Emplifi Social Marketing Cloud vs. Sniply

For all general Direct Message management, Emplifi Social Marketing Cloud is great. It keeps conversations organized and allows team members to do all their work in one platform. For public facing social management, there may be some gaps when you are not the top level poster of content, and sometimes gaining context in lengthy exchanges can be easier read on native platforms.

Sniply is well suited for large companies with very engaged audiences and brands that attract a lot of attention. It would also work well with single brands that don't have to switch between profiles. For us, it works very well; it is just a little more time consuming than if we were a larger company or had fewer brands.

Incentivized

• Publishing - takes a bit of time, but publishing all content together makes planning and execution much more efective
• Community - really simple one board collecting of all our social messages makes replying simple
• dashboards - widgets and customisation allow for multiple dashboards tracking various campaigns and goals

Incentivized

• Using the 'Call to Action' feature means I set specific text to drive people to my blog.
• 1000 clicks for free is an excellent price point for independent consultants and small businesses and the price points to upgrade make a lot of sense too.
• It's super easy to track clicks and conversions to your website.
• Super easy integration with Buffer which is fantastic.

Incentivized

• We would like to add more public profiles at no cost
• In the approval workflow, it would be great if one person could serve 2 roles such as both Content Creator and Publisher.
• When our Publisher changes the posting date, it has to run through the approval workflow all over again. This is unnecessary as she is merely changing the date.

Incentivized

• Packages. We are a medium-sized company but we manage small brands who do not get a lot of clicks. Because of this, the current packages don't work for our purposes.
• Integrations. We use Sniply inside of Sendible and the integration is a bit clunky when you have more than one account.
• Customization. Snips are look the same, it would be helpful if there were more customization options.

Incentivized

the balance between quality and price si perfectperfect for agency that have many client to manage, because it helps us to save time (we don't have to plan content from every single account, only one click to look at different community and moderate...)it also help the team works: senior can review content direcly from emplifi; labeling DM/comments as done help us to track where a collegue stop and we have to startIt makes the content approval from clients very easy

Incentivized

In common features, using daily, it's pretty easy to understand what to do. But when it's about creating dashboards and analysing metrics, not everything it's easy to understand.

Incentivized

Makes it super easy

Incentivized

We have a dedicated Customer Success manager, and that is very helpful. Anytime we have questions or need support, they are always there to answer. If thety do not know the solution, they always go around the bend to find one and provide it to us. They are always very kind.

Incentivized

The online training was fine but, in the end, the best way to learn any product is by actually using it.

The platform is so easy to understand that no "expensive consulting firm" is necessary to implement it!

Not only have we used other tools, we reviewed a few tools before deciding to move forward with Emplifi Social Marketing Cloud. Cost was definitely a factor, but also account management and responsiveness. The fact TikTok was available for community management was a key consideration at the time we decided to go with Emplifi Social Marketing Cloud as well. Overall, it was the comprehensiveness of the tool vs. competitors that led us to choose Emplifi Social Marketing Cloud. Its AI and unified management capabilities have been great for our needs.

Incentivized

Sniply has a lot more data and customization features. Bitly does not have the features we need in the version we use. Sniply's UI is a lot more clean and user friendly then Bitly and is easier to use. Also, the integration with Sendible makes Sniply much more convenient for us to use

Incentivized

• We are still new to the product, but we anticipate a very positive ROI in regard to our sponsored content and being able to accurately report to clients.
• We also anticipate a very positive ROI internally as we will be much more equipped with data, allowing us to focus resources on content that is performing well.

Incentivized

• I use the free version and so far my conversion rate (people who click my call to action) is 0.71%. This is a low number but also represents 3 people who might not ordinarily have visited my website so that's a good return to me.

Incentivized