations I have in place across all my client properties and accounts.
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Pros
ContentKing
  • Proactive monitoring of the website on a broad spectrum of on-page and technical issues.
  • Insights for page-specific action points based on different data streams.
  • Identifying technical and on-page website issues.
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Google
  • Bringing together data from multiple channels and engines and allows you to visualize the data in an easy to use platform. This saves time from using multiple logins for the different platforms.
  • Auto bidding tools save time from manual bidding, as it allows you to set the specific terms around what levels you want to cap your CPCs at. You then let DoubleClick adjust your bids to gain the most conversions from the cheapest CPCs. This frees up time to do other in-depth analysis and strategy.
  • DoubleClick also has the ability to track conversions and clicks on any page using their floodlight tags. This is good for tracking certain actions on yours or a client's site and is especially good if they do not use any other tools, such as Google Analytics or Adobe, to track conversions and user actions on site. You can also use these in conjunction with the auto bidding tools.
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Cons
ContentKing
  • It is a single host only, which means that if your website spans mulitple subdomains it falls down
  • It isn't as easy to control as desktop crawlers, the continuous nature means you can't just give it a set of URLs to monitor.
  • Some of the issues it highlights aren't always issues, and so you need an expert user
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Google
  • The process for on-boarding new users can be difficult if they do not already have a Gmail or Gmail-linked account.
  • Difficult to troubleshoot technical issues (with the platform, with tags, etc.) because of the lack of customer support. Unclear if the agency has a dedicated team or individual to assist, and often have to deal with out-sourced support teams.
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Likelihood to Renew
ContentKing
Because it does its job very well.
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Google
Due to its adapting behavior with industry ad formats and seamless integration with publishers and DSP's, I don't see myself moving away from DCM. As we see the display advertising is getting more programatic and automated due to the rise of DSP and concept of RTB, Double Click has evolved with new advanced best practices
Read full review
Usability
ContentKing
Really like the walkthrough onboarding of the app to get your bearings when you sign up. You can quickly glance at the interface and understand where everything is located and what each feature is used for. The dashboard is incredibly useful to understand the health of your site and address any persistent issues on your site quickly.
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Google
The Doubleclick interface is easy and simple to get a hang of. The options are slightly limited compared to other DSPs. But, for a simple campaign, this is a great DSP to move forward with. They have a ton of data and can plug into a lot of different partners
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Support Rating
ContentKing
They respond very quickly and have deep technical knowledge so they will always find a solution to your problem. They are based in Europe but are planning to open offices soon in the USA that will help with time-difference issues. If you are based in Europe, you will get an answer in 15 minutes.
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Google
They do not have strong support team. It is tough to get answer when I need it. They always refer you to an online guide and not an actual person. If so, the person is based out of an offshore team in India and does not know the specific client goals .
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Implementation Rating
ContentKing
Very easy to set up.
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Google
I would highly recommend asking clients to provide 3PAS tags or use an internal 3PAS
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Alternatives Considered
ContentKing
Content King provides a much more immersive dashboard. Additionally, the reports offered by Content king give us much more granular data allowing management to see the results country site by country site. The other tool would have required us to hire an external developer to create a custom dashboard to provide reporting. This to, us made the decision easy.
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Google
Marin takes a lot more time for everything, mainly for the campaigns setup. This also leads to many mistakes, which impact the performance. I've used Marin on a couple of previous clients and we've had many problems with it, mainly with correct conversion tracking and account optimizations. Besides, Marin is behind all the new features available on AdWords, which makes the tracking also not very flexible.
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Return on Investment
ContentKing
  • My website health score went from 700 tot 986/1,00 in three years time.
  • The authority of my website went from 1,9 to 2,6 in three years time.
  • The visitors to my website climbed from 10/day to 60/day in three years time.
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Google
  • DS3 has improved ROI considerably due to its ability to make the work of a team of digital marketers to go further and improving internal efficiency.
  • There is a notable improvement in account performance for those integrated with DoubleClick as opposed to not, with better tracking, new bid strategy options, and a more responsive interface.
  • The additional fee on top of media spend is a considerable expense for a large advertiser, but the necessity of a product/solution such as this means that there is always likely to be some comparative cost.
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ScreenShots

ContentKing Screenshots

Screenshot of ContentKing: Real-time SEO Auditing & Monitoring Platform. Because search engines never sleep.Screenshot of Real-time SEO Auditing. Because the competition doesn’t wait.Screenshot of Monitoring & Alerting™. Because you need to know before your rankings are impacted.Screenshot of Change Tracking™. Any change can impact your SEO performance. With ContentKing you finally have the visibility into all those changes.Screenshot of ContentKing is trusted by companies all over the globe.Screenshot of APIs & Integrations - Enrich your data. Work with it in any way you want.