Likelihood to Recommend Sailthu is perfectly suited, no matter what level of technical skill you have or support from an Engineering team. That said, it includes many advanced features which can only be fully utilized when integrated with custom webhooks and after receiving customer data sent via their APIs. There may be easier solutions out there for less technical users or for people wanting a simpler setup to begin with.
Read full review StackAdapt is well-suited in situations where you need to drive awareness to a niche audience that cannot be easily targeted on the GDN. For our agency it is useful for our Canadian clients only, as HST is added to the advertising costs. We cannot pass this on to our international clients and therefore do not use the platform for any clients outside of Canada.
Read full review Pros Personalization - one of the most important things you can utilize when emailing people. Segmentation - Sailthru makes it very easy to build an audience based off their criteria; there are so many different fields to choose from. We use this mostly for geo-targeting and engagement. Analytics - post-campaign analytics are very easy to look at, customize your view, and download as a csv to share with your team and company. Read full review Communication: Their reps are incredibly transparent, thorough and detailed. I really, really appreciate that. Creativity: Not only are the reps communicative, they actually bring new, fresh ideas to the table. As busy as we are, I can't thank them enough for that. Easy-to-use: As detailed as the dashboard is, it's actually pretty easy to use and bring new users up-to-speed on. Read full review Cons Giving more practical examples of technical setups, sometimes the only way to understand it is to see it. Can't filter lists by date created or date modified, particularly needed when tracking down a specific list or looking to remove older lists. Can't set up automated data dumps to an email address, has to be sent via API. Jake Bodmer Senior Marketing Manager - Audience Growth & Retention
Read full review There is no way to QA your own ads. They QA for you and based on the level of their customer support, you can trust their QA, but the lack of self-assessment can cause problems for your company/agency. To know where your ads were actually deployed, when, and for how long would be amazing. They certainly know because they can track all sorts of analytics. Budgeting. Read full review Likelihood to Renew The biggest factor is that even after two months of trying to go through their credit processes and getting the right consideration for the real damages we had with the tool not being able to send campaigns for days, their sales staff is still not willing to work with us on it, making us do the switch away from them right now. We got extremely disappointed by trying to work with them through those issues.
Read full review The platform is easy to use and understand whether it is being used as self-serve or a managed service. The audience targeting is solid, and array of placements is versatile. With these, the level of engagement for video content is usually great
Read full review Usability Simple, streamlined interface. I would rate it higher if there was a proper agency portal (like an MCC "My Client Center") that allows you to control multiple client accounts from a unified login.
Read full review Support Rating Their account management / sales staff doesn't seem to be taking the problems you experience very seriously - it took us 3 months and nudge emails to them every 2 weeks to ask for status updates (plus 6 different conversations with different people) to get a (very small credit) for a major issue, which in two months prohibited us from sending campaign emails for 2-3 days at a time.
Read full review Support has been exceptional. Our dedicated team is always available and ready to answer any questions that may arise. We receive updates from them on a regular basis and they go above and beyond providing assistance when needed. The team is absolutely one of the bright spots in our relationship with StackAdapt
Read full review Alternatives Considered Sailthru provided a powerful, easy-to-use platform that was able to adjust to the needs we had at Dotdash. It was able to support the simple campaigns where we would send static creative to all recipients and the complex dynamic campaigns where we were customizing content. The scale and flexibility really made it a great platform for us to use.
Read full review In terms of Native advertising, StackAdapt blows
Outbrain and
Taboola out of the water. The ability to drive impressions is similar between all three, but we have seen a large improvement in the quality of these impressions from StackAdapt. Clicks, engagement, and sales are all up on StackAdapt when compared to the other platforms we have used in the past.
Read full review Return on Investment Sailthru has helped us build a welcome series that's much more effective than anything we had before. It's much easier to analyze transactional campaigns than our previous ESP. We're better able to run A/B tests and learn from the results -- all of which improves our email strategy. Read full review Excellent traffic from our ads. Traffic exceeded our forecast. Excellent management of our budget. We did not spend near as much as we budgeted for the response we received through our test. The lead conversion was not expected to be high due to the type of content we deployed, but we received zero conversions, well below anticipated when compared to other ads for the same content. Read full review ScreenShots