What users are saying about
18 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 9.7 out of 100
Based on 18 reviews and ratings
171 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 7.3 out of 100
Based on 171 reviews and ratings
Feature Set Ratings
SEO
7.3
ContentKing
73%

Google Marketing Platform (formerly DoubleClick)
Feature Set Not Supported
N/A
ContentKing ranks higher in 4/4 features
ContentKing ranks higher in 4/4 features
Page grader
7.7
77%
11 Ratings

N/A
0 Ratings
Competitive analysis
5.3
53%
3 Ratings

N/A
0 Ratings
Site audit / diagnostics
8.2
82%
14 Ratings

N/A
0 Ratings
Site recommendations
7.9
79%
12 Ratings

N/A
0 Ratings
SEO Channels
7.8
ContentKing
78%

Google Marketing Platform (formerly DoubleClick)
Feature Set Not Supported
N/A
ContentKing ranks higher in 2/2 features
ContentKing ranks higher in 2/2 features
Local SEO
7.2
72%
3 Ratings

N/A
0 Ratings
Global SEO
8.4
84%
8 Ratings

N/A
0 Ratings
SEO Platform & Account Management
8.8
ContentKing
88%

Google Marketing Platform (formerly DoubleClick)
Feature Set Not Supported
N/A
ContentKing ranks higher in 2/2 features
ContentKing ranks higher in 2/2 features
Multi-domain support
9.1
91%
10 Ratings

N/A
0 Ratings
Integration with web analytics tools
8.6
86%
11 Ratings

N/A
0 Ratings
Ad Network Integration
ContentKing
Feature Set Not Supported
N/A

9.4
Google Marketing Platform (formerly DoubleClick)
94%
Google Marketing Platform (formerly DoubleClick) ranks higher in 2/2 features
Google Marketing Platform (formerly DoubleClick) ranks higher in 2/2 features
Data Transfer
N/A
0 Ratings

9.8
98%
23 Ratings
DSP integration
N/A
0 Ratings

8.9
89%
26 Ratings
Ad Campaigns
ContentKing
Feature Set Not Supported
N/A

7.9
Google Marketing Platform (formerly DoubleClick)
79%
Google Marketing Platform (formerly DoubleClick) ranks higher in 5/5 features
Google Marketing Platform (formerly DoubleClick) ranks higher in 5/5 features
Ad campaign creation
N/A
0 Ratings

8.3
83%
32 Ratings
Ad deployment
N/A
0 Ratings

8.3
83%
32 Ratings
Display advertising
N/A
0 Ratings

8.0
80%
29 Ratings
Ad display and retargeting segmentation
N/A
0 Ratings

7.7
77%
30 Ratings
Sequence targeting
N/A
0 Ratings

7.0
70%
23 Ratings
Ad Reporting & Analytics
ContentKing
Feature Set Not Supported
N/A

7.2
Google Marketing Platform (formerly DoubleClick)
72%
Google Marketing Platform (formerly DoubleClick) ranks higher in 6/6 features
Google Marketing Platform (formerly DoubleClick) ranks higher in 6/6 features
Ad dashboards
N/A
0 Ratings

6.7
67%
30 Ratings
Ad performance reports
N/A
0 Ratings

7.3
73%
32 Ratings
Ad conversion tracking
N/A
0 Ratings

7.4
74%
31 Ratings
Ad attribution reporting
N/A
0 Ratings

7.0
70%
30 Ratings
Cross-channel ad management
N/A
0 Ratings

7.4
74%
25 Ratings
Ad forecasting and optimization
N/A
0 Ratings

7.5
75%
24 Ratings
Attribute Ratings
- ContentKing is rated higher in 5 areas: Likelihood to Recommend, Likelihood to Renew, Usability, Support Rating, Implementation Rating
Likelihood to Recommend
8.8
ContentKing
88%
14 Ratings

7.5
Google Marketing Platform (formerly DoubleClick)
75%
44 Ratings
Likelihood to Renew
9.1
ContentKing
91%
1 Rating

8.0
Google Marketing Platform (formerly DoubleClick)
80%
13 Ratings
Usability
8.1
ContentKing
81%
6 Ratings

8.0
Google Marketing Platform (formerly DoubleClick)
80%
2 Ratings
Support Rating
9.1
ContentKing
91%
6 Ratings

9.0
Google Marketing Platform (formerly DoubleClick)
90%
8 Ratings
Online Training
ContentKing
N/A
0 Ratings

8.0
Google Marketing Platform (formerly DoubleClick)
80%
1 Rating
Implementation Rating
8.2
ContentKing
82%
1 Rating

6.0
Google Marketing Platform (formerly DoubleClick)
60%
4 Ratings
Likelihood to Recommend
ContentKing
The times when [ContentKing] is most useful is when working with migrations, or changing dynamic websites that you want to continuously monitor fix and rapidly resolve issues. Because you can share URLs to key issues and create segments out of them it is very easy to highlight issues. Because it isn't charged a per user level this does mean you can give access to clients and their development teams.
SEO Director
Rise at SevenMarketing & Advertising, 51-200 employees
Google Marketing Platform (formerly DoubleClick)
I feel pretty neutral about Google Marketing Platform. For the longest time, my company wasn't using it because each of the features (Data Studio, Analytics, etc.) could be accessed separately. In fact, most of the time, I don't even go into Google Marketing Platform because it's easier to directly navigate to the individual platforms. There are very few features about GMP that can only be accessed from the GMP UI. The Integrations Center is probably the main feature I utilize from the GMP UI, which allows me to see a summary of the integrations I have in place across all my client properties and accounts.
Senior Data Analyst
Helen & GertrudeMarketing and Advertising, 11-50 employees
Pros
ContentKing
- Proactive monitoring of the website on a broad spectrum of on-page and technical issues.
- Insights for page-specific action points based on different data streams.
- Identifying technical and on-page website issues.
Sr. SEO consultant & Owner
SmartRankingMarketing & Advertising, 11-50 employees
Google Marketing Platform (formerly DoubleClick)
- Bringing together data from multiple channels and engines and allows you to visualize the data in an easy to use platform. This saves time from using multiple logins for the different platforms.
- Auto bidding tools save time from manual bidding, as it allows you to set the specific terms around what levels you want to cap your CPCs at. You then let DoubleClick adjust your bids to gain the most conversions from the cheapest CPCs. This frees up time to do other in-depth analysis and strategy.
- DoubleClick also has the ability to track conversions and clicks on any page using their floodlight tags. This is good for tracking certain actions on yours or a client's site and is especially good if they do not use any other tools, such as Google Analytics or Adobe, to track conversions and user actions on site. You can also use these in conjunction with the auto bidding tools.

Verified User
Executive in Marketing
Marketing and Advertising Company, 51-200 employeesCons
ContentKing
- It is a single host only, which means that if your website spans mulitple subdomains it falls down
- It isn't as easy to control as desktop crawlers, the continuous nature means you can't just give it a set of URLs to monitor.
- Some of the issues it highlights aren't always issues, and so you need an expert user
SEO Director
Rise at SevenMarketing & Advertising, 51-200 employees
Google Marketing Platform (formerly DoubleClick)
- The process for on-boarding new users can be difficult if they do not already have a Gmail or Gmail-linked account.
- Difficult to troubleshoot technical issues (with the platform, with tags, etc.) because of the lack of customer support. Unclear if the agency has a dedicated team or individual to assist, and often have to deal with out-sourced support teams.

Verified User
Supervisor in Marketing
Marketing and Advertising Company, 501-1000 employeesPricing Details
ContentKing
General
Free Trial
Yes
Free/Freemium Version
—Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
Starting Price
—Google Marketing Platform (formerly DoubleClick)
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
—Likelihood to Renew
ContentKing
ContentKing 9.1
Based on 1 answer
Because it does its job very well.

Verified User
Director in Marketing
Health, Wellness and Fitness Company, 51-200 employeesGoogle Marketing Platform (formerly DoubleClick)
Google Marketing Platform (formerly DoubleClick) 8.0
Based on 13 answers
Due to its adapting behavior with industry ad formats and seamless integration with publishers and DSP's, I don't see myself moving away from DCM. As we see the display advertising is getting more programatic and automated due to the rise of DSP and concept of RTB, Double Click has evolved with new advanced best practices
Director Media & Metrics
Sentient InteractiveInsurance, 1001-5000 employees
Usability
ContentKing
ContentKing 8.1
Based on 6 answers
Really like the walkthrough onboarding of the app to get your bearings when you sign up. You can quickly glance at the interface and understand where everything is located and what each feature is used for. The dashboard is incredibly useful to understand the health of your site and address any persistent issues on your site quickly.
Senior Growth Marketing Manager
MouseflowComputer Software, 11-50 employees
Google Marketing Platform (formerly DoubleClick)
Google Marketing Platform (formerly DoubleClick) 8.0
Based on 2 answers
The Doubleclick interface is easy and simple to get a hang of. The options are slightly limited compared to other DSPs. But, for a simple campaign, this is a great DSP to move forward with. They have a ton of data and can plug into a lot of different partners

Verified User
Manager in Marketing
Marketing and Advertising Company, 5001-10,000 employeesSupport Rating
ContentKing
ContentKing 9.1
Based on 6 answers
They respond very quickly and have deep technical knowledge so they will always find a solution to your problem. They are based in Europe but are planning to open offices soon in the USA that will help with time-difference issues. If you are based in Europe, you will get an answer in 15 minutes.
Senior Technical SEO Analyst
HomefieldMarketing and Advertising, 11-50 employees
Google Marketing Platform (formerly DoubleClick)
Google Marketing Platform (formerly DoubleClick) 9.0
Based on 8 answers
They do not have strong support team. It is tough to get answer when I need it. They always refer you to an online guide and not an actual person. If so, the person is based out of an offshore team in India and does not know the specific client goals .

Verified User
Manager in Marketing
Marketing and Advertising Company, 5001-10,000 employeesImplementation Rating
ContentKing
ContentKing 8.2
Based on 1 answer
Very easy to set up.

Verified User
Director in Marketing
Health, Wellness and Fitness Company, 51-200 employeesGoogle Marketing Platform (formerly DoubleClick)
Google Marketing Platform (formerly DoubleClick) 6.0
Based on 4 answers
I would highly recommend asking clients to provide 3PAS tags or use an internal 3PAS

Verified User
Director in Marketing
Marketing and Advertising Company, 1-10 employeesAlternatives Considered
ContentKing
Content King provides a much more immersive dashboard. Additionally, the reports offered by Content king give us much more granular data allowing management to see the results country site by country site. The other tool would have required us to hire an external developer to create a custom dashboard to provide reporting. This to, us made the decision easy.

Verified User
Manager in Information Technology
Health, Wellness and Fitness Company, 1001-5000 employeesGoogle Marketing Platform (formerly DoubleClick)
Marin takes a lot more time for everything, mainly for the campaigns setup. This also leads to many mistakes, which impact the performance. I've used Marin on a couple of previous clients and we've had many problems with it, mainly with correct conversion tracking and account optimizations. Besides, Marin is behind all the new features available on AdWords, which makes the tracking also not very flexible.

Verified User
Account Manager in Marketing
Marketing and Advertising Company, 201-500 employeesReturn on Investment
ContentKing
- My website health score went from 700 tot 986/1,00 in three years time.
- The authority of my website went from 1,9 to 2,6 in three years time.
- The visitors to my website climbed from 10/day to 60/day in three years time.
Copywriter
C'bonPublic Relations & Communications, 1-10 employees
Google Marketing Platform (formerly DoubleClick)
- DS3 has improved ROI considerably due to its ability to make the work of a team of digital marketers to go further and improving internal efficiency.
- There is a notable improvement in account performance for those integrated with DoubleClick as opposed to not, with better tracking, new bid strategy options, and a more responsive interface.
- The additional fee on top of media spend is a considerable expense for a large advertiser, but the necessity of a product/solution such as this means that there is always likely to be some comparative cost.

Verified User
Analyst in Marketing
Building Materials Company, 1001-5000 employees