HubSpot CRM vs. Tableau CRM

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
HubSpot CRM
Score 8.5 out of 10
N/A
HubSpot’s CRM enables growth-minded businesses to optimize their relationships with leads and customers. Through harnessing the power of carefully crafted sales, marketing, customer service, content management, and operations tools, the software aims to make it easy to unify team strategy and drive conversion. Additionally, the software allows users to connect with over 875 integration apps, APIs, and solutions partners to create a customizable user experience that suits the way teams work.…
$0
Per Month [Unlimited Users]
Tableau CRM
Score 8.3 out of 10
N/A
Tableau CRM (formerly Einstein Analytics) from Salesforce is a cloud-based business intelligence solutions and analytics software. It provides users with automated data discovery, CRM-connected analytics, top-down views of data, augmented analytics, predictive insights, and customizable data visualization tools.
$125
per month
Pricing
HubSpot CRMTableau CRM
Editions & Modules
Free Forever
$0
Per Month [Unlimited Users]
CRM Bundle
$50
per month
No answers on this topic
Offerings
Pricing Offerings
HubSpot CRMTableau CRM
Free Trial
YesNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
HubSpot CRMTableau CRM
Considered Both Products
HubSpot CRM
Chose HubSpot CRM
Analytics is what sets HS apart, as well as not having to customize the software so much.
Tableau CRM
Chose Tableau CRM
I ultimately went with Salesforce because I needed to get started fast and I was already familiar with the software. I did end up renewing my contract for another year because I didn't have time to fully evaluate other software. However, I've done demos with competitors and …
Top Pros
Top Cons
Features
HubSpot CRMTableau CRM
Sales Force Automation
Comparison of Sales Force Automation features of Product A and Product B
HubSpot CRM
7.9
1547 Ratings
3% above category average
Tableau CRM
-
Ratings
Customer data management / contact management8.61495 Ratings00 Ratings
Workflow management8.31461 Ratings00 Ratings
Territory management6.4184 Ratings00 Ratings
Opportunity management8.21398 Ratings00 Ratings
Integration with email client (e.g., Outlook or Gmail)8.41504 Ratings00 Ratings
Contract management8.0185 Ratings00 Ratings
Quote & order management7.41014 Ratings00 Ratings
Interaction tracking8.31450 Ratings00 Ratings
Channel / partner relationship management7.8186 Ratings00 Ratings
Customer Service & Support
Comparison of Customer Service & Support features of Product A and Product B
HubSpot CRM
7.4
1025 Ratings
1% below category average
Tableau CRM
-
Ratings
Case management7.3955 Ratings00 Ratings
Call center management7.6823 Ratings00 Ratings
Help desk management7.3875 Ratings00 Ratings
Marketing Automation
Comparison of Marketing Automation features of Product A and Product B
HubSpot CRM
8.4
1364 Ratings
11% above category average
Tableau CRM
-
Ratings
Lead management8.41286 Ratings00 Ratings
Email marketing8.51296 Ratings00 Ratings
CRM Project Management
Comparison of CRM Project Management features of Product A and Product B
HubSpot CRM
7.6
1413 Ratings
0% above category average
Tableau CRM
-
Ratings
Task management8.01355 Ratings00 Ratings
Billing and invoicing management6.9699 Ratings00 Ratings
Reporting7.71250 Ratings00 Ratings
CRM Reporting & Analytics
Comparison of CRM Reporting & Analytics features of Product A and Product B
HubSpot CRM
7.8
1380 Ratings
2% above category average
Tableau CRM
-
Ratings
Forecasting7.51082 Ratings00 Ratings
Pipeline visualization8.21308 Ratings00 Ratings
Customizable reports7.81271 Ratings00 Ratings
Customization
Comparison of Customization features of Product A and Product B
HubSpot CRM
7.4
1318 Ratings
2% below category average
Tableau CRM
-
Ratings
Custom fields8.01291 Ratings00 Ratings
Custom objects7.81119 Ratings00 Ratings
Scripting environment6.3132 Ratings00 Ratings
API for custom integration7.6912 Ratings00 Ratings
Security
Comparison of Security features of Product A and Product B
HubSpot CRM
8.4
1276 Ratings
1% above category average
Tableau CRM
-
Ratings
Single sign-on capability8.41139 Ratings00 Ratings
Role-based user permissions8.51214 Ratings00 Ratings
Social CRM
Comparison of Social CRM features of Product A and Product B
HubSpot CRM
7.2
869 Ratings
1% below category average
Tableau CRM
-
Ratings
Social data7.3852 Ratings00 Ratings
Social engagement7.2841 Ratings00 Ratings
Integrations with 3rd-party Software
Comparison of Integrations with 3rd-party Software features of Product A and Product B
HubSpot CRM
7.6
977 Ratings
6% above category average
Tableau CRM
-
Ratings
Marketing automation7.7970 Ratings00 Ratings
Compensation management7.5632 Ratings00 Ratings
Platform
Comparison of Platform features of Product A and Product B
HubSpot CRM
7.9
1162 Ratings
5% above category average
Tableau CRM
-
Ratings
Mobile access7.91162 Ratings00 Ratings
BI Standard Reporting
Comparison of BI Standard Reporting features of Product A and Product B
HubSpot CRM
-
Ratings
Tableau CRM
8.5
46 Ratings
4% above category average
Pixel Perfect reports00 Ratings8.639 Ratings
Customizable dashboards00 Ratings7.646 Ratings
Report Formatting Templates00 Ratings9.244 Ratings
Ad-hoc Reporting
Comparison of Ad-hoc Reporting features of Product A and Product B
HubSpot CRM
-
Ratings
Tableau CRM
8.0
47 Ratings
1% below category average
Drill-down analysis00 Ratings7.746 Ratings
Formatting capabilities00 Ratings8.446 Ratings
Integration with R or other statistical packages00 Ratings6.835 Ratings
Report sharing and collaboration00 Ratings9.044 Ratings
Report Output and Scheduling
Comparison of Report Output and Scheduling features of Product A and Product B
HubSpot CRM
-
Ratings
Tableau CRM
8.5
45 Ratings
2% above category average
Publish to Web00 Ratings9.335 Ratings
Publish to PDF00 Ratings8.942 Ratings
Report Versioning00 Ratings8.541 Ratings
Report Delivery Scheduling00 Ratings8.038 Ratings
Delivery to Remote Servers00 Ratings7.732 Ratings
Data Discovery and Visualization
Comparison of Data Discovery and Visualization features of Product A and Product B
HubSpot CRM
-
Ratings
Tableau CRM
8.4
43 Ratings
4% above category average
Pre-built visualization formats (heatmaps, scatter plots etc.)00 Ratings8.640 Ratings
Location Analytics / Geographic Visualization00 Ratings8.938 Ratings
Predictive Analytics00 Ratings7.540 Ratings
Access Control and Security
Comparison of Access Control and Security features of Product A and Product B
HubSpot CRM
-
Ratings
Tableau CRM
8.4
46 Ratings
2% below category average
Multi-User Support (named login)00 Ratings8.744 Ratings
Role-Based Security Model00 Ratings8.144 Ratings
Multiple Access Permission Levels (Create, Read, Delete)00 Ratings8.140 Ratings
Single Sign-On (SSO)00 Ratings8.639 Ratings
Mobile Capabilities
Comparison of Mobile Capabilities features of Product A and Product B
HubSpot CRM
-
Ratings
Tableau CRM
6.6
43 Ratings
19% below category average
Responsive Design for Web Access00 Ratings7.341 Ratings
Mobile Application00 Ratings6.032 Ratings
Dashboard / Report / Visualization Interactivity on Mobile00 Ratings7.237 Ratings
Application Program Interfaces (APIs) / Embedding
Comparison of Application Program Interfaces (APIs) / Embedding features of Product A and Product B
HubSpot CRM
-
Ratings
Tableau CRM
7.3
31 Ratings
8% below category average
REST API00 Ratings7.329 Ratings
Javascript API00 Ratings7.927 Ratings
iFrames00 Ratings6.923 Ratings
Java API00 Ratings7.926 Ratings
Themeable User Interface (UI)00 Ratings8.526 Ratings
Customizable Platform (Open Source)00 Ratings5.125 Ratings
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HubSpot CRMTableau CRM
Small Businesses
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Score 9.8 out of 10
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Score 8.9 out of 10
Medium-sized Companies
Creatio
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Score 9.1 out of 10
Reveal
Reveal
Score 9.9 out of 10
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Score 9.1 out of 10
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User Ratings
HubSpot CRMTableau CRM
Likelihood to Recommend
8.4
(1590 ratings)
7.0
(47 ratings)
Likelihood to Renew
9.8
(29 ratings)
-
(0 ratings)
Usability
8.3
(1444 ratings)
7.6
(6 ratings)
Support Rating
7.0
(23 ratings)
7.7
(6 ratings)
Implementation Rating
7.9
(8 ratings)
6.0
(1 ratings)
User Testimonials
HubSpot CRMTableau CRM
Likelihood to Recommend
HubSpot
In my last position at a SAAS company, I used Salesforce and HATED IT. It was so clunky, and when I used HubSpot, it was like a breath of fresh air. Any company that does customer interactions and sales needs Hubspot. There is a TON of room for customization, which is AMAZING. I don't see anywhere that it wouldn't be a good fit.
Read full review
Salesforce
If the person/ department does not have any knowledge in open source tools such as R, and Python. [Salesforce Einstein Analytics (formerly Wave Analytics)] could be a good option with no coding background required. However, if they have such human resource or can acquire these people, I would recommend open source tech and suggest not to use this tool.
Read full review
Pros
HubSpot
  • It tracks emails including opens, clicks, and keeps a great log.
  • I love how they give you options to build your own reports as well as some templated reports as well.
  • It creates an easy way to work with your colleagues even if its remote positions.
Read full review
Salesforce
  • Interactive Dashboards, it [consists] of wide variety of charts
  • Data from different sources can be easily integrated with it
  • Security, it provides easy way to secure and share the information with the users
  • Support actions like opening hyperlink etc
  • Almost everything can be done from configuration
  • Data can easily be managed from dataflow.
Read full review
Cons
HubSpot
  • Pricing - HubSpot offers a number of great features in the free version however the paid options can be pricey.
  • The free version could do with more options in some of the additional areas such as the marketing platform. Although there are some options included, they are very limited.
Read full review
Salesforce
  • Implementation takes time and resources. It is a heavy lift to implement and at first, it can take a little bit of time to understand what you are looking at. But once it's implemented it's easy to get started.
  • Without any BI expertise or resources available to your organization, the implementation of this is difficult. If you aren't used to BI tools and don't have an expert in house, the terminology can be difficult to understand at first.
  • Their support is not on hand to help you if you encounter any issues, at least not on all the plans or the basic plans. Real-time support service is an add-on, so you'll need to be patient if you require help or pay extra money.
  • More functionality for the tool is needed to compete with other heavyweights in the arena like Tableau, Qlik, and Microstrategy. Still lacks the robustness, functionality, and flexibility other competing products possess.
Read full review
Likelihood to Renew
HubSpot
To be honest there are some barriers due to which we are unable to use Hubspot at it's full potentials. The region that we work in has some restrictions that don't allow us to make calls or text which leaves us to just Email to the client.
Read full review
Salesforce
No answers on this topic
Usability
HubSpot
I think the usability is great. I am able to train a new agent with zero experience in our process with HubSpot in a day or less. They can be proficient in using HubSpot quickly, the way I've designed it to work, in less than a week. I am able to load new leads, set calling campaigns, and start prospecting quickly. I've even had to call customer service for help, and they were super helpful.
Read full review
Salesforce
Overall usability is absolutely worth the price. It help me to save tons of time working on raw data in Excel file. It also minimize the discrepancy in data format when there are multiple user inputting the data. Every data inputted in Salesforce is standardized, therefore it is very easy to keep track / generating performance report even though you are having more than 20 projects recorded in Salesforce Einstein Analytics.
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Support Rating
HubSpot
Because when I needed help HubSpot responded immediately and provided me with the information I needed which enabled me to realize that HubSpot was even more customizable and easier to use than I thought! And I already thought HubSpot was very user friendly and easy to use, and then Support showed me how to manipulate the settings, columns and the appearance of the tool.
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Salesforce
I have not come across any bad experiences with the support provided. Also, I observed regular updates have been implemented without breaking the tool. But in my opinion, Now Tableau CRM has huge market challenges with tools like Power BI and its spread
Read full review
Implementation Rating
HubSpot
If you've had any prior experience with cloud based marketing automation or group communication tools, you can do the implementation without paid outside support. Though getting to a SLA (service level agreement) would be best achieved with the help of a third party who can facilitate
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Salesforce
An implementation partner would certainly result in greater output in a more efficient amount of time. However, I have found implementation partners to be extremely expensive for the output received (at least working for a non-profit company they are frequently unaffordable). Internal implementation does help with usable output though since internal knowledge would better know the data architecture and business processes
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Alternatives Considered
HubSpot
Salesforce requires a lot of in-depth knowledge both to implement and to manage. I found it to be quite clunky and there was an additional overhead for any marketing functionality, that wasn't up to par. Whilst Zoho had some good features, in practice the CRM was difficult to manage, customer support was non-existent, and like Salesforce, required 3rd party support agents in order make simple changes. comparison, HubSpot allows the user to make many changes themselves such as adding and mapping properties, and also has excellent customer service. Combined with a well-rounded offer in terms of marketing, analytics and a good CRM, HubSpot stands out as the clear winner.
Read full review
Salesforce
Tableau is the absolute top of the class when it comes to business intelligence, but it doesn't make sense for every business case. In our case, we needed a simple data visualization platform for our CRM platform and sales pipeline. Salesforce Analytics, while nowhere near as robust, did the job we needed it to do perfectly in a significantly more cost-effective manner.
Read full review
Return on Investment
HubSpot
  • Automation helps to save time so that we can reach out to more prospecting or save time that can be spent on more strategic sales tasks like deal management
  • Visibility/collaboration helps connect marketing and sales efforts vs them being siloed
  • Connection with salesforce helps us to get more out of our CRM spend as we have valuable data insights coming from Hubspot
Read full review
Salesforce
  • Absolutely a must-have tool if you are working on saving project
  • Create a centralized database to track project target across region
  • Easily create chart to showcase data / performance
Read full review
ScreenShots

HubSpot CRM Screenshots

Screenshot of Store, track, manage, and report on the deals (sometimes referred to as “opportunities”) your sales team is working.Screenshot of Our contact record enables your team to record and retrieve information on anyone your business interacts with, helping everyone to stay on the same page.Screenshot of The product library gives you visibility into the goods and services you sell, then associates them with individual deals. With products, you can easily track what you're selling to your customers and from what channels.