Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Groove, a Clari company
Score 6.9 out of 10
N/A
Groove is a sales engagement platform that enables sales leaders to execute their strategy in a smarter and more adaptive way. With Groove, revenue leaders can use automation to do more with less, with the goal of driving greater efficiency and effectiveness across the customer lifecycle. Groove states they enable more than 75,000 users at ADP, Google, Uber, iHeartMedia, Capital One, and other large enterprises.N/A
Outreach
Score 8.3 out of 10
N/A
Outreach is a sales execution platform that helps market-facing teams create and predictably close more pipeline. From prospecting to deal management to forecasting, Outreach leverages automation and artificial intelligence to help revenue leaders increase the efficiency and effectiveness of go-to-market activities and personnel across the revenue cycle. Outreach offers sales engagement, revenue intelligence, and revenue operations functionalities in a unified platform. The software…N/A
Salesloft
Score 7.7 out of 10
N/A
Salesloft’s Revenue Orchestration Platform uses AI to help market-facing teams prioritize and take action on what matters most, from first touch to upsell and renewal.N/A
Pricing
Groove, a Clari companyOutreachSalesloft
Editions & Modules
No answers on this topic
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Groove, a Clari companyOutreachSalesloft
Free Trial
YesNoNo
Free/Freemium Version
NoNoNo
Premium Consulting/Integration Services
YesYesYes
Entry-level Setup FeeRequiredOptionalNo setup fee
Additional Details
More Pricing Information
Community Pulse
Groove, a Clari companyOutreachSalesloft
Considered Multiple Products
Groove, a Clari company
Chose Groove, a Clari company
I was not the one who selected Groove, however, I would have selected Groove over Salesloft because the user interface is much easier - Groove is more user friendly. The home page is not nearly as chaotic (in my opinion) as Salesloft. It's also much easier to navigate Groove
Chose Groove, a Clari company
I didn't make the decision on Groove, but having used Outreach and Salesloft, I would pick Groove 10/10 times. It's difficult to explain but Groove is so much more usable than the other ones.
Chose Groove, a Clari company
Groove was selected as the vendor of choice after our evaluation of possible tools. We evaluated Salesloft, Outreach and Groove. Ultimately, Groove met our requirements better and had a better user interface versus the other vendors.
Chose Groove, a Clari company
I prefer Groove over Salesloft, Outreach.io, Close.io, etc because it designed for the rep not the manager or the administrator. Makes the rep life easier which increased productivity and provides accuracy in the CRM. My reps have adopted Groove so much faster than any …
Chose Groove, a Clari company
Groove saved our team a lot of money compared to Salesloft who we used to have a contract with. Groove was much more simple and straight forward and more aligned with syncing to our CRM. Groove also has reps available every hour every business day in case we need assistance or …
Chose Groove, a Clari company
groove is a much simpler interface and feels less clunky than Salesloft, though both are good tools. template sharing and engagement visibility have been more easily performed for me in groove than Salesloft.
Chose Groove, a Clari company
Salesloft is miserable compared to Groove. It does not automate, it barely logs well, and it has issues fixing and automating template emails with contacts, so sometimes the emails are way off.
Chose Groove, a Clari company
Groove integrates with Salesforce better than Salesloft did when we had it, but is worse at tracking open rates and frequently had numbers showing up as spam. We're just getting started with Outreach, but so far it integrates well with Salesforce and my connection rate is much …
Chose Groove, a Clari company
I have used Salesloft in the past and feel that Groove is on-par with Salesloft. There isn't a ton that separates the two products and I feel that both are great options.
Chose Groove, a Clari company
Groove stacks up well against outreach
Chose Groove, a Clari company
Groove is better for cadence visibility since Salesloft cadences lack some cross-functional visibility for teams to share cadences. Groove is easy to use with a more simple and easy-to-navigate interface than Outreach which is a little complicated to onboard and adjust to.
Chose Groove, a Clari company
Groove is simple. Like their competitors, they give you the ability to create templated "Flows" (sequences) of calls, emails, and LinkedIn touches. Some of them can be automated, but it's also simple to personalize outreach. Ultimately, my decision to purchase Groove over …
Chose Groove, a Clari company
We demo'd Ourtreach and Outplay. Outreach would never really focus on what I, as a salesperson, was looking for - they liked to talk about the features geared to management and marketing in regards to reporting and the dashboard. They didn't have a trial either - and I would …
Chose Groove, a Clari company
Groove's integration with Salesforce is its primary differentiator. Outreach/Salesloft cater to all CRMs and their sync with SFDC has a delay, requires additional configuration, and is often frustrating for admins.

Salesforce Sales Engagement (formerly High Velocity Sales) also …
Chose Groove, a Clari company
Groove is more helpful for me and it standouts because it is a user friendly, easy to navigate and has a lot of features. It helps me to strategies my sales pitch how I position myself to get the deal done. and it is also quite cheap compare to other competitors.
Chose Groove, a Clari company
My company already had a contract in place with Groove however I have been happy with the tooling overall despite not being able to easily upload full lists for example by persona.
Chose Groove, a Clari company
The ease of use, pricing, installation and most importantly the connection to Campaigns were the deciding factor for Groove. The CSM and implementation team were a bonus!
Chose Groove, a Clari company
Groove outdoes everything I've ever used. I've never used another product/system that gives me that kind of capability. It's outstanding!
Chose Groove, a Clari company
They don't compare. All the data is living in 1 place.SF! Maximize your investment by aligning with a tool that is 100% supported for SF.
Chose Groove, a Clari company
Groove tends to be easier to use from a learning and teaching perspective. The one thing I have learned is that Groove tends to be a bit more expensive as the other listed above. In a crucial market right now at the moment, it was decided to look to cheaper options.
Chose Groove, a Clari company
Different products.
Chose Groove, a Clari company
Very very similar product. I didn't have any decision on which product my company used but I think that Outreach's phone and texting feature is more developed and user friendly than Grooves Omnidialer
Outreach
Chose Outreach
We switched to Outreach for the promise of better functionality. I personally haven't seen a massive increase in functionality. Many of the workflows I used in SalesLoft are not possible in Outreach (i.e. calling directly from Zoom Info). It breaks down often, but their support …
Chose Outreach
Honestly, this is a tough competition. It's comparing apples to apples. You wouldn't be making a mistake if you chose one over the other. I would say half the team liked Outreach better and other half liked SalesLoft. Not much difference between the two.
Chose Outreach
When we were initially evaluating software, we just wanted a tool for BDRs to use. Outreach is a BDR powerhouse. As your organization grows, I would consider moving to SalesLoft, which integrates a lot of great features on the AE side of the house.
Chose Outreach
Outreach beats all three (SalesLoft, Pardot and hubspot) hands down. From sequencing leads to logging activity and the ability to call within the cloud-based app itself. Saves time, reduces duplicate work and improves overall visibility for our trainers, supervisors, managers …
Chose Outreach
I prefer Salesloft over Outreach. Even though the functionalities and features are very similar if not identical, I find Salesloft easier to navigate and understand. The analytics in Salesloft also seem more complete and visually more appealing. Salesloft's deal dashboard is …
Chose Outreach
I find Outreach more robust and I can do more within the platform. However, I do think Salesloft was easier to manage. When I say this, I mean that getting tasks done quickly and managing the sequences + prospects within them was more flexible (less errors and ease of use / …
Chose Outreach
Outreach and Salesloft are both highly capable products. Our sales reps preferred the user interface and ease of use of Outreach. We evaluated Nooks and Orum to use as a supplement to Outreach's internal dialing capability to add parallel dialing capabilities, so our reps can …
Chose Outreach
Outreach and Salesloft are incredibly similar tools, but Salesloft just barely gets to edge for me because Salesloft's customer service is significantly better than Outreach. Both tools have nearly identical capabilities, but actually using Salesloft and fixing issues with it …
Chose Outreach
We found that Outreach was superior to Salesloft and Gong, and a better fit for our organization for the following reasons: User interface and overall experience: it's just a cleaner platform and easier to work in than the other two. Feature set: the other two tools had more …
Chose Outreach
Outreach is a great tool, but it may not be the most effective one. It is very cost-effective, but teams can easily outgrow outreach. Outreach is more sophisticated than Salesloft. However, Apollo is far more refined and more in-depth from a functionality standpoint. I would …
Chose Outreach
In order of what my choices would be with the options above:
Apollo, Salesloft, Outreach, Unify, Amplemarket
In my opinion, Apollo is terrible and the only reason it is still solvent is that startups with no money need a solution to have some sort of data enrichment and have a …
Chose Outreach
Outreach and Salesloft are the two market leaders in my opinion. Outreach wins since their analytics and metrics are superior. Learning from your work is so important and it's just easier to learn on the job using Outreach. Being able to get those in depths insights and having …
Chose Outreach
Outreach is just as good as their competitors and from what I understand is much cheaper than some of them. I wasn't part of the buying process, but it seemed to happen pretty quickly so the decision makers in my company must have been impressed enough to make the decision to …
Chose Outreach
I like Outreach because it seems to be the most efficient and easiest to use.
Chose Outreach
Outreach is the easiest to use and it is very user friendly.
Chose Outreach
The UI is way easier to use and it just works. It is the standard in it's market.
Chose Outreach
Outreach is designed with a workflow-first approach, which helps ensure that reps adopt the process and allows AI and machine learning to understand the full funnel. On top of this, Outreach offers more robust functionality, reporting, and integrations than other competitors. …
Chose Outreach
Outreach has more capability with local dialers and in the calling area. Outreach allows you to mark which phone numbers are verified, questionable, or invalid which makes the calling process much more efficient for sellers as they can ignore the numbers that they already …
Chose Outreach
The Outreach user interface and integrations with Outlook email are best in class. The integration with Outlook is seamless and allows you to perform many tasks directly from Outlook without having to engage with the Outreach app.
Chose Outreach
Outreach is the clear winner here. Both are similar, but Outreach sets the standard for ease of use and I integration.
Chose Outreach
Honestly, we did look at Sales Loft. We trialed it and went down that path. While it is still a good tool and platform and does a lot similar to Outreach, when it came down to making a decision, we based our decision on a few things: 1. referrals from our other vendors, 2. ease …
Salesloft
Chose Salesloft
My organization selected SalesLoft. I used Outreach at a previous employer, and I found it very difficult to navigate. There were many automations to choose from and various call dispositions when using the built-in dialer, but it wasn't very user friendly. I was in charge of …
Chose Salesloft
Pricing, Support, Flexibility, Responsiveness
Chose Salesloft
Compared to Outreach, SalesLoft is a superior tool. The way it organizes daily tasks is where it really shines compared to the competition. It's awesome to be able to know what step and cadence the person is on/from right as you're calling. Also, the data piece of SalesLoft is …
Chose Salesloft
SalesLoft has, by far, the BEST customer support in the industry. Other companies may be comparable but the support you'll receive short term and long term from SalesLoft team members - is far better than the support from similar tools. In addition, SalesLoft is agile and …
Best Alternatives
Groove, a Clari companyOutreachSalesloft
Small Businesses
Salesmate
Salesmate
Score 10.0 out of 10
Salesmate
Salesmate
Score 10.0 out of 10
Salesmate
Salesmate
Score 10.0 out of 10
Medium-sized Companies
HubSpot Sales Hub
HubSpot Sales Hub
Score 8.9 out of 10
HubSpot Sales Hub
HubSpot Sales Hub
Score 8.9 out of 10
HubSpot Sales Hub
HubSpot Sales Hub
Score 8.9 out of 10
Enterprises
Outreach
Outreach
Score 8.3 out of 10
ClearSlide
ClearSlide
Score 7.6 out of 10
Outreach
Outreach
Score 8.3 out of 10
All AlternativesView all alternativesView all alternativesView all alternatives
User Ratings
Groove, a Clari companyOutreachSalesloft
Likelihood to Recommend
5.4
(707 ratings)
8.4
(249 ratings)
7.8
(324 ratings)
Likelihood to Renew
8.9
(33 ratings)
8.5
(11 ratings)
9.1
(4 ratings)
Usability
6.3
(543 ratings)
8.3
(199 ratings)
7.6
(8 ratings)
Availability
9.1
(5 ratings)
8.2
(1 ratings)
7.3
(1 ratings)
Performance
9.1
(5 ratings)
9.1
(1 ratings)
8.2
(1 ratings)
Support Rating
4.4
(145 ratings)
9.5
(25 ratings)
9.1
(5 ratings)
In-Person Training
4.7
(2 ratings)
8.2
(1 ratings)
-
(0 ratings)
Online Training
9.1
(4 ratings)
8.0
(1 ratings)
7.3
(2 ratings)
Implementation Rating
9.0
(13 ratings)
4.5
(3 ratings)
8.0
(1 ratings)
Configurability
8.9
(6 ratings)
7.3
(1 ratings)
-
(0 ratings)
Ease of integration
9.1
(2 ratings)
-
(0 ratings)
8.7
(143 ratings)
Product Scalability
9.1
(5 ratings)
8.7
(48 ratings)
9.1
(1 ratings)
Vendor post-sale
9.1
(2 ratings)
-
(0 ratings)
8.2
(1 ratings)
Vendor pre-sale
9.1
(3 ratings)
-
(0 ratings)
7.3
(1 ratings)
User Testimonials
Groove, a Clari companyOutreachSalesloft
Likelihood to Recommend
Groove.co
  • Groove is excellent for the use case of improving sales representative and customer success representative productivity and data quality when used alongside Salesforce. It is a Salesforce focused tool. You should definitely consider Groove if you are a current Salesloft / Outreach user and you also use Salesforce.
  • Groove would not be a good fit for an organization not using Salesforce.
Read full review
Outreach
Outreach is outstanding for volume outreach, as it allows you to touch many prospects and accounts with limited time, while also storing data on historical interactions with prospects. It can be useful for SDR/BDR roles, as well as SMB and MM volume of sales pipe, but I don't think it would be nearly as useful for enterprise sales where more strategic and lower volume outreach is needed. I believe that incorporating more AI assistance with writing would make it a more useful tool for strategic sales.
Read full review
SalesLoft
I find it to be the best resource for scheduling calls with clients. Specifically when the call includes multiple people using Salesloft, it's so simple and easy to use to send open times to client and then to be able to send active links to the client where with one click the calendar invite shows up on my calendar? it's the best most efficient tool I have in my toolbelt at the moment. When it comes to logging, it's also simple but I wish I could add a contact to SL from the Microsoft integration.
Read full review
Pros
Groove.co
  • Groove lets us know real-time when a client has checked an email we sent them.
  • Groove helps us streamline our day-to-day events, meetings, and tasks with the help of the Calendar Booking feature.
  • Groove helps us save a lot of time on typing long letters when we explain our products to our customers with the help of their Templates feature.
Read full review
Outreach
  • Building sequences, using a omni channel approach.
  • Detailed report of each team members activity (email, calling, socials etc.)
  • Clear overview of prospect and account summary.
  • Straight to the point menu navigation.
  • Email outbox, very useful for analysing low hanging fruit.
  • Good integration with other tools.
Read full review
SalesLoft
  • Salesloft enables us to outreach at scale.
  • Salesloft helps us identify our warmest, most buyer ready prospects to streamline our outreach.
  • Salesloft helps us to identify quickly areas to course correct and provides the necessary data to do that.
  • Salesloft also surfaces data around outreach so we can ensure we are targeting our team with sensible KPIs that connect to our business goals.
Read full review
Cons
Groove.co
  • The footprint of the person who lasts touches the information.
  • The footprint of the person who edited the information.
  • Date and time of the modification of the account owner.
  • Date and time of the modification of the last person touching the account.
Read full review
Outreach
  • When sequencing, I need to mark multiple leads, and using the search bar, it will uncheck all the leads that were previously checked.
  • Calls drop constantly.
  • Syncing contacts and leads with SF is challenging. The buttons to synchronize with CRM are available when searching for a contact or lead, but you cannot sync it when viewing the lead or contact itself.
Read full review
SalesLoft
  • Would be nice to have custom reporting available. Coming from Salesforce, the included canned reports are useful but I like to roll my sleeves up and build exactly what I want.
  • Conversations will record meetings booked via MSTeams but requires the BDR/SDR to hit record. Other solutions (e.g. Chorus.ai) join as a participant and don't require a user hitting the "record" button. We have to change our flow to make this work and it is a bit clunky.
Read full review
Likelihood to Renew
Groove.co
I actually don't have any complaint regarding groove. It's just that I will give 9 since I confidently believe that there'd be updates in the future which would be more optimal not just for us users but for the business as well. The only regret I have with groove is I was not able to use it before the current company that I'm employed
Read full review
Outreach
It's a strong tool that helps our sales development team manage a large number of qualified leads. The sequence framework ensures that every lead receives enough contact attempts that we have confidence that we're not abandoning our prospecting too early without the overhead of managing those activities manually.
Read full review
SalesLoft
SalesLoft is absolutely VITAL to our daily operations. We could not function without it or a program like it. Speaking as a Sales Person who has had to operate without a product like this, the difference is night and day. The ability to stay organized, automate tasks, easily log activities and notes, review calls, and coach team members is an absolute gamechanger.
Read full review
Usability
Groove.co
Groove has been an awesome platform to use for sales pipeline management. I really enjoy how it integrates with my Salesforce, Gmail, and Google Calendar. It makes my job easier by helping me keep track of the progress of each sales contact that I have. Leads are able to reply and notify us using Groove.
Read full review
Outreach
Overall, Outreach is usable and scalable across team sizes. The only reason I give a nine and not a 10 is that there are improvements that can be made within the reporting feature. It is usable, but not everyone can easily self-learn the best practices. At times, it may require building 2-3 reports and then using a VLOOKUP in Excel to achieve the desired outcome.
Read full review
SalesLoft
Drift was extremely easy for both our demand gen team and SDR to jump right into. It was feature rich and purpose-built for marketers—it was remarkably easy to connect our marketing automation, CRM, and more to the platform and get everything to work together. Now the ability to create digital experiences and conversation landing pages is democratized—empowering our team to do better work and provide better prospect/customer experience.
Read full review
Reliability and Availability
Groove.co
Our organization has not experienced any availability issues with Groove
Read full review
Outreach
In our years as Outreach customers, I can count the number of outages we've experienced on one hand. Generally, outages have been very brief and have not completely frozen our access to the platform. Scheduled maintenance is always proactive communicated and the hours never interfere with standard business hours or scheduled sequences.
Read full review
SalesLoft
The availability is pretty good, we do sometimes have errors or delays in syncing activities but nothing that has been too detrimental to our workflow. Most recently we had an issue with Lofting through Outlook due to a change in security token that took a few weeks to resolve but it is fixed now.
Read full review
Performance
Groove.co
Everything is good
Read full review
Outreach
Outreach's performance overall is very high quality. Pages load right away. Occasionally it might take a minute to generate a report, but not any slower than in other platforms I've used. Outreach is integrated into many of our other tools and seems to be a very clean integration. Everything runs very quickly.
Read full review
SalesLoft
Yes timely and easy to use. The only delays we have are when we run our big month sales blitz and activities take some time to sync to the reporting as well as SalesForce
Read full review
Support Rating
Groove.co
My company has a team dedicated to supporting our implementation of operative tools and business systems such as Groove. For this reason, I feel that we have ample support for Groove, although I have not personally contacted Groove for any support issues.
Read full review
Outreach
There is almost zero customer support. What they do offer is a live chat feature which is active during "normal" business hours which is nice for instant inquiries if someone is available. However, you do not have a dedicated representative to address questions or concerns and their billing process is confusing and messy without any support.
Read full review
SalesLoft
The support team was very responsive but at the end of the day they took a long time to fix our issue. The issue did get fixed, though, so that is what matters. Very nice people who are there to help in any way they can.
Read full review
In-Person Training
Groove.co
It was okay. But, just the once. I had to figure it out with help of others on my team.
Read full review
Outreach
We were trained in person and it was very easy to understand. And if we missed any pointers there was more training given to us. So i always like this tool. The drafts were also prepared for us to sync outreach with our devices so it was straightforward. Highly recommend
Read full review
SalesLoft
No answers on this topic
Online Training
Groove.co
Easy to use
Read full review
Outreach
Lots of attention from the Outreach training team, with a great willingness to customize to our needs. To be clear, you get out what you put in. If you don't work with them, you'll get cookie-cutter training. But we asked for a lot of customization, and they delivered what we asked for.
Read full review
SalesLoft
We had some virtual training with our CSM which was very well constructed. It took some time to get into the full swing of things but with a few weeks of hands on experience I was feeling confidant. The SL team was always available to answer questions or jump an a call to walk us through stuff. I also used the Customer Help Center for a few self guided learnings on how to use specific features related to reporting and team management.
Read full review
Implementation Rating
Groove.co
At Nearpod, I have been impressed with the internal expertise and support around Groove as a key tool for the Sales and Customer Success business systems and operations.
Read full review
Outreach
I expected more assistance in connecting Outreach with Salesforce. We have a basic connection, but many fields were left without a sync. We can apparently sync data without adding the app into Salesforce, but believe we could get more functionality with a better integration. The basics of setting up our sequences and using Outreac to run them was was fine.
Read full review
SalesLoft
must invest time and effort in define the best way to integration with Salesforce in order to get data visualization
Read full review
Alternatives Considered
Groove.co
Groove is simple. Like their competitors, they give you the ability to create templated "Flows" (sequences) of calls, emails, and LinkedIn touches. Some of them can be automated, but it's also simple to personalize outreach. Ultimately, my decision to purchase Groove over some of the competitors was based on their Salesforce integration, as well as white-glove customer service.
Read full review
Outreach
Outreach is designed with a workflow-first approach, which helps ensure that reps adopt the process and allows AI and machine learning to understand the full funnel. On top of this, Outreach offers more robust functionality, reporting, and integrations than other competitors. Outreach also understands user workflows, which helps influence rep behavior and outcomes.
Read full review
SalesLoft
Salesloft blows outreach out of the water in all aspects. One of the biggest issues I had was their unwillingness to listen to customer feedback. I had requested several small changes to be made when I had previously used the platform that unfortunately fell onto deff ears. I am much happier using Salesloft and the positive results I've experienced are a direct result of that.
Read full review
Scalability
Groove.co
Our organization was able to quickly scale Groove from a pilot group of a few users to a department-wide solution
Read full review
Outreach
When I first joined the company we were a sales team of 10. Over the last 4 years we have grown to 30 and have used Outreach the entire time. Everyone uses Outreach and it works for virtually any size business. The seat model works perfectly for any size company plus Outreach can handle hundreds of thousands of emails being sent out. We never have to worry about throttling or any type of lag time based on usage. This is key when scaling.
Read full review
SalesLoft
The scalability was pretty good, we started with 4 or 5 users on one team and scaled into 30+ members across 3 teams
Read full review
Return on Investment
Groove.co
  • Reduced several hours a week of logging time in Salesforce that either wouldn't get done or would have been done to the detriment of more value add activities.
  • Saves hours per week by delivering actionable/useful info from Salesforce into Gmail
  • Gives me valuable insight on what emails are being opened and read. This helps plan targeting.
Read full review
Outreach
  • It's helped me speed up my ability to reach out to customers. I like bulk composing but would be even better if Outreach was able to recommend (daily/weekly/etc.) who we should reach out to based on intent/other metrics.
  • I will say outreach has improved our ability to book more meetings simply because it enables volume activities.
Read full review
SalesLoft
  • I have been with a company that was using Salesloft, but moved to a competitor. I can't say it was exactly the competitors fault, as a lot of other internal changes were happening, (hence leaving the system that was working well), but we had the worst sales year in company history that year. Reps who consistently performed at or above quota were suddenly struggling to keep their pipelines in order, and the middle of the pack reps were going on PiPs and being let go.
  • Is it the dialer, or the leadership? You decide.
  • But the leadership also changed the dialer - so maybe it's both?
Read full review
ScreenShots

Groove, a Clari company Screenshots

Screenshot of Sales Engagement Platform for Revenue TeamsScreenshot of Screenshot of Screenshot of Screenshot of Screenshot of

Outreach Screenshots

Screenshot of Help reps engage buyers with personalized interactions throughout their buying journey. Orchestrate all key sales activities — like emails, phone calls, social media touches — utilizing proven playbooks & messaging.Screenshot of Outreach Kaia - AI-powered virtual assistant that joins live meetings, captures real-time transcription, and delivers on-demand confidence with competitive and product details in the moment.Screenshot of Outreach Commit delivers real-time pipeline analysis and buyer engagement signals to bring science to the art of forecasting, enabling revenue leaders to go from guessing the future to changing it with recommended actions.Screenshot of Outreach Everywhere - Outreach is everywhere work happens, including Gmail and Salesforce.com.Screenshot of Outreach Success Plans provide complete visibility into a team’s deals at both a granular and big-picture level.Screenshot of Reporting - To improve results with actionable insights. Know the times, channels and sequences that reach prospects best.