What users are saying about
7 Ratings
62 Ratings
7 Ratings
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Score 6 out of 100
62 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 7.4 out of 100

Feature Set Ratings

    Email & Online Marketing

    7.4

    Cordial

    74%

    Zendesk Sell

    Feature Set Not Supported
    N/A
    Cordial ranks higher in 9/9 features

    WYSIWYG email editor

    4.0
    40%
    4 Ratings
    N/A
    0 Ratings

    Dynamic content

    6.3
    63%
    5 Ratings
    N/A
    0 Ratings

    Ability to test dynamic content

    6.8
    68%
    5 Ratings
    N/A
    0 Ratings

    Landing pages

    10.0
    100%
    1 Rating
    N/A
    0 Ratings

    A/B testing

    7.0
    70%
    4 Ratings
    N/A
    0 Ratings

    Mobile optimization

    7.5
    75%
    5 Ratings
    N/A
    0 Ratings

    Email deliverability reporting

    8.4
    84%
    8 Ratings
    N/A
    0 Ratings

    List management

    7.5
    75%
    5 Ratings
    N/A
    0 Ratings

    Triggered drip sequences

    9.3
    93%
    4 Ratings
    N/A
    0 Ratings

    Reporting & Analytics

    7.0

    Cordial

    70%

    Zendesk Sell

    Feature Set Not Supported
    N/A
    Cordial ranks higher in 3/3 features

    Dashboards

    8.5
    85%
    5 Ratings
    N/A
    0 Ratings

    Standard reports

    6.5
    65%
    5 Ratings
    N/A
    0 Ratings

    Custom reports

    6.0
    60%
    5 Ratings
    N/A
    0 Ratings

    Sales Force Automation

    Cordial

    Feature Set Not Supported
    N/A
    5.6

    Zendesk Sell

    56%
    Zendesk Sell (formerly Base CRM) ranks higher in 9/9 features

    Customer data management / contact management

    N/A
    0 Ratings
    7.3
    73%
    14 Ratings

    Workflow management

    N/A
    0 Ratings
    6.5
    65%
    15 Ratings

    Territory management

    N/A
    0 Ratings
    4.4
    44%
    8 Ratings

    Opportunity management

    N/A
    0 Ratings
    5.4
    54%
    13 Ratings

    Integration with email client (e.g., Outlook or Gmail)

    N/A
    0 Ratings
    5.9
    59%
    15 Ratings

    Contract management

    N/A
    0 Ratings
    5.2
    52%
    10 Ratings

    Quote & order management

    N/A
    0 Ratings
    3.6
    36%
    7 Ratings

    Interaction tracking

    N/A
    0 Ratings
    6.5
    65%
    15 Ratings

    Channel / partner relationship management

    N/A
    0 Ratings
    5.8
    58%
    11 Ratings

    Customer Service & Support

    Cordial

    Feature Set Not Supported
    N/A
    7.8

    Zendesk Sell

    78%
    Zendesk Sell (formerly Base CRM) ranks higher in 3/3 features

    Case management

    N/A
    0 Ratings
    8.0
    80%
    7 Ratings

    Call center management

    N/A
    0 Ratings
    7.3
    73%
    8 Ratings

    Help desk management

    N/A
    0 Ratings
    8.3
    83%
    11 Ratings

    Marketing Automation

    Cordial

    Feature Set Not Supported
    N/A
    6.6

    Zendesk Sell

    66%
    Zendesk Sell (formerly Base CRM) ranks higher in 2/2 features

    Lead management

    N/A
    0 Ratings
    6.2
    62%
    12 Ratings

    Email marketing

    N/A
    0 Ratings
    7.0
    70%
    9 Ratings

    CRM Project Management

    Cordial

    Feature Set Not Supported
    N/A
    5.0

    Zendesk Sell

    50%
    Zendesk Sell (formerly Base CRM) ranks higher in 3/3 features

    Task management

    N/A
    0 Ratings
    7.1
    71%
    13 Ratings

    Billing and invoicing management

    N/A
    0 Ratings
    1.0
    10%
    5 Ratings

    Reporting

    N/A
    0 Ratings
    6.9
    69%
    13 Ratings

    CRM Reporting & Analytics

    Cordial

    Feature Set Not Supported
    N/A
    6.3

    Zendesk Sell

    63%
    Zendesk Sell (formerly Base CRM) ranks higher in 3/3 features

    Forecasting

    N/A
    0 Ratings
    4.9
    49%
    12 Ratings

    Pipeline visualization

    N/A
    0 Ratings
    5.5
    55%
    14 Ratings

    Customizable reports

    N/A
    0 Ratings
    8.5
    85%
    14 Ratings

    Customization

    Cordial

    Feature Set Not Supported
    N/A
    3.5

    Zendesk Sell

    35%
    Zendesk Sell (formerly Base CRM) ranks higher in 4/4 features

    Custom fields

    N/A
    0 Ratings
    5.5
    55%
    15 Ratings

    Custom objects

    N/A
    0 Ratings
    4.4
    44%
    10 Ratings

    Scripting environment

    N/A
    0 Ratings
    1.1
    11%
    6 Ratings

    API for custom integration

    N/A
    0 Ratings
    3.2
    32%
    8 Ratings

    Security

    Cordial

    Feature Set Not Supported
    N/A
    8.4

    Zendesk Sell

    84%
    Zendesk Sell (formerly Base CRM) ranks higher in 2/2 features

    Single sign-on capability

    N/A
    0 Ratings
    7.9
    79%
    12 Ratings

    Role-based user permissions

    N/A
    0 Ratings
    8.9
    89%
    11 Ratings

    Social CRM

    Cordial

    Feature Set Not Supported
    N/A
    3.6

    Zendesk Sell

    36%
    Zendesk Sell (formerly Base CRM) ranks higher in 2/2 features

    Social data

    N/A
    0 Ratings
    1.0
    10%
    4 Ratings

    Social engagement

    N/A
    0 Ratings
    6.1
    61%
    5 Ratings

    Integrations with 3rd-party Software

    Cordial

    Feature Set Not Supported
    N/A
    4.9

    Zendesk Sell

    49%
    Zendesk Sell (formerly Base CRM) ranks higher in 2/2 features

    Marketing automation

    N/A
    0 Ratings
    8.7
    87%
    7 Ratings

    Compensation management

    N/A
    0 Ratings
    1.0
    10%
    3 Ratings

    Platform

    Cordial

    Feature Set Not Supported
    N/A
    8.0

    Zendesk Sell

    80%
    Zendesk Sell (formerly Base CRM) ranks higher in 1/1 features

    Mobile access

    N/A
    0 Ratings
    8.0
    80%
    13 Ratings

    Attribute Ratings

    • Zendesk Sell (formerly Base CRM) is rated higher in 1 area: Likelihood to Recommend

    Likelihood to Recommend

    6.0

    Cordial

    60%
    5 Ratings
    7.4

    Zendesk Sell

    74%
    15 Ratings

    Likelihood to Renew

    Cordial

    N/A
    0 Ratings
    3.0

    Zendesk Sell

    30%
    1 Rating

    Usability

    Cordial

    N/A
    0 Ratings
    8.4

    Zendesk Sell

    84%
    4 Ratings

    Support Rating

    Cordial

    N/A
    0 Ratings
    7.1

    Zendesk Sell

    71%
    5 Ratings

    Online Training

    Cordial

    N/A
    0 Ratings
    7.0

    Zendesk Sell

    70%
    1 Rating

    Implementation Rating

    Cordial

    N/A
    0 Ratings
    8.0

    Zendesk Sell

    80%
    2 Ratings

    Likelihood to Recommend

    Cordial

    Cordial has multiple options to create a message: single campaign, automation, orchestration and sculpt templates, which are drag-and-drop type functionalities but each of these blocks are based on HTML content so a user needs to be technically savvy. I would avoid using HTML includes as it is not possible to see which include a customer received. The team is fabulous, they know the tool and are dedicated to the success of the business. They are quick to respond and provide feedback. Reporting and analytics are very manual if you are combining multiple days in a test.
    Berlynn Pierce | TrustRadius Reviewer

    Zendesk Sell

    Zendesk sell is best for organizations that want a clean and simple, yet powerfully effective CRM tool. It's intuitive, extremely user-friendly, supplies lots of video tutorials and access to the California team for FAQ's, and has all the features other, more complicated, expensive CRM's have. Great for institutions that have a need to tailor their database to fit your needs; and track sales, tasks, and pipeline projects in graphic form. It's affordable and has a great app for mobile phones that allows access to contacts, notes, tasks, and a workable platform while on the go in real time. It's simple to teach new users how to navigate and utilize. Adding or deleting users is simple, and access to the CRM information can be limited/private or made public for the entire team to access. Not as costly as some of the competing products, so if you are on a tight budget this may be the tool for you.
    Anonymous | TrustRadius Reviewer

    Pros

    Cordial

    • Provides helpful desktop and mobile previews.
    • Sends emails reliably.
    • Allows for pretty robust audience rules.
    Nichole Aramapakul | TrustRadius Reviewer

    Zendesk Sell

    • My favorite piece is the Tasks connected to the Clients OR the Deals themselves that keep the process moving with the right steps, and helps our team from doubling our work, or missing a piece that is crucial for the completion of the sale.
    • The email integration helps to keep all things housed in one place also, so that you're not bouncing back and forth in multiple platforms to stay on top of the orders.
    • Customizations are a HUGE part of why we use Base CRM right now. We can make sure we are recording all of the right information, and not wasting time by having to fill in or skip over content that doesn't apply to our business model.
    • I also like the ability to tied Deals to multiple people, especially as Referrals come across, so we don't forget how we got in touch with different clients.
    bryan robison | TrustRadius Reviewer

    Cons

    Cordial

    • Some of the tasks on the platform are still technical in nature and often requires the help of a developer or technical marketer. But I've witnessed great strides towards accessibility and ease of use for non-technical marketers over the past three years.
    • A lot of the templating must be built from scratch.
    • Deliverability insights (out of the box) could be expanded further.
    Anonymous | TrustRadius Reviewer

    Zendesk Sell

    • There was no ability to add prospects from a company domain or email to auto-fill any data.
    • You had to type in all of the data you gathered about that prospect.
    • The default only gave you two phone numbers for the company, too few.
    Leif Johnson | TrustRadius Reviewer

    Pricing Details

    Cordial

    General

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services
    Entry-level set up fee?
    No

    Starting Price

    Cordial Editions & Modules

    Additional Pricing Details

    Zendesk Sell

    General

    Free Trial
    Yes
    Free/Freemium Version
    Premium Consulting/Integration Services
    Entry-level set up fee?
    No

    Starting Price

    $19 per seat/month billed annually

    Zendesk Sell Editions & Modules

    Edition
    Sell Team$19.001
    Sell Professional$49.001
    Sell Enterprise$99.001
    Sell Elite$199.001
    Reach prospecting enrichment add-on (requires a Sell Subscription)$27.002
    1. per seat/month billed annually
    2. Per User Per Month (billed annually)
    Additional Pricing Details

    Likelihood to Renew

    Cordial

    No score
    No answers yet
    No answers on this topic

    Zendesk Sell

    Zendesk Sell 3.0
    Based on 1 answer
    We have moved on to a more robust option of CMS.
    Jeremy Doyle | TrustRadius Reviewer

    Usability

    Cordial

    No score
    No answers yet
    No answers on this topic

    Zendesk Sell

    Zendesk Sell 8.4
    Based on 4 answers
    I received about two hours worth of training on Zendesk Sell (formerly Base CRM). I will say it's a clean look and the ability to change views is extremely helpful. I do wish there were other features that allowed the views to be more simplistic. Some views can be overwhelming to look at. Nevertheless with the minimum training, I am still able to navigate through Zendesk Sell (formerly Base CRM) successfully due to the ease of usability.
    Brittany Cooper | TrustRadius Reviewer

    Support Rating

    Cordial

    No score
    No answers yet
    No answers on this topic

    Zendesk Sell

    Zendesk Sell 7.1
    Based on 5 answers
    Due to the ease of the product, I have not had the chance to reach out to support yet. I’ve had no reason. The resources provided to clients are extremely helpful and detailed. So far my questions have been pretty basic and I generally just ask my colleague or teammate. They're able to assist with the answer.
    Brittany Cooper | TrustRadius Reviewer

    Online Training

    Cordial

    No score
    No answers yet
    No answers on this topic

    Zendesk Sell

    Zendesk Sell 7.0
    Based on 1 answer
    This product has a great backing of users, but needs more options direct from Base CRM on all operations of the software. YouTube videos do a great job of helping implement, and the back end support is a great help as well. The CRM is a great free option, and should be treated as such.
    Jeremy Doyle | TrustRadius Reviewer

    Implementation Rating

    Cordial

    No score
    No answers yet
    No answers on this topic

    Zendesk Sell

    Zendesk Sell 8.0
    Based on 2 answers
    Simple, and straight forward.
    Jeremy Doyle | TrustRadius Reviewer

    Alternatives Considered

    Cordial

    Cordial by far has the best UI for simple navigation
    Anonymous | TrustRadius Reviewer

    Zendesk Sell

    Simpler than most CRMs, which can be good if your sales team is not very tech savvy. We switched to HubSpot which provides a lot more value than Base did, but it isn't right for everyone. HubSpot is focused on capturing in-bound leads and has its own flaws and limitations, but overall it's a better fit for our needs.
    Matt Suozzo | TrustRadius Reviewer

    Return on Investment

    Cordial

    • Best to manage your clients' business.
    • Not ideal for freelancers.
    Mohammed Anzil | TrustRadius Reviewer

    Zendesk Sell

    • Using Base has allowed us to double the number of active sales and partner engagements that we can keep track of and make progress on.
    • This has led to us being able to follow up on many smaller deals that were falling through the cracks.
    Matt Meinel | TrustRadius Reviewer

    Screenshots

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