Khoros (Formerly Spredfast + Lithium) is a social media management platform. Key features include: Plan and Organize Social Campaigns, Manage Real-Time Engagement, and Learn and Prove Social Impact
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Twitter Counter (discontinued)
Score 6.9 out of 10
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Twitter Counter provided insights from Twitter for users of any size, from individuals to agencies and large corporations. Additional features included optimized tweet timing, audience insights and engagement, and competitor monitoring. The service is discontinued.
The best it could be used for is running campaigns. Be it a product launch or be it any new event that you are hosting. If you need to quickly grab attention, then this might be your choice. Also the report given after the campaign is a good insight for improving your next campaign.
Twitter Counter is the best tool for surveying your brand's and campaigns' performance. It gives a good statistical analysis. This analysis of tweets will help you to grow your account, determine when to tweet and what to tweet, and help you with overall growth. Though it is little difficult to understand (you have to navigate through all the features to learn the tool), once you learn it, it is easy to use. It will help you understand the market requirement.
Something very comfortable is that you do not have to open another account, just with the username on Twitter access to the tool and you can see the evolution of the profile every day, I can see if the number of users increased or not.
In addition, I can observe data of my followers, the data of who I follow, and something very important: I can see my tweets and compare data.
its interface allows to observe weekly, monthly and if desired data and for a better analysis a quarterly of all this data.
In terms of analysis, we use it to achieve media monitoring work in a political campaign. This allowed us to evaluate and verify the strategy that was used was the correct one.
Inaccurate Prediction: Twitter predictions are usually ineffective. For instance, Twitter Counter has always wrongly predicted the number of Twitter followers we will gain from a Twitter campaign or at a certain date.
Poor customer support; Takes an average of two weeks to get a response from Twitter support. There is also no Live help desk team to talk to when you need an immediate assistance.
There is no product like Khoros. Our company lives and dies by the analytics, and to date, we have not seen a more comprehensive analytics structure for any social media management tool. Khoros support is also fantastic, responding and resolving any and all questions, ideas, or complaints, usually in 24 hours.
it is not complicated to use, ideal to have an image of the account, in a short time. You can predict the future if you consider that you have a good strategy.
Khoros Marketing is very user-friendly and easy to navigate. The calendar visibility is the view I use most so I can see all posts going out on all of our channels. It allows us to time posts in a proper cadence so we don't overlap with other pressing content.
in general it is a tool not very complicated, it is more difficult for those who do not master the English language, but even without mastering the language in its free phase you can immediately interpret the data it offers.
• We still experience a bit of downtime and slowness here but things have drastically improved in the last year with their feature updates and reconfigured hosting.
Khoros has greatly improved the performance of its SaaS products in the last 5 years. Their applications, including Conversations, Intelligence, and Experiences, all load quickly with real-time data. This performance is critical to provide meaningful, social customer support, and marketing. The performance maintains integrity even when you deploy powerful integrations like Salesforce Customer Relationship Manager.
Overall, support does a great job and is timely in their responses and efforts. We have had to contact support many times due to the Capture app. Some tickets have remained open for months, while others get resolved quickly. I understand this is not always up to support and they often have to wait for their engineering team to fix issues that we identified, but it's difficult to deal with issues that are affecting our workflow, especially for extended amounts of time.
• As a very early customer, we did not undergo formal training but worked closely with the team to get the system set up to do what we wanted. However, online training resources are now available with many blog posts / video lessons and tutorials.
it is important to note that my perspective is not necessarily common - I'm a geek/nerd/poweruser in general, so I found the online resources to be more than adequate (and often very aesthetically pleasing, too). That said, a less "geeky" person might struggle a bit.
The implementation team from Khoros were great - they worked hard to understand our somewhat complex organization, and were with us all the way through face to face meetings, user training, and technical training. We had a clearly defined account manager and implementation manager, who worked really effectively together and with us.
On some accounts that I am on, I use Asana in place of Khoros marketing but I much prefer Khoros Marketing. I prefer Khoros Marketing over Asana because I can post directly (and schedule posts) on Khoros but not on Asana. Also, I can moderate directly on Khoros but not Asana
I've used AgoraPulse and Hootsuite for analytics in the past. For a small organization that needs to keep a relatively tight budget control while still being able to delve into its analytics over the past year, Twitter Counter has the edge over AgoraPulse and Hootsuite. Both require much higher monthly payments for analytics that cover that length of time. Twitter Counter doesn't try to be an all-in-one solution, and in that regard, it stands out for reporting, especially for smaller organizations that do not need the full functionality of more expensive AgoraPulse or Hootsuite packages.
Khoros seems to struggle a little past a certain level of scale. More than 30 separate per day makes it difficult to view all content in the weekly calendar view, which is frustrating and could cause issues. However, the ability to schedule one post across multiple channels is hugely valuable and cuts down on a lot of duplicative work.
