TerminalOne OS vs Pendo.io

• It helps in managing and optimizing prospecting and re-marketing campaigns extremely efficiently using multiple source of data providers.
• It is easy to integrate with display servers, data providers, and also other partners which make campaigns really efficient and optimize your CPA goals. MediaMath also provides you training via New Marketing Institue which is very helpful.
• It also keeps on innovation with respect to partnerships and on boarding tools such as display collision detection tools. It was exciting to see that how easy it is to work closely with accounts team and they have amazing hands on working on these tools.

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• High-quality analytics.
• Pointed delivery that meets the user's needs of information, without destroying the Customer Experience.
• Dedication to customer success. Anytime I have gone to the Pendo.io team for clarity beyond what shows in their app and docs, they are quick and informative, while updating what they have publicly available.
• Usability-driven - Pendo.io realizes not everyone uses the same platforms, and makes the best possible availability of integrations and ability to custom-code an integration through their robust API.

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• Data integration and priority DMP are still lagging with the competition but a lot of efforts have been done in this field to bridge that gap.
• The documentation of their API isn't always updated correctly so some functions are either obsolete or changed completely.

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• I would love it if Pendo.io would add a dedicated space where you can work on segments. Having to access them through drop-downs in random places throughout the app isn't the best.
• I'd love for them to expand their integrations with other programs that support product managers.

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• T1 delivered positive results for multiple clients in regards to ROI
• T1 also produced campaigns that did not meet goals
• HOWEVER, both scenarios are as a result of the pilot and not the plane, if you will. T1 is simply a gateway to reach desired customers and I believe it proficiently provides opportunities to do so.

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• 95% reduction in required dev resources, freeing them up for more product development
• Roughly a 400% increase in effective customer messaging from 2017 (31 guides) to 2018 (currently, 141 guides), spurring all kinds of engagement from more feature usage & discovery to education & in-app training.
• 100% of all new features and feature updates are now substantiated by quantitative and qualitative data, in-part sourced from Pendo.

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