What users are saying about
<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener noreferrer'>Customer Verified: Read more.</a>
Top Rated
1822 Ratings
Top Rated
666 Ratings

Marketo

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener noreferrer'>Customer Verified: Read more.</a>
Top Rated
1822 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 7.9 out of 100
Top Rated
666 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 7.9 out of 100

Likelihood to Recommend

Marketo

Marketo is really the only choice for large enterprise Marketing organizations, in my opinion. It scales better than other platforms with similar functionalities and is easier to use. Competitors' products in this space will require more "technical" users with coding and database management backgrounds, or will flat out not handle the volume. Marketo is in the sweet spot. If you have Salesforce or Dynamics and are in a large or medium-sized organization, especially if you are in a B2B oriented industry, Marketo is for you.I am personally currently in the Higher Education industry, and Marketo works well in that space, though we sometimes need to seek workarounds for some areas of functionality that are B2B-focused.Small businesses may price out of Marketo, especially if they have a large database or B2C orientation, but it is still worth a look. That said, I personally implemented Marketo at two different small software and services shops with 100-150 employees, and they both still use the tool 5-10 years later. For organizations that are going to want to do only traditional batch/blast email campaigns and have small databases, Marketo will work, but you'll be paying for leaving a lot of capability on the table.
Matt Gomez | TrustRadius Reviewer

QlikView

I can't recommend QlikView enough for a small shop on a shoestring budget--with one technical user administering things, all your users can have a really nice, super useful data exploration tool. The burden is certainly on that one user, but the payback is immense considering the price (free!). Solutions like Tableau and Qlik's new product, Qlik Sense, are certainly prettier and less demanding in terms of UI design, but they can't touch QlikView in terms of value.
Jake Tolbert | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Marketo
7.6
QlikView
WYSIWYG email editor
Marketo
7.1
QlikView
Dynamic content
Marketo
7.7
QlikView
Ability to test dynamic content
Marketo
7.5
QlikView
Landing pages
Marketo
6.7
QlikView
A/B testing
Marketo
7.4
QlikView
Mobile optimization
Marketo
7.1
QlikView
Email deliverability reporting
Marketo
8.2
QlikView
List management
Marketo
8.4
QlikView
Triggered drip sequences
Marketo
8.4
QlikView

Lead Management

Marketo
8.1
QlikView
Lead nurturing
Marketo
8.1
QlikView
Lead scoring and grading
Marketo
8.2
QlikView
Data quality management
Marketo
8.0
QlikView
Automated sales alerts and tasks
Marketo
8.1
QlikView

Campaign Management

Marketo
7.3
QlikView
Calendaring
Marketo
6.6
QlikView
Event/webinar marketing
Marketo
7.9
QlikView

Social Media Marketing

Marketo
6.6
QlikView
Social sharing and campaigns
Marketo
6.5
QlikView
Social profile integration
Marketo
6.6
QlikView

Reporting & Analytics

Marketo
6.8
QlikView
Dashboards
Marketo
6.7
QlikView
Standard reports
Marketo
7.0
QlikView
Custom reports
Marketo
6.8
QlikView

Platform & Infrastructure

Marketo
7.4
QlikView
API
Marketo
7.9
QlikView
Role-based workflow & approvals
Marketo
7.8
QlikView
Customizability
Marketo
7.6
QlikView
Integration with Salesforce.com
Marketo
8.2
QlikView
Integration with Microsoft Dynamics CRM
Marketo
6.7
QlikView
Integration with SugarCRM
Marketo
6.0
QlikView

BI Standard Reporting

Marketo
QlikView
7.6
Pixel Perfect reports
Marketo
QlikView
7.5
Customizable dashboards
Marketo
QlikView
7.8
Report Formatting Templates
Marketo
QlikView
7.5

Ad-hoc Reporting

Marketo
QlikView
7.6
Drill-down analysis
Marketo
QlikView
8.1
Formatting capabilities
Marketo
QlikView
7.5
Integration with R or other statistical packages
Marketo
QlikView
7.0
Report sharing and collaboration
Marketo
QlikView
7.9

Report Output and Scheduling

Marketo
QlikView
7.9
Publish to Web
Marketo
QlikView
7.9
Publish to PDF
Marketo
QlikView
8.6
Report Versioning
Marketo
QlikView
7.1
Report Delivery Scheduling
Marketo
QlikView
8.0

Data Discovery and Visualization

Marketo
QlikView
7.5
Pre-built visualization formats (heatmaps, scatter plots etc.)
Marketo
QlikView
7.9
Location Analytics / Geographic Visualization
Marketo
QlikView
7.7
Predictive Analytics
Marketo
QlikView
6.8

Access Control and Security

Marketo
QlikView
8.1
Multi-User Support (named login)
Marketo
QlikView
8.2
Role-Based Security Model
Marketo
QlikView
8.2
Multiple Access Permission Levels (Create, Read, Delete)
Marketo
QlikView
7.9

Mobile Capabilities

Marketo
QlikView
7.4
Responsive Design for Web Access
Marketo
QlikView
7.9
Dedicated iOS Application
Marketo
QlikView
6.9
Dedicated Android Application
Marketo
QlikView
6.9
Dashboard / Report / Visualization Interactivity on Mobile
Marketo
QlikView
7.8

Pros

Marketo

  • Flexibility - It has a lot to offer, but you don't have to have it all. There are a lot of integrations that allow you to set up your MarTech environment however you want.
  • Usability - Marketo is pretty straightforward to use, and there are a lot of resource documents and community available to help mitigate any issues a user might have.
  • Comprehensive - There's a huge range of features that Marketo has built into it that can be bolted on. I accept there are other tools out there there that do "more", but Marketo's features are comprehensive and operate in a local environment.
  • Support - Marketo's support feature and team are fantastic. They've always been willing and able to help with simple and complex queries in a highly professional manner. The Marketo Community backs this up - with both Marketo Support and Marketo Experts providing insight and responses to queries.
Josh Pickles | TrustRadius Reviewer

QlikView

  • QlikView allows you make data-backed visualization very easily. The format of these visualizations is completely up to you and your team.
  • QlikView can show your data in many type of graphs as well as show the actual numbers associated with graphical points.
  • We use QlikView to access data on Microsoft SQL Server, but other data sources are supported. Check out the QlikView documentation to determine if they can use data in formats that you need to perform analysis on.
Anonymous | TrustRadius Reviewer

Cons

Marketo

  • Pricing -- Marketo is clearly designed for a premium market, and most people will not be able to get in at the price point it starts from. This is a con especially for small businesses who do not always have the resources to invest in a solution like this.
  • Analytic reports within Marketo are not the greatest. I feel that there is more data you can view, and smart lists do not always work as they are supposed to.
  • It must also be said that Marketo does have a steep learning curve, and in some cases, you may need to hire a specialist to help you with the integration process. This can add to your cost.
Nathan Sichilongo | TrustRadius Reviewer

QlikView

  • Qlikview has its own database and management system. Developers are required to build a new data model to get data into Qlikview.
  • Qlikview's web application requires significant memory and processing power from the browser. Complex dashboards can crash your browser if you're running too many things at once.
  • Qlikview dashboards look relatively outdated.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Marketo

Marketo 7.8
Based on 146 answers
The renewal process with Marketo can be very frustrating. The first year I managed the renewal for my company, I received a quote from the rep with additional products that I had not even inquired about. Additionally, as a result of an increased database size that required us to go up one tier level, we saw our price jump by over 25%. This year, we are decreasing our database size by at least two tier levels and so far I'm disappointed to see that there will be very minimal savings, despite having much less data to store.
Valerie Armstrong | TrustRadius Reviewer

QlikView

QlikView 8.8
Based on 29 answers
Ease of use, ability to load from pretty much any data source. today I created an application that loaded time sheets from excel that are not in a table format. With Qlik's "enable transformation steps" I was able to automate loads of multiple spreadsheets and multiple tabs easily. Could not do that with any other tool.
Debbie Pyykkonen, MBA | TrustRadius Reviewer

Usability

Marketo

Marketo 5.4
Based on 88 answers
There's a fair amount of flexibility, but as you start moving beyond the basics and get into more complex programs, it gets a bit cumbersome; for example, flexible drip campaigns that can customize / change content based on triggers after the initial start. Some way of normalizing scoring so older, less intensive users don't overshadow newer, more-intense users. Etc.For a basic setup and taking control of the user flow from contact to lead without leaks, Marketo is awesome, once you've got the core data governance and standardized processes in place.Template design is difficult - designers find it restrictive and there is a LOT of debugging needed, with finished templates sometimes behaving very oddly in some environments - adding / deleting code snippets, disabling some scripts - not enough to break it, but definitely some odd behaviors
Ashish Tewari | TrustRadius Reviewer

QlikView

QlikView 9.8
Based on 6 answers
Dashboards are easy to use. They are very Excel-like with HTML5 capabilities. Data visualization is good.

The system requires minimum training to get user up and running. It just takes one hour to get up and running with building basic dashboards and one all day session for sophisticated dashboard building. It is intuitive.

We see this in our user adoption. We went from 6 users/day consuming dashboards to over 200 in 1.5 years.

We have 40-50 power users authoring dashboards. They have development licenses. My team in IT used to have to build all dashboards. Our capacity has grown from 3 to 50. Most of these users are analyst types good in Excel. A few power users can write SQL to build QVD models
Anonymous | TrustRadius Reviewer

Reliability and Availability

Marketo

Marketo 8.2
Based on 46 answers
There are performance issues that make it seem like it's down sometimes. The backlog of campaign triggers etc. can be a real issue. The issue is probably more around performance than uptime.
Jennifer Robertson | TrustRadius Reviewer

QlikView

QlikView 9.8
Based on 4 answers
We have not had any downtime issues with the product nor uncovered any significant bugs
Bill Chamberlain | TrustRadius Reviewer

Performance

Marketo

Marketo 7.6
Based on 56 answers
There are times when it is slightly slow for us, where we sit on a screen waiting for it to load. This could be our internet since we have had the same issue occasionally with other systems, but it is enough to make you crazy.
Amber Hobson | TrustRadius Reviewer

QlikView

QlikView 8.6
Based on 4 answers
The scripting option gives me options to connect to different databases with ease
Raymond Younan | TrustRadius Reviewer

Support Rating

Marketo

Marketo 7.3
Based on 154 answers
On multiple occasions we've had Marketo support (technical and license based) issues. Technical issues were minor and resolved within a day. License based issues (even things encouraged by Marketo for partners, like provisioning another license) took WEEKS. They actually took so long to respond that the client we were working with withdrew from the contract because they were no longer convinced Marketo was capable of supporting their business. As an agency trying to sell the software, you can only explain away so much before they just made us look silly.
Emilee Anderson | TrustRadius Reviewer

QlikView

QlikView 2.1
Based on 7 answers
Qlik does have a tendency to push back sometimes stating that the issue is not related to QlikView but the system it is hosted on
Debbie Pyykkonen, MBA | TrustRadius Reviewer

In-Person Training

Marketo

Marketo 7.4
Based on 11 answers
Our account rep stopped out in Lincoln, NE to ensure we were properly set up and running. This was very much appreciated. I was very, very new at this point, so I can't comment very much on the extent of what was taught because I was still brand new to the company and the system
Kristi Eide | TrustRadius Reviewer

QlikView

No score
No answers yet
My team attended, but I cannot myself rate, but I think it was good as they've successfully launched a training program at our company themselves for users. It was 3-4 day training.
Anonymous | TrustRadius Reviewer

Online Training

Marketo

Marketo 5.2
Based on 27 answers
I had never used Marketo prior to taking this job so online training was my starting point. I was able to follow along, it was interesting and quickly and efficiently taught me what I needed to know without a lot of fluff. It was far from boring and really helped me get my hands dirty with Marketo.
Robert Barrett, MBA | TrustRadius Reviewer

QlikView

QlikView 8.0
Based on 3 answers
Training was as expected. The demo environments tend to be more fully featured that our own environment, but the training was clear and well delivered.
Robert Goodman | TrustRadius Reviewer

Implementation Rating

Marketo

Marketo 7.3
Based on 108 answers
1. Have a content marketing plan to run in parallel with the marketing automation installation--you'll need a lot of content to make full use of Marketo's capabilities.2. Work with sales (and ISRs) to define and document a workflow--build your Marketo installation around how you do business--not figure out how to apply your business to the tools3. Spend time of data cleaning--both an initial project as well as a strategy for ongoing data management. We found some change manaement issues (no more appending ZZZ to the first name to identify contacts who have left the company, for example, or prohibiting the entry of "info@company.com" email addresses).4. Find some champions in the sales and ISR teams. You'll have both fans and detractors--work with the fans to build some success stories
Steve Susina | TrustRadius Reviewer

QlikView

QlikView 7.1
Based on 14 answers
"Implementation" can mean a few things... so I'm not sure that this is the answer you want.... but here it goes:To me, implementation means: "Is the user interface intuitive and can I produce meaningful reports with ease?"On that score, I'd say YES. The amount of training required was minimal and the results were powerful.The desktop implementation is a simple, "blank" interface just waiting for your creativity. The pre-populated templates give you a reasonable start to any project -- and a good set of objects to "play around with" if you're just getting started.Finally, note that the "implementation" I used was baked into QuickBooks 2016 Enterprise -- called "Advanced Reporting"..... That integration makes it ultra useful and simple.
David Worrell | TrustRadius Reviewer

Alternatives Considered

Marketo

Honestly, they are the industry leader for a reason. Their database like approach in interface and the way the product functions could be confusing or intimidating for some people, but once you see the power it has, and get the hang of it - you'll never look back. We honestly couldn't do some of the things we do without Marketo, and they probably have ME as a customer for life. If I'm consulting with other companies, honestly, it depends on what you're looking for. If you have a simple use case, a simple solution like Pardot or Act-On will probably suffice. If you want advanced targeting capabilities, data cleanliness and automation, advanced segmenting, form completion actions, and industry leading scoring, then I wouldn't look further than Marketo. More of a steep learning curve, but trust me - it's absolutely worth it!
Ian Nate | TrustRadius Reviewer

QlikView

We evaluated a lot of other products in the magic quadrant but primarily compared QV against Tableau. We initially wanted to go with Tableau because it was cheaper and a simpler product to learn and use but frankly, their sales person was horrible and was not willing to work with us on number of licences or price. Qlikview was a great alternative. The product was better and even though it was a little more expensive, the more flexible licensing arrangement made up for it
Suzan Liu | TrustRadius Reviewer

Scalability

Marketo

Marketo 8.3
Based on 9 answers
As we have grown, Marketo has grown with us. We started with simple single email campaigns and are now doing complex campaigns with multiple emails and tracks that we send a contact to if they take certain actions within our emails. We also have a complex integration with several systems and have the visibility into our marketing activities throughout our organization.
Amber Hobson | TrustRadius Reviewer

QlikView

QlikView 8.9
Based on 2 answers
No answer on this topic is available.

Return on Investment

Marketo

  • Massive increase in efficiency for sales/service/customer success reps -- automation manages their workflow and communication letting them focus on what they do best and increase customer satisfaction.
  • Much faster deployment of programs and campaigns.
  • Big gains in conversion and revenue through better nurturing, lead scoring, lead management.
Justin Norris | TrustRadius Reviewer

QlikView

  • Generate quick reports for requirements that don't require complex calculations. ROI was fine, but Tableau software was much more intuitive for non-technical users on our team
  • When putting Qlikview reports side by side with Tableau, we ended up delivering Tableau reports since they were quicker to generate and required no technical expertise
Anthony Chou | TrustRadius Reviewer

Screenshots

Pricing Details

Marketo

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
TBD*

* depends on scope and complexity

Marketo Editions & Modules

Additional Pricing Details

QlikView

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional

QlikView Editions & Modules

Edition
QlikViewCustom1
  1. Per User
Additional Pricing Details
On an perpetual license basis, based on server plus number of users. Contact vendor for pricing.

Rating Summary

Add comparison