Boomi is a cloud-based, on-premise, or hybrid integration platform. It offers a low-code/no-code
interface with the capacity for API and EDI connections for integrating with external organizations and
systems, as well as compliance with data protection regulations.
$550
per month
Twilio Segment
Score 8.3 out of 10
N/A
Segment is a customer data platform that helps engineering teams at companies like Tradesy, TIME, Inc., Gap, Lending Tree, PayPal, and Fender, etc., achieve time and cost savings on their data infrastructure, which was acquired by Twilio November 2020. The vendor says they also enable Product, BI, and Marketing teams to access 200+ tools (Mixpanel, Salesforce, Marketo, Redshift, etc.) to better understand and optimize customer preferences for growth— all integrations are pre-built and…
Legacy systems often need to be replaced or integrated with new applications in order to modernize businesses. A strong API strategy that avoids custom coding and third-party programs is essential to enable this integration. Boomi's new-age connectivity and integration solutions ensure safe, secure, and robust integration. In the age of information, businesses are under more pressure than ever to be able to collect and manage large amounts of data. This data comes in from a variety of sources, including personalized devices such as voice assistants and wearable tech. While this data can be immensely valuable to businesses, they often lack the infrastructure necessary to handle it effectively. This can lead to data build-up in databases or silos, and can eventually lead to problems with integration and security.
Best suited: - Merging emails coming from: Facebook leads forms, Unbounce or landing pages forms, Google forms, any other kind of lead generation tool and bundling all that information together for a single user "profile". - Passing events generated in multiple applications by the same user (product selected in web, product discarded in cart, etc) and delivering those events into other applications (like a CRM) Less appropriate: - Reading/updating data directly from segment from a frontend application
Multi-platform. Segment has easy integrations in many different web, backend, and app platforms/frameworks. We use the Segment SDK in Android and iOS as well as our node.js backend.
Segment is fairly affordable for early-stage companies that are trying out different analytics software. The "developer" plan is free and is suitable for most companies with products that have a small user base.
The UI is great! It is extremely intuitive and easy-to-learn, and this made it take very little time to integrate this software into our analytics and marketing workflows.
More from a development perspective. It is always difficult to use the properties features. It takes a while to understand how the data/variables can be used across an integration.
Dell Boomi should also invest more on API Management and not just seen as a ETL,ESB tool.
Should roll out features more often based on users reviews.
More and richer sources. For example, MailChimp is a source but the data you get from MailChimp is quite limited. I ended up writing my own scripts to take better advantage of MailChimp's API because Segment's integration was lacking.
Better examples on how to set up event tracking. Pageview tracking is easy enough, but it would be nice if they had a sample app and corresponding code for it and showed you, via Git commits, how to add various kinds of events.
Dell Boomi has provided us with the ability to connect our campus together using our various existing platforms. There are many supported features and have yet to run into something that we cannot do. Its user interface is very intuitive which would allow users to begin developing fairly easily. There is a myriad of resources available
My IT and Finance teams have noted that setting up the tool is a breeze. Dell Boomi has never caused an issue during a system implementation that I am aware of. We are pleased with the tool and recommend others consider it.
The atom sphere takes a time to load, when I open a process or when I open a log. One more slow processing is when I import objects from NetSuite.
About the performance of processing, it looks like Boomi takes a time to initialize some things such as connectors before starting the process. This is also performance we have.
Boomi support was responsive and knowledgable, however being a closed cloud service, it doesn't have good community support. We found the learning curve to be steep and there aren't avenues like google, forums, or blogs that provide community driven insight into the product or how to go about designing solutions using the tool
Over the period it took us to set up, we kept going back to their enablement team to help us with the setup, and they were always ready and were very helpful in the entire process. Even with their documentation, they took the time out to help us work through the process. We've never had a message/email unanswered for more than an hour on working days.
We decided to go with Dell Boomi because another department in our company was already using the software. We did not research competitor applications to use as our business solution. Dell Boomi was very easy and quick to set up, so once we decided to use Dell Boomi for systems integration, we had it set up and running within a few working days.
I'm not sure these are "official competitors" (or alternatives) to Segment, but we use them in parallel for different goals. We use Datadog for logging and monitoring and we use Mixpanel to perform data analysis based on the data we gather using Segment (and other sources). I don't think we ever evaluated any other service vs. Segment. I think we got a recommendation on Segment, liked it and decided to use it (and we're happy with it since).
It has allowed us to scale significantly without having to add headcount, specifically those geared towards data entry. We went from a $10m ARR business to $200m ARR business with the same amount of Order Processors and 12x amount of transactions by leveraging Boomi to perform a lot of the work, and then having the Order Processing team to simply review that the transaction was processed successfully.
Segment has enabled us to get a full view of our front end activity, join it to our back-end activity, and get full visibility into our funnels and user activity.
Segment lets us send events to ad tools with a full audit trail so all the numbers line up.
Segment also brings data from other sources into our data warehouse, saving our data engineering time from building commodity connectors.
