Lead Forensics vs. Snov.io

It is a costly solution but well worth the money because of the details and information. We used others in the past but switched because it links with WIX. Sometimes I feel as if it is not capturing all our web traffic simply because it doesn't even track when our business is using it. It is good for some leads but I think there can be more it is missing.

Incentivized

Snovio is perfect if you have a clear, Ideal Customer Profile mapped for your lead gen efforts. It helps you find specific decision-makers in companies buying what you're selling and enables you to enhance the process of nurturing a relationship with value. Snovio is less appropriate if you target consumers instead of businesses and/or if you use it for massive/untargeted /generic cold email campaigns that verge on the brink of spam

Incentivized

• It gives you valid leads that have been on your website looking for your products
• The information is always accurate and detailed about their visit
• It notifies you when the customer is looking for help or products, so you know when to reach out to them

Incentivized

• Sending cold emails
• Generating B2B data
• Data analytics

Incentivized

• I wish the process could be a little more automated somehow. Right now it is more manual, at least in our process, to aggregate the accounts and segment accordingly.
• It seems more geared towards sales, rather than marketing. We are struggling a little to use this at scale, but it could be where we are in maturity of using the product.

Incentivized

• Database comprehensiveness per industry

Incentivized

The tool takes a bit to learn and you go through an onboarding to get a better understanding. Once you go through that, the tool is very user friendly and a piece of cake to use - anyone can go through it, no IT skills need to run and manage their platform.

Incentivized

While we have not had a lot of issues, the Lead Forensics team has been helpful in addressing them. The software is fairly intuitive, and issues rarely arise. This could also be from a lack of use on our part, but we have not had a great deal of interaction with the customer support team.

Incentivized

Lead Forensics is the best as far as I can tell, but choices that are a fraction of the cost come pretty close. Some places like ThomasNet even throw this functionality in for free now. I guess it's a question of if you view this type of intelligence as a luxury or essential.

Incentivized

I prefer Snov.io as it offers a more "one-stop shop" to cold email than other tools. Saying that, the landscape of these tools is changing with products like Instantly changing the game with their new charging system of not charging "per seat" for lead generation. Snov.io is adapting well to these changes and brining out their own new features to compete with others in the market

Incentivized

• In the end, we canceled our subscription, however, we had a couple solid leads from our use. We reached out to those clients. We didn't generate actual business, but at least we're on their radar.
• In general, we have a better understanding of the marketing capabilities Lead Forensics can offer us. They provided us all of the tools we'd need to be able to recommend it to our clients.
• We were able to see the effects of our marketing and learn from their successes of different tactics.

Incentivized

• Ability to nurture relationships at scale
• Tighter workflows as it integrates with other tools
• We have closed sales with lead found within Snovio's databse

Incentivized