GoTo Webinar vs. Zoom Events & Webinars

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
GoTo Webinar
Score 8.4 out of 10
N/A
GoToWebinar is GoTo’s webinar and online conferencing solution, and offers features like audience polling and Q&A, flexible scheduling experiences, and webinar templates. It offers CRM integrations and reporting & analytics tools to help engage clients’ audiences.
$49
per month per organizer
Zoom Events & Webinars
Score 8.6 out of 10
N/A
Zoom Events and Webinars are part of Zoom’s event solutions that uses existing Zoom products to produce interactive and engaging virtual experiences. It combines Zoom Meetings, Chat, and Video Webinars in one solution that enables event organizers to produce ticketed, live events for internal or external audiences of any size.
$89
per month starting with 300 attendees
Pricing
GoTo WebinarZoom Events & Webinars
Editions & Modules
Lite
$49/month
per month per organizer
Standard
$99/month
per month per organizer
Pro
$199/month
per month per organizer
Enterprise
$399/month
per month per organizer
Zoom Webinars
starting at $89
per month starting with 300 attendees
Zoom Events
starting at $149
per month starting with 100 attendees
Zoom Webinars Plus
starting at $99
per month starting with 100 attendees
Offerings
Pricing Offerings
GoTo WebinarZoom Events & Webinars
Free Trial
YesNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsPlans supporting up to 10k attendees available. Discount available for annual billing. Pay-per-attendee available for Zoom Webinars Plus and Zoom Events.
More Pricing Information
Community Pulse
GoTo WebinarZoom Events & Webinars
Considered Both Products
GoTo Webinar
Chose GoTo Webinar
GoTo Webinar has a more custom approach towards the user who is specifically looking to manage a Webinar or Digital Event with a larger capacity of participants.
Chose GoTo Webinar
I was only introduced to GoTo Webinar in my current role, I would always give this a 10/10 rating because it is a work from home workers friendly, easy to use and to set up. I am encountering any trouble using it. Just clicking the generated link and there, I am already in the …
Chose GoTo Webinar
The features it offers set it apart from other similar tools
Chose GoTo Webinar
Zoom scores well above GoTo and ON24 in brand recognition across mid to large enterprises. But GoTo scores well in SMBs. Regarding value for money and ROI, it's better than ON24. We selected GoTo because of the price point and to ensure that our partner-sourced SMB stacks do …
Chose GoTo Webinar
We had been familiar with the GoTo products and decided to stay with them since they meet our needs and work well. We have used Zoom on occasion but IT prefers the GoTo Webinar package.
Chose GoTo Webinar
Zoom is a great product, but isn't as easy to use and doesn't have all the features GoTo Webinar has. Pricing plans vary for each of them, but we've found that GoTo Webinar gives us an excellent value for the service on all of our key usage situations. It was just a better …
Chose GoTo Webinar
I can't compare GoTo Webinar with other products from the same company because I haven't tested them. However, I can compare it with similar products from Zoom, Cisco, and Google, and GoTo Webinar performs within expectations.
Chose GoTo Webinar
Zoom and GoTo Webinar are probably my 2 most commonly used hosting softwares. They are both quite intuitive and contain similar features and both have become quite user-friendly.
Chose GoTo Webinar
GoTo Webinar provides a better users interface and more reliable experience when participating in remote meetings. It allows high quality virtual meetings which means more people can participate in a virtual discussion.
Chose GoTo Webinar
It was already a component of the tech stack before COVID, but with the introduction of numerous new platforms that are utilized on a daily basis for purposes other than webinars, it is currently not the greatest option for marketers. It's a useful addition to the tech stack, …
Chose GoTo Webinar
GoTo Webinar works very much like Microsoft Teams for meetings. The features of each are very comparable. However, GoTo Webinar's pricing model is more affordable.
Chose GoTo Webinar
We used TeamViewer and Skype for Business before this and we had a tough time conducting webinars when the target audience was huge. Lack of integrations with 3rd party platforms, and no analytics capabilities limited ourselves from going to the next level in both sales and …
Chose GoTo Webinar
I can't say this clearly, because the scope of using is totally different. We use Anywhere for our internal company and support desk. GoTo Webinar we use it to assist some customers who have a problem, but demanding to use it for their issue instead of using our own solution.
Chose GoTo Webinar
We selected GoTo Webinars for several reason. It is easy to use. They have good customer service. They offer a lot of what we need.
Chose GoTo Webinar
While Zoom has similar functionality, the interface on GTW is more friendly and easier to navigate. They are both very similar on price-points, too.
Chose GoTo Webinar
All of the tools above are great but we’ve found they are only good for internal meetings and not external clients. The ease of use with GoTo Webinar is unmatched by any of the competitors so we choose to have 2 tools - 1 for internal engagement and 1 for external client use.
Chose GoTo Webinar
GoToWebinar has a user-friendly interface and intuitive controls. When comparing it with other platforms, assess how easily you can navigate through features, set up events, and engage with participants. Connection stability, audio and video quality seem pretty much ok. …
Chose GoTo Webinar
All of the other platforms are nice as well but something that has GoTo webinar is that it uses a software in your computer that makes the session to be more reliable and does not consume high ram or rom in your device. It has nice features to remind the people about the …
Chose GoTo Webinar
Zoom caters to a much higher attendee count. GoTo Webinar has more intuitive, user-friendly tools that most people can pick up on their own. Zoom is more tailored and customizable to suit your specific needs. GoTo Webinar is significantly cheaper with fewer add-ons....
Chose GoTo Webinar
GoTo provides features that others vendors don't have, analytics dashboard is exclusive for webinars sessions and it provides value to the complete solution, styling invite emails is another feature that will not find on other solutions. The advantage of other vendors is the …
Chose GoTo Webinar
Super-smooth video and fantastic audio with an extended range of volume control. Other vendors can claim their product is a superior choice; however, in my history of experiencing multiple options, GoTo Webinar gets my highest marks!
Chose GoTo Webinar
Livestorm is really good with integrations to other CRM tools but it has limitation in some niche tools we are using for our industry. users also often complain the reliability of livestorm on the client end.
Zoom Events & Webinars
Chose Zoom Events & Webinars
Zoom Webinars is the easiest to use, and because it integrates into the Zoom ecosystem including Zoom Meetings, it's so easy to transition from Meetings to Webinars, and record everything using AI. I think that's really where Zoom plays a huge role is its entire ecosystem and …
Chose Zoom Events & Webinars
Zoom Webinar is much easier for our speakers to use and log into, especially if they have an Apple computer.
Chose Zoom Events & Webinars
We actually use both, Teams is use in a day to day to chat with coworkers. and Zoom Events & Webinars is more use to biggest events and presentations
Chose Zoom Events & Webinars
Video quality is better, for one. At the nonprofit I volunteer with, we have board members who don’t use google products so Zoom is the best solution for collaboration. I really appreciate the ability to record meetings and webinars. Actually, I haven’t spoken about the webinar …
Chose Zoom Events & Webinars
Zoom is my go to as it is reliable and user friendly. Other programs have streaming limitations or connectivity concerns that we never experience with Zoom.
Chose Zoom Events & Webinars
Ease of use, video and audio quality is much better as compared to other and the Ai feature for summarising the meeting and help in forming presentation and report , even have ease in integrations and Ui as compared to other platforms , and as we had many meetings through it , …
Chose Zoom Events & Webinars
We actually use both Zoom Workplace and Google workspace because both of their pros and cons. It is harder to move out of a workspace eco system and integrations so we never really completely migrated away from Google to Zoom Workplace.

Zoom Workplace is a new player in the …
Chose Zoom Events & Webinars
Teams is great for internal use. However, for external video calls and meetings, I always opt for Zoom as it is an easier application to use, does not require a (Microsoft) account and the programme is quick and easy to download and use, whereas Teams can be clunky and harder …
Chose Zoom Events & Webinars
Zoom is a good option compared to these other softwares as it is more universally accepted. The advantage of this is that most people use Zoom, making it easier to arrange a call with external stakeholders. Microsoft Teams is often very unreliable, and Zoom seems to work more …
Chose Zoom Events & Webinars
We use Google Workspace as our primary email domain and online storage. Zoom Events & Webinars really does not offer this. I have used MS Teams in the past and still use it on occasion. In my experience, Teams used to be horrible to use and walled off to only people on your MS …
Chose Zoom Events & Webinars
I prefer Zoom Workplace for the UI. Teams is buggy and there's a lot more lag moving around the platform and call options. It has a better messaging system for sure but calling aspect is less than desirable.
Chose Zoom Events & Webinars
Better analytics, better for large numbers of people and hosting events like webinars. The quality of the video, in my opinion, is better on platforms like Teams. Maybe this is because of the volume of people that are logged in at once.
Chose Zoom Events & Webinars
-Much better sound system and can drown out outside noises much better
-More user friendly and easier to understand
-Better picture options
Chose Zoom Events & Webinars
Our IT department evaluates this.
Chose Zoom Events & Webinars
Best features are available for free of cost. it is well suited for our business and all, so we opt this as our primary source
Chose Zoom Events & Webinars
No comparison. Hopin was very hard to use, did not offer much support, and cost 2 times the amount!
Chose Zoom Events & Webinars
The combination of superior ease of use, relative affordability of a license, high participant volume, rich feature set, custom branding capabilities, excellent audio/video codecs, lean resource usage, and studio production features.
Chose Zoom Events & Webinars
We moved away from MS Teams due to several factors:
1)The ability to have a calendar reminder pop up for the upcoming webinar.
2)The ability to have Zoom automatically send a customized one hour reminder email to everyone who registered.
Chose Zoom Events & Webinars
Zoom Webinars provides a platform to address a larger audience with ease. It provides clear audio and video. Features are better for conferences and lectures when compared to Skype.
Chose Zoom Events & Webinars
I've had limited contact with Whova and Hopin, but I've got clients who have looked at them in detail for events. After hearing my guidance on proper licensing of Zoom Events and training on Zoom Events editing and configuration, they've all been very pleased with going the …
Chose Zoom Events & Webinars
the ease of use of Zoom is better - everyone seems to be familiar with Zoom and not necessarily the other two.
Features
GoTo WebinarZoom Events & Webinars
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
GoTo Webinar
7.2
Ratings
7% below category average
Zoom Events & Webinars
-
Ratings
Dashboards7.20 Ratings00 Ratings
Data exportability7.10 Ratings00 Ratings
Performance & Compatibility of Online Events Software
Comparison of Performance & Compatibility of Online Events Software features of Product A and Product B
GoTo Webinar
7.6
Ratings
7% below category average
Zoom Events & Webinars
-
Ratings
High quality audio8.20 Ratings00 Ratings
Mobile support7.60 Ratings00 Ratings
Online Meetings / Events
Comparison of Online Meetings / Events features of Product A and Product B
GoTo Webinar
7.2
Ratings
12% below category average
Zoom Events & Webinars
-
Ratings
Calendar integration7.70 Ratings00 Ratings
Record meetings / events8.40 Ratings00 Ratings
Slideshows8.50 Ratings00 Ratings
Event registration8.60 Ratings00 Ratings
Online Events Collaboration
Comparison of Online Events Collaboration features of Product A and Product B
GoTo Webinar
8.2
Ratings
3% below category average
Zoom Events & Webinars
-
Ratings
Audience polling7.90 Ratings00 Ratings
Q&A8.60 Ratings00 Ratings
Online Events Security
Comparison of Online Events Security features of Product A and Product B
GoTo Webinar
7.9
Ratings
6% below category average
Zoom Events & Webinars
-
Ratings
Participant roles & permissions7.80 Ratings00 Ratings
Confidential attendee list8.00 Ratings00 Ratings
Online Events Marketing
Comparison of Online Events Marketing features of Product A and Product B
GoTo Webinar
8.1
Ratings
2% above category average
Zoom Events & Webinars
9.9
Ratings
10% above category average
Branding options8.10 Ratings9.90 Ratings
Integration to Marketing Automation8.00 Ratings00 Ratings
Virtual Event
Comparison of Virtual Event features of Product A and Product B
GoTo Webinar
-
Ratings
Zoom Events & Webinars
8.6
Ratings
8% above category average
Registration, RSVP, and ticketing00 Ratings8.00 Ratings
Email marketing00 Ratings9.00 Ratings
Livestreaming00 Ratings9.00 Ratings
Audience engagement00 Ratings9.40 Ratings
Event recording00 Ratings8.60 Ratings
Virtual booths00 Ratings8.00 Ratings
Networking00 Ratings7.60 Ratings
Event analytics00 Ratings9.00 Ratings
Best Alternatives
GoTo WebinarZoom Events & Webinars
Small Businesses
BigMarker
BigMarker
Score 6.0 out of 10
Whova
Whova
Score 9.5 out of 10
Medium-sized Companies
Zoho Meeting
Zoho Meeting
Score 9.0 out of 10
Whova
Whova
Score 9.5 out of 10
Enterprises
ON24
ON24
Score 7.5 out of 10
Whova
Whova
Score 9.5 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
GoTo WebinarZoom Events & Webinars
Likelihood to Recommend
7.6
(0 ratings)
8.6
(0 ratings)
Likelihood to Renew
9.2
(0 ratings)
2.0
(0 ratings)
Usability
8.6
(0 ratings)
9.5
(0 ratings)
Availability
9.0
(0 ratings)
-
(0 ratings)
Performance
7.9
(0 ratings)
-
(0 ratings)
Support Rating
7.3
(0 ratings)
7.2
(0 ratings)
Implementation Rating
7.0
(0 ratings)
10.0
(0 ratings)
Configurability
5.8
(0 ratings)
-
(0 ratings)
Product Scalability
7.8
(0 ratings)
-
(0 ratings)
Vendor post-sale
7.9
(0 ratings)
-
(0 ratings)
Vendor pre-sale
7.0
(0 ratings)
-
(0 ratings)
User Testimonials
GoTo WebinarZoom Events & Webinars
Likelihood to Recommend
It is great for big events like training or product demos. It's good for marketing webinars with features like polls and Q&A. It's not ideal for small, casual meetings. It can be too expensive for some businesses. For smaller events, other tools might be better.
Read full review
I had an issue with my calendar syncing to Zoom Workplace for a while, that was annoying, but it resolved itself someway. Maybe an update. The invite feature is week when in a call, my team never receives them, I manually always have to send a link. I also do not get Zoom call notifications so I am late to meetings often. Too much work to manually find that feature, wish it was a default setting like Teams. I prefer Zoom Workplace because I think it works faster, is smoother, and I prefer the video settings UI over other platforms. Everyone else makes it too complicated to change backgrounds or blur as necessary. The adjustment for low light is also a huge win.
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Pros
  • We launched a product for a mass and more than 500 people attended the webinar and it was seamless.
  • Recording capability for the later usage
  • Setup is very simple for both admins and end users
  • Polls are helpful in assessing the engagement of the customers
Read full review
  • Easy data entry using imported CSV files
  • Full speaker and session images and text, with individual itineraries for attendees.
  • Duplicate the structure and format of an existing event for your next event, or create an event template to easily replicate future events
  • Automated language caption translation on-the-fly for a growing list of languages
Read full review
Cons
  • Dashboard for control are mostly intuitive but in some menus like the webcasting section can be cluttered
  • The current polling and survey capabilities are too simple. More advanced features, such as branching logic and real-time results, would make engagement more dynamic and insightful.
  • Although it's easy for organiser to use goto webinar, users have reported issues and long wait time on their end and they don't have much control over the session
Read full review
  • I will we could add registration disclaimer language to the Webinar templates.
  • Some of the customization and setup features are difficult to find.
  • I would like to add someone to help me run webinars without paying for them to have their own webinar platform. We should be able to buy one platform and both of us log into it and setup and run webinars from it.
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Likelihood to Renew
GoTo Webinar is not boring at all. Its design is extremely intuitive and specific for what its name serves. It is a great software for webinars which have become the trend of "continuous learning". I like the way we can manage participants in the webinars, interacting with them while they cannot disturb the flow of the speech by intruding with the mic.
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We will be renewing with Zoom as long as it continues to meet our needs for client and lead outreach needs in a robust manner. With little error and an easy to use interface, Zoom has met our needs and exceeded our expectations. The cost is right and with a short learning curve, Zoom has been an easy decision to make and maintain.
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Usability
GoTo Webinar's User Interface is simple and straightforward, which is what I, as an end user, prefer to interact with when I only use a software once or twice a month; I don't want to have to remember extra steps just to attend a webinar.
Read full review
Zoom [Video Webinar] is easy and secure to use. It has all those feature which can make a virtual meeting go smooth. Zoom [Video Webinar] provides one click join option and easy screen sharing. It also has strong tools to restrict meeting controls and is secure enough to let you start with it. Zoom [Video Webinar] in relation to other video webinar application is easy to use and lightweight, its mobile application is also easy to use.
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Reliability and Availability
I rated GoTo Webinar a 9 out of 10 for availability because it generally performs reliably, with minimal application errors or unplanned outages. The platform’s high uptime ensures that it’s usually accessible when needed, supporting a seamless experience for scheduling and conducting webinars. While occasional minor issues may arise, they are infrequent and typically well-managed, contributing to a strong overall rating for availability.
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No answers on this topic
Performance
I rated GoTo Webinar an 8 out of 10 for performance due to its generally robust capabilities. Pages load quickly, and reports are generated efficiently, even for complex data sets. The platform’s integration with other systems typically doesn’t introduce significant latency or performance issues. However, during peak usage times or when handling very large data volumes, there can be occasional slowdowns. Despite these instances, GoTo Webinar consistently provides strong performance and reliability in its core functions.
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No answers on this topic
Support Rating
I was always able to get someone on the phone when I needed to. They were very thorough and ensuring my questions were answered. And if I was asking for a solution or request that they didn't offer, they told me so I could at least stop trying to search for it.
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Zoom Video Webinar provides users with updates on their newest functions as part of an email subscribed list. They provide you with up-to-date information on all their latest changes and functions for ease [in] transition. Zoom Video Webinar can be contacted easily for any questions or concerns you may have with the platform and the response is timely.
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Implementation Rating
I didn't participate in the implementation nor did my company. As far as I know we have an IT office running alla these projects and we just use the final products for our educational purposes. I also didn't notice implementation at any level while using the desktop interface, but would immediately recognize it, if so.
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Implementation was very feasible during our initial usage of the Zoom after COVID-19.
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Alternatives Considered
Zoom scores well above GoTo and ON24 in brand recognition across mid to large enterprises. But GoTo scores well in SMBs. Regarding value for money and ROI, it's better than ON24. We selected GoTo because of the price point and to ensure that our partner-sourced SMB stacks do not end up not engaging with us because of a lack of a proper medium.
Read full review
Zoom is a good option compared to these other softwares as it is more universally accepted. The advantage of this is that most people use Zoom, making it easier to arrange a call with external stakeholders. Microsoft Teams is often very unreliable, and Zoom seems to work more consistently compared to the other options.
Read full review
Scalability
I rated GoTo Webinar an 8 out of 10 for scalability because it effectively supports deployment across multiple departments and sites with its flexible features. It allows for easy management of large-scale webinars and integration with various systems, accommodating a growing number of users and sessions. However, some users might find limitations in advanced customization or specific integration needs as their requirements become more complex. Overall, its robust capabilities and adaptability make it a strong choice for scalable webinar solutions.
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No answers on this topic
Return on Investment
  • Good: We've been able to keep various client teams trained up on our product
  • Good: It helps us automate communication about the webinars, as well as follow-ups
  • Bad: There is a time suck that shouldn't exist surrounding the recurring scheduler which needs to be rethought and retooled with more than the most basic real world use cases in mind
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  • Our main need that Zoom Webinar meets is the need to have frequent company video webinars, and it's a need that Zoom meets far better than any other tool available.
  • The branding features available allow us to keep branding for internal and external webinars strong, unlike other tools which have minimal branding capabilities for webinars.
  • Zoom's new Events offering makes it easy to set up engaging and interactive hubs for multi-day webinars.
Read full review
ScreenShots

GoTo Webinar Screenshots

Screenshot of Setup flow for a new webinar in GoTo Webinar.Screenshot of Organizer's Control Panel and in-session experience

Zoom Events & Webinars Screenshots

Screenshot of features available for Zoom Events & WebinarsScreenshot of features available for Zoom EventsScreenshot of new and enhanced features