What users are saying about
18 Ratings
18 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 9.7 out of 100
26 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8 out of 100

Feature Set Ratings

  • ContentKing ranks higher in 3 feature sets: SEO, SEO Channels, SEO Platform & Account Management

SEO

7.3

ContentKing

73%
6.8

Moz Link Explorer

68%
Moz Link Explorer (formerly Open Site Explorer) ranks higher in 6/8 features

Page grader

7.7
77%
11 Ratings
6.0
60%
3 Ratings

Competitive analysis

5.3
53%
3 Ratings
7.5
75%
5 Ratings

Site audit / diagnostics

8.2
82%
14 Ratings
9.0
90%
4 Ratings

Site recommendations

7.9
79%
12 Ratings
5.0
50%
3 Ratings

Keyword analysis

N/A
0 Ratings
7.0
70%
2 Ratings

Backlink management

N/A
0 Ratings
9.5
95%
5 Ratings

SERP ranking tracking

N/A
0 Ratings
5.1
51%
3 Ratings

Task management

N/A
0 Ratings
5.0
50%
4 Ratings

SEO Channels

7.8

ContentKing

78%
6.8

Moz Link Explorer

68%
Moz Link Explorer (formerly Open Site Explorer) ranks higher in 3/4 features

Local SEO

7.2
72%
3 Ratings
4.1
41%
3 Ratings

Global SEO

8.4
84%
8 Ratings
10.0
100%
2 Ratings

Social SEO

N/A
0 Ratings
9.0
90%
3 Ratings

Mobile SEO

N/A
0 Ratings
4.1
41%
3 Ratings

SEO Platform & Account Management

8.8

ContentKing

88%
8.5

Moz Link Explorer

85%
ContentKing ranks higher in 1/2 features

Multi-domain support

9.1
91%
10 Ratings
10.0
100%
3 Ratings

Integration with web analytics tools

8.6
86%
11 Ratings
7.0
70%
2 Ratings

Attribute Ratings

  • ContentKing is rated higher in 2 areas: Likelihood to Recommend, Support Rating
  • Moz Link Explorer (formerly Open Site Explorer) is rated higher in 1 area: Likelihood to Renew

Likelihood to Recommend

8.8

ContentKing

88%
14 Ratings
4.2

Moz Link Explorer

42%
6 Ratings

Likelihood to Renew

9.1

ContentKing

91%
1 Rating
10.0

Moz Link Explorer

100%
1 Rating

Usability

8.1

ContentKing

81%
6 Ratings

Moz Link Explorer

N/A
0 Ratings

Support Rating

9.1

ContentKing

91%
6 Ratings
7.6

Moz Link Explorer

76%
4 Ratings

Implementation Rating

8.2

ContentKing

82%
1 Rating

Moz Link Explorer

N/A
0 Ratings

Likelihood to Recommend

ContentKing

The times when [ContentKing] is most useful is when working with migrations, or changing dynamic websites that you want to continuously monitor fix and rapidly resolve issues. Because you can share URLs to key issues and create segments out of them it is very easy to highlight issues. Because it isn't charged a per user level this does mean you can give access to clients and their development teams.
Gerry White | TrustRadius Reviewer

Moz Link Explorer

If you would like a high-level overview of how healthy your backlink profile is, Link Explorer is a simple, straightforward and easy to understand tool for that. You can easily get a sense of how many backlinks, and what types of backlinks your website has and what types of anchor texts are used to link to your website. You can keep track of new and lost links over time as well as group spammy links in a folder. Furthermore, you can compare your backlink profile with that of other websites such as a competitor’s domain.
Anonymous | TrustRadius Reviewer

Pros

ContentKing

  • Proactive monitoring of the website on a broad spectrum of on-page and technical issues.
  • Insights for page-specific action points based on different data streams.
  • Identifying technical and on-page website issues.
Jarik Oosting | TrustRadius Reviewer

Moz Link Explorer

  • It links in with Moz’s domain authority concept, which we use as our main metric of how well our SEO works.
  • It shows you which sites link to you, and ranks to them by domain authority. This helps us understand where our best inbound links come from, and to hopefully target those valuable partners for more links.
  • It shows you which keywords you rank for, your position on the search engine results pages for each keyword, and how difficult it is to rank for those keywords. We use this to spot where we rank on the second or third page for medium difficulty keywords. We’ll then write content to target those keywords.
Anonymous | TrustRadius Reviewer

Cons

ContentKing

  • It is a single host only, which means that if your website spans mulitple subdomains it falls down
  • It isn't as easy to control as desktop crawlers, the continuous nature means you can't just give it a set of URLs to monitor.
  • Some of the issues it highlights aren't always issues, and so you need an expert user
Gerry White | TrustRadius Reviewer

Moz Link Explorer

  • Lack of instant export of data. Adds to a queue rather than being instant.
  • Advanced reports are needed for larger websites and come at the cost of a subscription to Moz Pro.
Jeremy Waszak | TrustRadius Reviewer

Pricing Details

ContentKing

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional

Starting Price

ContentKing Editions & Modules

Additional Pricing Details

Moz Link Explorer

General

Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Starting Price

$0

Moz Link Explorer Editions & Modules

Edition
Moz Link ExplorerFree
Moz Pro$992
  1. none
  2. per month
Additional Pricing Details

Likelihood to Renew

ContentKing

ContentKing 9.1
Based on 1 answer
Because it does its job very well.
Anonymous | TrustRadius Reviewer

Moz Link Explorer

Moz Link Explorer 10.0
Based on 1 answer
No renewal is necessary with the free version!
Susan (MacKay) Sisler | TrustRadius Reviewer

Usability

ContentKing

ContentKing 8.1
Based on 6 answers
Really like the walkthrough onboarding of the app to get your bearings when you sign up. You can quickly glance at the interface and understand where everything is located and what each feature is used for. The dashboard is incredibly useful to understand the health of your site and address any persistent issues on your site quickly.
Eduardo &quot;Eddie&quot; Casado | TrustRadius Reviewer

Moz Link Explorer

No score
No answers yet
No answers on this topic

Support Rating

ContentKing

ContentKing 9.1
Based on 6 answers
They respond very quickly and have deep technical knowledge so they will always find a solution to your problem. They are based in Europe but are planning to open offices soon in the USA that will help with time-difference issues. If you are based in Europe, you will get an answer in 15 minutes.
Juliette Tholey | TrustRadius Reviewer

Moz Link Explorer

Moz Link Explorer 7.6
Based on 4 answers
I put a middling score here because of the difference in support between the free and premium uses. The Free tool was a great service, but there wasn't much support. It was tool that was intended to have a skilled SEO utilize it and save time. The Premium version has great support, but also offered more information so that skilled SEOs and novices alike could benefit from the tool.
Scott Walker | TrustRadius Reviewer

Implementation Rating

ContentKing

ContentKing 8.2
Based on 1 answer
Very easy to set up.
Anonymous | TrustRadius Reviewer

Moz Link Explorer

No score
No answers yet
No answers on this topic

Alternatives Considered

ContentKing

Content King provides a much more immersive dashboard. Additionally, the reports offered by Content king give us much more granular data allowing management to see the results country site by country site. The other tool would have required us to hire an external developer to create a custom dashboard to provide reporting. This to, us made the decision easy.
Anonymous | TrustRadius Reviewer

Moz Link Explorer

I think Moz Link Explorer is a great add-on to the overall Moz tool, but compared to Ahrefs, it’s not as robust because Ahrefs' main focus is on the backlink profile. I like SEMRush’s function of being able to reach out to websites directly from the platform and track all of your progress in there.
Anonymous | TrustRadius Reviewer

Return on Investment

ContentKing

  • My website health score went from 700 tot 986/1,00 in three years time.
  • The authority of my website went from 1,9 to 2,6 in three years time.
  • The visitors to my website climbed from 10/day to 60/day in three years time.
Christine Bonheure | TrustRadius Reviewer

Moz Link Explorer

  • Took hours of manual work and programatically did it in a few clicks
  • Gave a game plan for future SEO strategies
Scott Walker | TrustRadius Reviewer

Screenshots

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