DataFox (discontinued) vs. DemandScience

It is a really good solution when it comes to insights on companies where you want to place your products because it tells you all the information where you can attach the use of your solution, the only thing is that it needs more information on mid-market.

Incentivized

Demand Science did deliver the quantity of leads without issue. The data for a few was not accurate (bounced when following up). But they agreed to make good by providing substitute leads to meet the quota. Towards the end of my project, they lost a few folks, and so the end of my campaign got a little rough as they were taking over some assignments midway. But we ultimately completed the SOW. I will say that the leads did not perform well in our email cadence - none converted. However, this was a test of the concept for us. Content syndication had a lower cost per qualified lead than some other tactics, so we tested it. Your results may vary, based on your follow-up and your market.

Incentivized

• DataFox allows you to filter your company searches with very specific criteria. This ensures that you generate companies that are relevant to your customer segment and that will have promise.
• DataFox has awesome export functionality. Once you create a list of companies, you can export it to Excel/CSV and import the list to Salesforce.
• DataFox has a very clean and easy and approachable User Interface that is easy to navigate and learn quickly.

Incentivized

• The initial pitch and contact from Mason used "show me you know me" well, which we felt was a good sign of company culture and approach to database marketing.
• Delivery of leads was ahead of schedule.
• They set expectations, and then delivered what they said they would.
• The leads matched our criteria as agreed.
• Regular check ins and catch ups, and patience when thing were taking a bit of time to get sorted here.

Incentivized

• It has too little information on emerging markets like Latam.
• Only big companies, you can't find info on small ones.
• Making it easier to educate the AI.

Incentivized

• We would like to see more proactive communication on what's working and what's not without requiring a meeting - regular reporting cadence to assess asset quality
• A dashboard view might be nice as well, again, so we can look at an asset and see how it's performing (or if it isn't) without having to wait on a rep to pull a report or schedule a walkthrough

Incentivized

Our executives decided to not renew because we were not seeing the ROI they were looking for. However, our executives did not make the best decisions on the data Demand Science provided.

Incentivized

The leads were pretty straight forward. However, their appointment setting did not integrate well into our system and many of the meetings didn't occur. I had to chase a lot of prospects and many times Demand Science didn't provide direct dials.

Incentivized

Our rep is always available and quickly responds to any question we have. I haven't worked with other partners who are as proactive and excited to help us as our DemandScience rep is. He reaches out with new ideas and suggestions frequently. They are happy to make any changes needed to the campaigns and make those changes quickly and efficiently. They work well with our execution agency, but are also happy to meet with us directly to provide insights and support.

Incentivized

They did extremely well. However, our executives did a poor job in defining our ICP so we didn't get the maximum benefit out of it.

Incentivized

We utilize both for the most accurate information in terms of employee count of company, location of headquarters address, validity of what current technology that may be using today. Also cross reference this information with LinkedIn and other sites to get the best info possible to determine rules of engagement for reps.

Incentivized

I've not used another content syndication company, and I probably won't after the lack of results we've had. I have used direct email organizations, and they are stronger but also more expensive, so you have to weigh your priorities. I could see if you were selling a specific product or software and how this could be beneficial, but I'd steer away from it for services.

Incentivized

• Relatively cheap when compared to the other alternatives we looked at and already beginning to show value in terms of new TAM

Incentivized

• We have been able to grow our lead numbers with high quality leads at a reasonable cost
• We have been able to generate just the leads we want to support our Business Development team
• We have been able to get our content in front of our specific TAL

Incentivized