What users are saying about
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Top Rated
506 Ratings
20 Ratings

Hootsuite

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Top Rated
506 Ratings
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Score 7.8 out of 100
20 Ratings
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Score 8.2 out of 100

Likelihood to Recommend

Hootsuite

The Hootsuite free version is great for small businesses that do not need extremely detailed tracking. It can easily publish content across multiple social media formats. I have not had any issues in content failing to publish because of software error. The at-a-glance analytics provides a lot of information when targeted a specific age range or the time when subscribers are online. It has worked well for my private business.
Trish Lofton | TrustRadius Reviewer

Social Mention

Social Mention is a great tool for monitoring social media. This Tool can also be used to search specifically taking the keywords in the blogs, comments, news etc. It offers a third party API for users. It can be used to send email to clients of their brand performance data. This tool can indicate if your mentions are angry, happy or neutral but the data can't be reliable.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Listening/monitoring

Hootsuite
7.0
Social Mention
Boolean keyword searches
Hootsuite
7.0
Social Mention
Filtering out noise/spam
Hootsuite
6.2
Social Mention
Sentiment analysis
Hootsuite
6.7
Social Mention
Broad channel coverage
Hootsuite
8.3
Social Mention

Publishing

Hootsuite
8.1
Social Mention
Content planning and scheduling
Hootsuite
9.1
Social Mention
Audience targeting
Hootsuite
7.4
Social Mention
Content optimization
Hootsuite
7.6
Social Mention
Workflow management
Hootsuite
8.2
Social Mention

Engagement

Hootsuite
7.7
Social Mention
Automated routing and prioritization
Hootsuite
7.5
Social Mention
Customer interaction histories
Hootsuite
7.6
Social Mention
Bulk actions
Hootsuite
8.0
Social Mention

Marketing

Hootsuite
6.9
Social Mention
Lead generation
Hootsuite
7.0
Social Mention
Content marketing
Hootsuite
7.4
Social Mention
Paid media management
Hootsuite
6.6
Social Mention
Campaigns and promotions
Hootsuite
6.8
Social Mention

Channel coverage/integration

Hootsuite
8.5
Social Mention
Twitter
Hootsuite
9.4
Social Mention
Facebook
Hootsuite
9.0
Social Mention
LinkedIn
Hootsuite
8.8
Social Mention
Google+
Hootsuite
8.9
Social Mention
Instagram
Hootsuite
7.5
Social Mention
Pinterest
Hootsuite
8.3
Social Mention
YouTube
Hootsuite
7.7
Social Mention

Reporting/analytics

Hootsuite
7.3
Social Mention
Campaign success analytics
Hootsuite
7.4
Social Mention
Real-time tracking
Hootsuite
7.7
Social Mention
Competitor analysis
Hootsuite
6.8
Social Mention

Account management

Hootsuite
8.1
Social Mention
Role-based user permissions & privileges
Hootsuite
8.3
Social Mention
Mobile access
Hootsuite
7.9
Social Mention

Pros

Hootsuite

  • When it works, the ability to write ONE post and apply it to multiple platforms is great. Huge timesaver, and ensures consistency of content across your platforms.
  • The customizability of streams is a cool feature. You can really dial in a dashboard that fits your unique needs, instead of trying to adapt yourself to a default vanilla setup. Whichever content streams (both existing and scheduled) are important to you can be placed front and center and edited as needed.
Brock Ross | TrustRadius Reviewer

Social Mention

  • Can predict future response from today's number.
  • Let's you judge which types of campaigns to run.
  • Has a very well managed dashboard of results.
Anonymous | TrustRadius Reviewer

Cons

Hootsuite

  • I personally don't like the way Hootsuite displays multiple social channels on the interface. It's very utilitarian and it does have a modern look, but there's just something about the multiple column look that really bugs me. It feels a bit dated and cluttered.
  • I've used both the free and the pro versions before. Pro is somewhat overpriced for the value that it provides and the free version limits you to too few social profiles which puts you in a position to either overpay or go to another option like Buffer which is cheaper but isn't as reliable. I'd say somewhere around $12-15/mo. would make the single-user Pro tier more palatable.
Garrett Genest | TrustRadius Reviewer

Social Mention

  • Under the "Free" dashboard you are limited to only receiving weekly results.
  • Can't negate those tags which contain my tags.
  • Lots of tweets missing, no noise filtering. Sometimes we get very old contents which are not needed.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Hootsuite

Hootsuite 8.4
Based on 73 answers
At this time we are satisfied that Hootsuite offers the most of what we are looking for at the most reasonable price point. As the social media landscape and monitoring/scheduling software changes, so do our needs. We re-evaluate our tools semi-annually or as new tools emerge onto the market. If we find at any point that we aren't gaining an advantage, then we are open to switching products.
Laura Pence | TrustRadius Reviewer

Social Mention

Social Mention 8.0
Based on 5 answers
I love that Social Mention is so easy to use. It does not take a long time to learn how to navigate the site when you need information quickly. I don't use it as much in my new job, but I recommend it for basic monitoring and when you need social media information right away
Marissa Ferri | TrustRadius Reviewer

Usability

Hootsuite

Hootsuite 9.3
Based on 27 answers
The layout of horizontal columns for each stream or search is a very cumbersome way to display information. There isn't an easy way to sort, filter, or otherwise re-organize the streams to limit the current view to relevancy. This is one of the primary reasons why we plan to move to another platform.
Matthew Hardesty | TrustRadius Reviewer

Social Mention

No score
No answers yet
No answers on this topic

Reliability and Availability

Hootsuite

Hootsuite 10.0
Based on 18 answers
Gliches have made it a bit of a bind, particularly when you just want to 'click and send' a web article after you have read it - and then you have to deal with support (a great team but not always able to solve the problems with the gliches). Gliches with it loading properly, gliches with 'double ups in FB on the posts (the personal page and the business page if both clicked will lead to 2 lots of postings to each page!)
Michael Royal | TrustRadius Reviewer

Social Mention

No score
No answers yet
No answers on this topic

Performance

Hootsuite

Hootsuite 10.0
Based on 16 answers
HootSuite does everything it is designed to do very well: the product's performance is very reliable and efficient. Like other tools, there is always a room for new developments and updates, and the HootSuite team recognizes this and focuses on new development as well.
Igors Skute | TrustRadius Reviewer

Social Mention

No score
No answers yet
No answers on this topic

Support Rating

Hootsuite

Hootsuite 7.4
Based on 49 answers
The system is pretty self-guided so I haven't had much need for support. The support forum and could be better, chat feature and email work when needed without too much time to wait for help. You'll know if they are online to chat or not. I find chat is the fastest way to get questions answered
Matthew Veil | TrustRadius Reviewer

Social Mention

No score
No answers yet
No answers on this topic

Online Training

Hootsuite

Hootsuite 10.0
Based on 8 answers
HootSuite offers all the necessary online materials, including guidelines on how to use and also optimize usage of the tool. There are numerous video trainings and lots of webinars, so there is no lack of basic training information. Users that want to use HootSuite for professional purposes, like market segment analysis or competitor analysis might need to request private training options.
Igors Skute | TrustRadius Reviewer

Social Mention

No score
No answers yet
No answers on this topic

Implementation Rating

Hootsuite

Hootsuite 10.0
Based on 43 answers
One person of the organization must take the time to understand the product throughly. Next that person should work with the Hootsuite team to maximize the architecture of your platform and mitigate any problems that may crop up. Also, if a team members voices a concern or is having a problem roll your sleeves up and help them if not it can kill support for the product and end any chances of a renewal. Lastly, set aside enough time to allow for training and refresher training. Solve all problems ambiguity can not be permitted
Edgar Carpenter IV | TrustRadius Reviewer

Social Mention

Social Mention 7.0
Based on 1 answer
It doesn't work as well since we changed our name. We used to have a very unique twitter handle etc. so it was easier for social mention to find us. For folks who have unique names it's excellent if you don't it may not be that helpful.
Kathy Hughes Langfield, MBA | TrustRadius Reviewer

Alternatives Considered

Hootsuite

Main other tool we looked at was Buffer. While I like both of them, the free version of Hootsuite allowed us to connect to 3 social media platforms and we prefer the calendar and stream layouts for management of activity.
Ed Hart | TrustRadius Reviewer

Social Mention

Social Mention streamed everything together, calculated my sentiment for me, allows me to filter what results I am personally looking for, extract my RSS feed and navigate to one of the channels of buzz.
Lauren Fortuna | TrustRadius Reviewer

Return on Investment

Hootsuite

  • It enables me to spend less time worry about posting and I'm able to schedule and walk away. Saves time, which increases productivity.
  • Being unable to tag companies and people on LinkedIn impacts the reach and engagement of my posts, which impacts monthly success, which negatively impacts my social efforts overall.
  • Having an easy, formal review process between us and client is a huge help in saving time for us and the client. Saved time = saved money/productivity.
Jarad Matula, MBA | TrustRadius Reviewer

Social Mention

  • The paid-version actually had a negative ROI for us as it would sometimes feed us topically inappropriate articles and didn't allow us to filter by source so as to eliminate inappropriate blogs and inappropriate news sources (like highly politically partisan ones).
Anonymous | TrustRadius Reviewer

Pricing Details

Hootsuite

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Social Mention

General

Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Hootsuite
8.3
Social Mention
8.0

Likelihood to Renew

Hootsuite
8.4
Social Mention
8.0

Usability

Hootsuite
9.3
Social Mention

Reliability and Availability

Hootsuite
10.0
Social Mention

Performance

Hootsuite
10.0
Social Mention

Support Rating

Hootsuite
7.4
Social Mention

In-Person Training

Hootsuite
6.0
Social Mention

Online Training

Hootsuite
10.0
Social Mention

Implementation Rating

Hootsuite
10.0
Social Mention
7.0

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