ContentKing vs Moz Link Explorer

Likelihood to Recommend

ContentKing is well suited if your are managing different blogs or ecommerce stores and you need to keep an eye on any changes made. Good pricing structure based on the number of pages you have. You will be sure that you’re monitoring your sites effectively and staying on top of problems before they occur.

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Juliette Tholey

Senior Technical SEO Analyst

HomefieldMarketing and Advertising, 11-50 employees

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If you would like a high-level overview of how healthy your backlink profile is, Link Explorer is a simple, straightforward and easy to understand tool for that. You can easily get a sense of how many backlinks, and what types of backlinks your website has and what types of anchor texts are used to link to your website. You can keep track of new and lost links over time as well as group spammy links in a folder. Furthermore, you can compare your backlink profile with that of other websites such as a competitor’s domain.

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Verified User

Professional in Other

Marketing and Advertising Company, 201-500 employees

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Feature Rating Comparison

ContentKing

Moz Link Explorer

Page grader

Site audit / diagnostics

Site recommendations

Keyword analysis

Backlink management

SERP ranking tracking

Competitive analysis

Task management

ContentKing

Moz Link Explorer

Global SEO

Local SEO

Social SEO

Mobile SEO

ContentKing

Moz Link Explorer

Multi-domain support

Integration with web analytics tools

Pros

Easy first setup and monitoring
Easy notification settings
Real time notifications are very easy to understand and use
Excellent tool at a very good price

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eric basiches

Internet Marketing

Syrup Digital Media LtdMarketing & Advertising, 11-50 employees

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It links in with Moz’s domain authority concept, which we use as our main metric of how well our SEO works.
It shows you which sites link to you, and ranks to them by domain authority. This helps us understand where our best inbound links come from, and to hopefully target those valuable partners for more links.
It shows you which keywords you rank for, your position on the search engine results pages for each keyword, and how difficult it is to rank for those keywords. We use this to spot where we rank on the second or third page for medium difficulty keywords. We’ll then write content to target those keywords.

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Verified User

Professional in Marketing

Information Technology and Services Company, 11-50 employees

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Cons

None so far.

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Hans Buis

SEO Specialist

MarketenceMarketing & Advertising, 1-10 employees

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Lack of instant export of data. Adds to a queue rather than being instant.
Advanced reports are needed for larger websites and come at the cost of a subscription to Moz Pro.

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Jeremy Waszak

Senior SEO Manager

WpromoteMarketing and Advertising, 201-500 employees

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Likelihood to Renew

No score

No answers yet

No answers on this topic

Moz Link Explorer 10.0

Based on 1 answer

No renewal is necessary with the free version!

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Susan (MacKay) Sisler

Technical Services Manager

The Search GuruInternet, 11-50 employees

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Usability

ContentKing 8.8

Based on 5 answers

The dashboard is comprehensive although the amount of data it provides. Alert settings page is easy to manage. And the Issues page is what I love, clear and useful design.

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Rodion Melnikov

Search Engine Optimization Specialist

MiromindMarketing & Advertising, 11-50 employees

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No score

No answers yet

No answers on this topic

Support Rating

ContentKing 9.3

Based on 5 answers

They are available to answer your questions through a convenient chat box module inside the app. In addition, they are very responsive over email and have many resources on their blog to improve your SEO practices. They also include resources to common set up scenarios so you can get to using ContentKing quickly.

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Eduardo "Eddie" Casado

Senior Growth Marketing Manager

MouseflowComputer Software, 11-50 employees

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Moz Link Explorer 7.5

Based on 2 answers

I put a middling score here because of the difference in support between the free and premium uses. The Free tool was a great service, but there wasn't much support. It was tool that was intended to have a skilled SEO utilize it and save time. The Premium version has great support, but also offered more information so that skilled SEOs and novices alike could benefit from the tool.

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Scott Walker

Director of Digital Marketing

407 MarketingMarketing and Advertising, 1-10 employees

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Alternatives Considered

The difference with regular crawling tool is that ContentKing offers real time monitoring and HTTP header snapshots. You can also have issue tracking and history per URLs.

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Juliette Tholey

Senior Technical SEO Analyst

HomefieldMarketing and Advertising, 11-50 employees

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I think Moz Link Explorer is a great add-on to the overall Moz tool, but compared to Ahrefs, it’s not as robust because Ahrefs' main focus is on the backlink profile. I like SEMRush’s function of being able to reach out to websites directly from the platform and track all of your progress in there.

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Verified User

Professional in Other

Marketing and Advertising Company, 201-500 employees

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Return on Investment

Saves huge amount of time on crawling websites individually.
Quick way to find wrong implementations of tags such as no-index tags etc.

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eric basiches

Internet Marketing

Syrup Digital Media LtdMarketing & Advertising, 11-50 employees

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Took hours of manual work and programatically did it in a few clicks
Gave a game plan for future SEO strategies

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Scott Walker

Director of Digital Marketing

407 MarketingMarketing and Advertising, 1-10 employees

View all 6 answers on this topic

Pricing Details

General

Free Trial

Yes

Free/Freemium Version

—

Premium Consulting/Integration Services

Yes

Entry-level set up fee?

Optional

General

Free Trial

—

Free/Freemium Version

Yes

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

Rating Summary

ContentKing

Moz Link Explorer

ContentKing

Moz Link Explorer

ContentKing

Moz Link Explorer

ContentKing

Moz Link Explorer

Likelihood to Recommend

ContentKing

Moz Link Explorer

Feature Rating Comparison

Page grader

Site audit / diagnostics

Site recommendations

Keyword analysis

Backlink management

SERP ranking tracking

Competitive analysis

Task management

Global SEO

Local SEO

Social SEO

Mobile SEO

Multi-domain support

Integration with web analytics tools

Pros

ContentKing

Moz Link Explorer

Cons

ContentKing

Moz Link Explorer

Likelihood to Renew

ContentKing

Moz Link Explorer

Usability

ContentKing

Moz Link Explorer

Support Rating

ContentKing

Moz Link Explorer

Alternatives Considered

ContentKing

Moz Link Explorer

Return on Investment

ContentKing

Moz Link Explorer

Screenshots

ContentKing

Moz Link Explorer

Pricing Details

General

Free Trial

Free/Freemium Version

Premium Consulting/Integration Services

Entry-level set up fee?

General

Free Trial

Free/Freemium Version

Premium Consulting/Integration Services

Entry-level set up fee?

Rating Summary

Add comparison