18 Ratings
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Score 9.7 out of 100
171 Ratings
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Score 7.3 out of 100

Feature Set Ratings

    SEO

    7.3

    ContentKing

    73%

    Google Marketing Platform (formerly DoubleClick)

    Feature Set Not Supported
    N/A
    ContentKing ranks higher in 4/4 features

    Page grader

    7.7
    77%
    11 Ratings
    N/A
    0 Ratings

    Competitive analysis

    5.3
    53%
    3 Ratings
    N/A
    0 Ratings

    Site audit / diagnostics

    8.2
    82%
    14 Ratings
    N/A
    0 Ratings

    Site recommendations

    7.9
    79%
    12 Ratings
    N/A
    0 Ratings

    SEO Channels

    7.8

    ContentKing

    78%

    Google Marketing Platform (formerly DoubleClick)

    Feature Set Not Supported
    N/A
    ContentKing ranks higher in 2/2 features

    Local SEO

    7.2
    72%
    3 Ratings
    N/A
    0 Ratings

    Global SEO

    8.4
    84%
    8 Ratings
    N/A
    0 Ratings

    SEO Platform & Account Management

    8.8

    ContentKing

    88%

    Google Marketing Platform (formerly DoubleClick)

    Feature Set Not Supported
    N/A
    ContentKing ranks higher in 2/2 features

    Multi-domain support

    9.1
    91%
    10 Ratings
    N/A
    0 Ratings

    Integration with web analytics tools

    8.6
    86%
    11 Ratings
    N/A
    0 Ratings

    Ad Network Integration

    ContentKing

    Feature Set Not Supported
    N/A
    9.4

    Google Marketing Platform (formerly DoubleClick)

    94%
    Google Marketing Platform (formerly DoubleClick) ranks higher in 2/2 features

    Data Transfer

    N/A
    0 Ratings
    9.8
    98%
    23 Ratings

    DSP integration

    N/A
    0 Ratings
    8.9
    89%
    26 Ratings

    Ad Campaigns

    ContentKing

    Feature Set Not Supported
    N/A
    7.9

    Google Marketing Platform (formerly DoubleClick)

    79%
    Google Marketing Platform (formerly DoubleClick) ranks higher in 5/5 features

    Ad campaign creation

    N/A
    0 Ratings
    8.3
    83%
    32 Ratings

    Ad deployment

    N/A
    0 Ratings
    8.3
    83%
    32 Ratings

    Display advertising

    N/A
    0 Ratings
    8.0
    80%
    29 Ratings

    Ad display and retargeting segmentation

    N/A
    0 Ratings
    7.7
    77%
    30 Ratings

    Sequence targeting

    N/A
    0 Ratings
    7.0
    70%
    23 Ratings

    Ad Reporting & Analytics

    ContentKing

    Feature Set Not Supported
    N/A
    7.2

    Google Marketing Platform (formerly DoubleClick)

    72%
    Google Marketing Platform (formerly DoubleClick) ranks higher in 6/6 features

    Ad dashboards

    N/A
    0 Ratings
    6.7
    67%
    30 Ratings

    Ad performance reports

    N/A
    0 Ratings
    7.3
    73%
    32 Ratings

    Ad conversion tracking

    N/A
    0 Ratings
    7.4
    74%
    31 Ratings

    Ad attribution reporting

    N/A
    0 Ratings
    7.0
    70%
    30 Ratings

    Cross-channel ad management

    N/A
    0 Ratings
    7.4
    74%
    25 Ratings

    Ad forecasting and optimization

    N/A
    0 Ratings
    7.5
    75%
    24 Ratings

    Attribute Ratings

    • ContentKing is rated higher in 5 areas: Likelihood to Recommend, Likelihood to Renew, Usability, Support Rating, Implementation Rating

    Likelihood to Recommend

    8.8

    ContentKing

    88%
    14 Ratings
    7.5

    Google Marketing Platform (formerly DoubleClick)

    75%
    44 Ratings

    Likelihood to Renew

    9.1

    ContentKing

    91%
    1 Rating
    8.0

    Google Marketing Platform (formerly DoubleClick)

    80%
    13 Ratings

    Usability

    8.1

    ContentKing

    81%
    6 Ratings
    8.0

    Google Marketing Platform (formerly DoubleClick)

    80%
    2 Ratings

    Support Rating

    9.1

    ContentKing

    91%
    6 Ratings
    9.0

    Google Marketing Platform (formerly DoubleClick)

    90%
    8 Ratings

    Online Training

    ContentKing

    N/A
    0 Ratings
    8.0

    Google Marketing Platform (formerly DoubleClick)

    80%
    1 Rating

    Implementation Rating

    8.2

    ContentKing

    82%
    1 Rating
    6.0

    Google Marketing Platform (formerly DoubleClick)

    60%
    4 Ratings

    Likelihood to Recommend

    ContentKing

    The times when [ContentKing] is most useful is when working with migrations, or changing dynamic websites that you want to continuously monitor fix and rapidly resolve issues. Because you can share URLs to key issues and create segments out of them it is very easy to highlight issues. Because it isn't charged a per user level this does mean you can give access to clients and their development teams.
    Gerry White | TrustRadius Reviewer

    Google Marketing Platform (formerly DoubleClick)

    I feel pretty neutral about Google Marketing Platform. For the longest time, my company wasn't using it because each of the features (Data Studio, Analytics, etc.) could be accessed separately. In fact, most of the time, I don't even go into Google Marketing Platform because it's easier to directly navigate to the individual platforms. There are very few features about GMP that can only be accessed from the GMP UI. The Integrations Center is probably the main feature I utilize from the GMP UI, which allows me to see a summary of the integrations I have in place across all my client properties and accounts.
    Tegan Jenner | TrustRadius Reviewer

    Pros

    ContentKing

    • Proactive monitoring of the website on a broad spectrum of on-page and technical issues.
    • Insights for page-specific action points based on different data streams.
    • Identifying technical and on-page website issues.
    Jarik Oosting | TrustRadius Reviewer

    Google Marketing Platform (formerly DoubleClick)

    • Bringing together data from multiple channels and engines and allows you to visualize the data in an easy to use platform. This saves time from using multiple logins for the different platforms.
    • Auto bidding tools save time from manual bidding, as it allows you to set the specific terms around what levels you want to cap your CPCs at. You then let DoubleClick adjust your bids to gain the most conversions from the cheapest CPCs. This frees up time to do other in-depth analysis and strategy.
    • DoubleClick also has the ability to track conversions and clicks on any page using their floodlight tags. This is good for tracking certain actions on yours or a client's site and is especially good if they do not use any other tools, such as Google Analytics or Adobe, to track conversions and user actions on site. You can also use these in conjunction with the auto bidding tools.
    Anonymous | TrustRadius Reviewer

    Cons

    ContentKing

    • It is a single host only, which means that if your website spans mulitple subdomains it falls down
    • It isn't as easy to control as desktop crawlers, the continuous nature means you can't just give it a set of URLs to monitor.
    • Some of the issues it highlights aren't always issues, and so you need an expert user
    Gerry White | TrustRadius Reviewer

    Google Marketing Platform (formerly DoubleClick)

    • The process for on-boarding new users can be difficult if they do not already have a Gmail or Gmail-linked account.
    • Difficult to troubleshoot technical issues (with the platform, with tags, etc.) because of the lack of customer support. Unclear if the agency has a dedicated team or individual to assist, and often have to deal with out-sourced support teams.
    Anonymous | TrustRadius Reviewer

    Pricing Details

    ContentKing

    General

    Free Trial
    Yes
    Free/Freemium Version
    Premium Consulting/Integration Services
    Yes
    Entry-level set up fee?
    Optional

    Starting Price

    Google Marketing Platform (formerly DoubleClick)

    General

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services
    Entry-level set up fee?
    No

    Starting Price

    Likelihood to Renew

    ContentKing

    ContentKing 9.1
    Based on 1 answer
    Because it does its job very well.
    Anonymous | TrustRadius Reviewer

    Google Marketing Platform (formerly DoubleClick)

    Google Marketing Platform (formerly DoubleClick) 8.0
    Based on 13 answers
    Due to its adapting behavior with industry ad formats and seamless integration with publishers and DSP's, I don't see myself moving away from DCM. As we see the display advertising is getting more programatic and automated due to the rise of DSP and concept of RTB, Double Click has evolved with new advanced best practices
    Namit Narain | TrustRadius Reviewer

    Usability

    ContentKing

    ContentKing 8.1
    Based on 6 answers
    Really like the walkthrough onboarding of the app to get your bearings when you sign up. You can quickly glance at the interface and understand where everything is located and what each feature is used for. The dashboard is incredibly useful to understand the health of your site and address any persistent issues on your site quickly.
    Eduardo &quot;Eddie&quot; Casado | TrustRadius Reviewer

    Google Marketing Platform (formerly DoubleClick)

    Google Marketing Platform (formerly DoubleClick) 8.0
    Based on 2 answers
    The Doubleclick interface is easy and simple to get a hang of. The options are slightly limited compared to other DSPs. But, for a simple campaign, this is a great DSP to move forward with. They have a ton of data and can plug into a lot of different partners
    Anonymous | TrustRadius Reviewer

    Support Rating

    ContentKing

    ContentKing 9.1
    Based on 6 answers
    They respond very quickly and have deep technical knowledge so they will always find a solution to your problem. They are based in Europe but are planning to open offices soon in the USA that will help with time-difference issues. If you are based in Europe, you will get an answer in 15 minutes.
    Juliette Tholey | TrustRadius Reviewer

    Google Marketing Platform (formerly DoubleClick)

    Google Marketing Platform (formerly DoubleClick) 9.0
    Based on 8 answers
    They do not have strong support team. It is tough to get answer when I need it. They always refer you to an online guide and not an actual person. If so, the person is based out of an offshore team in India and does not know the specific client goals .
    Anonymous | TrustRadius Reviewer

    Implementation Rating

    ContentKing

    ContentKing 8.2
    Based on 1 answer
    Very easy to set up.
    Anonymous | TrustRadius Reviewer

    Google Marketing Platform (formerly DoubleClick)

    Google Marketing Platform (formerly DoubleClick) 6.0
    Based on 4 answers
    I would highly recommend asking clients to provide 3PAS tags or use an internal 3PAS
    Anonymous | TrustRadius Reviewer

    Alternatives Considered

    ContentKing

    Content King provides a much more immersive dashboard. Additionally, the reports offered by Content king give us much more granular data allowing management to see the results country site by country site. The other tool would have required us to hire an external developer to create a custom dashboard to provide reporting. This to, us made the decision easy.
    Anonymous | TrustRadius Reviewer

    Google Marketing Platform (formerly DoubleClick)

    Marin takes a lot more time for everything, mainly for the campaigns setup. This also leads to many mistakes, which impact the performance. I've used Marin on a couple of previous clients and we've had many problems with it, mainly with correct conversion tracking and account optimizations. Besides, Marin is behind all the new features available on AdWords, which makes the tracking also not very flexible.
    Anonymous | TrustRadius Reviewer

    Return on Investment

    ContentKing

    • My website health score went from 700 tot 986/1,00 in three years time.
    • The authority of my website went from 1,9 to 2,6 in three years time.
    • The visitors to my website climbed from 10/day to 60/day in three years time.
    Christine Bonheure | TrustRadius Reviewer

    Google Marketing Platform (formerly DoubleClick)

    • DS3 has improved ROI considerably due to its ability to make the work of a team of digital marketers to go further and improving internal efficiency.
    • There is a notable improvement in account performance for those integrated with DoubleClick as opposed to not, with better tracking, new bid strategy options, and a more responsive interface.
    • The additional fee on top of media spend is a considerable expense for a large advertiser, but the necessity of a product/solution such as this means that there is always likely to be some comparative cost.
    Anonymous | TrustRadius Reviewer

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