What users are saying about
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398 Ratings
23 Ratings
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Score 7.8 out of 100

Sprout Social

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398 Ratings
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Score 8.7 out of 100

Likelihood to Recommend

Sparkcentral, by Hootsuite

This is a great tool to use to manage social media accounts especially if you have several different pages you manage like we do. It is very user friendly, and easy to train new agents on. I have no complaints. We love this tool! Thank you again Sparkcentral! You rock
Melinda Cox | TrustRadius Reviewer

Sprout Social

Sprout [Social] is great for small businesses, small agencies and those who need a platform but don't want to spend a fortune. If you need multiple user log-in's, the cost will add up. This is great to share a log-in for different people to use or add one or two users.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Listening/monitoring

Sparkcentral, by Hootsuite
Sprout Social
8.6
Boolean keyword searches
Sparkcentral, by Hootsuite
Sprout Social
8.7
Filtering out noise/spam
Sparkcentral, by Hootsuite
Sprout Social
8.4
Sentiment analysis
Sparkcentral, by Hootsuite
Sprout Social
8.6
Broad channel coverage
Sparkcentral, by Hootsuite
Sprout Social
8.8

Publishing

Sparkcentral, by Hootsuite
Sprout Social
9.0
Content planning and scheduling
Sparkcentral, by Hootsuite
Sprout Social
9.3
Audience targeting
Sparkcentral, by Hootsuite
Sprout Social
8.9
Content optimization
Sparkcentral, by Hootsuite
Sprout Social
8.9
Workflow management
Sparkcentral, by Hootsuite
Sprout Social
9.1

Engagement

Sparkcentral, by Hootsuite
Sprout Social
8.6
Automated routing and prioritization
Sparkcentral, by Hootsuite
Sprout Social
8.7
Customer interaction histories
Sparkcentral, by Hootsuite
Sprout Social
9.1
Bulk actions
Sparkcentral, by Hootsuite
Sprout Social
8.2

Marketing

Sparkcentral, by Hootsuite
Sprout Social
7.7
Lead generation
Sparkcentral, by Hootsuite
Sprout Social
8.5
Content marketing
Sparkcentral, by Hootsuite
Sprout Social
8.8
Paid media management
Sparkcentral, by Hootsuite
Sprout Social
6.2
Campaigns and promotions
Sparkcentral, by Hootsuite
Sprout Social
7.2

Channel coverage/integration

Sparkcentral, by Hootsuite
Sprout Social
8.9
Twitter
Sparkcentral, by Hootsuite
Sprout Social
9.3
Facebook
Sparkcentral, by Hootsuite
Sprout Social
9.4
LinkedIn
Sparkcentral, by Hootsuite
Sprout Social
8.6
Google+
Sparkcentral, by Hootsuite
Sprout Social
9.3
Instagram
Sparkcentral, by Hootsuite
Sprout Social
8.6
Pinterest
Sparkcentral, by Hootsuite
Sprout Social
9.1
YouTube
Sparkcentral, by Hootsuite
Sprout Social
8.0

Reporting/analytics

Sparkcentral, by Hootsuite
Sprout Social
8.9
Campaign success analytics
Sparkcentral, by Hootsuite
Sprout Social
8.8
Real-time tracking
Sparkcentral, by Hootsuite
Sprout Social
9.2
Competitor analysis
Sparkcentral, by Hootsuite
Sprout Social
8.7

Account management

Sparkcentral, by Hootsuite
Sprout Social
8.9
Role-based user permissions & privileges
Sparkcentral, by Hootsuite
Sprout Social
9.0
Mobile access
Sparkcentral, by Hootsuite
Sprout Social
8.8

Pros

Sparkcentral, by Hootsuite

  • The biggest advantage of the Sparkcentral platform is its "inbox zero" philosophy. With this, our customer support requests are queued within the app, and agents need to work down the queue to keep it empty.
  • The app is designed from the ground up for customer care - instead of taking a generic social platform, and sprinkling in some customer care tools. Everything about Sparkcental is designed for helping our customers.
  • Sparkcentral allows us to do much better CRM. We can make customer notes, see recent interactions, determine who helped the customer (and when).
Anonymous | TrustRadius Reviewer

Sprout Social

  • The Landscape system that Sprout Social offers allows me to modify all the images that I want to publish on my social networks. This service allows me to modify the size of the image, add filters, modify the colors and much more, it is a very important tool to be able to have a better presentation of the images that we use in our publications on social networks.
  • It offers me a perfect statistical system where I can consult all kinds of movements that have occurred in all my social networks, I can see statistics individually or generally. The statistics allow me to see group reports, participation, information on audience movement on Twitter, Facebook or LinkedIn and also allow me to view the activity that has occurred in my account.
  • Sprout Social allows me to view a record in real time that shows me all the movements that my social networks are having by my employees. As Director of the Marketing Sector, this is a very important role, as I can know what actions my employees are taking to improve marketing with social networks.
Sasha Brito | TrustRadius Reviewer

Cons

Sparkcentral, by Hootsuite

  • In the beginning our team had the option to see what another user was typing as they responded to a post. With the latest update, this was taken away. That feature was key for us to shadow agents remotely who are still in training to provide real time feedback.
  • Our company has a number of different brands that we manage. Having a truly unified queue would be a great addition for us!
  • The bulk resolve should allow the option to select on the posts that you wish to resolve instead of selecting a time frame for bulk resolve. Often we find that marketing posts generate more volume in the evening. However, there are sometimes posts where the customer needs assistance during that time. So, if we were to bulk resolve for a certain number of evening hours we would potentially miss a customer's concern through that option as it is currently. But, if the option was to go through and select on all marketing posts and then bulk resolve you would ensure that you are not missing a post where a customer needs assistance.
Anonymous | TrustRadius Reviewer

Sprout Social

  • The main drawback of Sprout Social that I have been facing for some time that they are frequently updating their software to provide the best possible services for their users.
  • Even though the dashboard is well designed, it is very difficult to navigate the right tool and the tab to open the relevant program in the platform, which is very much time taking and makes me less productive at work.
Dayanna Anderson | TrustRadius Reviewer

Likelihood to Renew

Sparkcentral, by Hootsuite

Sparkcentral, by Hootsuite 8.7
Based on 4 answers
Sparkcentral has never given us a good reason to consider any other option. Aside from all the positive points I mentioned in previous areas of this review, something else that has really impressed us is their customer service (makes sense, they're a customer service company after all!). Any time we have a question or concern, we send them an email and we get a response almost instantly.
Andrew (Drew) Johnston | TrustRadius Reviewer

Sprout Social

Sprout Social 6.2
Based on 61 answers
While I am currently no longer working with the company in which I was employed and utilized Sprout Social, I do know that the company is still utilizing Sprout Social on a daily basis and I do not foresee a time when the subscription would be cancelled.
Jennifer Wagner | TrustRadius Reviewer

Usability

Sparkcentral, by Hootsuite

No score
No answers yet
No answers on this topic

Sprout Social

Sprout Social 9.3
Based on 35 answers
Sprout Social is extremely user-friendly. The publishing feature is easy to use, and provides previews of what your content will look like once posted. I also love the calendar view where you can view all posts you have scheduled for the month. The collaborative nature of the platform makes working directly in Sprout Social with clients a breeze, and we are seeing our content get approved much faster.
Anonymous | TrustRadius Reviewer

Reliability and Availability

Sparkcentral, by Hootsuite

No score
No answers yet
No answers on this topic

Sprout Social

Sprout Social 7.7
Based on 16 answers
Uptime was OK, but given the fact that we are in Europe, there were some specific problems: They tended to take the system down for maintenance during the night in the US, which was during our workday. This was definitely problematic and hard to explain to our clients.
Anonymous | TrustRadius Reviewer

Performance

Sparkcentral, by Hootsuite

No score
No answers yet
No answers on this topic

Sprout Social

Sprout Social 8.0
Based on 14 answers
It is quick to post, however you have to refresh the page every time you add a new scheduled item.
Sarah Zibanejadrad | TrustRadius Reviewer

Support Rating

Sparkcentral, by Hootsuite

Sparkcentral, by Hootsuite 9.0
Based on 4 answers
Sparkcentral is very concerned about its customer satifsfaction, and will go to great lengths to get issue fixed rapidly
Kim Daenen | TrustRadius Reviewer

Sprout Social

Sprout Social 9.6
Based on 43 answers
Sprout Social's customer support is extremely prompt and always helpful. Not only do they provide quick and useful service, but the representatives follow up multiple times to ensure that the issue is fully address and/or completely resolved. The overall experience is exemplary; very few other companies provide comparable service.
Diana R. Krueger | TrustRadius Reviewer

Online Training

Sparkcentral, by Hootsuite

No score
No answers yet
No answers on this topic

Sprout Social

Sprout Social 7.3
Based on 3 answers
Their training is good, but the promotion of it is even better. I don't need or have the time for training, but I was always happy to know it was there. They did a great job sending updates out and making me aware when there was a new feature that I may want training for. As for the training I never used it, so I can't comment on that
Ryan Montano | TrustRadius Reviewer

Implementation Rating

Sparkcentral, by Hootsuite

No score
No answers yet
No answers on this topic

Sprout Social

Sprout Social 8.9
Based on 20 answers
Make sure you do it all the way. Do not break it into phases. Pour yourself a coffee, start it in the morning and you'll be done before you finish that coffee.
Valentin Vesa | TrustRadius Reviewer

Alternatives Considered

Sparkcentral, by Hootsuite

Sparkcentral does what it has offered to do, where other software made empty promises, Sparkcentral delivers. They also inform us, anytime they are undergoing maintenance or when Twitter or Facebook has an API change, where in previous cases we would have to discover this ourselves.
Tukio Machini | TrustRadius Reviewer

Sprout Social

I used Sprinklr when I was with a previous employer. While the tool is extremely robust in its community management, publishing, reporting and social listening capabilities, the price tag is cumbersome for smaller businesses and agencies. Sprout offers similar capabilities at a reasonable price. If you do need heavy automation, highly customizable reporting and cost is no barrier, Sprinklr still may be worth exploring, but Sprout should be able to deliver. I've also used Spredfast, which is now Khors, a few years ago and I was not impressed with the tool at all. It lagged in automation, the tool frequently glitched, its slow speed made work extremely difficult and they were misleading when it came to current capabilities vs future capabilities. They may have improved since then, but I would recommend Sprout hands down. Also, Spredfast had a slightly lower price tag than Sprinklr, but the cost savings was not significant. Sprout would come in below what they are probably still requesting today.
Talissa (Beall) Navarro | TrustRadius Reviewer

Return on Investment

Sparkcentral, by Hootsuite

  • Positive: Clients really like the reporting features.
  • Positive: Being able to search users for our clients who may have reported a complaint [somewhere] other than on social media. Also being able to see if they've reached out to us but deleted a comment is helpful.
Renn Johnson | TrustRadius Reviewer

Sprout Social

  • We are a non-profit and we don't run ads or anything like that. The primary benefit so far has been an increase in the efficiency of scheduling and a better awareness of our social impact. We're in a heavy ramp-up phase this quarter though in our use of Sprout and should begin to measure more tangible ROI objectives.
Peter Slayton | TrustRadius Reviewer

Screenshots

Pricing Details

Sparkcentral, by Hootsuite

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional

Sparkcentral, by Hootsuite Editions & Modules

Edition
Starter Package$1
Omnichannel Package$$2
Enterprise Package$$$3
  1. Unlimited amount of seats, Best for starters in Messaging
  2. Unlimited amount of users, Best for growing Messaging Teams
  3. Unlimited amount of users, Best for advanced organizations
Additional Pricing Details
Starter Package $ Unlimited amount of seats Best for starters in Messaging Channels can include Facebook, Instagram, WhatsApp, Twitter, Web Chat, App Chat, SMS, Webform Access to all platform features Basic chatbot and automation options No API integrations Up to 2000 closed conversations/month Self service onboarding 24/7 support Omnichannel Package $$ Unlimited amount of users Best for growing Messaging Teams Channels can include Facebook, Instagram, WhatsApp, Twitter, Web Chat, App Chat, SMS, Webform, WeChat, Telegram, Line, ABC, RCS Access to all platform features AI based chatbot and automation options Standard API integrations Up to 5000 closed conversations/month Guided onboarding 24/7 support Enterprise Package $$$ Unlimited amount of users Best for advanced organizations Channels can include Facebook, Instagram, WhatsApp, Twitter, Web Chat, App Chat, SMS, Webform, WeChat, Telegram, Line, ABC, RCS Access to all platform features Advanced AI based chatbot and automation options Advanced API integrations Custom amount of closed conversations/month Customer Success Manager 24/7 support We calculate our price on monthly conversations. There is no extra fee for extra agents. Price on demand. (Request a Demo only, No Pricing Page available yet)

Sprout Social

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Sprout Social Editions & Modules

Edition
Free TrialFree1
Standard$992
Professional$1492
Advanced$2492
  1. for 30 days
  2. per user/per month
Additional Pricing Details

Rating Summary

Likelihood to Recommend

Sparkcentral, by Hootsuite
9.9
Sprout Social
9.0

Likelihood to Renew

Sparkcentral, by Hootsuite
8.7
Sprout Social
6.2

Usability

Sparkcentral, by Hootsuite
Sprout Social
9.3

Reliability and Availability

Sparkcentral, by Hootsuite
Sprout Social
7.7

Performance

Sparkcentral, by Hootsuite
Sprout Social
8.0

Support Rating

Sparkcentral, by Hootsuite
9.0
Sprout Social
9.6

Online Training

Sparkcentral, by Hootsuite
Sprout Social
7.3

Implementation Rating

Sparkcentral, by Hootsuite
Sprout Social
8.9

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