ContentKing vs Moz Pro

What users are saying about

Score 9.7 out of 10

Based on 18 reviews and ratings

Score 8.2 out of 10

Based on 354 reviews and ratings

Feature Set Ratings

ContentKing ranks higher in 2 feature sets: SEO Channels, SEO Platform & Account Management
Moz Pro ranks higher in 1 feature set: SEO

SEO

7.3

ContentKing

73%

7.8

Moz Pro

78%

Moz Pro ranks higher in 6/8 features

Page grader

7.7

77%

11 Ratings

8.2

82%

38 Ratings

Competitive analysis

5.3

53%

3 Ratings

7.9

79%

38 Ratings

Site audit / diagnostics

8.2

82%

14 Ratings

8.1

81%

37 Ratings

Site recommendations

7.9

79%

12 Ratings

7.3

73%

35 Ratings

Keyword analysis

N/A

0 Ratings

8.5

85%

39 Ratings

Backlink management

N/A

0 Ratings

7.7

77%

34 Ratings

SERP ranking tracking

N/A

0 Ratings

8.6

86%

39 Ratings

Task management

N/A

0 Ratings

5.8

58%

21 Ratings

SEO Channels

7.8

ContentKing

78%

7.3

Moz Pro

73%

ContentKing ranks higher in 2/4 features

Local SEO

7.2

72%

3 Ratings

7.0

70%

27 Ratings

Global SEO

8.4

84%

8 Ratings

8.0

80%

27 Ratings

Social SEO

N/A

0 Ratings

6.9

69%

23 Ratings

Mobile SEO

N/A

0 Ratings

7.2

72%

25 Ratings

SEO Platform & Account Management

8.8

ContentKing

88%

7.9

Moz Pro

79%

ContentKing ranks higher in 2/2 features

Multi-domain support

9.1

91%

10 Ratings

8.3

83%

27 Ratings

Integration with web analytics tools

8.6

86%

11 Ratings

7.6

76%

28 Ratings

Attribute Ratings

ContentKing is rated higher in 2 areas: Likelihood to Recommend, Likelihood to Renew
Moz Pro is rated higher in 2 areas: Usability, Support Rating

ContentKing

82%

1 Rating

Moz Pro

N/A

0 Ratings

Pros

Proactive monitoring of the website on a broad spectrum of on-page and technical issues.
Insights for page-specific action points based on different data streams.
Identifying technical and on-page website issues.

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Jarik Oosting

Sr. SEO consultant & Owner

SmartRankingMarketing & Advertising, 11-50 employees

View all 14 answers on this topic

It finds relevant keywords and lets you know your chance of ranking with them.
It helps you find content that needs work to rank better.
It helps you improve any technical issues with your web pages.
It helps you audit your current site for any technical issues.
It helps you keep track of your most important keywords.

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Joseph Kahn

Head RankingZealot at Hum JAM

Hum JAMMarketing & Advertising, 1-10 employees

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Cons

It is a single host only, which means that if your website spans mulitple subdomains it falls down
It isn't as easy to control as desktop crawlers, the continuous nature means you can't just give it a set of URLs to monitor.
Some of the issues it highlights aren't always issues, and so you need an expert user

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Gerry White

SEO Director

Rise at SevenMarketing & Advertising, 51-200 employees

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Some of the auto-gen visual tables aren't all that useful for smaller companies. For instance on the Search Visibility tab, many of my clients have a tiny % of keywords in the top-10, so the table shows basically 4 overlaid flat lines. I wish we had some options to customize this table or expand the range or something.
I wish there were some more tools relating to the technical aspects of the site/pages. The whole tool is very keyword-oriented, which is fine, but I feel like over time this has become and will continue to be less important than technical aspects, site speed, voice search, etc.
There's an Anchor Text tab, but it only looks at Inbound links—I wish this feature was for on-site anchor text—this could be a much better optimization tool. Because there's nothing you can do about inbound link text.

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Dustin Junkert

Manager of Search

CTP AdvertisingMarketing and Advertising, 11-50 employees

View all 76 answers on this topic

Pricing Details

General

Yes

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

Starting Price

$99 per month

Moz Pro Editions & Modules

Edition

Standard	$99¹
Medium	$179¹
Large	$299¹
Premium	$599¹

per month

Additional Pricing Details

—

Likelihood to Renew

ContentKing 9.1

Based on 1 answer

Because it does its job very well.

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Verified User

Director in Marketing

Health, Wellness and Fitness Company, 51-200 employees

View all 1 answers on this topic

Moz Pro 8.8

Based on 37 answers

We've been paying monthly for Moz for at least four years. We rely heavily on it for our daily work, and would need to re-engineer many of our processes if we were to cancel our subscription. I suspect we'll continue to use Moz as long as we are in business (assuming they maintain their quality).

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Kyle Claypool

Digital Director

Just Like You FilmsMarketing and Advertising, 51-200 employees

View all 37 answers on this topic

Usability

ContentKing 8.1

Based on 6 answers

Really like the walkthrough onboarding of the app to get your bearings when you sign up. You can quickly glance at the interface and understand where everything is located and what each feature is used for. The dashboard is incredibly useful to understand the health of your site and address any persistent issues on your site quickly.

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Eduardo "Eddie" Casado

Senior Growth Marketing Manager

MouseflowComputer Software, 11-50 employees

View all 6 answers on this topic

Moz Pro 8.5

Based on 2 answers

it's easy to use once you get the hang of it and most people with any sort of background in using online tools and analytics systems can figure it out. it's just not as intuitive as it could be like google webmaster tools or Adobe (Site Catalyst)

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Verified User

Analyst in Marketing

Retail Company, 1001-5000 employees

View all 2 answers on this topic

Reliability and Availability

No score

No answers yet

No answers on this topic

Moz Pro 10.0

Based on 2 answers

Every time I've ever needed it, it's been there.

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Ingo Grammel

Sr. Digital Marketing Manager

PrimacyMarketing and Advertising, 51-200 employees

View all 2 answers on this topic

Support Rating

ContentKing 9.1

Based on 6 answers

They respond very quickly and have deep technical knowledge so they will always find a solution to your problem. They are based in Europe but are planning to open offices soon in the USA that will help with time-difference issues. If you are based in Europe, you will get an answer in 15 minutes.

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Juliette Tholey

Senior Technical SEO Analyst

HomefieldMarketing and Advertising, 11-50 employees

View all 6 answers on this topic

Moz Pro 9.5

Based on 14 answers

As I have mentioned before, if you have enterprise subscription, the staff are super helpful. Moz also participated in the marketing tech conferences especially moz in seattle. These sessions are super useful in helping digital marketing analyst like me to investigate new marketing techniques, tracking leads and conversions and eventually monetize them. Their staff is not only knowledgeable in their own product but they have been around. For example Dr Peter from moz always publishes his insights and I have relied somewhat on his opinions.

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Verified User

Analyst in Information Technology

Events Services Company, 501-1000 employees

View all 14 answers on this topic

Implementation Rating

ContentKing 8.2

Based on 1 answer

Very easy to set up.

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Verified User

Director in Marketing

Health, Wellness and Fitness Company, 51-200 employees

View all 1 answers on this topic

No score

No answers yet

No answers on this topic

Alternatives Considered

Content King provides a much more immersive dashboard. Additionally, the reports offered by Content king give us much more granular data allowing management to see the results country site by country site. The other tool would have required us to hire an external developer to create a custom dashboard to provide reporting. This to, us made the decision easy.

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Verified User

Manager in Information Technology

Health, Wellness and Fitness Company, 1001-5000 employees

View all 14 answers on this topic

Moz emerged as an industry leader with a great reputation for driving optimal SEO performance and ROI for customers. Moz' thought leadership on all things SEO gave us a lot of confidence to invest and partner with them. The wide array of product features was also something that was important to us relative to Moz' competitors. In the end, we felt there wasn't anything we couldn't do with Moz. We were also impressed with the on demand platform training and tools provided from day 1. Lastly, Moz was one of the more expensive platforms, but it wasn't the most expensive, so we felt we received great value for the overall price.

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Phil Parrish

Co-founder, Managing Director

PrograMetrixMarketing & Advertising, 11-50 employees

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Return on Investment

My website health score went from 700 tot 986/1,00 in three years time.
The authority of my website went from 1,9 to 2,6 in three years time.
The visitors to my website climbed from 10/day to 60/day in three years time.

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Christine Bonheure

Copywriter

C'bonPublic Relations & Communications, 1-10 employees

View all 14 answers on this topic

Here I can easily find competitor's ranking keywords and their backlinks. It also gives you another exciting feature where you can compare two domains at the same time.
The thing that I don't like about this software is, that sometimes your page can take too much time for crawling.

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Preeti Gautam

Social Media Executive & Content Editor

DealsshutterInformation Services, 11-50 employees

View all 76 answers on this topic

Screenshots

See All (7) ContentKing Screenshots

See All (5) Moz Pro Screenshots

ContentKing

Moz Pro

ContentKing

Moz Pro

Page grader

Competitive analysis

Site audit / diagnostics

Site recommendations

Keyword analysis

Backlink management

SERP ranking tracking

Task management

ContentKing

Moz Pro

Local SEO

Global SEO

Social SEO

Mobile SEO

ContentKing

Moz Pro

Multi-domain support

Integration with web analytics tools

ContentKing

Moz Pro

ContentKing

Moz Pro

ContentKing

Moz Pro

ContentKing

Moz Pro

ContentKing

Moz Pro

ContentKing

Moz Pro

ContentKing

Moz Pro

Likelihood to Recommend

ContentKing

Moz Pro

Pros

ContentKing

Moz Pro

Cons

ContentKing

Moz Pro