What users are saying about
Top Rated
723 Ratings
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Top Rated
2423 Ratings
Top Rated
723 Ratings
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Score 9.1 out of 100

Mailchimp

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Top Rated
2423 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8.1 out of 100

Feature Set Ratings

    Email & Online Marketing

    Google Workspace

    Feature Set Not Supported
    N/A
    8.1

    Mailchimp

    81%
    Mailchimp ranks higher in 9/9 features

    WYSIWYG email editor

    N/A
    0 Ratings
    8.2
    82%
    393 Ratings

    Dynamic content

    N/A
    0 Ratings
    7.8
    78%
    377 Ratings

    Ability to test dynamic content

    N/A
    0 Ratings
    8.0
    80%
    363 Ratings

    Landing pages

    N/A
    0 Ratings
    7.7
    77%
    290 Ratings

    A/B testing

    N/A
    0 Ratings
    8.2
    82%
    323 Ratings

    Mobile optimization

    N/A
    0 Ratings
    8.2
    82%
    389 Ratings

    Email deliverability reporting

    N/A
    0 Ratings
    8.6
    86%
    628 Ratings

    List management

    N/A
    0 Ratings
    8.1
    81%
    412 Ratings

    Triggered drip sequences

    N/A
    0 Ratings
    7.8
    78%
    289 Ratings

    Lead Management

    Google Workspace

    Feature Set Not Supported
    N/A
    9.1

    Mailchimp

    91%
    Mailchimp ranks higher in 4/4 features

    Lead nurturing

    N/A
    0 Ratings
    6.2
    62%
    2 Ratings

    Lead scoring and grading

    N/A
    0 Ratings
    10.0
    100%
    1 Rating

    Data quality management

    N/A
    0 Ratings
    10.0
    100%
    1 Rating

    Automated sales alerts and tasks

    N/A
    0 Ratings
    10.0
    100%
    1 Rating

    Campaign Management

    Google Workspace

    Feature Set Not Supported
    N/A
    10.0

    Mailchimp

    100%
    Mailchimp ranks higher in 2/2 features

    Calendaring

    N/A
    0 Ratings
    10.0
    100%
    1 Rating

    Event/webinar marketing

    N/A
    0 Ratings
    10.0
    100%
    1 Rating

    Social Media Marketing

    Google Workspace

    Feature Set Not Supported
    N/A
    10.0

    Mailchimp

    100%
    Mailchimp ranks higher in 2/2 features

    Social sharing and campaigns

    N/A
    0 Ratings
    10.0
    100%
    2 Ratings

    Social profile integration

    N/A
    0 Ratings
    10.0
    100%
    1 Rating

    Reporting & Analytics

    Google Workspace

    Feature Set Not Supported
    N/A
    7.6

    Mailchimp

    76%
    Mailchimp ranks higher in 3/3 features

    Dashboards

    N/A
    0 Ratings
    7.6
    76%
    62 Ratings

    Standard reports

    N/A
    0 Ratings
    8.1
    81%
    407 Ratings

    Custom reports

    N/A
    0 Ratings
    7.2
    72%
    40 Ratings

    Platform & Infrastructure

    Google Workspace

    Feature Set Not Supported
    N/A
    8.1

    Mailchimp

    81%
    Mailchimp ranks higher in 6/6 features

    API

    N/A
    0 Ratings
    8.7
    87%
    2 Ratings

    Role-based workflow & approvals

    N/A
    0 Ratings
    10.0
    100%
    1 Rating

    Customizability

    N/A
    0 Ratings
    5.6
    56%
    2 Ratings

    Integration with Salesforce.com

    N/A
    0 Ratings
    8.1
    81%
    2 Ratings

    Integration with Microsoft Dynamics CRM

    N/A
    0 Ratings
    8.1
    81%
    2 Ratings

    Integration with SugarCRM

    N/A
    0 Ratings
    8.1
    81%
    2 Ratings

    Attribute Ratings

    • Google Workspace is rated higher in 3 areas: Likelihood to Recommend, Likelihood to Renew, Usability
    • Mailchimp is rated higher in 1 area: Support Rating

    Likelihood to Recommend

    8.7

    Google Workspace

    87%
    111 Ratings
    8.1

    Mailchimp

    81%
    445 Ratings

    Likelihood to Renew

    10.0

    Google Workspace

    100%
    3 Ratings
    8.2

    Mailchimp

    82%
    49 Ratings

    Usability

    8.5

    Google Workspace

    85%
    4 Ratings
    8.4

    Mailchimp

    84%
    334 Ratings

    Availability

    Google Workspace

    N/A
    0 Ratings
    10.0

    Mailchimp

    100%
    8 Ratings

    Performance

    Google Workspace

    N/A
    0 Ratings
    10.0

    Mailchimp

    100%
    10 Ratings

    Support Rating

    7.2

    Google Workspace

    72%
    15 Ratings
    10.0

    Mailchimp

    100%
    16 Ratings

    Implementation Rating

    Google Workspace

    N/A
    0 Ratings
    8.8

    Mailchimp

    88%
    40 Ratings

    Configurability

    Google Workspace

    N/A
    0 Ratings
    10.0

    Mailchimp

    100%
    1 Rating

    Ease of integration

    Google Workspace

    N/A
    0 Ratings
    9.0

    Mailchimp

    90%
    3 Ratings

    Product Scalability

    Google Workspace

    N/A
    0 Ratings
    9.3

    Mailchimp

    93%
    4 Ratings

    Vendor post-sale

    Google Workspace

    N/A
    0 Ratings
    10.0

    Mailchimp

    100%
    1 Rating

    Vendor pre-sale

    Google Workspace

    N/A
    0 Ratings
    10.0

    Mailchimp

    100%
    1 Rating

    Likelihood to Recommend

    Google

    Since our company is structured around Google Workspace at the moment, it is well suited for our entire workflow. I do have concerns though, for when it comes time for our company to have our own intranet built and how well the data migration will be from Google Workspace to that intranet that gets built.
    Read full review

    Mailchimp

    If you want to run opt-in based lead capture campaigns. It makes it easy to do so with features such as forms, landing pages and automated drip campaigns.The in-built CRM, it is now possible to set up customer profiles and assign customers a lifetime value . It offers online or in-person services. The new appointment booking feature is very useful so that you can add a service listing page with your availability to your website
    Read full review

    Pros

    Google

    • Google's service integration is seamless. Sharing files and documents with team members and clients couldn't be simpler. We can limit file sharing and access as needed.
    • As expected, Google Workspace integrates perfectly with Android phones allowing for a seamless mobile experience. Integration with iOS is also good.
    • Spam protection is second to none. I cannot remember ever finding a spam message in my inbox!
    • Google has a good reputation for email deliverability making it less likely your outbound mail ends up in someone's spam folder.
    • Google Workspace allows you to host multiple domains and alias domains on your account.
    • There is a robust set of tools to allow routing of mail to different mailboxes.
    • Collaboration is so easy with Workplace. Real time editing of documents is flawless. When chatting with collaborators, I can see their changes as they make them with no delay.
    Read full review

    Mailchimp

    • Super easy integration to Pipedrive via Zapier, and I'm guessing it integrates seamlessly with hundreds of other CRMs.
    • Intuitive UI when designing the email templates, you don't have to be a designer to use the templates that Mailchimp provides (although using a graphic designer to create newsletters etc. is always a good idea IMO...)
    • Simple functionality when it comes to creating an email marketing funnel - no redundant complications that make your life harder when building the funnel
    Read full review

    Cons

    Google

    • I have several Workspace accounts, and it can be kind of annoying to switch between them. For example, if I click in my work email but my Chrome defaults to my personal Workspace, I have to open the file differently or log in and out of the other account.
    • Meet is my least favorite feature. I find it very subpar to Zoom in both ease and picture resolution. It's harder to tell when you're sharing your screen and you can't see comments if you're presenting.
    • Google My Business can be difficult to navigate. I frequently forget where features are and have to hunt around for them.
    Read full review

    Mailchimp

    • Not a fan of some of the font choices, it would be nice to have more.
    • How campaigns are organized I would like to see this organized differently so older campaigns are easier to find if you need to refer back to an old one.
    • It would be nice if the reporting gave a little more info on if your email performance with not just open rates but clicks, etc.
    Read full review

    Pricing Details

    Google Workspace

    Starting Price

    $6 per month per user

    Editions & Modules

    Google Workspace editions and modules pricing
    EditionModules
    Business Starter61
    Business Standard122
    Business Plus183
    EnterpriseContact sales team4

    Footnotes

    1. per user/per month
    2. per user/per month
    3. per user/per month
    4. none

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Mailchimp

    Starting Price

    $10 per month

    Editions & Modules

    Mailchimp editions and modules pricing
    EditionModules

    Footnotes

      Offerings

      Free Trial
      Free/Freemium Version
      Premium Consulting/Integration Services

      Entry-level set up fee?

      No setup fee

      Additional Details

      Pricing Info

      Likelihood to Renew

      Google

      There is no better solution for cloud storage and real time collaboration. The amount of features included in G Suite is unmatched and out of other things we’ve tried over the years, nothing comes close to being as great of a tool.
      Read full review

      Mailchimp

      We've had Mailchimp for about ten years, I want to say. I started with the company about four years ago, and I don't see us ever diverting to another source. It's easy for us to use, and we have all our clients already built into the database. I imagine we'll use them for as long as we have the company.
      Read full review

      Usability

      Google

      On the user end, it's great, probably some of the most user friendly products out there. On the admin side, it can get a little more arcane, but it's still better than a lot of other services. At worst I wrangle some CSVs to perform mass changes, but it's a far cry from the days of Powershell scripts or purely manual entry.
      Read full review

      Mailchimp

      The user experience, the design, and the simple-to-follow instructions make MailChimp one of the easiest email solutions. The drag-and-drop builder makes it quick to set up, and if you do know some code, there are options to do a bit more customizations.
      Read full review

      Reliability and Availability

      Google

      No answers on this topic

      Mailchimp

      I have, in the 4+ years that I've used Mailchimp, never seen an issue that restricted the use of their software/tools. I don't know of a single time when they're system crashed or went down. I could be wrong, but I honestly haven't experienced any issues with outages, errors or unplanned downtime
      Read full review

      Performance

      Google

      No answers on this topic

      Mailchimp

      I haven't noticed any slow speeds from Mailchimp or their tools. I think the landing pages load quickly and look nice. The email reports and editing operates smoothly and doesn't take time to load. Additionally, when I use Mailchimp in conjunction with Zapier + Hubspot I don't notice any drag between any of these tools
      Read full review

      Support Rating

      Google

      My experiences of getting support have been positive. Calling in is not overly difficult, but it does require getting a PIN. The knowledge of those responding to the calls has been impressive. I have managed to work with them to fix two Google bugs that I had identified. These bugs required a some technical expertise and the support staff were able to understand the issue and forward the concerns to the appropriate persons. The first bug was fixed with 24 hours. The second bug took a little longer, but it was also more complicated to reproduce.
      Read full review

      Mailchimp

      Website tools were easy to use and understand so a novice can easily meet or exceed their client's expectations! Loved that we were able to totally customize so that the e-mail we created conveyed our client's overall messaging consistent with their branding! Client love that we can provide turnkey services to support their sales and marketing teams!
      Read full review

      Implementation Rating

      Google

      No answers on this topic

      Mailchimp

      It's pretty easy to get up and running! There's a slight learning curve on a few things, but once you find where everything is located, you can import your list and send your first email. It really makes our clients feel great to see how quickly they can get that first email out.
      Read full review

      Alternatives Considered

      Google

      They are different. Over the years, one has had better support than the other. Google support is good, there have been times Microsoft support was awful, and times when it was significantly better. For me, Outlook is just a drain on resources. Word is that my primary word processor anyway, so I don't feel like I'm losing much. SharePoint seems capable of a lot, and exchange certainly is capable of a lot, but it requires so much configuration, even for a small business, that return on investment seems quicker and easier with Google Workspace. For those who absolutely need a completely Microsoft environment, Office 365 has that, Google Workspace does not. Still, I prefer Google Workspace over Office 365.
      Read full review

      Mailchimp

      Mailchimp is pretty comparable to other email marketing software I have used, but I had a better experience designing templates and emails using Campaign Monitor compared to Mailchimp. Mailchimp always seemed to have small little glitches with the design, and my emails never looked exactly like they did when I designed them.
      Read full review

      Scalability

      Google

      No answers on this topic

      Mailchimp

      Mailchimp over the years I've used it has grown in leaps and bounds. They have added so many additional features than were previously available. They are truly an all-in-one marketing platform now. If you're a small operation and just want to add email to your marketing efforts, they're there for you. If you're a larger operation and want to start sending postcard advertisements, they can do that. If you'd good with that and want to kick up your marketing by going social, you can do that on their platform. They are truly able to be as small as you need, but also get quite large in whatever it is you'd like to do through their system.
      Read full review

      Return on Investment

      Google

      • Zero to no time managing tools allows us to focus on work saving us time and money
      • Google Workspace allowed us to seamlessly transition to a fully remote workforce when the Coronavirus pandemic started - no lost time or productivity.
      • Easily able to extend our workspace and add features, e.g. Voice, saving us time implementing other services.
      Read full review

      Mailchimp

      • Mailchimp has helped us promote events and fundraisers, providing signups and donations from more than 60% of attendees at an event or online fundraiser.
      • Mailchimp has given us the ability to more easily stay in contact with our volunteers and specific groups of people by messaging using segmentation.
      • Mailchimp is a great tool for testing the effectiveness of emails using A/B testing.
      Read full review

      Screenshots

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