ContentKing vs Google Marketing Platform (formerly DoubleClick) | TrustRadius

What users are saying about

Score 9.1 out of 10

Based on 6 reviews and ratings

Score 8 out of 10

Based on 165 reviews and ratings

Feature Rating Comparison

ContentKing

Google Marketing Platform (formerly DoubleClick)

Page grader

Site audit / diagnostics

Site recommendations

ContentKing

Google Marketing Platform (formerly DoubleClick)

Global SEO

ContentKing

Google Marketing Platform (formerly DoubleClick)

Multi-domain support

Integration with web analytics tools

ContentKing

Google Marketing Platform (formerly DoubleClick)

Data Transfer

DSP integration

ContentKing

Google Marketing Platform (formerly DoubleClick)

Ad campaign creation

Ad deployment

Display advertising

Ad display and retargeting segmentation

Sequence targeting

ContentKing

Google Marketing Platform (formerly DoubleClick)

Ad dashboards

Ad performance reports

Ad conversion tracking

Ad attribution reporting

Cross-channel ad management

Ad forecasting and optimization

Pros

Easy first setup and monitoring
Easy notification settings
Real time notifications are very easy to understand and use
Excellent tool at a very good price

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Internet Marketing

Syrup Digital Media LtdMarketing & Advertising, 11-50 employees

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Bringing together data from multiple channels and engines and allows you to visualize the data in an easy to use platform. This saves time from using multiple logins for the different platforms.
Auto bidding tools save time from manual bidding, as it allows you to set the specific terms around what levels you want to cap your CPCs at. You then let DoubleClick adjust your bids to gain the most conversions from the cheapest CPCs. This frees up time to do other in-depth analysis and strategy.
DoubleClick also has the ability to track conversions and clicks on any page using their floodlight tags. This is good for tracking certain actions on yours or a client's site and is especially good if they do not use any other tools, such as Google Analytics or Adobe, to track conversions and user actions on site. You can also use these in conjunction with the auto bidding tools.

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Verified User

Executive in Marketing

Marketing and Advertising Company, 51-200 employees

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Cons

None so far.

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SEO Specialist

MarketenceMarketing & Advertising, 1-10 employees

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There are certain segments such as location, demographics etc. that do not properly populate, especially in certain countries in the EU which means you have to revert to other products.
It experiences intermittent issues in functionality and accessibility of data, with data sometimes taking a day or so to show up following a sync error or the portal being inaccessible / signing you out.
Some of the bid strategies can be a bit opaque in regards to how they're functioning and it can require some trial and practice to get the most out of it.

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Verified User

Analyst in Marketing

Building Materials Company, 1001-5000 employees

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Likelihood to Renew

No score

No answers yet

No answers on this topic

Google Marketing Platform (formerly DoubleClick) 8.0

Based on 13 answers

Due to its adapting behavior with industry ad formats and seamless integration with publishers and DSP's, I don't see myself moving away from DCM. As we see the display advertising is getting more programatic and automated due to the rise of DSP and concept of RTB, Double Click has evolved with new advanced best practices

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Director Media & Metrics

Sentient InteractiveInsurance, 1001-5000 employees

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Usability

ContentKing 8.8

Based on 5 answers

The dashboard is comprehensive although the amount of data it provides. Alert settings page is easy to manage. And the Issues page is what I love, clear and useful design.

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Rodion Melnikov

Search Engine Optimization Specialist

MiromindMarketing & Advertising, 11-50 employees

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Google Marketing Platform (formerly DoubleClick) 8.0

Based on 2 answers

The Doubleclick interface is easy and simple to get a hang of. The options are slightly limited compared to other DSPs. But, for a simple campaign, this is a great DSP to move forward with. They have a ton of data and can plug into a lot of different partners

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Verified User

Manager in Marketing

Marketing and Advertising Company, 5001-10,000 employees

View all 2 answers on this topic

Support Rating

ContentKing 9.3

Based on 5 answers

They are available to answer your questions through a convenient chat box module inside the app. In addition, they are very responsive over email and have many resources on their blog to improve your SEO practices. They also include resources to common set up scenarios so you can get to using ContentKing quickly.

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Eduardo "Eddie" Casado

Senior Growth Marketing Manager

MouseflowComputer Software, 11-50 employees

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Google Marketing Platform (formerly DoubleClick) 9.0

Based on 4 answers

They do not have strong support team. It is tough to get answer when I need it. They always refer you to an online guide and not an actual person. If so, the person is based out of an offshore team in India and does not know the specific client goals .

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Verified User

Manager in Marketing

Marketing and Advertising Company, 5001-10,000 employees

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Implementation Rating

No score

No answers yet

No answers on this topic

Google Marketing Platform (formerly DoubleClick) 6.0

Based on 2 answers

I would highly recommend asking clients to provide 3PAS tags or use an internal 3PAS

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Verified User

Director in Marketing

Marketing and Advertising Company, 1-10 employees

View all 2 answers on this topic

Alternatives Considered

The difference with regular crawling tool is that ContentKing offers real time monitoring and HTTP header snapshots. You can also have issue tracking and history per URLs.

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Juliette Tholey

Senior Technical SEO Analyst

HomefieldMarketing and Advertising, 11-50 employees

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Marin takes a lot more time for everything, mainly for the campaigns setup. This also leads to many mistakes, which impact the performance. I've used Marin on a couple of previous clients and we've had many problems with it, mainly with correct conversion tracking and account optimizations. Besides, Marin is behind all the new features available on AdWords, which makes the tracking also not very flexible.

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Verified User

Account Manager in Marketing

Marketing and Advertising Company, 201-500 employees

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Return on Investment

Saves huge amount of time on crawling websites individually.
Quick way to find wrong implementations of tags such as no-index tags etc.

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Internet Marketing

Syrup Digital Media LtdMarketing & Advertising, 11-50 employees

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Increased efficiency - we have large time savings with the automation of keyword bidding and the ability to pull reporting from one UI instead of the separate engine UI's.
Time saving allow to focus on other initiatives, such as landing page and ad copy testing or keyword expansions.

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Online Marketing Manager

BuyerZoneInternet, 11-50 employees

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Screenshots

See All (7) ContentKing Screenshots

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Pricing Details

General

Free Trial

Yes

Free/Freemium Version

—

Premium Consulting/Integration Services

Yes

Entry-level set up fee?

Optional

General

Free Trial

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Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

Rating Summary

ContentKing

Google Marketing Platform (formerly DoubleClick)

ContentKing

Google Marketing Platform (formerly DoubleClick)

ContentKing

Google Marketing Platform (formerly DoubleClick)

ContentKing

Google Marketing Platform (formerly DoubleClick)

ContentKing

Google Marketing Platform (formerly DoubleClick)

ContentKing

Google Marketing Platform (formerly DoubleClick)

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