What users are saying about
Top Rated
460 Ratings
26 Ratings
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Score 9.1 out of 100
Top Rated
460 Ratings
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Score 8.3 out of 100

Feature Set Ratings

    Listening/monitoring

    Sparkcentral, by Hootsuite

    Feature Set Not Supported
    N/A
    7.7

    Sprout Social

    77%
    Sprout Social ranks higher in 4/4 features

    Boolean keyword searches

    N/A
    0 Ratings
    7.6
    76%
    38 Ratings

    Filtering out noise/spam

    N/A
    0 Ratings
    7.4
    74%
    42 Ratings

    Sentiment analysis

    N/A
    0 Ratings
    7.4
    74%
    23 Ratings

    Broad channel coverage

    N/A
    0 Ratings
    8.2
    82%
    33 Ratings

    Publishing

    Sparkcentral, by Hootsuite

    Feature Set Not Supported
    N/A
    8.3

    Sprout Social

    83%
    Sprout Social ranks higher in 4/4 features

    Content planning and scheduling

    N/A
    0 Ratings
    9.0
    90%
    56 Ratings

    Audience targeting

    N/A
    0 Ratings
    7.4
    74%
    48 Ratings

    Content optimization

    N/A
    0 Ratings
    7.9
    79%
    49 Ratings

    Workflow management

    N/A
    0 Ratings
    8.8
    88%
    51 Ratings

    Engagement

    Sparkcentral, by Hootsuite

    Feature Set Not Supported
    N/A
    7.8

    Sprout Social

    78%
    Sprout Social ranks higher in 3/3 features

    Automated routing and prioritization

    N/A
    0 Ratings
    7.2
    72%
    25 Ratings

    Customer interaction histories

    N/A
    0 Ratings
    8.5
    85%
    50 Ratings

    Bulk actions

    N/A
    0 Ratings
    7.7
    77%
    45 Ratings

    Marketing

    Sparkcentral, by Hootsuite

    Feature Set Not Supported
    N/A
    6.8

    Sprout Social

    68%
    Sprout Social ranks higher in 4/4 features

    Lead generation

    N/A
    0 Ratings
    6.1
    61%
    31 Ratings

    Content marketing

    N/A
    0 Ratings
    7.9
    79%
    35 Ratings

    Paid media management

    N/A
    0 Ratings
    6.2
    62%
    3 Ratings

    Campaigns and promotions

    N/A
    0 Ratings
    7.2
    72%
    4 Ratings

    Channel coverage/integration

    Sparkcentral, by Hootsuite

    Feature Set Not Supported
    N/A
    8.4

    Sprout Social

    84%
    Sprout Social ranks higher in 7/7 features

    Twitter

    N/A
    0 Ratings
    9.0
    90%
    56 Ratings

    Facebook

    N/A
    0 Ratings
    8.9
    89%
    58 Ratings

    LinkedIn

    N/A
    0 Ratings
    8.1
    81%
    51 Ratings

    Google+

    N/A
    0 Ratings
    8.8
    88%
    21 Ratings

    Instagram

    N/A
    0 Ratings
    7.7
    77%
    48 Ratings

    Pinterest

    N/A
    0 Ratings
    8.3
    83%
    14 Ratings

    YouTube

    N/A
    0 Ratings
    8.0
    80%
    1 Rating

    Reporting/analytics

    Sparkcentral, by Hootsuite

    Feature Set Not Supported
    N/A
    8.1

    Sprout Social

    81%
    Sprout Social ranks higher in 3/3 features

    Campaign success analytics

    N/A
    0 Ratings
    8.1
    81%
    54 Ratings

    Real-time tracking

    N/A
    0 Ratings
    8.3
    83%
    54 Ratings

    Competitor analysis

    N/A
    0 Ratings
    7.8
    78%
    46 Ratings

    Account management

    Sparkcentral, by Hootsuite

    Feature Set Not Supported
    N/A
    8.3

    Sprout Social

    83%
    Sprout Social ranks higher in 2/2 features

    Role-based user permissions & privileges

    N/A
    0 Ratings
    8.8
    88%
    54 Ratings

    Mobile access

    N/A
    0 Ratings
    7.9
    79%
    50 Ratings

    Attribute Ratings

    • Sparkcentral, by Hootsuite is rated higher in 3 areas: Likelihood to Recommend, Usability, Support Rating
    • Sprout Social is rated higher in 1 area: Likelihood to Renew

    Likelihood to Recommend

    10.0

    Sparkcentral, by Hootsuite

    100%
    16 Ratings
    8.8

    Sprout Social

    88%
    113 Ratings

    Likelihood to Renew

    8.7

    Sparkcentral, by Hootsuite

    87%
    4 Ratings
    9.0

    Sprout Social

    90%
    62 Ratings

    Usability

    10.0

    Sparkcentral, by Hootsuite

    100%
    1 Rating
    8.8

    Sprout Social

    88%
    41 Ratings

    Availability

    Sparkcentral, by Hootsuite

    N/A
    0 Ratings
    7.7

    Sprout Social

    77%
    16 Ratings

    Performance

    Sparkcentral, by Hootsuite

    N/A
    0 Ratings
    8.0

    Sprout Social

    80%
    14 Ratings

    Support Rating

    10.0

    Sparkcentral, by Hootsuite

    100%
    5 Ratings
    8.2

    Sprout Social

    82%
    49 Ratings

    Online Training

    Sparkcentral, by Hootsuite

    N/A
    0 Ratings
    7.3

    Sprout Social

    73%
    3 Ratings

    Implementation Rating

    Sparkcentral, by Hootsuite

    N/A
    0 Ratings
    10.0

    Sprout Social

    100%
    21 Ratings

    Vendor post-sale

    Sparkcentral, by Hootsuite

    N/A
    0 Ratings
    9.1

    Sprout Social

    91%
    1 Rating

    Vendor pre-sale

    Sparkcentral, by Hootsuite

    N/A
    0 Ratings
    9.1

    Sprout Social

    91%
    1 Rating

    Likelihood to Recommend

    Hootsuite

    Sparkcentral has an extremely dedicated customer service team The platform UX is brilliant Reports are very detailed & easy to export The system is stable more than 98% of the time Queue management is extremely easy They need to work on a mobile app / making the website mobile friendly The ability to add more social media channels is essential
    Read full review

    Sprout Social

    Sprout [Social] is great for small businesses, small agencies and those who need a platform but don't want to spend a fortune. If you need multiple user log-in's, the cost will add up. This is great to share a log-in for different people to use or add one or two users
    Read full review

    Pros

    Hootsuite

    • The biggest advantage of the Sparkcentral platform is its "inbox zero" philosophy. With this, our customer support requests are queued within the app, and agents need to work down the queue to keep it empty.
    • The app is designed from the ground up for customer care - instead of taking a generic social platform, and sprinkling in some customer care tools. Everything about Sparkcental is designed for helping our customers.
    • Sparkcentral allows us to do much better CRM. We can make customer notes, see recent interactions, determine who helped the customer (and when).
    Read full review

    Sprout Social

    • The Landscape system that Sprout Social offers allows me to modify all the images that I want to publish on my social networks. This service allows me to modify the size of the image, add filters, modify the colors and much more, it is a very important tool to be able to have a better presentation of the images that we use in our publications on social networks.
    • It offers me a perfect statistical system where I can consult all kinds of movements that have occurred in all my social networks, I can see statistics individually or generally. The statistics allow me to see group reports, participation, information on audience movement on Twitter, Facebook or LinkedIn and also allow me to view the activity that has occurred in my account.
    • Sprout Social allows me to view a record in real time that shows me all the movements that my social networks are having by my employees. As Director of the Marketing Sector, this is a very important role, as I can know what actions my employees are taking to improve marketing with social networks.
    Read full review

    Cons

    Hootsuite

    • In the beginning our team had the option to see what another user was typing as they responded to a post. With the latest update, this was taken away. That feature was key for us to shadow agents remotely who are still in training to provide real time feedback.
    • Our company has a number of different brands that we manage. Having a truly unified queue would be a great addition for us!
    • The bulk resolve should allow the option to select on the posts that you wish to resolve instead of selecting a time frame for bulk resolve. Often we find that marketing posts generate more volume in the evening. However, there are sometimes posts where the customer needs assistance during that time. So, if we were to bulk resolve for a certain number of evening hours we would potentially miss a customer's concern through that option as it is currently. But, if the option was to go through and select on all marketing posts and then bulk resolve you would ensure that you are not missing a post where a customer needs assistance.
    Read full review

    Sprout Social

    • I'd love to see more robust tag reporting capabilities, but they mentioned that this is something in the pipeline for improvement.
    • I wish it was easier to batch content and shift it to approval or draft mode. Sometimes clients can change their mind and moving through each post individually can be a bit time consuming. This is a very minor thing.
    • I'd love to see more customization options come to its reporting feature so we can insert graphics. Currently it supports the insertion of text only.
    Read full review

    Pricing Details

    Sparkcentral, by Hootsuite

    Starting Price

    $0 Unlimited amount of seats, Best for starters in Messaging

    Editions & Modules

    Sparkcentral, by Hootsuite editions and modules pricing
    EditionModules
    Starter Package$1
    Omnichannel Package$$2
    Enterprise Package$$$3

    Footnotes

    1. Unlimited amount of seats, Best for starters in Messaging
    2. Unlimited amount of users, Best for growing Messaging Teams
    3. Unlimited amount of users, Best for advanced organizations

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    Optional

    Additional Details

    Starter Package $ Unlimited amount of seats Best for starters in Messaging Channels can include Facebook, Instagram, WhatsApp, Twitter, Web Chat, App Chat, SMS, Webform Access to all platform features Basic chatbot and automation options No API integrations Up to 2000 closed conversations/month Self service onboarding 24/7 support Omnichannel Package $$ Unlimited amount of users Best for growing Messaging Teams Channels can include Facebook, Instagram, WhatsApp, Twitter, Web Chat, App Chat, SMS, Webform, WeChat, Telegram, Line, ABC, RCS Access to all platform features AI based chatbot and automation options Standard API integrations Up to 5000 closed conversations/month Guided onboarding 24/7 support Enterprise Package $$$ Unlimited amount of users Best for advanced organizations Channels can include Facebook, Instagram, WhatsApp, Twitter, Web Chat, App Chat, SMS, Webform, WeChat, Telegram, Line, ABC, RCS Access to all platform features Advanced AI based chatbot and automation options Advanced API integrations Custom amount of closed conversations/month Customer Success Manager 24/7 support We calculate our price on monthly conversations. There is no extra fee for extra agents. Price on demand. (Request a Demo only, No Pricing Page available yet)

    Sprout Social

    Starting Price

    $0 for 30 days

    Editions & Modules

    Sprout Social editions and modules pricing
    EditionModules
    Free TrialFree1
    Standard992
    Professional1493
    Advanced2494

    Footnotes

    1. for 30 days
    2. per user/per month
    3. per user/per month
    4. per user/per month

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Likelihood to Renew

    Hootsuite

    Sparkcentral has never given us a good reason to consider any other option. Aside from all the positive points I mentioned in previous areas of this review, something else that has really impressed us is their customer service (makes sense, they're a customer service company after all!). Any time we have a question or concern, we send them an email and we get a response almost instantly.
    Read full review

    Sprout Social

    While I am currently no longer working with the company in which I was employed and utilized Sprout Social, I do know that the company is still utilizing Sprout Social on a daily basis and I do not foresee a time when the subscription would be cancelled.
    Read full review

    Usability

    Hootsuite

    The system meets all my expectations.
    Read full review

    Sprout Social

    Sprout Social is extremely user-friendly. The publishing feature is easy to use, and provides previews of what your content will look like once posted. I also love the calendar view where you can view all posts you have scheduled for the month. The collaborative nature of the platform makes working directly in Sprout Social with clients a breeze, and we are seeing our content get approved much faster.
    Read full review

    Reliability and Availability

    Hootsuite

    No answers on this topic

    Sprout Social

    Uptime was OK, but given the fact that we are in Europe, there were some specific problems: They tended to take the system down for maintenance during the night in the US, which was during our workday. This was definitely problematic and hard to explain to our clients.
    Read full review

    Performance

    Hootsuite

    No answers on this topic

    Sprout Social

    It is quick to post, however you have to refresh the page every time you add a new scheduled item.
    Read full review

    Support Rating

    Hootsuite

    Incredible customer service team that replies back very quickly, follows up on the reported issue till it's resolved in a very timely manner.
    Read full review

    Sprout Social

    Sprout Social's customer support is extremely prompt and always helpful. Not only do they provide quick and useful service, but the representatives follow up multiple times to ensure that the issue is fully address and/or completely resolved. The overall experience is exemplary; very few other companies provide comparable service.
    Read full review

    Online Training

    Hootsuite

    No answers on this topic

    Sprout Social

    Their training is good, but the promotion of it is even better. I don't need or have the time for training, but I was always happy to know it was there. They did a great job sending updates out and making me aware when there was a new feature that I may want training for. As for the training I never used it, so I can't comment on that
    Read full review

    Implementation Rating

    Hootsuite

    No answers on this topic

    Sprout Social

    Make sure you do it all the way. Do not break it into phases. Pour yourself a coffee, start it in the morning and you'll be done before you finish that coffee.
    Read full review

    Alternatives Considered

    Hootsuite

    Sparkcentral does what it has offered to do, where other software made empty promises, Sparkcentral delivers. They also inform us, anytime they are undergoing maintenance or when Twitter or Facebook has an API change, where in previous cases we would have to discover this ourselves.
    Read full review

    Sprout Social

    I used Buffer previous to Sprout Social for two years. It was a good solution as we were getting a handle on scheduling content. It was the first real tool we had for this. But we outgrew it and they began removing features that were critical to our workflow, such as the RSS Feed. While their 50% off policy for non-profits was very helpful, once we started adding up the cost to use features like Replies and Analytics, we discovered that our needs were simply too robust for Buffer to handle. Sprout Social was the solution suggested by all our peers and we've been very happy with it ever since.
    Read full review

    Return on Investment

    Hootsuite

    • Customers appreciate fast responses to the things they post on social media. This tool allows that to happen.
    • The dashboard allows us to keep up with how many are waiting in our queue so we can keep up with how busy we are during the day and manage it.
    • Customer satisfaction has seemed to increase while using this tool.
    • Being able to add notes with the customers address and phone info is awesome as well.
    Read full review

    Sprout Social

    • Sprout has given insights to lead our creative refreshes every quarter. As we have a healthy budget on paid social, it is crucial to understand the type of creative that works best.
    • Sprout has the ability to send notifications based on certain types of messages received. This is crucial for social media teams who don't have 24/7 coverage but need to be notified of urgent matters.
    • Sprout has saved me hours of time as I no longer pull analytics natively from each social platform. The generated reports give me a look at all of the platforms and can be customized.
    Read full review

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