What users are saying about
7 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 6 out of 100
Based on 7 reviews and ratings
62 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 7.4 out of 100
Based on 62 reviews and ratings
Feature Set Ratings
Email & Online Marketing

7.4
Cordial
74%
Zendesk Sell
Feature Set Not Supported
N/A
Cordial ranks higher in 9/9 features
Cordial ranks higher in 9/9 features
WYSIWYG email editor

4.0
40%
4 Ratings
N/A
0 Ratings
Dynamic content

6.3
63%
5 Ratings
N/A
0 Ratings
Ability to test dynamic content

6.8
68%
5 Ratings
N/A
0 Ratings
Landing pages

10.0
100%
1 Rating
N/A
0 Ratings
A/B testing

7.0
70%
4 Ratings
N/A
0 Ratings
Mobile optimization

7.5
75%
5 Ratings
N/A
0 Ratings
Email deliverability reporting

8.4
84%
8 Ratings
N/A
0 Ratings
List management

7.5
75%
5 Ratings
N/A
0 Ratings
Triggered drip sequences

9.3
93%
4 Ratings
N/A
0 Ratings
Reporting & Analytics

7.0
Cordial
70%
Zendesk Sell
Feature Set Not Supported
N/A
Cordial ranks higher in 3/3 features
Cordial ranks higher in 3/3 features
Dashboards

8.5
85%
5 Ratings
N/A
0 Ratings
Standard reports

6.5
65%
5 Ratings
N/A
0 Ratings
Custom reports

6.0
60%
5 Ratings
N/A
0 Ratings
Sales Force Automation

Cordial
Feature Set Not Supported
N/A
5.6
Zendesk Sell
56%
Zendesk Sell (formerly Base CRM) ranks higher in 9/9 features
Zendesk Sell (formerly Base CRM) ranks higher in 9/9 features
Customer data management / contact management

N/A
0 Ratings
7.3
73%
14 Ratings
Workflow management

N/A
0 Ratings
6.5
65%
15 Ratings
Territory management

N/A
0 Ratings
4.4
44%
8 Ratings
Opportunity management

N/A
0 Ratings
5.4
54%
13 Ratings
Integration with email client (e.g., Outlook or Gmail)

N/A
0 Ratings
5.9
59%
15 Ratings
Contract management

N/A
0 Ratings
5.2
52%
10 Ratings
Quote & order management

N/A
0 Ratings
3.6
36%
7 Ratings
Interaction tracking

N/A
0 Ratings
6.5
65%
15 Ratings
Channel / partner relationship management

N/A
0 Ratings
5.8
58%
11 Ratings
Customer Service & Support

Cordial
Feature Set Not Supported
N/A
7.8
Zendesk Sell
78%
Zendesk Sell (formerly Base CRM) ranks higher in 3/3 features
Zendesk Sell (formerly Base CRM) ranks higher in 3/3 features
Case management

N/A
0 Ratings
8.0
80%
7 Ratings
Call center management

N/A
0 Ratings
7.3
73%
8 Ratings
Help desk management

N/A
0 Ratings
8.3
83%
11 Ratings
Marketing Automation

Cordial
Feature Set Not Supported
N/A
6.6
Zendesk Sell
66%
Zendesk Sell (formerly Base CRM) ranks higher in 2/2 features
Zendesk Sell (formerly Base CRM) ranks higher in 2/2 features
Lead management

N/A
0 Ratings
6.2
62%
12 Ratings
Email marketing

N/A
0 Ratings
7.0
70%
9 Ratings
CRM Project Management

Cordial
Feature Set Not Supported
N/A
5.0
Zendesk Sell
50%
Zendesk Sell (formerly Base CRM) ranks higher in 3/3 features
Zendesk Sell (formerly Base CRM) ranks higher in 3/3 features
Task management

N/A
0 Ratings
7.1
71%
13 Ratings
Billing and invoicing management

N/A
0 Ratings
1.0
10%
5 Ratings
Reporting

N/A
0 Ratings
6.9
69%
13 Ratings
CRM Reporting & Analytics

Cordial
Feature Set Not Supported
N/A
6.3
Zendesk Sell
63%
Zendesk Sell (formerly Base CRM) ranks higher in 3/3 features
Zendesk Sell (formerly Base CRM) ranks higher in 3/3 features
Forecasting

N/A
0 Ratings
4.9
49%
12 Ratings
Pipeline visualization

N/A
0 Ratings
5.5
55%
14 Ratings
Customizable reports

N/A
0 Ratings
8.5
85%
14 Ratings
Customization

Cordial
Feature Set Not Supported
N/A
3.5
Zendesk Sell
35%
Zendesk Sell (formerly Base CRM) ranks higher in 4/4 features
Zendesk Sell (formerly Base CRM) ranks higher in 4/4 features
Custom fields

N/A
0 Ratings
5.5
55%
15 Ratings
Custom objects

N/A
0 Ratings
4.4
44%
10 Ratings
Scripting environment

N/A
0 Ratings
1.1
11%
6 Ratings
API for custom integration

N/A
0 Ratings
3.2
32%
8 Ratings
Security

Cordial
Feature Set Not Supported
N/A
8.4
Zendesk Sell
84%
Zendesk Sell (formerly Base CRM) ranks higher in 2/2 features
Zendesk Sell (formerly Base CRM) ranks higher in 2/2 features
Single sign-on capability

N/A
0 Ratings
7.9
79%
12 Ratings
Role-based user permissions

N/A
0 Ratings
8.9
89%
11 Ratings
Social CRM

Cordial
Feature Set Not Supported
N/A
3.6
Zendesk Sell
36%
Zendesk Sell (formerly Base CRM) ranks higher in 2/2 features
Zendesk Sell (formerly Base CRM) ranks higher in 2/2 features
Social data

N/A
0 Ratings
1.0
10%
4 Ratings
Social engagement

N/A
0 Ratings
6.1
61%
5 Ratings
Integrations with 3rd-party Software

Cordial
Feature Set Not Supported
N/A
4.9
Zendesk Sell
49%
Zendesk Sell (formerly Base CRM) ranks higher in 2/2 features
Zendesk Sell (formerly Base CRM) ranks higher in 2/2 features
Marketing automation

N/A
0 Ratings
8.7
87%
7 Ratings
Compensation management

N/A
0 Ratings
1.0
10%
3 Ratings
Platform

Cordial
Feature Set Not Supported
N/A
8.0
Zendesk Sell
80%
Zendesk Sell (formerly Base CRM) ranks higher in 1/1 features
Zendesk Sell (formerly Base CRM) ranks higher in 1/1 features
Mobile access

N/A
0 Ratings
8.0
80%
13 Ratings
Attribute Ratings
- Zendesk Sell (formerly Base CRM) is rated higher in 1 area: Likelihood to Recommend
Likelihood to Recommend

6.0
Cordial
60%
5 Ratings
7.4
Zendesk Sell
74%
15 Ratings
Likelihood to Renew

Cordial
N/A
0 Ratings
3.0
Zendesk Sell
30%
1 Rating
Usability

Cordial
N/A
0 Ratings
8.4
Zendesk Sell
84%
4 Ratings
Support Rating

Cordial
N/A
0 Ratings
7.1
Zendesk Sell
71%
5 Ratings
Online Training

Cordial
N/A
0 Ratings
7.0
Zendesk Sell
70%
1 Rating
Implementation Rating

Cordial
N/A
0 Ratings
8.0
Zendesk Sell
80%
2 Ratings
Likelihood to Recommend
Cordial
Cordial has multiple options to create a message: single campaign, automation, orchestration and sculpt templates, which are drag-and-drop type functionalities but each of these blocks are based on HTML content so a user needs to be technically savvy. I would avoid using HTML includes as it is not possible to see which include a customer received. The team is fabulous, they know the tool and are dedicated to the success of the business. They are quick to respond and provide feedback. Reporting and analytics are very manual if you are combining multiple days in a test.
CRM & Email Marketing
1-800 CONTACTSConsumer Goods, 1001-5000 employees
Zendesk Sell
Zendesk sell is best for organizations that want a clean and simple, yet powerfully effective CRM tool. It's intuitive, extremely user-friendly, supplies lots of video tutorials and access to the California team for FAQ's, and has all the features other, more complicated, expensive CRM's have. Great for institutions that have a need to tailor their database to fit your needs; and track sales, tasks, and pipeline projects in graphic form. It's affordable and has a great app for mobile phones that allows access to contacts, notes, tasks, and a workable platform while on the go in real time. It's simple to teach new users how to navigate and utilize. Adding or deleting users is simple, and access to the CRM information can be limited/private or made public for the entire team to access. Not as costly as some of the competing products, so if you are on a tight budget this may be the tool for you.

Verified User
Manager in Information Technology
Higher Education Company, 1001-5000 employeesPros
Cordial
- Provides helpful desktop and mobile previews.
- Sends emails reliably.
- Allows for pretty robust audience rules.
Creative Marketing Director
Daily Insight Group dba Zappallas USAEntertainment, 11-50 employees
Zendesk Sell
- My favorite piece is the Tasks connected to the Clients OR the Deals themselves that keep the process moving with the right steps, and helps our team from doubling our work, or missing a piece that is crucial for the completion of the sale.
- The email integration helps to keep all things housed in one place also, so that you're not bouncing back and forth in multiple platforms to stay on top of the orders.
- Customizations are a HUGE part of why we use Base CRM right now. We can make sure we are recording all of the right information, and not wasting time by having to fill in or skip over content that doesn't apply to our business model.
- I also like the ability to tied Deals to multiple people, especially as Referrals come across, so we don't forget how we got in touch with different clients.
Director of Sales
GOA, IncPrinting, 1-10 employees
Cons
Cordial
- Some of the tasks on the platform are still technical in nature and often requires the help of a developer or technical marketer. But I've witnessed great strides towards accessibility and ease of use for non-technical marketers over the past three years.
- A lot of the templating must be built from scratch.
- Deliverability insights (out of the box) could be expanded further.

Verified User
Contributor in Marketing
Internet Company, 11-50 employeesZendesk Sell
- There was no ability to add prospects from a company domain or email to auto-fill any data.
- You had to type in all of the data you gathered about that prospect.
- The default only gave you two phone numbers for the company, too few.
Senior Sales Engineer
Altos DigitalComputer Software, 1-10 employees
Pricing Details
Cordial
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
—Cordial Editions & Modules
—
Additional Pricing Details
—Zendesk Sell
General
Free Trial
Yes
Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
$19 per seat/month billed annually
Zendesk Sell Editions & Modules
Edition
Sell Team | $19.001 |
---|---|
Sell Professional | $49.001 |
Sell Enterprise | $99.001 |
Sell Elite | $199.001 |
Reach prospecting enrichment add-on (requires a Sell Subscription) | $27.002 |
- per seat/month billed annually
- Per User Per Month (billed annually)
Additional Pricing Details
—Likelihood to Renew
Cordial
No score
No answers yet
No answers on this topic
Zendesk Sell
Zendesk Sell 3.0
Based on 1 answer
We have moved on to a more robust option of CMS.
Director, Special Accounts
Lake Industries CompanyConsumer Goods, 1001-5000 employees
Usability
Cordial
No score
No answers yet
No answers on this topic
Zendesk Sell
Zendesk Sell 8.4
Based on 4 answers
I received about two hours worth of training on Zendesk Sell (formerly Base CRM). I will say it's a clean look and the ability to change views is extremely helpful. I do wish there were other features that allowed the views to be more simplistic. Some views can be overwhelming to look at. Nevertheless with the minimum training, I am still able to navigate through Zendesk Sell (formerly Base CRM) successfully due to the ease of usability.
Manager, Customer Success
GoFanSports, 11-50 employees
Support Rating
Cordial
No score
No answers yet
No answers on this topic
Zendesk Sell
Zendesk Sell 7.1
Based on 5 answers
Due to the ease of the product, I have not had the chance to reach out to support yet. I’ve had no reason. The resources provided to clients are extremely helpful and detailed. So far my questions have been pretty basic and I generally just ask my colleague or teammate. They're able to assist with the answer.
Manager, Customer Success
GoFanSports, 11-50 employees
Online Training
Cordial
No score
No answers yet
No answers on this topic
Zendesk Sell
Zendesk Sell 7.0
Based on 1 answer
This product has a great backing of users, but needs more options direct from Base CRM on all operations of the software. YouTube videos do a great job of helping implement, and the back end support is a great help as well. The CRM is a great free option, and should be treated as such.
Director, Special Accounts
Lake Industries CompanyConsumer Goods, 1001-5000 employees
Implementation Rating
Cordial
No score
No answers yet
No answers on this topic
Zendesk Sell
Zendesk Sell 8.0
Based on 2 answers
Simple, and straight forward.
Director, Special Accounts
Lake Industries CompanyConsumer Goods, 1001-5000 employees
Alternatives Considered
Cordial
Cordial by far has the best UI for simple navigation

Verified User
Professional in Marketing
Consumer Goods Company, 501-1000 employeesZendesk Sell
Simpler than most CRMs, which can be good if your sales team is not very tech savvy. We switched to HubSpot which provides a lot more value than Base did, but it isn't right for everyone. HubSpot is focused on capturing in-bound leads and has its own flaws and limitations, but overall it's a better fit for our needs.
CEO
CarmalinkAccounting, 1-10 employees
Return on Investment
Cordial
- Best to manage your clients' business.
- Not ideal for freelancers.
Founder and Chief Editor
Social PositivesInternet, 1-10 employees
Zendesk Sell
- Using Base has allowed us to double the number of active sales and partner engagements that we can keep track of and make progress on.
- This has led to us being able to follow up on many smaller deals that were falling through the cracks.
SVP Sales, Business Development, and Solutions Architecture
Levyx, Inc.Financial Services, 11-50 employees