What users are saying about
1 Ratings
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Score 8 out of 100
6 Ratings
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Score 8.2 out of 100

Likelihood to Recommend

Criteo Customer Acquisition

Criteo Customer Acquisition plays an impeccable role in sales channelizing, identifying prospective clients and acquiring them.
Truptesh Patil | TrustRadius Reviewer

Simpli.fi

If you don't care where your campaigns are running, if you don't care about your clients then feel free to do business with them.I would not recommend them to other agencies or business if they have a lot of particular advertisers and clients that they work with. It is too much work for them.If you want to do a self-service model with Simpli.fi, then I could recommend working with them. As long as I don't have to deal with their customer service daily, and my company has the control of the campaigns, I can feel more comfortable working with them. But even still, there are a lot of red flags that have been raised over the last few years and I am skeptical.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Ad Network Integration

Criteo Customer Acquisition
8.0
Simpli.fi
5.8
DSP integration
Criteo Customer Acquisition
8.0
Simpli.fi
8.0
Data Transfer
Criteo Customer Acquisition
Simpli.fi
3.7

Ad Campaigns

Criteo Customer Acquisition
7.3
Simpli.fi
Ad campaign creation
Criteo Customer Acquisition
8.0
Simpli.fi
Ad deployment
Criteo Customer Acquisition
6.0
Simpli.fi
Display advertising
Criteo Customer Acquisition
9.0
Simpli.fi
Ad display and retargeting segmentation
Criteo Customer Acquisition
6.0
Simpli.fi

Ad Reporting & Analytics

Criteo Customer Acquisition
8.0
Simpli.fi
Ad dashboards
Criteo Customer Acquisition
8.0
Simpli.fi
Ad attribution reporting
Criteo Customer Acquisition
8.0
Simpli.fi

Data Collection

Criteo Customer Acquisition
Simpli.fi
3.8
Collection of first-party data
Criteo Customer Acquisition
Simpli.fi
7.9
Collection of third-party data
Criteo Customer Acquisition
Simpli.fi
1.8
Access to Third-party Data Providers
Criteo Customer Acquisition
Simpli.fi
1.8

Data Classification

Criteo Customer Acquisition
Simpli.fi
6.2
Audience taxonomy
Criteo Customer Acquisition
Simpli.fi
7.1
Tag Management
Criteo Customer Acquisition
Simpli.fi
6.3
Data Analysis Dashboard
Criteo Customer Acquisition
Simpli.fi
5.1

DMP Analytics

Criteo Customer Acquisition
Simpli.fi
6.6
Campaign Analytics
Criteo Customer Acquisition
Simpli.fi
5.4
Audience Analytics
Criteo Customer Acquisition
Simpli.fi
7.9

Pros

Criteo Customer Acquisition

  • Arranging customer acquisition campaigns.
  • Drive new customers.
  • Client recommendations.
Truptesh Patil | TrustRadius Reviewer

Simpli.fi

  • Simpli.fi's Geo-Fencing capabilities are top notch! The ability to include an unlimited number of geo-fences within a campaign is invaluable, as is the ability to measure the effectiveness of a geo-fencing campaign in driving foot traffic to our clients' physical locations.
  • Our organization appreciates the knowledge, experience and responsiveness of Simpli.fi's customer support staff.
  • One of the things Simpli.fi does particularly well is the education of its users and re-sellers. From monthly webinars, to its Bullseye learning courses, they have a way to make the complex understandable to even the most green digital sellers!
Jared Frank | TrustRadius Reviewer

Cons

Criteo Customer Acquisition

  • Retargeting can be tricky.
  • QA errors at times.
Truptesh Patil | TrustRadius Reviewer

Simpli.fi

  • The approaches are not easily understood by our sales reps.
  • The reporting platform is pretty basic. The new platform is still in beta version.
Kevin Yip | TrustRadius Reviewer

Alternatives Considered

Criteo Customer Acquisition

Easy to perceive, great customer services makes this application stand out as compared to others.
Truptesh Patil | TrustRadius Reviewer

Simpli.fi

We have done a lot of research on many other vendors that offer the same or even more as Simpli.fi and have found a great fit for our business. There are many other options out there for programmatic buying! My advice to you is do your research. Don't just jump into bed with one without knowing all of the facts. Ask questions. Do some digging. And NEVER take anything they say at face value. They are there to sell you the product and if you move forward, you will for sure be disappointed
Anonymous | TrustRadius Reviewer

Return on Investment

Criteo Customer Acquisition

  • Display advertising.
  • Ad campaign creation.
  • Customer retaining.
Truptesh Patil | TrustRadius Reviewer

Simpli.fi

  • We have been able to leverage Simpli.fi's geo-fencing tools to pry business away from larger competitors.
  • The lack of a customer-facing dashboard is a weakness.
  • Simpli.fi's low barrier of entry has allowed us to scale at our pace without the threat of being cut off in the face of high minimum spends.
Jared Frank | TrustRadius Reviewer

Screenshots

Criteo Customer Acquisition

Simpli.fi

Pricing Details

Criteo Customer Acquisition

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Simpli.fi

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Criteo Customer Acquisition
8.0
Simpli.fi
2.0

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