7 Ratings
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Top Rated
647 Ratings
7 Ratings
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Score 6 out of 100

Oracle CX Marketing (formerly Oracle Marketing Cloud)

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Top Rated
647 Ratings
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Score 8.4 out of 100

Feature Set Ratings

  • Oracle CX Marketing (formerly Oracle Marketing Cloud) ranks higher in 2 feature sets: Email & Online Marketing, Reporting & Analytics

Email & Online Marketing

7.4

Cordial

74%
8.3

Oracle CX Marketing (formerly Oracle Marketing Cloud)

83%
Oracle CX Marketing (formerly Oracle Marketing Cloud) ranks higher in 7/9 features

WYSIWYG email editor

4.0
40%
4 Ratings
8.4
84%
118 Ratings

Dynamic content

6.3
63%
5 Ratings
8.2
82%
121 Ratings

Ability to test dynamic content

6.8
68%
5 Ratings
8.3
83%
117 Ratings

Landing pages

10.0
100%
1 Rating
8.5
85%
125 Ratings

A/B testing

7.0
70%
4 Ratings
8.2
82%
119 Ratings

Mobile optimization

7.5
75%
5 Ratings
8.3
83%
114 Ratings

Email deliverability reporting

8.4
84%
8 Ratings
8.4
84%
237 Ratings

List management

7.5
75%
5 Ratings
8.4
84%
127 Ratings

Triggered drip sequences

9.3
93%
4 Ratings
8.3
83%
109 Ratings

Reporting & Analytics

7.0

Cordial

70%
8.0

Oracle CX Marketing (formerly Oracle Marketing Cloud)

80%
Oracle CX Marketing (formerly Oracle Marketing Cloud) ranks higher in 2/3 features

Dashboards

8.5
85%
5 Ratings
8.1
81%
123 Ratings

Standard reports

6.5
65%
5 Ratings
8.1
81%
121 Ratings

Custom reports

6.0
60%
5 Ratings
7.9
79%
114 Ratings

Lead Management

Cordial

Feature Set Not Supported
N/A
8.3

Oracle CX Marketing (formerly Oracle Marketing Cloud)

83%
Oracle CX Marketing (formerly Oracle Marketing Cloud) ranks higher in 4/4 features

Lead nurturing

N/A
0 Ratings
8.5
85%
111 Ratings

Lead scoring and grading

N/A
0 Ratings
8.2
82%
105 Ratings

Data quality management

N/A
0 Ratings
8.3
83%
110 Ratings

Automated sales alerts and tasks

N/A
0 Ratings
8.3
83%
90 Ratings

Campaign Management

Cordial

Feature Set Not Supported
N/A
8.3

Oracle CX Marketing (formerly Oracle Marketing Cloud)

83%
Oracle CX Marketing (formerly Oracle Marketing Cloud) ranks higher in 2/2 features

Calendaring

N/A
0 Ratings
8.2
82%
95 Ratings

Event/webinar marketing

N/A
0 Ratings
8.3
83%
99 Ratings

Social Media Marketing

Cordial

Feature Set Not Supported
N/A
7.8

Oracle CX Marketing (formerly Oracle Marketing Cloud)

78%
Oracle CX Marketing (formerly Oracle Marketing Cloud) ranks higher in 2/2 features

Social sharing and campaigns

N/A
0 Ratings
7.8
78%
71 Ratings

Social profile integration

N/A
0 Ratings
7.8
78%
67 Ratings

Platform & Infrastructure

Cordial

Feature Set Not Supported
N/A
8.1

Oracle CX Marketing (formerly Oracle Marketing Cloud)

81%
Oracle CX Marketing (formerly Oracle Marketing Cloud) ranks higher in 6/6 features

API

N/A
0 Ratings
8.0
80%
106 Ratings

Role-based workflow & approvals

N/A
0 Ratings
7.9
79%
89 Ratings

Customizability

N/A
0 Ratings
8.3
83%
110 Ratings

Integration with Salesforce.com

N/A
0 Ratings
8.5
85%
89 Ratings

Integration with Microsoft Dynamics CRM

N/A
0 Ratings
8.0
80%
46 Ratings

Integration with SugarCRM

N/A
0 Ratings
8.0
80%
36 Ratings

Attribute Ratings

  • Oracle CX Marketing (formerly Oracle Marketing Cloud) is rated higher in 1 area: Likelihood to Recommend

Likelihood to Recommend

6.0

Cordial

60%
5 Ratings
8.3

Oracle CX Marketing (formerly Oracle Marketing Cloud)

83%
250 Ratings

Likelihood to Renew

Cordial

N/A
0 Ratings
6.0

Oracle CX Marketing (formerly Oracle Marketing Cloud)

60%
90 Ratings

Usability

Cordial

N/A
0 Ratings
8.9

Oracle CX Marketing (formerly Oracle Marketing Cloud)

89%
14 Ratings

Availability

Cordial

N/A
0 Ratings
8.2

Oracle CX Marketing (formerly Oracle Marketing Cloud)

82%
18 Ratings

Performance

Cordial

N/A
0 Ratings
8.0

Oracle CX Marketing (formerly Oracle Marketing Cloud)

80%
10 Ratings

Support Rating

Cordial

N/A
0 Ratings
9.9

Oracle CX Marketing (formerly Oracle Marketing Cloud)

99%
32 Ratings

In-Person Training

Cordial

N/A
0 Ratings
7.3

Oracle CX Marketing (formerly Oracle Marketing Cloud)

73%
3 Ratings

Online Training

Cordial

N/A
0 Ratings
7.6

Oracle CX Marketing (formerly Oracle Marketing Cloud)

76%
11 Ratings

Implementation Rating

Cordial

N/A
0 Ratings
8.8

Oracle CX Marketing (formerly Oracle Marketing Cloud)

88%
20 Ratings

Product Scalability

Cordial

N/A
0 Ratings
8.7

Oracle CX Marketing (formerly Oracle Marketing Cloud)

87%
122 Ratings

Likelihood to Recommend

Cordial

Cordial has multiple options to create a message: single campaign, automation, orchestration and sculpt templates, which are drag-and-drop type functionalities but each of these blocks are based on HTML content so a user needs to be technically savvy. I would avoid using HTML includes as it is not possible to see which include a customer received. The team is fabulous, they know the tool and are dedicated to the success of the business. They are quick to respond and provide feedback. Reporting and analytics are very manual if you are combining multiple days in a test.
Berlynn Pierce | TrustRadius Reviewer

Oracle CX Marketing (formerly Oracle Marketing Cloud)

A duration of one and a half years is enough for us to
recognize the capabilities of a tool and in my opinion, this one is just a
great tool to manage marketing campaigns of even massive-sized firms. Its
marketing automation tool and its way of managing campaign and the way it
executes digital initiatives is enough to get an inkling of its abilities.
Less favorable for the people who want to have something at
a cheap price and are more dependent on the reports as its reports have nothing
much in detail.
Karren Jason | TrustRadius Reviewer

Pros

Cordial

  • Provides helpful desktop and mobile previews.
  • Sends emails reliably.
  • Allows for pretty robust audience rules.
Nichole Aramapakul | TrustRadius Reviewer

Oracle CX Marketing (formerly Oracle Marketing Cloud)

  • We can look for the behavior of our clients on our website and mobile application using the analytics it provides.
  • It is highly customizable.
  • It presents data in a form that is easily understandable and reports are highly beneficial for us.
  • Analytics in the form of graphs.
Frank Debras Niel | TrustRadius Reviewer

Cons

Cordial

  • Some of the tasks on the platform are still technical in nature and often requires the help of a developer or technical marketer. But I've witnessed great strides towards accessibility and ease of use for non-technical marketers over the past three years.
  • A lot of the templating must be built from scratch.
  • Deliverability insights (out of the box) could be expanded further.
Anonymous | TrustRadius Reviewer

Oracle CX Marketing (formerly Oracle Marketing Cloud)

  • Integration options outside of auto-syncs. I am currently having an issue trying to find an adapter to use with Eloqua to API into our data warehouse but keep the functionality on the Eloqua side.
  • To provide more transparency and visual details of the syncs (integrations of outside data) from any other system that is feeding Eloqua, like what is being updated or changed, better explanations of errors, drill down to newly created records.
  • Custom Objects - Need to have a way to create CDOs outside of just form submissions and uploading of lists, like if you needed to import a file nightly to feed that CDO data but automate the import and make sure it maps to a contact record.
  • Import of data from a file on SFTP - There is no way to filter or create logic to control what is being fed into Eloqua. Currently, that manipulation has to be done by the IT side first. Less flexibility.
  • Better auditing capabilities within the canvas. meaning, sometimes if something is changed or not working the problem may not necessarily show up in immediately, the pattern could take a while to present itself. For example, the feeders into the program. If there is a problem, I don't know that maybe contacts are not entering the program until we do reporting that month and realize there was a lull of contacts going through. Then we have a whole month of missed records or other potential data issues. When you get do large and your Eloqua machine is very robust, the harder it is to see everything
  • Be able to add more than 250 custom contact records. That definitely inhibits my organization in how we need to use that record.
Anonymous | TrustRadius Reviewer

Pricing Details

Cordial

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Starting Price

Oracle CX Marketing (formerly Oracle Marketing Cloud)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional

Starting Price

$2,000 per month

Likelihood to Renew

Cordial

No score
No answers yet
No answers on this topic

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 6.0
Based on 90 answers
We have been able to automate so many marketing processes with Eloqua over the past 5 years that the only direction would be to adopt the latest and greatest features Eloqua adds. The alternative would be to go back to the marketing stone-age and start over again. And we would rather move forward with increased automation and efficiency.
Dan Allis | TrustRadius Reviewer

Usability

Cordial

No score
No answers yet
No answers on this topic

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 8.9
Based on 14 answers
Personally, I find it quite easy to use. But for those members of our team who have little or no testing experience, it's been a bit more difficult. There's also training required for development teams in order to have your campaigns coded and set up in the most efficient way. Our developers have been able to do basic and intermediate tests with no difficulty, and they find the interface itself quite intuitive... it's just the extremely complex tests that require a bit more understanding.
Gwen Lafleur | TrustRadius Reviewer

Reliability and Availability

Cordial

No score
No answers yet
No answers on this topic

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 8.2
Based on 18 answers
No one has experienced any problems with availablity.
Anonymous | TrustRadius Reviewer

Performance

Cordial

No score
No answers yet
No answers on this topic

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 8.0
Based on 10 answers
There are occasional complaints about slowness to refresh a screen or build a report. However, this is as much a factor of network access speeds as the system itself, since often the complaints occur when someone is accessing on a wireless network.
Anonymous | TrustRadius Reviewer

Support Rating

Cordial

No score
No answers yet
No answers on this topic

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 9.9
Based on 32 answers
We found that we often were telling support people how the system worked. Because we were on E9 that created a lot of support issues as well since few people on the support team seemed to know how E9 worked. That was mostly okay except when we had major system issues (like SSO preventing us from logging in after an update), it became really hard to get answers that weren't vague. It was always the issues that had the highest visibility within the organization (like with Sales) that seemed to take forever to resolve and didn't have a clear escalation path. When Oracle switched Eloqua over to the Oracle support portal it just got worse
Anonymous | TrustRadius Reviewer

In-Person Training

Cordial

No score
No answers yet
No answers on this topic

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 7.3
Based on 3 answers
They offer very basic classes which are required for master certification.

After having been through it, I would not consider anyone with a master certification any more qualified, unlike Salesforce.com certification which is a more difficult thing to acquire. For example, one of the classes towards certification was around social media. I would have expected examples of how to incorporate into campaigns in the product, with a demo and hands-on test. Instead, it was a powerpoint slideshow that went on way too long and covered really basic stuff like “what is Facebook, what is Twitter”
Anonymous | TrustRadius Reviewer

Online Training

Cordial

No score
No answers yet
No answers on this topic

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 7.6
Based on 11 answers
Ok, so, this sounds like it could be horrible because it was all remote, but we loved it... the Adobe training environment was easy to use, and the trainers were engaging. It was simple to switch back and forth between the meeting and the hands-on exercises in their training instances. We took the fundamentals training early in our implementation-- before the consultants came onsite-- and I know this made a big difference in our implementation, because we were able to ask informed questions throughout
Anonymous | TrustRadius Reviewer

Implementation Rating

Cordial

No score
No answers yet
No answers on this topic

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 8.8
Based on 20 answers
I give it a 10 because the only issue we had was a result of not following the guidance we were given. Maxymiser provided a customized implementation guide for each site where we were adding the code. On our site implementations when we followed that guide to the letter, it was extremely fast and easy and has worked very well.
Gwen Lafleur | TrustRadius Reviewer

Alternatives Considered

Cordial

Cordial by far has the best UI for simple navigation
Anonymous | TrustRadius Reviewer

Oracle CX Marketing (formerly Oracle Marketing Cloud)

It was quite complex to generate segments with Adobe
analytics and I wasn’t personally satisfied with the overall performance of
Adobe Analytics and wasn’t enough flexible in any way. So we decided to switch
to something else better than Adobe Analytics and is available in the market at
a cheap rate and we ended up doing our research for the most suitable tool at
Oracle Infinity and we don’t regret our decision.
Harmonys Jacey | TrustRadius Reviewer

Scalability

Cordial

No score
No answers yet
No answers on this topic

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 8.7
Based on 122 answers
Eloqua is definitely good for larger companies that have 100,000+ contacts and complex marketing workflows and data. Personalization is fairly robust with Eloqua for larger campaigns with smart content and features. Scaling across channels is also seamless - as the platform has great options for non-email channels like SMS, Direct Mail, Chat, etc.
Rajiv Chidambaram, BE, MBA | TrustRadius Reviewer

Return on Investment

Cordial

  • Best to manage your clients' business.
  • Not ideal for freelancers.
Mohammed Anzil | TrustRadius Reviewer

Oracle CX Marketing (formerly Oracle Marketing Cloud)

  • We are able to use it to help our clients scale through testing
  • We have been able to measure the impact of our events and sales events so we can determine which events to continue in the future and determine future investment
  • Launch a new brand out of Eloqua and measure awareness
Anonymous | TrustRadius Reviewer

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