What users are saying about
7 Ratings
48 Ratings
7 Ratings
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Score 6.4 out of 100
48 Ratings
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Score 6.2 out of 100

Likelihood to Recommend

Cordial

Cordial has multiple options to create a message: single campaign, automation, orchestration and sculpt templates, which are drag-and-drop type functionalities but each of these blocks are based on HTML content so a user needs to be technically savvy. I would avoid using HTML includes as it is not possible to see which include a customer received. The team is fabulous, they know the tool and are dedicated to the success of the business. They are quick to respond and provide feedback. Reporting and analytics are very manual if you are combining multiple days in a test.
Berlynn Pierce | TrustRadius Reviewer

Zendesk Sell

Zendesk sell is best for organizations that want a clean and simple, yet powerfully effective CRM tool. It's intuitive, extremely user-friendly, supplies lots of video tutorials and access to the California team for FAQ's, and has all the features other, more complicated, expensive CRM's have. Great for institutions that have a need to tailor their database to fit your needs; and track sales, tasks, and pipeline projects in graphic form. It's affordable and has a great app for mobile phones that allows access to contacts, notes, tasks, and a workable platform while on the go in real time. It's simple to teach new users how to navigate and utilize. Adding or deleting users is simple, and access to the CRM information can be limited/private or made public for the entire team to access. Not as costly as some of the competing products, so if you are on a tight budget this may be the tool for you.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Cordial
7.5
Zendesk Sell
WYSIWYG email editor
Cordial
4.0
Zendesk Sell
Dynamic content
Cordial
6.3
Zendesk Sell
Ability to test dynamic content
Cordial
6.8
Zendesk Sell
Landing pages
Cordial
10.0
Zendesk Sell
A/B testing
Cordial
7.0
Zendesk Sell
Mobile optimization
Cordial
7.5
Zendesk Sell
Email deliverability reporting
Cordial
8.8
Zendesk Sell
List management
Cordial
7.5
Zendesk Sell
Triggered drip sequences
Cordial
9.3
Zendesk Sell

Reporting & Analytics

Cordial
7.0
Zendesk Sell
Dashboards
Cordial
8.5
Zendesk Sell
Standard reports
Cordial
6.5
Zendesk Sell
Custom reports
Cordial
6.0
Zendesk Sell

Sales Force Automation

Cordial
Zendesk Sell
4.6
Customer data management / contact management
Cordial
Zendesk Sell
6.7
Workflow management
Cordial
Zendesk Sell
4.5
Territory management
Cordial
Zendesk Sell
3.2
Opportunity management
Cordial
Zendesk Sell
5.4
Integration with email client (e.g., Outlook or Gmail)
Cordial
Zendesk Sell
6.0
Contract management
Cordial
Zendesk Sell
4.4
Quote & order management
Cordial
Zendesk Sell
4.2
Interaction tracking
Cordial
Zendesk Sell
6.1
Channel / partner relationship management
Cordial
Zendesk Sell
1.4

Customer Service & Support

Cordial
Zendesk Sell
2.8
Case management
Cordial
Zendesk Sell
3.2
Call center management
Cordial
Zendesk Sell
1.6
Help desk management
Cordial
Zendesk Sell
3.4

Marketing Automation

Cordial
Zendesk Sell
5.3
Lead management
Cordial
Zendesk Sell
5.6
Email marketing
Cordial
Zendesk Sell
5.0

CRM Project Management

Cordial
Zendesk Sell
3.5
Task management
Cordial
Zendesk Sell
5.3
Billing and invoicing management
Cordial
Zendesk Sell
1.4
Reporting
Cordial
Zendesk Sell
3.7

CRM Reporting & Analytics

Cordial
Zendesk Sell
5.0
Forecasting
Cordial
Zendesk Sell
4.8
Pipeline visualization
Cordial
Zendesk Sell
5.4
Customizable reports
Cordial
Zendesk Sell
4.8

Customization

Cordial
Zendesk Sell
4.5
Custom fields
Cordial
Zendesk Sell
6.7
Custom objects
Cordial
Zendesk Sell
4.3
Scripting environment
Cordial
Zendesk Sell
1.5
API for custom integration
Cordial
Zendesk Sell
5.6

Security

Cordial
Zendesk Sell
5.0
Single sign-on capability
Cordial
Zendesk Sell
4.0
Role-based user permissions
Cordial
Zendesk Sell
6.0

Social CRM

Cordial
Zendesk Sell
1.3
Social data
Cordial
Zendesk Sell
1.4
Social engagement
Cordial
Zendesk Sell
1.3

Integrations with 3rd-party Software

Cordial
Zendesk Sell
3.0
Marketing automation
Cordial
Zendesk Sell
4.8
Compensation management
Cordial
Zendesk Sell
1.3

Platform

Cordial
Zendesk Sell
5.7
Mobile access
Cordial
Zendesk Sell
5.7

Pros

Cordial

  • Provides helpful desktop and mobile previews.
  • Sends emails reliably.
  • Allows for pretty robust audience rules.
Nichole Aramapakul | TrustRadius Reviewer

Zendesk Sell

  • My favorite piece is the Tasks connected to the Clients OR the Deals themselves that keep the process moving with the right steps, and helps our team from doubling our work, or missing a piece that is crucial for the completion of the sale.
  • The email integration helps to keep all things housed in one place also, so that you're not bouncing back and forth in multiple platforms to stay on top of the orders.
  • Customizations are a HUGE part of why we use Base CRM right now. We can make sure we are recording all of the right information, and not wasting time by having to fill in or skip over content that doesn't apply to our business model.
  • I also like the ability to tied Deals to multiple people, especially as Referrals come across, so we don't forget how we got in touch with different clients.
bryan robison | TrustRadius Reviewer

Cons

Cordial

  • Some of the tasks on the platform are still technical in nature and often requires the help of a developer or technical marketer. But I've witnessed great strides towards accessibility and ease of use for non-technical marketers over the past three years.
  • A lot of the templating must be built from scratch.
  • Deliverability insights (out of the box) could be expanded further.
Anonymous | TrustRadius Reviewer

Zendesk Sell

  • My manager and I both tried the trial before we purchased Zendesk Sell. We had multiple and reoccurring times of signing in problems. Zendesk support was confused a handful of times as well. This got to be very old when one just wants to sign and start working
  • Customer support was very helpful at other times but when we finally needed to cancel as the login just never seemed to smooth out, and some other using options had cliches, we wouldn't just cancel over the phone OR via email. SO we had to keep and pay $59 for three more months, though never using the program.
  • I do not recommend them. We had several glitches that snagged the work flow and productivity. We are in process of finding a new CRM.
Faerie Grace | TrustRadius Reviewer

Likelihood to Renew

Cordial

No score
No answers yet
No answers on this topic

Zendesk Sell

Zendesk Sell 3.0
Based on 1 answer
We have moved on to a more robust option of CMS.
Jeremy Doyle | TrustRadius Reviewer

Usability

Cordial

No score
No answers yet
No answers on this topic

Zendesk Sell

Zendesk Sell 8.0
Based on 2 answers
It is easy to teach to new sales professionals and has a very easy usage.
Anonymous | TrustRadius Reviewer

Support Rating

Cordial

No score
No answers yet
No answers on this topic

Zendesk Sell

Zendesk Sell 5.0
Based on 3 answers
The team at Zendesk Sell (formerly Base CRM) offered us a lot in terms of customer contact and support, however was not able to resolve our challenges.
Anonymous | TrustRadius Reviewer

Online Training

Cordial

No score
No answers yet
No answers on this topic

Zendesk Sell

Zendesk Sell 7.0
Based on 1 answer
This product has a great backing of users, but needs more options direct from Base CRM on all operations of the software. YouTube videos do a great job of helping implement, and the back end support is a great help as well. The CRM is a great free option, and should be treated as such.
Jeremy Doyle | TrustRadius Reviewer

Implementation Rating

Cordial

No score
No answers yet
No answers on this topic

Zendesk Sell

Zendesk Sell 8.0
Based on 2 answers
Simple, and straight forward.
Jeremy Doyle | TrustRadius Reviewer

Alternatives Considered

Cordial

Cordial by far has the best UI for simple navigation
Anonymous | TrustRadius Reviewer

Zendesk Sell

Simpler than most CRMs, which can be good if your sales team is not very tech savvy. We switched to HubSpot which provides a lot more value than Base did, but it isn't right for everyone. HubSpot is focused on capturing in-bound leads and has its own flaws and limitations, but overall it's a better fit for our needs.
Matt Suozzo | TrustRadius Reviewer

Return on Investment

Cordial

  • Best to manage your clients' business.
  • Not ideal for freelancers.
Mohammed Anzil | TrustRadius Reviewer

Zendesk Sell

  • Using Base has allowed us to double the number of active sales and partner engagements that we can keep track of and make progress on.
  • This has led to us being able to follow up on many smaller deals that were falling through the cracks.
Matt Meinel | TrustRadius Reviewer

Screenshots

Pricing Details

Cordial

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Cordial Editions & Modules

Additional Pricing Details

Zendesk Sell

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Zendesk Sell Editions & Modules

Edition
Sell Team$19.001
Sell Professional$49.001
Sell Enterprise$99.001
Sell Elite$199.001
Reach prospecting enrichment add-on (requires a Sell Subscription)$27.002
  1. per seat/month billed annually
  2. Per User Per Month (billed annually)
Additional Pricing Details

Rating Summary

Likelihood to Recommend

Cordial
6.4
Zendesk Sell
4.6

Likelihood to Renew

Cordial
Zendesk Sell
3.0

Usability

Cordial
Zendesk Sell
8.0

Support Rating

Cordial
Zendesk Sell
5.0

Online Training

Cordial
Zendesk Sell
7.0

Implementation Rating

Cordial
Zendesk Sell
8.0

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