What users are saying about
18 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 9.7 out of 100
Based on 18 reviews and ratings
26 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 8 out of 100
Based on 26 reviews and ratings
Feature Set Ratings
- ContentKing ranks higher in 3 feature sets: SEO, SEO Channels, SEO Platform & Account Management
SEO
7.3
ContentKing
73%

6.8
Moz Link Explorer
68%
Moz Link Explorer (formerly Open Site Explorer) ranks higher in 6/8 features
Moz Link Explorer (formerly Open Site Explorer) ranks higher in 6/8 features
Page grader
7.7
77%
11 Ratings

6.0
60%
3 Ratings
Competitive analysis
5.3
53%
3 Ratings

7.5
75%
5 Ratings
Site audit / diagnostics
8.2
82%
14 Ratings

9.0
90%
4 Ratings
Site recommendations
7.9
79%
12 Ratings

5.0
50%
3 Ratings
Keyword analysis
N/A
0 Ratings

7.0
70%
2 Ratings
Backlink management
N/A
0 Ratings

9.5
95%
5 Ratings
SERP ranking tracking
N/A
0 Ratings

5.1
51%
3 Ratings
Task management
N/A
0 Ratings

5.0
50%
4 Ratings
SEO Channels
7.8
ContentKing
78%

6.8
Moz Link Explorer
68%
Moz Link Explorer (formerly Open Site Explorer) ranks higher in 3/4 features
Moz Link Explorer (formerly Open Site Explorer) ranks higher in 3/4 features
Local SEO
7.2
72%
3 Ratings

4.1
41%
3 Ratings
Global SEO
8.4
84%
8 Ratings

10.0
100%
2 Ratings
Social SEO
N/A
0 Ratings

9.0
90%
3 Ratings
Mobile SEO
N/A
0 Ratings

4.1
41%
3 Ratings
SEO Platform & Account Management
8.8
ContentKing
88%

8.5
Moz Link Explorer
85%
ContentKing ranks higher in 1/2 features
ContentKing ranks higher in 1/2 features
Multi-domain support
9.1
91%
10 Ratings

10.0
100%
3 Ratings
Integration with web analytics tools
8.6
86%
11 Ratings

7.0
70%
2 Ratings
Attribute Ratings
- ContentKing is rated higher in 2 areas: Likelihood to Recommend, Support Rating
- Moz Link Explorer (formerly Open Site Explorer) is rated higher in 1 area: Likelihood to Renew
Likelihood to Recommend
8.8
ContentKing
88%
14 Ratings

4.2
Moz Link Explorer
42%
6 Ratings
Likelihood to Renew
9.1
ContentKing
91%
1 Rating

10.0
Moz Link Explorer
100%
1 Rating
Usability
8.1
ContentKing
81%
6 Ratings

Moz Link Explorer
N/A
0 Ratings
Support Rating
9.1
ContentKing
91%
6 Ratings

7.6
Moz Link Explorer
76%
4 Ratings
Implementation Rating
8.2
ContentKing
82%
1 Rating

Moz Link Explorer
N/A
0 Ratings
Likelihood to Recommend
ContentKing
The times when [ContentKing] is most useful is when working with migrations, or changing dynamic websites that you want to continuously monitor fix and rapidly resolve issues. Because you can share URLs to key issues and create segments out of them it is very easy to highlight issues. Because it isn't charged a per user level this does mean you can give access to clients and their development teams.
SEO Director
Rise at SevenMarketing & Advertising, 51-200 employees
Moz Link Explorer
If you would like a high-level overview of how healthy your backlink profile is, Link Explorer is a simple, straightforward and easy to understand tool for that. You can easily get a sense of how many backlinks, and what types of backlinks your website has and what types of anchor texts are used to link to your website. You can keep track of new and lost links over time as well as group spammy links in a folder. Furthermore, you can compare your backlink profile with that of other websites such as a competitor’s domain.

Verified User
Professional in Other
Marketing and Advertising Company, 201-500 employeesPros
ContentKing
- Proactive monitoring of the website on a broad spectrum of on-page and technical issues.
- Insights for page-specific action points based on different data streams.
- Identifying technical and on-page website issues.
Sr. SEO consultant & Owner
SmartRankingMarketing & Advertising, 11-50 employees
Moz Link Explorer
- It links in with Moz’s domain authority concept, which we use as our main metric of how well our SEO works.
- It shows you which sites link to you, and ranks to them by domain authority. This helps us understand where our best inbound links come from, and to hopefully target those valuable partners for more links.
- It shows you which keywords you rank for, your position on the search engine results pages for each keyword, and how difficult it is to rank for those keywords. We use this to spot where we rank on the second or third page for medium difficulty keywords. We’ll then write content to target those keywords.

Verified User
Professional in Marketing
Information Technology and Services Company, 11-50 employeesCons
ContentKing
- It is a single host only, which means that if your website spans mulitple subdomains it falls down
- It isn't as easy to control as desktop crawlers, the continuous nature means you can't just give it a set of URLs to monitor.
- Some of the issues it highlights aren't always issues, and so you need an expert user
SEO Director
Rise at SevenMarketing & Advertising, 51-200 employees
Moz Link Explorer
- Lack of instant export of data. Adds to a queue rather than being instant.
- Advanced reports are needed for larger websites and come at the cost of a subscription to Moz Pro.
Senior SEO Manager
WpromoteMarketing and Advertising, 201-500 employees
Pricing Details
ContentKing
General
Free Trial
Yes
Free/Freemium Version
—Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
Starting Price
—ContentKing Editions & Modules
—
Additional Pricing Details
—Moz Link Explorer
General
Free Trial
—Free/Freemium Version
Yes
Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
$0
Moz Link Explorer Editions & Modules
Edition
Moz Link Explorer | Free |
---|---|
Moz Pro | $992 |
- none
- per month
Additional Pricing Details
—Likelihood to Renew
ContentKing
ContentKing 9.1
Based on 1 answer
Because it does its job very well.

Verified User
Director in Marketing
Health, Wellness and Fitness Company, 51-200 employeesMoz Link Explorer
Moz Link Explorer 10.0
Based on 1 answer
No renewal is necessary with the free version!
Technical Services Manager
The Search GuruInternet, 11-50 employees
Usability
ContentKing
ContentKing 8.1
Based on 6 answers
Really like the walkthrough onboarding of the app to get your bearings when you sign up. You can quickly glance at the interface and understand where everything is located and what each feature is used for. The dashboard is incredibly useful to understand the health of your site and address any persistent issues on your site quickly.
Senior Growth Marketing Manager
MouseflowComputer Software, 11-50 employees
Moz Link Explorer
No score
No answers yet
No answers on this topic
Support Rating
ContentKing
ContentKing 9.1
Based on 6 answers
They respond very quickly and have deep technical knowledge so they will always find a solution to your problem. They are based in Europe but are planning to open offices soon in the USA that will help with time-difference issues. If you are based in Europe, you will get an answer in 15 minutes.
Senior Technical SEO Analyst
HomefieldMarketing and Advertising, 11-50 employees
Moz Link Explorer
Moz Link Explorer 7.6
Based on 4 answers
I put a middling score here because of the difference in support between the free and premium uses. The Free tool was a great service, but there wasn't much support. It was tool that was intended to have a skilled SEO utilize it and save time. The Premium version has great support, but also offered more information so that skilled SEOs and novices alike could benefit from the tool.
Director of Digital Marketing
407 MarketingMarketing and Advertising, 1-10 employees
Implementation Rating
ContentKing
ContentKing 8.2
Based on 1 answer
Very easy to set up.

Verified User
Director in Marketing
Health, Wellness and Fitness Company, 51-200 employeesMoz Link Explorer
No score
No answers yet
No answers on this topic
Alternatives Considered
ContentKing
Content King provides a much more immersive dashboard. Additionally, the reports offered by Content king give us much more granular data allowing management to see the results country site by country site. The other tool would have required us to hire an external developer to create a custom dashboard to provide reporting. This to, us made the decision easy.

Verified User
Manager in Information Technology
Health, Wellness and Fitness Company, 1001-5000 employeesMoz Link Explorer

Verified User
Professional in Other
Marketing and Advertising Company, 201-500 employeesReturn on Investment
ContentKing
- My website health score went from 700 tot 986/1,00 in three years time.
- The authority of my website went from 1,9 to 2,6 in three years time.
- The visitors to my website climbed from 10/day to 60/day in three years time.
Copywriter
C'bonPublic Relations & Communications, 1-10 employees
Moz Link Explorer
- Took hours of manual work and programatically did it in a few clicks
- Gave a game plan for future SEO strategies
Director of Digital Marketing
407 MarketingMarketing and Advertising, 1-10 employees